Nintendo is opening pre-orders for the Switch 2 in the United States, and we have details on what we can expect pricewise. In Playing and Watching, it’s a lot of WrestleMania and The Last of Us (HBO) chatter. The opening song is Deja Vu by Popskyy - https://popskyy.bandcamp.com/ If you’d like to donate to us using PayPal, you can do so with this li…

There’s still a mystery afoot for when Nintendo is planning to drop pre-orders for the Switch 2 and we might have some leads. After the fun Nitnendo, tariff talks we dive deep into Bungie’s reveal for Marathon. Does it look good? Is there an audience for it? What can they do to build hype? The opening song is Deja Vu by Popskyy - https://popskyy.ba…

Doug Keith started his career in public broadcasting, both as a producer and an on-air host. A grad program in communications led him to transition his career to insights. Today, Doug is 18 years into his research consultancy, was co-chair for the 2025 QRCA speaker committee and is a co-founder of the Insights Career Network. Doug shares his career…

The video game industry was hit by tariffs, and Nintendo is scrambling to plan around them. Bungie is ready to reveal Marathon, and Summer Game Fest has nailed down its stream dates. The opening song is Deja Vu by Popskyy - https://popskyy.bandcamp.com/ If you’d like to donate to us using PayPal, you can do so with this link. https://www.paypal.me/…

Austin Harrison is the CEO of Northbeam, a marketing intelligence platform helping clients maximize the profitability of their marketing spend. Austin knows more about this space than anyone I know, having been involved in digital audience measurement and attribution since he helped build NetRatings’ first audience panel. In parallel, Austin has lo…

We have all the details on the Nintendo Switch 2, so let’s not waste any time and dive right in. We have Switch 2’s price, release date, features, launch lineup, and more to go over today. The opening song is Deja Vu by Popskyy - https://popskyy.bandcamp.com/ If you’d like to donate to us using PayPal, you can do so with this link. https://www.payp…

Sabrina Brastad is one of those audacious insights pros with the conviction and drive to transform consumer insight into successful, award-winning products. After learning the ropes on the agency side with Ipsos, Hall & Partners and Vision Critical, Sabrina was hired by David Yin (episode 67) to help build out the initial insights function at Fitbi…

We are one week away from the Nintendo Switch 2 reveal, and the rumors are swirling. In other news, Bam is back in Tony Hawk’s Pro Skater 3 + 4, Indiana Jones sets his PS5 release date, and Assassin’s Creed Shadow may not have gone broke. The opening song is Deja Vu by Popskyy - https://popskyy.bandcamp.com/ If you’d like to donate to us using PayP…

“If you have too much VC funding and it’s just like ‘Margins! Margins! Margins!,’ you can’t start a revolution. You can’t be a pirate.” Adam Stephenson founded QuantifyAI last year after a successful business development career in the research sample space. He entirely self-funded the launch of his company, a DIY ethic that follows directly from hi…

This week on Digital Days Gaming, we have Respawn readying Star Wars announcements, PlayStation adding a new first-party studio to their stable, working with People Can Fly on an existing IP, and more. The opening song is Deja Vu by Popskyy - https://popskyy.bandcamp.com/ If you’d like to donate to us using PayPal, you can do so with this link. htt…

Could Grand Theft Auto VI cost $100? Well some folks in the industry think it’s possible, so let’s go over how and why it could happen. In Playing and Watching, Dave and Michael go over their time playing Split Fiction this past week. The opening song is Deja Vu by Popskyy - https://popskyy.bandcamp.com/ If you’d like to donate to us using PayPal, …

We are back to discuss the turmoil at Warner Bros Discovery, the excitement of a new Tony Hawk announcement being teased and a surprise game coming to PlayStation Plus. The opening song is Deja Vu by Popskyy - https://popskyy.bandcamp.com/ If you’d like to donate to us using PayPal, you can do so with this link. https://www.paypal.me/digitaldaysgam…

