Dive into Matt Plapp's top Restaurant Marketing Secrets. Posted daily, host Matt Plapp will take an in-depth look into what he sees in the Restaurant Marketing landscape. The three things Matt believes in when it comes to marketing are: A - Attracting your customer's attention B - Build a database from that attention R - Retaining attention in your database And, by the way, ABR also stands for America's Best Restaurants. (Duh!) Learn more about Matt Plapp by visiting his website at www.MattP ...
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Matt Plapp Podcasts
A podcast where we talk everything restaurant, speak to successful restauranteurs, marketers, and how social media is impacting the industry for the greater good!
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Selling high-ticket digital marketing services isn’t just an art—it’s a code waiting to be cracked. Enter The Closing Code, the podcast where agency owners, sales pros, and entrepreneurs come to master the craft of closing deals that matter. Hosted by Clinton James and Josh Konigsberg, seasoned marketing professionals with a combined 60 plus total of years in Marketing and Sales experience, with the results (and battle scars) to prove it, each episode takes you behind the curtain of the digi ...
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Free Food Can Do Wonders For Your Sales - Restaurant Marketing Secrets - Episode 941
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4:15Did you know that FREE food can actually make you a LOT of money, here's how! --- Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out www.americasbestrestaurants.com…
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Aldo knew his pizzeria is only 20 customers away- Restaurant Marketing Secrets - Episode 940
4:18
4:18
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4:18He not only knew where he was now, he knew where he could grow to AND HOW --- Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out www.americasbestrestaurants.com…
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Part 3 Of 3 Talking With David Scott Peters About His Live Event - Restaurant Marketing Secrets - Episode 939
9:24
9:24
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9:24🚨 RESTAURANT OWNERS: You're not running a restaurant… you're running a sales and marketing machine that just so happens to serve food. 💥 Too many independents are bleeding cash, stuck in survival mode, and getting crushed by the chains. That ends now. 🔥 I sat down with David Scott Peters, the godfather of restaurant operations, to talk about how we…
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Part 2 Of 3 Talking With David Scott Peters About His Live Event - Restaurant Marketing Secrets - Episode 938
12:48
12:48
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12:48🚨 RESTAURANT OWNERS: You're not running a restaurant… you're running a sales and marketing machine that just so happens to serve food. 💥 Too many independents are bleeding cash, stuck in survival mode, and getting crushed by the chains. That ends now. 🔥 I sat down with David Scott Peters, the godfather of restaurant operations, to talk about how we…
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Part 1 Of 3 Talking With David Scott Peters About His Live Event - Restaurant Marketing Secrets - Episode 937
8:17
8:17
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8:17🚨 RESTAURANT OWNERS: You're not running a restaurant… you're running a sales and marketing machine that just so happens to serve food. 💥 Too many independents are bleeding cash, stuck in survival mode, and getting crushed by the chains. That ends now. 🔥 I sat down with David Scott Peters, the godfather of restaurant operations, to talk about how we…
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Why This Restaurant Owner Was 100% WRONG About In-Store Marketing - Restaurant Marketing Secrets - Episode 936
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4:55A restaurant owner wasn't happy. She said, "I thought y'all were going to help me grow my sales. This in-store marketing program won't do that. I want something that gets me new customers." Well... she's 100% wrong. However, before we delve into why, let me provide some context. --- Do you need some help driving sales to your restaurant? I'm the CE…
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My Vision - The What & Why Behind America's Best Restaurants - Restaurant Marketing Secrets - Episode 936
28:07
28:07
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28:07Today's podcast is from a session I hosted recently with some restaurant owners talking about my beliefs as it relates to restaurant growth, and how America's Best Restaurants is building our brand around that mission. --- Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners ge…
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Growing Your Marketing Program Inside Your 4-Walls - Restaurant Marketing Secrets - Episode 935
4:46
4:46
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4:46Finally, a restaurant worker did everything right...but then the restaurants system FAILED! --- Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out www.americasbestrestaurants.com…
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His Facebook Comments Generated $2,100 In Sales - Restaurant Marketing Secrets - Episode 934
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5:45Facebook shouldn't be run like your direct mailers from the 1990s. --- Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out www.americasbestrestaurants.com…
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Don't Give Upset Customers A Link To Leave A Public Review - Restaurant Marketing Secrets - Episode 933
4:38
4:38
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4:38You better be gating your customer reviews that are not good. --- Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out www.americasbestrestaurants.com…
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You Are The Face Of Your Marketing, Like Or Not - Restaurant Marketing Secrets - Episode 932
