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Masters of Growth - Optimization Strategy Advice

iridion - the leading conversion management platform

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On Masters of Growth, you will hear Tim Herbig (Director iridion) and André Morys (CEO konversionsKRAFT) discuss the everyday challenges of optimizers. We will answer questions submitted via e-mail or Twitter (using the #mog)and provide practical solutions for everything conversion-related.
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memoryBlue Cofounders Chris Corcoran and Marc Gonyea sit down with former employees – appropriately termed alumni – to unearth the untold stories, secrets of success and winding pathways that have led to big-time tech sales careers. These compelling tales offer unique insight into what it takes to make it in professional sales. Along the way, you’ll pick up tips, tactics, and advice that’s worth its weight in gold.
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Welcome to Powerful Women Rising, the no-nonsense, laugh-out-loud podcast for heart-centered female entrepreneurs ready to make an impact (and a profit) while staying true to themselves! Forget cookie-cutter, one size fits all advice. Each episode provides customizable advice and strategies to help you grow and scale your business - from leveraging authentic connections to mastering the art of marketing without feeling like a salesy weirdo. Plus, you'll hear insightful interviews with expert ...
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The Skip Podcast

Nikhyl Singhal

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The Skip podcast helps tech professionals get ahead in their career. It’s hosted by Nikhyl Singhal, a successful founder, head of product, and executive. Nikhyl has helped scale four of the most successful tech products ever: Facebook, Credit Karma, Google Photos, and Google Hangouts. And he coaches more than 100 executives, managers, and rising stars in navigating important career decisions, management challenges, and personal crossroads to maximize their happiness and professional life. Su ...
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Formerly known as Carolina Commercial Real Estate Connection, Timeless Business and Building Strategies pivots its focus to highlight Tony’s expertise in business strategies and construction. This podcast is designed for General Contractors, Specialty Contractors, Developers, and Entrepreneurs looking to start, grow, or scale their businesses to extraordinary success. Are you ready to become one of the most successful contractors or developers in your area? Tony shares the proven strategies, ...
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Welcome to Antonio Bravata's Business Coaching & Optimization Podcast, where we dive deep into the world of entrepreneurship and business success. Join your host, Antonio Bravata, a seasoned Business Engineer, Exit Strategist, and Growth CEO, as he brings you inspiring conversations with accomplished business owners, industry experts, and thought leaders. Each episode is a journey into the stories behind the success, the challenges faced, and the lessons learned. Antonio believes in the powe ...
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Welcome to Small Business QUICK WINS - the how-to podcast on exactly how to grow your business. Join us as we dive deep into every aspect of growing a small business, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. Our podcast offers actionable takeaways and practical advice to supercharge your business game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchori ...
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Send us a text Eric Benson shares the journey of Benson Systems, a family business that evolved from a garage startup in 1986 to a thriving 75-employee operation specializing in security, fire alarm, and sprinkler systems in Arizona. • Father started Benson Systems in 1986 from his garage as a security contractor • Expanded into fire alarm and supp…
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In the inaugural episode of People Behind The Pitch, memoryBlue’s Aaron "Big Country" McCann sits down with Manoj Jasra, a seasoned sales and marketing executive and memoryBlue customer, to uncover the strategies driving success in today’s tech landscape. With years of experience helping businesses scale and optimize revenue, Manoj shares his exper…
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Send us a text You can’t build a successful business without relationships - and you can’t have relationships without conflict. In this powerful conversation, I’m joined by Dr. Donna Marino, a licensed clinical psychologist and family business consultant, to talk about one thing most female entrepreneurs avoid (but desperately need to get better at…
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Send us a text What does it really take to build a successful construction business rooted in integrity? Adam Ferrara, founder of Ferrara Buist Contractors, reveals the surprising path that led him from residential construction to commercial contracting and development during one of the worst economic downturns in recent history. Starting his first…
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Send us a text If you want to stand out in a crowded market, have clients rave about your work and make more money with less effort - you need a signature framework! You can have the best intentions, the fanciest website, and all the certifications in the world but if you’re still "winging it" most of the time, you're leaving money and momentum on …
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Send us a text Showing Up, Being Seen and Getting Out of Your Own Way... After 100 episodes of Powerful Women Rising, the biggest lessons I learned weren’t about editing or promotions, they were about how I lead, connect with others and show up in the world. These lessons apply to anyone building something meaningful - especially if you’re working …