Start with a UC Berkeley background in the hard sciences and some time working on the Valdez oil spill, take a turn toward data analytics, layer in some orchestral bassoon and tattoo artistry and then you start to understand what makes Bryson Cwick tick. Bryson is currently Business Development Manager at the research consultancy, Orchard, where th…

We finally have a PlayStation State of Play to discuss so dive in with us as we review what PlayStation has in store for us in 2025. The opening song is Deja Vu by Popskyy - https://popskyy.bandcamp.com/ If you’d like to donate to us using PayPal, you can do so with this link. https://www.paypal.me/digitaldaysgaming If you would like to order DDG m…

Today’s episode is self-referential in the best of ways. We talk to Erik Peterson from Spotify who is currently the Director of Podcast Insights. An insights podcast with a podcast insights pro. Ha! Erik is really into his work and even once took a gig economy job to get a better first-hand understanding of consumer supply/demand dynamics. Erik sha…

Tara Bosenick is a pioneer in user experience testing and measurement within human-centered design. She is the Managing Director (MD) of a holding company, ReSight Global, and also the MD of UIntent, which she first founded as SirValUse in 2000 and was later purchased by GfK. We discuss Tara’s journey through UX including her take on what the futur…

This week is heavy on the PlayStation news, beginning with Forza Horizon coming to PS5, MLB the Show skipping PS4 and more shake up and shuffling with PlayStation’s leadership. The opening song is Deja Vu by Popskyy - https://popskyy.bandcamp.com/ If you’d like to donate to us using PayPal, you can do so with this link. https://www.paypal.me/digita…

This week we have news on the Nintendo Switch 2, an Xbox Developer Direct, and PlayStation cancellations. The opening song is Deja Vu by Popskyy - https://popskyy.bandcamp.com/ If you’d like to donate to us using PayPal, you can do so with this link. https://www.paypal.me/digitaldaysgaming If you would like to order DDG merchandise, click below: ht…

Scott Tilford built an excellent career within Procter & Gamble. Over 17 years, he had worked on several categories culminating in his role as Sr. Director Analytics and Insights for North America Grooming. But after so many years in a corporate setting, Scott found another calling. The town of Morrow, Ohio and the city of Cincinnati are anxiously …

We are back after some time off and we need to talk about these Switch 2 rumors. Plus we have a Detroit Lions playoff run and Marvel Rivals to talk about. The opening song is Deja Vu by Popskyy - https://popskyy.bandcamp.com/ If you’d like to donate to us using PayPal, you can do so with this link. https://www.paypal.me/digitaldaysgaming If you wou…

Michael Nevski has a really cool job. He is the Director of Global Insights at Visa working with the company’s Chief Economist to add a consumer research and strategy lens to the economic insights and forecasts they provide to their clients. He is also on the TMRE Advisory Board which has long been the biggest annual conference event in the Insight…

The Game Awards came and went, and the show was fantastic. From the awards to the trailers, there were plenty of surprises to explore. We have new games from Ueda, CD Projekt Red, and Naughty Dog to discuss! The opening song is Deja Vu by Popskyy - https://popskyy.bandcamp.com/ If you’d like to donate to us using PayPal, you can do so with this lin…

How does one go from art museum management to market research to DEI and storytelling consulting? Just ask Mary Hunter from Data Larks. Mary has always been one to question the status quo, and one of her core strengths is understanding context – history, society, culture, economy and more. It has helped her at every stage of her career which includ…

After considering careers in medicine and law, Suann Griffin took a statistics class and decided upon a career in market research. She has built a great career with roles on the client- and supplier-side, most recently as Sr. Director of Insights at Serta Simmons. She is a frequent and highly engaging speaker at industry conferences and is a Univer…

A week before Thanksgiving doesn’t mean the video games industry is stopping just yet. This week we found out the nominees for Geoff Keighley’s Game Awards and Sony is in discussions to acquire FromSoftware’s parent company! The opening song is Deja Vu by Popskyy - https://popskyy.bandcamp.com/ If you’d like to donate to us using PayPal, you can do…

