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Marketing Experts Hosts Of The Transaction Podcasts

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The Transaction

Craig Rosenberg & Matt Amundson | B2B Sales & Marketing Experts - Hosts of The Transaction

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Welcome to The Transaction. The #1 Go-To-Market podcast on the planet. Hosts Craig Rosenberg and Matt Amundson, two legendary go-to-market leaders in their own right, talk weekly with the best sales, marketing, operations, and product leaders in the B2B SaaS world to understand what's working in the new playbook of the post-ZIRP market. But Craig, Matt, and their guests don't just talk theoretically, they share the stories and actionable tips, tactics, and strategies behind what's driving re ...
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Being a CRE Agent and Building Passive Wealth at the same time used to be complicated. NOT ANYMORE WITH eXp COMMERCIAL! Learn how eXp Commercial is the Netflix vs old Blockbuster type CRE brokerage model such as Marcus & Millichap, Cushman & Wakefield, JLL, CBRE, Keller Williams Commercial, & Sperry Van Ness. Start building wealth for yourself, your family, and your team (NETFLIX WAY) vs for the BIG corporation and old way of doing things (Blockbuster). Learn how eXp Commercial inspires more ...
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Listening to this podcast will make you smarter, save you money, help you make more informed decisions about your home, and help you through the home selling or buying process. You’ll be armed with knowledge about the Chattanooga real estate market, and you’ll be able to move forward in any real estate transaction with more confidence. If you own real estate in the Chattanooga Tennessee area, or want to own real estate here, then this podcast is for you. Your host, Blake Watson, is a license ...
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Cryptocurrency trading has rapidly evolved into a global phenomenon, offering substantial opportunities for investors, but it often comes with its fair share of challenges. One of the most significant obstacles traders face is the high trading fees that platforms typically charge. These fees, while often necessary for the platform to remain profitable, can quickly add up, especially for active traders. Fortunately, Quanto Trade offers a way to tackle this issue head-on with its Referral Code ...
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Welcome to the Best Places to Lead show with your host, Jerry Macnamara,Every company - every organization - has the potential to be great. What Jerry has learned over the last twenty-five years is that leaders hold the key to unlocking a company’s potential - or shackling it to mundane mediocrity. On this show, we will bring together CEOs and business experts to help fill in the gaps of what great leaders do differently to unlock that potential. If you’re a B2B business owner looking to bui ...
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Zero Limits: Business Growth Secrets

