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Matthew Sanderson Podcasts

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Colt 45

Colt 45

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Welcome to the Whiskey with friends podcast, where amazing things happen. Sports, relationships, current events, movies and music. Plus a glass whiskey.
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The Measure Pod

Measurelab

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The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun.
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Moonbreaker: Tales from the Reaches

Unknown Worlds Entertainment

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Blast off to adventure in Moonbreaker: Tales from the Reaches! This fully produced audio drama series explores the world and characters of Moonbreaker, the brand new digital tabletop strategy game by Unknown Worlds Entertainment (Subnautica, Natural Selection) and from the mind of acclaimed author Brandon Sanderson (The Mistborn Series). Experience the Reaches through a series of unique stories that feature a diverse cast of characters, both new and familiar to fans of the game, voiced by so ...
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The Great God Pan, by Arthur Machen – part 1 40:24

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It is time once again for us to all gather around the virtual hearth for another festive ghost story reading. This year, we present “The Great God Pan” by Arthur Machen, a weird tale of... The post The Great God Pan, by Arthur Machen – part 1 appeared first on Blasphemous Tomes.By Paul Fricker, Matthew Sanderson and Scott Dorward
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The Great God Pan, by Arthur Machen – part 1 40:24

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It is time once again for us to all gather around the virtual hearth for another festive ghost story reading. This year, we present “The Great God Pan” by Arthur Machen, a weird tale of... The post The Great God Pan, by Arthur Machen – part 1 appeared first on Blasphemous Tomes.By Paul Fricker, Matthew Sanderson and Scott Dorward
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#134 Building AI agents, from consciousness to collaboration (with Daniel Hulme at WPP) 1:31:40

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Full show notes, transcript and AI chatbot - https://bit.ly/43VYaqO Watch on YouTube - https://www.youtube.com/watch?v=kV6RsjPsj3c ----- Episode Summary: In this episode of The Measure Pod, we welcome Daniel Hulme, an expert in artificial intelligence and the founder of Satalia, a company recently acquired by WPP. Daniel shares insights from his ex…
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#133 The role of AI in analytics (with Juliana Jackson at Jellyfish) 1:05:26

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Full show notes, transcript and AI chatbot - https://bit.ly/4hWoNlj Watch on YouTube - https://www.youtube.com/watch?v=IF1m9aXBeR8 ----- Episode Summary: In this episode of The Measure Pod, Dara and Matthew sit down with Juliana Jackson, returning for her second appearance, Juliana shares her journey since 2010 and emphasises her identity as a prod…
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#132 The impact of AI on digital experience (with Yali Sassoon at Snowplow) 1:20:45

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Full show notes, transcript and AI chatbot - http://bit.ly/47uSwNd Watch on YouTube - https://www.youtube.com/watch?v=9qjSjsFnTiE ----- Episode Summary: In this episode of The Measure Pod, Dara and Matthew sit down with Yali Sassoon, co-founder and CTO of Snowplow. Yali reflects on Snowplow’s early challenges, the transformation brought about by cl…
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#131 From raw export to insight-ready data (with Johan van de Werken at GA4Dataform) 1:18:09

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Full show notes, transcript and AI chatbot - http://bit.ly/47craLC Watch on YouTube - https://youtu.be/lvzrZTee9lY ----- Episode Summary: In this episode of The Measure Pod, Dara and Matthew sit down with Johan van de Werken from GA4Dataform to talk about the evolving world of analytics engineering and data transformation. From his early career jou…
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#130 GenAI in action: Cloud DevOps and Tagassistant.ai (with Mark Edmondson) 1:27:53

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Full show notes, transcript and AI chatbot - http://bit.ly/4gXOEJa Watch on YouTube - https://www.youtube.com/watch?v=dcb_WFxQGZg ----- Episode Summary: In this episode of The Measure Pod, Dara and Matthew sit down with Mark Edmondson, AI Engineer, founder of Sunholo and Aitana, and board member at 8-bit-sheep. They explore the rapidly evolving lan…
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#129 The impact of AI on digital analytics and user privacy (with Brian Clifton) 1:14:31

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Full show notes, transcript and AI chatbot - http://bit.ly/4msIQbF Watch on YouTube - https://youtu.be/5hchBfk763o 00:00:00 – Introduction 00:01:54 – Privacy and data sharing 00:05:16 – AI pilots failure statistics 00:08:09 – Economic impact of automation 00:10:39 – AI usage and income correlation 00:15:12 – Automation versus augmentation in AI 00:…
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#128 MCP servers in digital analytics (with Gunnar Griese at 8-bit-sheep) 1:16:07