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3:29
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3:29Marketing in 2025 allows you to be the TV star, so take advantage of it. --- Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out www.americasbestrestaurants.com…
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Your Priority - Restaurant Marketing Secrets - Episode 931
4:26
4:26
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4:26What's your focus right now? Oh, it's a lot of things? Well then, no wonder you're not dominating ANY THING. --- Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out www.americasbestrest…
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Google Review BLACKMAIL - Restaurant Marketing Secrets - Episode 930
2:01
2:01
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2:01Don't fall for the Google Review Scam Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out www.americasbestrestaurants.comBy Matt Plapp - CEO - America's Best Restaurants
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Leave Politics To CNN & Fox News - Restaurant Marketing Secrets - Episode 929
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5:15
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5:15Don't do what this restaurant owner did and risk CRUSHING your restaurant. Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out www.americasbestrestaurants.com…
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One Restaurant Thinks Their Loyalty Failed, The Other Knows It's Them - Restaurant Marketing Secrets - Episode 928
5:46
5:46
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5:46You control your own destiny, not the software you buy. In today's podcast we talk about the missing ingredient missint with these two restaurants, EFFORT! Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If y…
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The Math Problem Behind Your Restaurants Marketing - - Restaurant Marketing Secrets - Episode 927
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4:24
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4:24Today's podcast is a math problem that you have. Attrack Build Retain + New Frequent Lost + In-store, Onine & Social Media = Restaurant Marketing That Works Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If …
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6 Takeaways From Pizza Power Forum Last Week - Restaurant Marketing Secrets - Episode 926
10:51
10:51
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10:51Last week I was in Atlanta for the Pizza Power Forum hosted by PMQ and it was a solid event. Today we're going to walk through my big takeaways from YOUR questions at the event. Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more fr…
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MP's Monday Minute - Restaurant Marketing Secrets - Episode 925
3:04
3:04
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3:04The carerr path we chose is TOUGH! Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out www.americasbestrestaurants.comBy Matt Plapp - CEO - America's Best Restaurants
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You Can't Miss This Step In Your Marketing Plan - Restaurant Marketing Secrets - Episode 924
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3:10
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3:10This gets missed at most restaurants and it's a big miss. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out www.americasbestrestaurants.com…
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New, Frequent & Lost Customer Marketing Funnels - Restaurant Marketing Secrets - Episode 923
8:30
8:30
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8:30Your restaurants sales aren't growing due to having a LEAKY marketing plan. Let's discuss this today! - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out www.americasbestrestaurants.c…
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How To Build Your Database - Restaurant Marketing Secrets - Episode 922
6:08
6:08
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6:08A few loyal readers of MP's Monday Minute recently asked: "Matt, what's the best way to build a customer database?" Let's break it down today! - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need hel…
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From Hustler to Inc. 5000: Azhar Siddiqui’s RepStack Playbook for Agency Growth
42:29
42:29
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42:29Strap in, this one’s packed with fire. In this episode of The Closing Code Podcast, host Clinton James sits down with Azhar Siddiqui, CEO and co-founder of RepStack, to uncover how one bold idea turned into one of the fastest-growing companies in the U.S. (Inc. 5000 ranked). Azhar shares his journey from hustling in sales at Best Buy to building a …
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Rebranding Your Restaurant - Restaurant Marketing Secrets - Episode 921
7:53
7:53
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7:53Recently, Katie from my team was asked for advise on rebranding their restaurant. So I figured I'd hop on the mic and talk through what I would do and my experience. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent cus…
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He Funded His Customer Acquisition - Restaurant Marketing Secrets - Episode 920
7:24
7:24
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7:24In today's MP's Monday Minute we cover how Alex Horomzi used his customer acquisition marketing to self fund his actual marketing sales pitch. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need hel…
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It Worked For Warren Buffet- Restaurant Marketing Secrets - Episode 919
6:55
6:55
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6:55Warren did the same thing OVER and OVER and OVER again...will you? - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out www.americasbestrestaurants.com…