Nintendo shared the news that their next console will be backwards compatible with Switch games and Dave and MJC couldn’t be happier about that news. Plus Take-Two and Sega are doing some business moves in the background selling publishers and delisting games. The opening song is Deja Vu by Popskyy - https://popskyy.bandcamp.com/ If you’d like to d…

We are back after taking October off and a lot is happening at PlayStation. From Concord to Wolverine and God of War, there’s a lot of movement happening at Team PlayStation. In Playing and Watching, Dave spent his time of way with Zelda Echos of Wisdom. While MJC started watching Dragon Age Veilguard and playing Call of Duty Black Ops 6. The openi…

Experienced human researchers vs. AI. How does AI stand up right now, today? The results may surprise you like they did for me. In this special “Open Mic” episode of the Rock n’ Roll Research Podcast, our guests share the results research-on-research that address that very question. Julie Leonard and Brennan Held (colleagues of mine at MarketVision…

Once fairly traditional, the market research industry is now teeming with fresh thinking and ways to discover insight. Someone needs to help make sense of it all. Graeme Ford is leading the charge by bringing a punk rock ethos to the game with his new consultancy, PunkMRX. Prior to PunkMRX, Graeme had a ‘boomerang’ career at YouGov, returning as Gl…

Step aside Adam Levine, Joseph Wylie will take the mic now. Joseph is a goal setter and a planner. He knew in undergrad that market research was his ticket, so he got his MSMRA from Michigan State, took a position at Precision Sample and got involved in the Insights Association (smart moves!). Today, he is Precision’s Global Director of Supply and …

We have a PlayStation State of Play to discuss. We have remasters on top of remasters and the reveal of Sucker Punch’s next game! Plus we talk about sports and food! The opening song is Deja Vu by Popskyy - https://popskyy.bandcamp.com/ If you’d like to donate to us using PayPal, you can do so with this link. https://www.paypal.me/digitaldaysgaming…

Jim Lake is President of Michael Walters Advertising where he has been for over 30 years. MWA boasts an impressive client list including Hunter Douglas, Paul Mitchell and the Chicago Cubs. But Jim is also a fellow drummer who discovered his penchant for songwriting in his 50s and in 2023 was named a Songwriter to Watch by the Nashville Songwriters …

The video game industry is having a wild week with the announcement of the PS5 Pro and Xbox doing Xbox things, laying people off. It’s not all doom and gloom though The opening song is Deja Vu by Popskyy - https://popskyy.bandcamp.com/ If you’d like to donate to us using PayPal, you can do so with this link. https://www.paypal.me/digitaldaysgaming …

Concord just launched two weeks ago and it's already being shut down. So what happened and what happens next? In Playing and Watching, Dave played Star Wars Outlaws and MJC went to Disney World and played the Black Ops 6 beta. The opening song is Deja Vu by Popskyy - https://popskyy.bandcamp.com/ If you’d like to donate to us using PayPal, you can …

Second time’s a charm. After starting out in banking, Dr. Rachel Baghelai pivoted and has thrived in her career as Industrial/Organizational psychologist and business consultant focused on employee research. She is currently VP of Assessment and Analytics and The Kaleidoscope Group, a leading DEI consultancy based in Chicago. We discuss Rachel’s ca…

Rob and his business partner / wife, Toni, are giving new meaning to the term ‘house band.’ After starting his insights career with classic firms like Market Strategies Int’l and Elrick & Lavidge, Rob has been running his own firm, Klein & Partners, for over 20 years focused exclusively on supporting healthcare clients. Rob and Toni are partners in…

It’s time for Gamescom, what did Geoff bring us this year? A release date for Indiana Jones, a sequel to Borderlands and Dying Light? The opening song is Deja Vu by Popskyy - https://popskyy.bandcamp.com/ If you’d like to donate to us using PayPal, you can do so with this link. https://www.paypal.me/digitaldaysgaming If you would like to order DDG …

Victoria Sakal is currently the Head of Growth for the on-demand research platform company called Wonder (askwonder.com), who is applying AI and a whole lot of innovation to secondary research. Really cool stuff! But, if you would have told a young Victoria she would make a career in research, she most certainly would not have believed you. Much of…