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Full show notes, transcript and AI chatbot - http://bit.ly/45OMaZF Watch on YouTube - https://youtu.be/sFBo_j3cLIE Join our Dataform webinar on the 11th of September - http://bit.ly/4gfuFFu 00:00:00 - Introduction 00:01:22 - News Roundup 00:02:04 - Claude Chrome Pilot and risks 00:06:42 - Lethal trifecta problem 00:08:32 - Image generation advancem…
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The Broadsword, Laird Barron, and Old Leech, with Andy Goodman

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We’re back and we’re checking the vents. They’re long overdue a service, but that doesn’t mean they should be talking about eating people’s kidneys. While we might dismiss that as a load of hot air,... The post The Broadsword, Laird Barron, and Old Leech, with Andy Goodman appeared first on Blasphemous Tomes.…
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The Broadsword, Laird Barron, and Old Leech, with Andy Goodman

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We’re back and we’re checking the vents. They’re long overdue a service, but that doesn’t mean they should be talking about eating people’s kidneys. While we might dismiss that as a load of hot air,... The post The Broadsword, Laird Barron, and Old Leech, with Andy Goodman appeared first on Blasphemous Tomes.…
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#127 Ensuring robust data collection – lessons from Trackingplan (with Josele Perez) 1:11:14

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Full show notes, transcript and AI chatbot - http://bit.ly/4fNEBpm Watch on YouTube - https://youtu.be/Bz4YYZCjT6g 00:00:00 Introduction 00:03:11 GPT-5 release predictions 00:06:15 Incremental updates in AI 00:10:14 AGI as a marketing label 00:14:41 Regulation catching up with AI 00:18:24 Google Cloud Marketing Analytics Partnership 00:20:07 Datafo…
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#126 First-party data strategy – a client side perspective (with Roman Petrochenkov at Carwow) 1:12:00

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Full show notes, transcript and AI chatbot - http://bit.ly/4oqoJNe Watch on YouTube - https://youtu.be/Leb1rjtODGc 00:00:00 - Introduction 00:03:26 - Google Analytics and AI News 00:05:06 - ChatGPT Agent Tool and Pizza Ordering 00:07:06 - ChatGPT 5 Speculations 00:09:09 - Google Notebook LM and Video Generation 00:12:24 - Google AI Search in the UK…
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#125 Proactive pipelines – the power of shifting left (with Chad Sanderson at Gable) 1:14:05

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Full show notes, transcript and AI chatbot - http://bit.ly/452Y00x Watch on YouTube - https://youtu.be/mVwb4KJpUoM 00:00:00 Introduction 00:07:46 Google Analytics MCP server 00:08:39 AI in Google Analytics management 00:12:27 Google Analytics and Reddit ads 00:17:14 Shift left manifesto explained 00:21:06 Data ownership and governance 00:24:06 Shif…
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Small Town Horror, with Eleanor Hingley

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We’re back and we’re keeping to ourselves. You really can’t be too careful. The outside world is full of dangerous ideas and strange people. Some of them don’t even play Call of Cthulhu. Sure, they... The post Small Town Horror, with Eleanor Hingley appeared first on Blasphemous Tomes.By Paul Fricker, Matthew Sanderson and Scott Dorward
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Small Town Horror, with Eleanor Hingley

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We’re back and we’re keeping to ourselves. You really can’t be too careful. The outside world is full of dangerous ideas and strange people. Some of them don’t even play Call of Cthulhu. Sure, they... The post Small Town Horror, with Eleanor Hingley appeared first on Blasphemous Tomes.By Paul Fricker, Matthew Sanderson and Scott Dorward
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#124 Transforming tag management with server-side GTM (with Denis Golubovskyi at Stape) 1:05:54

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Full show notes, transcript and AI chatbot - http://bit.ly/44K1vsE Watch on YouTube - https://youtu.be/9emUszHU41U Webinar sign-up link: http://bit.ly/4nCbIjz 00:00:00 - Introduction 00:00:47 - News Segment Introduction 00:01:10 - Anthropic's AI Experiment 00:04:00 - AI's Business Acumen and Failures 00:06:18 - Meta Poaching OpenAI Engineers 00:08:…
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