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In this episode, I’m joined by my co-host Carly Malatskey, a former software engineer turned entrepreneur and host of She Leads. We tackle a listener’s career dilemma: feeling stuck and unsure how to adapt to shifting expectations. Using a structured approach, we break down when to make a change, how to advocate for yourself, and how to evolve with…
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Send us a text Forget the cookie-cutter approach - these entrepreneurs prove success comes from embracing what makes you different. In the final episode of our five part 2024 PWR Impact Awards Winner Series, you'll hear from three incredible women who are proving that there’s no one way to build a successful business: 🎪 Kate Laviolette (Empowerment…
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Send us a text Overnight success is a myth. The real path to impact is resilience and community. Entrepreneurship is often glamorized, but the truth is that building a business that truly matters is hard. It takes resilience, community, and a willingness to keep going, even when life throws everything it has at you. In the fourth epsiode of our 202…
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Send us a text Your voice is your most powerful business tool—are you using it to its full potential? In this episode (the third in our series), I'm joined by three more powerhouse women who were recognized as winners of the 2024 Powerful Women Rising Impact Awards: ✨ Alexandria Agresta - 2024 Speaker of the Year, aka MADE4MAGIC, the world's first …
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Send us a text What’s the biggest difference between entrepreneurs who struggle and those who thrive? In the second episode of the Powerful Women Rising Impact Award winners series, 2024 Coach of the Year Jess Thompson and 2024 Business Support Person of the Year Jenn Hartt explain that success isn't just about having the right strategies - it’s ab…
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Send us a text Your business can do more than generate revenue - it can change lives. In this episode (the first in our series of interviews with the Powerful Women Rising Impact Award winners) you'll meet Talisa Caldwell, Founder of Freedom Creators Co. and winner of the 2024 Business for Good Award. What began as a personal solution to a skincare…
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Want to refine your sales leadership strategies and elevate your team? Look no further – this episode of B2B Revenue Acceleration is a masterclass in Kevin Dorsey's BIPSY framework and a captivating exploration of the science behind sales leadership. Join Aurelien and Kevin as they explore the intricacies of BIPSY, an innovative sales leadership fr…
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It’s no secret that mental health can significantly impact every part of your life, including your career. When you're mentally well, it boosts your ability to think clearly, take risks, make decisions, and handle challenges at work. This resilience is crucial in today's fast-paced professional world. In this installment of the B2B Revenue Accelera…
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Organic content should be treated as an essential part of any marketing strategy, particularly for start-ups trying to build their brand. It forms the foundation upon which authentic connections with the audience are built, setting the stage for long-term engagement and loyalty. Join host Catarina Hoch (VP of Global Marketing, Operatix & memoryBlue…
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Amidst the recent unveiling of Google and Yahoo's perplexing email policies, business and sales leaders find themselves with more questions than answers. In this episode of B2B Revenue Acceleration, host Aurelien Mottier, CEO at Operatix, sits down with Mansour Salame, CEO at FrontSpin, to decode the intricacies of these policies and explore their …
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Have you ever wondered why some sales pitches instantly grab your attention, while others fall flat? What's the secret behind crafting compelling, persuasive sales messages that not only captivate but also convert? In today’s episode of B2B Revenue Acceleration, we dive deep into the art and science of sales messaging with host Aurelien Mottier, Co…
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AI is quickly becoming an essential tool in any marketing professional’s kit, boosting productivity and revolutionizing the way campaigns are conceptualized, executed, and optimized. In this episode of B2B Revenue Acceleration, host Catarina Hoch, VP of Global Marketing at Operatix/memoryBlue, sits down with Austin Distel, the Senior Director of Ma…
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Send us a text Tony Johnson welcomes Joe Marangolo from JSM Project Management to discuss the critical role owner's representatives play in successful construction projects. Joe explains how construction management connects the early planning phases with actual construction execution, providing value through team building, risk management, and clea…
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Send us a text Feeling Like Networking Is One-Sided? Here’s What to Do. You’re showing up, building relationships, making introductions, sharing opportunities—so why does it feel like no one is doing the same for you? It’s frustrating, it’s discouraging, and it might even have you questioning if networking is worth the effort. In this episode, we’r…
