Digital Marketing Masters Podcast with your host, Bestselling Author, Matt Rouse. Actionable information and interviews with leading experts in AI, marketing, productivity, and business. Every show has a business-changing idea that you can use to grow your business and your profits.
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Matt Rouse Podcasts
Listen to exclusive interviews about University of Virginia athletics and get behind-the-scenes insights as host Jeff White catches up with Cavalier coaches, student-athletes, staff and alumni.
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Cornerstone Church - Scott Sheppard
Pastor Scott Sheppard, Cornerstone Church in Athens, Georgia, Sermons and S
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Rhett Miller, musician and frontman for the Old 97s, hosts “Wheels Off” a show about the messy reality of the creative life. Conversations with musicians, writers, artists, actors, and comedians about the pivotal moments that shaped their work, what it means to create in a digital age and grapple with the challenges, and the joy, of living a creative life.
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Reentry Reframed focuses on the journeys of individuals who are returning to the community after being incarcerated. Our goal is to reframe the way reentry is perceived while giving hope to those going through this process. We strive to inform society of the obstacles justice-involved individuals face while gathering like minds to systematically develop a solution. This podcast is sponsored by Mirror.
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The Bangles’ lead guitarist talks about making a new record with John Cowsill, why she’s a “serial band member,” the magic of songwriting, imposter syndrome, and running your art like a business. Vicki Peterson—lead guitarist and occasional lead singer of The Bangles—joins Rhett to unpack Long After the Fire, the new record with her husband John Co…
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In Steve Swanson's first 25 seasons as its head coach, UVA women's soccer advanced to the NCAA tournament 24 times. The No. 7 Hoos are locks to return to the NCAAs this fall, and Swanson's next win will be his 500th in 36 seasons overall as a head coach.
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Wahoo Central Podcast With Mikell Simpson
28:46
28:46
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28:46With a 6-1 record, UVA football is off to its best start in since 2007. Tailback Mikell Simpson, who's back in his hometown of Harrisburg, Pa., was one of the many standouts on the '07 team, which won nine games and played in the Gator Bowl.
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Rhett sits down with Philip Lupton and Truett Heintzelman, the two young Texans behind Briscoe, a harmony-rich Americana duo making waves with their sophomore album, Heat of July. Recorded in Nashville during AmericanaFest, the conversation covers the band’s early days at UT Austin, their musical roots, and their thoughtful approach to songwriting …
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Rhett sits down with his longtime bandmate and creative partner, Murry Hammond for a conversation about their 35+ years of making music together—from early songwriting days in Dallas to their latest solo and collaborative albums. Hammond opens up about the evolution of his creative process, the emotional weight that shapes his songwriting, and how …
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The Worst Kept Secret of Success with Mark Dulaney (274)
32:49
32:49
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32:49In this episode of Digital Marketing Masters, I sit down with execution coach Mark Dulaney from the School of Execution to unpack the “worst kept secret” of success: doing the work boldly, consistently, effectively and getting a little better every day. We explore why most people stall at “good enough,” how to apply critical self-review to improve …
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Perseverance has marked the college career of UVA tight end Sage Ennis, who's bounced back from two serious knee injuries. Ennis, who left Clemson with two degrees, in its his second year at Virginia, where he's tied for the team lead with three touchdown catches this season.
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There's Mo Place Like Home: Morgan Nelson in Oz
1:03:59
1:03:59
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1:03:59Growing up in Tampa, Florida without his father present, Mo Nelson describes the feelings surrounding this absence. With a hardworking mother filling both roles, his mother showed Mo "immense love" and spoiled him. Having a large extended family, he reflects how close-knit they were, which helped during the years Mo was an only child. As he struggl…
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The Grammy-winning singer-songwriter opens up about her new album, her journey from fiddle prodigy to songwriter, and how painting, practice, and persistence fuel her creative life. Rhett Miller sits down with longtime friend and collaborator Amanda Shires during AmericanaFest in Nashville. The two reminisce about their lives in music, and Amanda r…
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AI, Authors, and Voice Acting. Round Two with Aaron Ryan (273)
42:42
42:42
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42:42In this episode of Digital Marketing Masters, I sit down with returning guest Aaron Ryan—author, voice actor, musician, and now 35-book veteran—to dig into the turbulent crossroads of creative work and AI. We talk candidly about toxicity and gatekeeping in the voiceover community, why Aaron stepped back from coaching, and how that decision unleashe…
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Now in his second full season as UVA's head field hockey coach, Ole Keusgen has held several positions in the program since 2015. His record as the Wahoos' leader is 26-7, and his current team is 8-0 overall and ranked No. 2 nationally.
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Shannon Wells in her fifth year as head volleyball coach at UVA, which opens ACC play this weekend with two matches at John Paul Jones Arena.
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Singer-songwriter Matt Nathanson joins Rhett for a fast, funny, and candid conversation about craft and survival. They dig into the constant hum of the inner critic, and the strange mix of persistence and delusion it takes to stay in the game. From KISS posters and Pixies deep cuts to journaling, therapy, and squirrel jokes, Matt opens up about wha…
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A fourth-year student in the McIntire School of Commerce, Umberto Pelà is his second year as one of the UVA men's soccer team's captains.