This week we learn more about what is happening at Bungie post layoffs. And 2024 continues to be terrible with more closures, this time at Game Informer and Ready at Dawn. The opening song is Deja Vu by Popskyy - https://popskyy.bandcamp.com/ If you’d like to donate to us using PayPal, you can do so with this link. https://www.paypal.me/digitaldays…

Episode 228 has arrived and it’s time to talk about Bungie and PlayStation again because Bungie was just hit was mass layoffs and transfers. Join Dave and MJC as they break down the news and what it could mean for Bungie’s future. The opening song is Deja Vu by Popskyy - https://popskyy.bandcamp.com/ If you’d like to donate to us using PayPal, you …

“Let’s not burn through technology again. Let’s not just rip a path through AI.” Eddie Accomando is one of my favorite researchers to talk shop with. With his academic background in anthropology, moderator certification from RIVA and deep knowledge of quantitative methodologies, Eddie can cover it all from theory to practice to the political dynami…

We are back and dive deep into EA’s College Football 25 and Concord! The opening song is Deja Vu by Popskyy - https://popskyy.bandcamp.com/ If you’d like to donate to us using PayPal, you can do so with this link. https://www.paypal.me/digitaldaysgaming If you would like to order DDG merchandise, click below: https://teespring.com/digital-days-gami…

Fail we may, sail we must. Ian Pierpoint is Founder and CEO of the intrepid human insights agency, Further&Further Strategies. Ian’s unique perspective on understanding people and culture is an outgrowth of his journey, from the UK acid house scene, to corporate youth researcher, to documentary filmmaking, to CMO. We discuss Ian’s improbable route …

You’re not hearing wrong, the guys get confused on what episode they are on, it is episode 226. This week on Digital Days Gaming we discuss the return of Ghost of Tsushima on the sales charts and Xbox’s new Game Pass price hike. Then we discuss how we feel about Concord’s upcoming beta and our interest in the new IP. The opening song is Deja Vu by …

We are back after a short hiatus to play catch up on gaming news. First up we have a release date for the PSVR2 PC adaptor and the announcement that Xbox is coming to Amazon Fire Stick TVs. WIll this be enough to boost Xbox’s stagnant Game Pass subscriptions? And in other news, there might be some Assassin’s Creed remakes in the piperline. But do w…

Summer Game Fest season comes to a close with a jam packed Nintendo Direct for us to dissect. Nintendo had a little bit of everything from Zelda’s first solo game, a Marvel vs. Capcom revival and the reintroduction of Metroid Prime 4! In other news, we got an update on PS5’s Discord integration and what EA has cooking with the Skate franchise. Plus…

Jeff Reesing, is SVP of Corporate Sales and Customer Experience at Dynata, the world’s largest first party data platform and a company that powers so much of what we do in research and insights. He has built himself an impressive professional career, but music was his first love and it is easy to understand why. Back in high school, Jeff found hims…

It’s that time of year again, it’s time for showcases! Join us for a special episode where we recap Summer Game Fest and the Xbox Showcase! There’s a lot to cover this year, from Lego Horizon Adventures to Gears of War: E-Day. We talk about dozens of game this episode and see what 2024 video game releases look like after all the announcements. Game…

Let’s recap PlayStation’s State of Play! We react to the Concord reveal, Astro Bot’s big game, and Silent Hill 2 Remake. The opening song is Deja Vu by Popskyy - https://popskyy.bandcamp.com/ If you’d like to donate to us using PayPal, you can do so with this link. https://www.paypal.me/digitaldaysgaming If you would like to order DDG merchandise, …

Do surveys make good bedtime stories for kids? It worked for Kai Fuentes! Kai is a second-generation market researcher. While many of us were running around causing trouble as kids, Kai was helping her mom’s family business by stapling surveys and even intercepting respondents at the mall. Kai followed in her mother’s footsteps by founding Ebony Ma…