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Send us a text Ray Garfield shares how his firm has revolutionized public infrastructure development by creating faster, more efficient alternatives to traditional government building processes. Helping public clients bypass lengthy referendums and inefficient bidding systems, Garfield Public Private has delivered nearly $3 billion in essential fac…
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In this episode of Small Business Quick Wins, host Jay Schwedelson tackles a popular misconception about emails landing in the promotions tab. He explains why it's not the crisis many believe it to be, and shares practical advice for accurately assessing—and improving—your email performance. =================================== Best Moments: (01:00)…
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Send us a text Sam Rockaway shares his journey from body shop owner to Senior Vice President at Redcom Design and Construction, where they've doubled company size over 14 years to reach $70 million in annual revenue. His team provides vertically integrated design-build solutions with in-house engineering, architecture, and project management capabi…
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What really motivates people to take action? Whether it’s improving employee health, increasing workplace safety, or driving engagement in company initiatives, incentives matter. But how do you design rewards that actually work?In this episode of The Claw, Eric Holtzclaw sits down with Don Doster, CEO of Go Pivot, to explore the science behind beha…
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Send us a text Jeffrey Rosenberg shares the journey of Big V Properties from a family grocery business to a vertically integrated real estate company managing 10 million square feet across 14 states. He reveals how strategic systems implementation and operational efficiency enabled their impressive growth trajectory. • Started as a family grocery b…
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Send us a text Tired of feeling like you’re always behind, no matter how much you do? I feel you. That's why in this episode I've brought in the big guns: Productivity Expert Lisa Zawrotny. In this interview, Lisa offers a refreshing new perspective on what it means to be productive and how to create a workflow that supports your well-being and you…
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In this episode of Small Business Quick Wins, host Jay Schwedelson offers practical AI hacks that small businesses can use right away—without spending a dime. From enhancing your FAQ sections for better AI-driven search results to leveraging ChatGPT for marketing analyses, these easy-to-implement tricks will help you stay ahead of the curve. ======…
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What if the key to boosting your sales success lies not in what you say, but in how you say it? In this episode of B2B Revenue Acceleration, host Aurelien Mottier sits down with Bitty Balducci, Assistant Professor of Marketing at Washington State University, to delve into the science behind successful sales calls. Drawing from her recent study that…
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Ever wondered how integrating inbound and outbound strategies could revolutionize your sales approach? In this episode of B2B Revenue Acceleration, host Catarina Hoch is joined by Alex Olley, Co-Founder and Chief Revenue Officer at Reachdesk, to explore the transformative power of moving to an Allbound motion. Alex kicks off the discussion by defin…
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Is acquisition the end of the road, or just the beginning? In this episode, Aurelien Mottier (CEO of Operatix & memoryBlue) interviews Chris Doggett (CRO at Acquiato) to uncover the challenges and opportunities that come with company acquisitions. From overcoming the misconception that acquisition is the final chapter to the critical role people an…
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How can SaaS companies scale globally while managing risks and maintaining sustainable growth? In this episode of B2B Revenue Acceleration, Aurelien Mottier sits down with Mike Malloy, CEO of Malloy Industries, to dive deep into the strategies that help SaaS companies scale effectively. Mike kicks off the discussion by sharing his journey and the m…
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Have you ever wondered what truly differentiates leadership coaching from mentorship, and which one could be more impactful for your corporate journey? In this episode of B2B Revenue Acceleration, we explore this very question with Gavin Sumner (Co-Founder & Coach at Scalewise), who shares his expertise on how effective leadership coaching can dire…
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Send us a text Tackle That Important Task or Scroll on Social Media? No shade - we’ve all been there. The truth about procrastination is that it goes much deeper than laziness or a lack of willpower - it’s a complex mix of fear, perfectionism, and decision fatigue that keeps us stuck. But the good news? You can break the cycle. In this episode, I'm…
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In this episode, I’m joined by my co-host Carly Malatskey, a former software engineer turned investor and podcast host of She Leads. We tackle a listener’s question about whether to stay in their current job or take a new one. Using a 5-factor framework, we break down how to evaluate career decisions based on compensation, skills, lifestyle, long-t…
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In this episode of Small Business Quick Wins, host Jay Schwedelson welcomes back Navah Hopkins, an expert in digital marketing and PPC, to discuss the intricacies of social media algorithms, specifically on Meta platforms like Facebook and Instagram. They cover effective strategies for improving content visibility, increasing engagement, and growin…