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Almost from the day she arrived on Grounds in 2020, Laney Rouse has been a defensive pillar for the Virginia women's soccer team. Now pursuing a master's degree in the UVA School of Medicine, Laney has helped the Hoos get off to a strong start this season.
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Joanna Hardin is heading into her 10th season as head softball coach at the University of Virginia, which will host the ACC tournament at Palmer Park in May.
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James McMurtry, hailed as one of our greatest living songwriters, joins Rhett for a candid conversation about the craft of songwriting, life on the road, and the realities of sustaining a career in music. Known for his sharp storytelling and uncompromising perspective, McMurtry opens up about his process, from finding inspiration in small details t…
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One of the greatest quarterbacks in UVA history, Matt Schaub played in the NFL for 17 years before retiring. He's now part of the announcing team for radio broadcasts of Cavalier football games.
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A third-team All-ACC selection, shortstop Eric Becker led Virginia in hitting (.368) and RBIs (52) in 2025, and his decision to remain a Cavalier was great news for new head coach Chris Pollard.
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Fresh off the release of her new album Paper Doll, guitarist, singer, and songwriter Samantha Fish joins Rhett to discuss balancing life on the road with creative work, the vulnerability of songwriting, and her evolution as a guitarist. She opens up about overcoming shyness and stage anxiety, and reflects on the fine line between challenging yourse…
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Kaylee's Dad is Mad: Amber Saale-Burger
1:10:41
1:10:41
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1:10:41Born in Armourdale, Kansas, Amber was the first of 8 children. While her mother struggled with substance use disorder earlier in her childhood, Amber recalls she was well loved and spoiled as a child. As her mother regained and maintained her sobriety, she was a huge part of Amber's life as well as her grandchildren's lives. Meeting who would be he…
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The greatest kick-returner in UVA history, Joe Reed played for the NFL's Chargers in 2020. He's now back in the Charlottesville area—working, coaching and pursuing an MBA.
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This week on Wheels Off, Rhett welcomes longtime friend, collaborator, and Turnpike Troubadours frontman Evan Felker. Evan joins Rhett from his ranch in Oklahoma for a candid conversation about the Troubadours’ resurgence, his creative process, and why stepping away from the road made the band even more popular. The two dig into songwriting—where i…
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A rising sophomore at UVA, Leah Hayes won five gold medals for the United States swim team at the recent World University Games in Berlin. Hayes, who's from Sugar Grove, Ill., helped the Virginia women's team win its fifth consecutive NCAA title in 2024-25.
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After missing last season while recovering from an injury, guard Jillian Brown is healthy again and eager to help the Hoos in 2025-26. Brown, who began her college career at Northwestern, is from Grand Rapids, Mich.
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AI & Media +Nerdcasting with Nathan Fletcher (271)
53:51
53:51
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53:51In this engaging episode of Digital Marketing Masters, host Matt Rouse welcomes Nathan Fletcher, also known as Uncle Nene from Uncle Nay Nay's Nerdcast. They dive into the world of creative work and the challenges of marketing it in today's digital landscape. Nathan shares his journey from a career in marketing and production to starting his own po…
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In this wide-ranging conversation, Rhett welcomes the legendary Ray Benson of Asleep at the Wheel to Wheels Off for a candid, wisdom-packed chat about music, longevity, and learning by doing. Ray shares stories from his early days as a folk-singing kid, reflects on collaborating with icons like Willie Nelson and Kris Kristofferson, and offers pract…
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Of the seven new transfers in Ryan Odom's program, graduate student Malik Thomas arrived on Grounds with perhaps the impressive credentials. The 6-foot-5 guard averaged 19.9 ppg for San Francisco in 2024-25 and made the All-WCC first team.
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Rhett welcomes singer-songwriter Josh Rouse for a wide-ranging conversation about carving out a life in music. Josh reflects on coming of age in a different era of the music business—when CDs still mattered and labels took chances—and how the ground beneath that world has shifted. The two dive into fatherhood, the struggle to stay creatively motiva…
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A 6-foot-7 forward from Los Angeles, graduate student Devin Tillis transferred to UVA from UC Irvine this spring. He was named to the All-Big West second team in 2024-25.
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It Should've Been Me: Matt Davis, Here for a Reason
1:20:21
1:20:21
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1:20:21Born overseas into a miliary family, Matt describes living on a miliary base as a "sheltered life." In 6th grade, he experienced the culture shock of living off the base and Matt felt "left behind" when it came time to fitting in with his new peers. As he began to search for where he belonged in this new world, he struggled to find acceptance. Matt…
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Singer-songwriter Kristina Murray joins Rhett to discuss the creative journey behind her new record Little Blue (New West Records), a project that was years in the making. From long nights in honky-tonks to building her own community of musicians and collaborators, Kristina’s story is one of grit, heart, and unwavering commitment to the work. She o…
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One of the many newcomers on head coach Ryan Odom's first team at UVA, Dallin Hall is a 6-foot-4 guard from Plain City, Utah. He spent three seasons at BYU before transferring to Virginia after the 2024-25 school year.