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No Sales Team? No Growth. How Matt Plapp Built One That Actually Closes
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50:53
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50:53What does it take to turn a one-man agency into a sales-driven machine that dominates a niche? In this episode of The Closing Code, Clinton and Josh sit down with Matt Plapp, founder of America’s Best Restaurants, to dig deep into the raw truth of building and scaling a sales team from scratch. From humble beginnings in radio and boat sales to lead…
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Your Digital Info Needs Monitored Often- Restaurant Marketing Secrets - Episode 918
2:57
2:57
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2:57Your restaurant has listings online everywhere, and it's tough to keep up with. Today, let's talk about what you can do to keep up with them. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help…
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Powerful Promotion To Build Your Most Important Customer Database - Restaurant Marketing Secrets - Episode 917
3:42
3:42
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3:42Every one of you needs more sales. Today I'm giving you a HACK that'll bring in more cash… - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out www.americasbestrestaurants.com…
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Selling to the Elite: How Austin Irabor Closes High-Ticket Clients Without Chasing Anyone
52:09
52:09
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52:09How do you build a sales process that disqualifies the wrong prospects, attracts elite clients, and positions YOU as the prize? In this powerhouse episode of The Closing Code, Clinton and Josh sit down with Austin Irabor, founder of NetFly, a legal tech company that’s redefining what it means to sell high-ticket services in a saturated market. This…
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Selling Like a Boss & Becoming the Authority in Your Niche with Tony Ricketts
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55:49This is the episode every digital marketing agency owner wishing they could sell with more authority needs to hear. Tony Ricketts—CEO and Co-Founder of Lawnline Marketing—built a 7-figure powerhouse by doing one thing differently: he stopped selling like a vendor and started selling like a boss. In this episode of The Closing Code, Tony breaks down…
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Copy & Repeat This Proven Weekly Restaurant Social Media Campaign - Restaurant Marketing Secrets - Episode 916
4:31
4:31
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4:31You can use this campaign every week to fill 40-50% of your weekly posts, drive massive engagment and have fun inside your 4-walls. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out…
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Outbound Sales Calls To Sell Burritos, YES - Restaurant Marketing Secrets - Episode 915
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3:09
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3:09You can't just sit on your hands and not use one of the biggest inventions ever for it's intended use, THE PHONE. You have to learn to LOVE outbound marketing and that includes calling your customers and selling them buritos. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owne…
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Show Me How To Live - Restaurant Marketing Secrets - Episode 914
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2:47
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2:47Check out this blog post for more context on todays podcast https://mattplapp.com/day-323-the-puzzle-mps-minute-show-me-how-to-live/ - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!…
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Get The Attention Your Restaurant Deserves - Restaurant Marketing Secrets - Episode 913
1:09
1:09
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1:091. Get The Attention Your Restaurant Deserves In a world dominated by big chains, standing out in your local community is harder than ever. The ABR Roadshow helps independent restaurants rise above the noise and become the go-to spot in their neighborhood. 2. Your Own TV-Quality Restaurant Feature Imagine a professionally produced video episode fil…
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Pizza Nerds Christmas In July Retained Me - Restaurant Marketing Secrets - Episode 912
4:54
4:54
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4:54You MUST retain your customers attention, otherwise someone else is going to TAKE YOUR MONEY! - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!By Matt Plapp - CEO - America's Best Restaurants
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4 Takeaways From My Miami Business Mastermind You Can Steal - Restaurant Marketing Secrets - Episode 911
5:26
5:26
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5:26Last week I was in Miami with a few hundred other entreprenuers and I left with some great ideas. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!By Matt Plapp - CEO - America's Best Restaurants
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How To Use Facebook Right - Restaurant Marketing Secrets - Episode 910
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4:55
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4:55You're taking the effort with social media posts on platforms like Facebook, but it's doing NOTHING - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!By Matt Plapp - CEO - America's Best Restaurants
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Sales Is a Team Sport: Why Your Agency Isn’t Closing More Deals
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38:23Selling high-ticket digital marketing services isn’t just about the closer. It’s about building a team that creates an unbeatable client experience from the first call to ongoing results. In this episode of The Closing Code, Clinton James and Josh Konigsberg unpack one of the biggest myths in agency sales that the salesperson alone wins or loses th…