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Send us a text Content Is Connection. And Connection is Currency. In this episode of Powerful Women Rising, I'm joined for the second time by my friend Emily Aborn. She's a fantasic copywriter, funny meme enthusiast and the the voice you hear at the beginning of every episode of this podcast! We discuss ways to make content creation simple AND fun.…
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In this episode of Small Business Quick Wins, host Jay Schwedelson interviews Navah Hopkins, an expert in search ads and pay-per-click marketing. They dive deep into PPC strategies, how to navigate Google Ads, and what small businesses need to do to succeed in digital marketing. =================================== Best Moments: (01:03) Introduction…
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In this episode of Small Business Quick Wins, host Jay Schwedelson chats with Paige Graham, founder of Sweet as Choice Bakery, about turning a passion for baking into a successful business. Paige shares her journey, insights on adapting to customer feedback, and tips for managing and growing a bakery. Best Moments: (01:50) Introduction to Sweet as …
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Send us a text You have passion, drive and a GREAT business idea - so how do you avoid becoming one of the "failed business statistics"? There are lots of reasons small businesses fail in their first few years but it's rarely because they weren’t “good enough.” Most new businesses fail because they skip over the boring but critical stuff that actua…
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In this episode of Small Business Quick Wins, host Jay Schwedelson is joined by Clint Fontanella, a content expert at Thryv, to explore how small businesses can leverage both traditional and "fake" holidays to boost engagement and stand out. They discuss creative ways to tie in holidays—like Valentine's Day and March Madness—into marketing campaign…
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In this episode of Small Business Quick Wins, host Jay Schwedelson explains why the first email you send to a new customer or lead is the most important—and how it can make or break future communication success. He shares practical strategies to maximize engagement, improve deliverability, and create long-term customer relationships. ==============…
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Send us a text What if the secret to growing your business wasn't more work - but smarter systems? In today's new episode of Powerful Women Rising, I chat with Melissa Rich, a systems and operations consultant for small businesses, about how mastering workflows and systems can help entrepreneurs reclaim their time and focus on what they truly love.…
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In this episode of Small Business Quick Wins, host Jay Schwedelson interviews Lisa Landsman, who handles global business development for Google. They discuss the power of Google reviews, the importance of a fully optimized Google Business Profile, and clear up common myths about Google’s review practices. =================================== Best Mo…
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Send us a text Can you be TRULY authentic in business and still be taken seriously? Authenticity is a word that gets tossed around a lot in business, but how do you balance showing up as yourself while also being seen as a professional? Do you have to tone down your personality to be taken seriously? Is there a point where being "too real" causes p…
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In this episode, I’m joined by my co-host Carly Malatskey, a former software engineer turned investor and podcast host of She Leads. We dive into a listener's question about multiple tech job offers, and compare three compensation packages. We break down tactics for negotiating comp while exploring how to pick a role that aligns with your superpowe…
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In this episode of Small Business Quick Wins, host Jay Schwedelson welcomes Christina Garnett, Chief Customer and Communications Officer at neuemotion, to discuss the vital role of customer relationships for small businesses. They explore how to foster meaningful connections, avoid common pitfalls, and scale without losing the personal touch. =====…
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Send us a text Is clutter in your space—or your brain—holding you back? In this episode of Powerful Women Rising, I sit down with my friend Megs Crawford, Organizer Coach for Women with ADHD and host of the Organizing an ADHD Brain Podcast, to discuss the magic of decluttering in your business. Although her expertise is in helping women with ADHD, …
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Send us a text Unlock the secrets to optimizing your commercial real estate investments with our latest episode! Join us for an enlightening conversation with Eric Oliver from Cost Segregation Authority, as we explore how mastering the art of cost segregation can transform your financial strategy. Learn how Eric's journey from a family-owned landsc…
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In this episode of Small Business Quick Wins, host Jay Schwedelson welcomes back Stephanie Love, content lead at Thryv, to share strategies for keeping New Year’s resolutions and business goals on track. They explore practical frameworks and accountability techniques to help small business owners succeed. =================================== Best Mo…
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Send us a text Networking doesn’t have to be awkward or overwhelming—it just needs a plan! In this episode, I’m diving into how to create a networking strategy that feels authentic and actually works. I’ll share why having a clear plan is the secret to building meaningful connections, staying consistent, and making the most out of your networking e…
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