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AI & Science Fiction: A Conversation with Tom Easton (270)
47:33
47:33
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47:33In this episode of Digital Marketing Masters, host Matt Rouse welcomes science fiction author Tom Easton to discuss the intersection of AI and science fiction. Tom shares his background as a retired science professor and his journey into writing science fiction since the 1970s. The conversation delves into the upcoming anthology "Tales of Galactic …
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Grammy-nominated singer-songwriter Chris Trapper joins Rhett to talk about his winding, decades-long path through music—from lip-syncing Tom Jones as a kid to signing a major label deal with The Push Stars and building a solo career defined by resilience, honesty, and hustle. From his early days with The Push Stars to his recent solo album—written …
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The top returning wideout on the UVA football team, Trell Harris caught 15 passes for 221 yards and two TDs in 2024 despite missing most of the season with an injury. Harris began his college career at Kent State.
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Kate vanderVoort Talks About Businesses Implementing AI (269)
34:34
34:34
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34:34In this episode of Digital Marketing Masters, host Matt Rouse is joined by Kate vanderVoort, founder and CEO of Social Mediology and the AI Success Lab, to discuss the integration of AI into business practices. Kate shares her insights on how companies can transition from having no AI involvement to effectively incorporating AI into their operation…
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He left his hometown of Jackonsville, Fla., and arrived on Grounds in January 2019. Six-plus years later, safety Antonio Clary is preparing for his final season on the UVA football team.
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Rhett is joined by multi-instrumentalist, folklorist, and genre-defying artist Jordan Wax to discuss his emotionally rich new album, The Heart Deciphers. With roots in Missouri and a home in rural New Mexico, Jordan brings a rare blend of intergenerational storytelling, Jewish diasporic heritage, and indie rock sensibility to his work. The two expl…
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Wahoo Central Podcast With Amaka Agugua-Hamilton
28:07
28:07
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28:07In her fourth year at UVA, head women's basketball coach Amaka Agugua-Hamilton has a roster that includes eight newcomers, seven of them transfers.
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Rhett is joined by indie legend David Gedge, frontman of The Wedding Present and Cinerama, for an in-depth conversation that spans four decades of creativity, resilience, and evolution. David shares stories behind the band’s origin, his distinctive strumming style, and why he still writes songs after more than 300 under his belt. Rhett and David di…
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A cognitive science major, Kelly Ayer is graduating this weekend, but she won't be at Final Exercises on Grounds. She'll be in Columbia, S.C., for an NCAA softball regional. Ayer starts in center field for UVA, which is seeded No. 2 in the Columbia regional.
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AI, Copyright, and the Law with Karin Coger, Esq. (268)
31:21
31:21
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31:21In this episode of Digital Marketing Masters, host Matt Rose, despite battling a lost voice, welcomes IP attorney and AI consultant Corinne Koger to discuss the intricate relationship between artificial intelligence and intellectual property law in the United States. They delve into the nuances of copyright, patents, and trademarks, emphasizing the…
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Ryan Odom is back in the college town where he lived for seven years as a boy, this time as head men's basketball coach at UVA. With show host Jeff White, Odom discusses his first seven weeks on the job.
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Singer-songwriter Esther Rose joins Rhett to discuss her transformative new album WANT, her journey into music, and the evolution of her sound. Dialing in from Santa Fe, Esther shares why this record feels like her most personal yet, how she confronts anxiety through songwriting, and the importance of agency in art and life. Follow Esther @thereale…
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A rising senior from Chattanooga, Tenn., linebacker Trey McDonald recently was awarded the prestigious T. Rodney Crowley Jr. Memorial Scholarship. McDonald is a student in UVA's McIntire School of Commerce.
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Rouse, Ruin, & Repeat: Kelby Sanders, Outreach Clinician
1:10:15
1:10:15
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1:10:15Born in Maryland to a military family, Kelby moved across the country as a child until landing in Kansas at the age of 8 years old. He describes some of the challenges that came with moving around a lot as a child because it was hard to develop ties. The bouncing around from place to place continued for the military family even after settling down …
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Is Marv Paul Building the New Internet? (267)
53:11
53:11
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53:11In this episode of Digital Marketing Masters, host Matt Rouse welcomes Marv Paul, a technology enthusiast and host of the podcast "Is This the New Internet?". The discussion delves into the concept of a new Internet, exploring how blockchain technology could revolutionize the way we interact online. Marv shares his insights on the evolution of the …
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A graduate student from Trieste, Italy, Sara Ziodato is in her fourth year at UVA, where she's become one of the top players in college tennis. She's pursuing a master's degree in commerce.
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Only the second head coach in the history of UVA's rowing program, Wesley Ng is in his first year on Grounds. He came to Virginia after leading the program at the University of Pennsylvania for eight seasons.
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