Steve Little and Melinda Wittstock

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What would it mean to your business to unlock the mysteries of maximizing value and growth for your company? Subscribe now to Zero Limits: Business Growth Secrets podcast to learn the 24 value drivers essential for increasing the value and potential exit multiple of your business. Whether you're raising capital or contemplating an exit strategy, this podcast is a treasure trove of actionable insights designed to reduce risk, enhance opportunity, and pave the way for a successful wealth creat ...
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Rachel Dines is a B2B Marketing expert and advisor to multiple SaaS platforms, where she provides her specialty in deep tech companies with sales-led go-to-market motions. Rachel also writes a SubStack newsletter called Tech Dropout. Previously, Rachel was VP of Product and Technical Marketing at Chronosphere and a Forrester industry analyst turned…
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Chattanooga’s real estate market has officially entered a new era. In this episode, Blake Watson of Epique Realty breaks down the biggest shift we’ve seen in nearly a decade: a dramatic increase in housing inventory, rising days on market, and cooling prices. Whether you're buying your first home or preparing to sell, this episode explains why the …
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Even with all the newest, shiniest AI tools out there, successful, sustainable B2B sales growth is still built on nailing the basic sales skills. To provide a refresher on those basic B2B sales skills and more, we’re thrilled to introduce Tom Murtaugh, the Portfolio Operations Director at Nordic Capital, a leading sector-specialist private equity f…
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B2B sellers and sales leaders find themselves in the midst of an unprecedented Go-To-Market skills crisis at a time when budgets are shrinking and selling is getting harder. Joining the show once again is the inimitable Chris Orlob, CEO at pclub.io, the #1 Skill Transformation Platform for Revenue Teams. Chris joins Co-Hosts Matt Amundson and Craig…
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Selling a home can feel overwhelming, but with the right plan, it becomes a clear and manageable process. In this episode of Let's Talk Chattanooga Real Estate, Realtor Blake Watson walks you through the first four essential steps every homeowner should take to successfully sell their home. You will learn how to decide when and why to sell, prepare…
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The old go-to-market playbook is broken, but in this episode we have a B2B SaaS founder who has actually figured out the new GTM playbook to grow in the current market. This SaaS savant is none other than the one and only David Boskovic, the CEO and Founder of Flatfile, which is the AI-powered data migration solution trusted by enterprise customers…
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80% of B2B buyers are already using AI in some part of their research process. Yes, you read that correctly, and we’ve got a special, repeat guest on the show to help you understand that shift in buyer behavior, how to capitalize on it, and much more. We are thrilled to welcome back AI and marketing expert Sydney Sloan, the Chief Market Officer of …
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Chattanooga’s housing market is shifting. Nearly half the homes in the city are now rentals, with many owned by investors and out-of-state landlords. In this episode, we unpack the data behind rising absentee ownership, what it means for local buyers and renters, and how the trend compares across Hamilton, Walker, and Catoosa Counties. Whether you'…
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Imagine you created a sales process so amazing that it was the only one customers actually enjoyed. Impossible? Today’s guest says no. Returning once again to grace this humble GTM-focused podcast with his immense intellect and immaculate presence is Brent Adamson, the co-author of The Challenger Sale and the upcoming new release, The Frame-Making …
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In this on-location episode of Mind Your Business with Yitzchok Saftlas, we’re live from Hollywood, Florida, for an inside look at how City National Bank of Florida is changing the game through relationship-driven banking and unmatched customer service. You’ll hear directly from City National Bank of Florida executives Michael MacIntyre, Chief Bank…
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Welcome to Let’s Talk Chattanooga Real Estate, hosted by Blake Watson with Epique Realty. In this episode, Blake covers the biggest myths surrounding buying your first home—and reveals what’s actually true in today’s real estate market across Chattanooga and Northwest Georgia. This episode is packed with essential advice and practical tips for firs…
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What if cold calling isn’t dead—but everything we know about it is? From dissecting permission-based openers to dunking on dated tactics, sales experts Justin Michael and Charles Needham make a bold case for why the phone isn’t dead as a sales channel—it’s just misused. Justin Michael, aka the John Wick of executive coaching, is a longtime B2B sell…
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In the second episode of 'The Direct Deposit,' Matt Amundson and Craig Rosenberg dive into the astonishing growth of Cursor, a startup providing an AI code editor for software developers, that has secured three funding rounds and achieved $500 million ARR in less than a year—all without a traditional marketing strategy. Matt & Craig explore how Cur…
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In this episode of Let’s Talk Chattanooga Real Estate, host Blake Watson demystifies the often misunderstood topic of flood zones and flood insurance. From FEMA flood maps to elevation certificates and building restrictions, Blake breaks down what homebuyers, sellers, and builders need to know when dealing with properties in flood-prone areas acros…
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Everyone's talking about how amazing AI can be, but there’s a real dearth of actionable advice on how to actually put generative AI to work for your sales, marketing, customer service, or other go-to-market team. Well, that was until we talked to this week’s incredible guest… Jake Dunlap is truly a thought leader on using AI in B2B go-to-market str…
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1. We are testing a new The Transaction product - The Direct Deposit. The idea is to take something that happened that week and one host asks the other host 5 questions. The result is a 5 minute quick hit. 2. For this week's Direct Deposit, we cover RevFest. I'll give you the high level: 🐰 Jen Igartua and the Go Nimbly team killed it. Also, I am le…
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Did you know the average homeowner is 43 times wealthier than the average renter? In this episode of Let’s Talk Chattanooga Real Estate, host Blake Watson of Epique Realty explains the surprising and powerful link between homeownership and wealth creation. Discover why homeowners significantly outpace renters financially, how Chattanooga's growing …
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Scott Albro is back in The Transaction hot seat—and he’s not here to play nice. Scott brings a flame-thrower to traditional playbooks, urging GTM leaders to experiment wildly, think like founders, and stop chasing MQLs like it’s still 2014. Craig and Matt get Scott talking about everything from AI-driven storytelling to "vibe marketing," with detou…
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That’s right, no guest on this one, but not to worry, it’s just as insight-filled, yet off the rails, as all of our other episodes that you’ve come to know and love. Co-Hosts Matt Amundson and Craig Rosenberg discuss coming to terms with their go-to-market mid-life crises and how they have gotten up to speed on the latest AI advancements to help th…
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Host: Blake Watson, Epique Realty Episode Focus: Exploring the top reasons why people across the country are relocating to Chattanooga, TN Episode Summary: Thinking of making a move? In this episode, Blake Watson breaks down why Chattanooga, Tennessee is quickly becoming one of the Southeast’s most desirable places to live. From unbeatable natural …
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B2B marketers keep making the same mistakes when it comes to events, only to end up asking why they didn’t see any ROI. Thankfully, we knew just the right person to help you improve your field marketing game… Amy Holtzman is the Chief Marketing Officer of CHEQ, the leader in go-to-market security, and one of the best B2B marketing leaders in SaaS, …
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AI use cases & tactics are moving at a million miles per hour which can make it hard to adopt some of these amazing innovations into your go-to-market strategy. Thankfully, we knew just the guy to have on the show to help us put into practice what otherwise could seem like technological mumbo, and or jumbo. That man’s name is Jordan Crawford, the F…
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In this episode of Let’s Talk Chattanooga Real Estate, host Blake Watson of Epique Realty talks with Bruce Dodd of ChattMortgage to break down what first-time homebuyers really need to know. From affordable down payment options to how gift money from family can help you buy a home, Bruce shares practical insights and demystifies the process. They d…
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Matt Heinz, the President of Heinz Marketing, is a top 50 Sales & Marketing Influencer and a prolific thought leader in the B2B marketing space. Matt digs into why B2B marketers should invest more in brand as the AI Age progresses, whether the Chief Marketing Officer should report to the Chief Revenue Officer, and why B2B marketers are so terrible …
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In this episode of Let’s Talk Chattanooga Real Estate, Blake Watson switches out the host chair with Lisa McClusky as we share a recent interview Lisa conducted on her podcast, The Silver Divorce Podcast. Lisa interviews Blake about considerations for the marital house after divorce. This interview discusses the different options for the house afte…
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Not a long time ago in a Silicon Valley not too far away, the sales infrastructure of almost every startup was an immature, undisciplined mess… Until a certain former printer salesman turned up in town… Lars Nilsson is the Founder and CEO of SalesSource, but you probably know him from his legendary run as the VP of Global Sales Development at Snowf…
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Selling your home can be one of the most significant financial decisions you’ll ever make. Whether you’re planning to sell soon or just thinking about it, Blake Watson from Epique Realty lays out a clear, strategic plan to help you sell faster and for top dollar in the Chattanooga or Northwest Georgia market. From maximizing your home’s exposure an…
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