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The Hidden Testimonial You'll Ever Get - Restaurant Marketing Secrets - Episode 909
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3:54
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3:54Use this tactic to get more of the BEST comments possible and drive new customers into your restaurant - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!By Matt Plapp - CEO - America's Best Restaurants
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Turning A Little Into A Little More - Restaurant Marketing Secrets - Episode 908
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3:06
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3:06Today's podcast is covering my weekly email every Monday, MP Minute. Our journey is hard, let's get through it together - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!…
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Google Says This Restaurant Is Closed, Here's How You Fix that - Restaurant Marketing Secrets - Episode 907
3:19
3:19
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3:19Google says they are closed, and they turn to Facebook to tell their fans they are not closed. Whta's wrong wtih that picture? If they didn't send and email and text, and their only means to announce this is on a rented medium, then a lot! - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help r…
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Selling & Scaling Smarter: Josh Nelson on Sales, Systems & Seven Figures
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52:09
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52:09This is the episode every agency owner needs to hear. Whether you're flying solo or scaling past seven figures, our guest Josh Nelson—founder of Plumbing & HVAC SEO and Seven Figure Agency—delivers the no-fluff blueprint for building a sales machine that prints high-ticket retainers. Josh went from a failed generalist agency to running a $7M powerh…
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How to Grow Your Restaurant Every Month with a Proven Attention Plan - Restaurant Marketing Secrets - Episode 906
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3:37
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3:37In this episode, we break down "Monthly Attention Plan" featured in PMQ Magazine—a game-changing strategy to keep your restaurant top-of-mind and drive consistent sales. Learn how attracting attention, building a customer database, and retaining loyal guests can create predictable monthly growth. - Do you need some help driving sales to your restau…
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MP's Weekly Minute - Restaurant Marketing Secrets - Episode 905
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2:54
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2:54Every Monday we send out an email titled "MPs Minute." And now, every Monday a podcast will be dedicated to that exact topic. Today we talk about "One Move = Big Impact!" - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequen…
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The Fortune’s in the Follow-Up: Stop Getting Ghosted, Start Getting Paid!
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34:47Following up isn’t glamorous—but it’s where the real money is made. In this no-fluff episode of The Closing Code, Clinton James and Josh Konigsberg expose the hard truth behind why deals stall and how you can fix it with a bulletproof follow-up game. Forget being “left on read.” If you’re tired of ghosted leads and cold trails, this episode deliver…
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This Restaurant Promo Hit Two Of The ABR Commandments - Restaurant Marketing Secrets - Episode 904
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2:24
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2:24Eric of Lost Pizza killed two birds...commandments with one stone. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!By Matt Plapp - CEO - America's Best Restaurants
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The 1 Page Restaurant Attention Plan Is Replacing Your Marketing Plan - Restaurant Marketing Secrets - Episode 903
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3:49
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3:49It's not 1985, get rid of your marketing plan and replace it with an ATTENTION plan! - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!By Matt Plapp - CEO - America's Best Restaurants
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Trust Yourself and Be Yourself - - Restaurant Marketing Secrets - Episode 902
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4:36
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4:36There will always be someone with an opinion, and today I talk about the topic from MP's Minute, my new weekly email that comes out every Monday. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.am…
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The Mind Game: Why Your Headspace is Your Most Underrated Sales Tool
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41:15Selling digital marketing services on retainer isn’t just about tactics and slides—it’s about mindset. In this powerful episode of The Closing Code, Clinton James and Josh Konigsberg tackle what might be the most underestimated tool in the high-ticket sales arsenal: your inner game. This isn’t your typical rah-rah motivation talk. It’s a real, hone…
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What Three Facebook Ads Your Restaurant Should Be Running - Restaurant Marketing Secrets - Episode 901
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5:06
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5:06Commondment #1, Attract Attention Today we dig into a great way to gaine MASSIVE attention for your restaurant, paid ads on Facebook and Instagram. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.…
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