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Mike Allton Podcasts

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Your revenue team is brilliant, but they are trapped in quicksand. Research shows that high-performing sales and marketing professionals waste nearly 70% of their time on "Admin Drag" - the non-revenue generating tasks like data entry and meeting prep that kill momentum. You are paying for top-tier talent, but you are getting expensive data entry. Meanwhile, you are facing a "Year of Reckoning." You know you need to adopt AI, but you are stuck in "Pilot Purgatory," worried about the "Shadow ...
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Partnership Unpacked is your go-to guide to growing your business through partnerships - quickly. Join award-winning marketer and partnership strategist Mike Allton as he meets the minds behind the brands and talks to exceptional experts with decades' worth of partnership experience. Each episode unpacks winning strategies and latest trends - from influencer marketing to brand partnerships - and ideas that you can apply to your own business to grow exponentially. Whether you're a C-Suite Exe ...
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Agency Accelerated

Stephanie Liu

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Monthly
 
Agency Accelerated is your go-to guide to growing your agency – quickly. Join award-winning marketer and strategist Stephanie Liu as she meets the minds behind the brands and talks to exceptional experts with decades’ worth of agency insights. Each episode is a toolkit full of practical how-to’s – from driving sales to telling stories – and revenue-boosting ideas that you can apply to your own business. Whether you’re an agency owner or a boss in the making, Agency Accelerated will help you ...
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Social Pulse Podcast: B2B Edition is your dedicated source for conquering the unique social media marketing challenges in the B2B sector - authentically. Join award-winning marketer Mike Allton as he connects with B2B marketing professionals, uncovering the persistent obstacles they encounter and the innovative strategies they employ to overcome them. Each episode offers an in-depth look at the real-world dynamics of B2B marketing - from navigating complex sales cycles to leveraging LinkedIn ...
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The Agents of Change Digital Marketing Podcast

Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market

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Weekly
 
Discover how to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business! In The Marketing Agents Podcast, we'll interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing. If you've been looking to reach more of your ideal customers and build your business, be sure to subscribe to The Marketing Agents Podcast today!
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In a busy online world where everyone is screaming for attention, building brand authority creates differentiation and blows open the door of opportunity. Join Rebekah Radice as she shares the social media processes, systems, and strategies you can use to win more customers, increase revenue, and gain the competitive edge.
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The Confident Live Marketing Podcast is aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video. We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content: Live Video Fear Live Video Gear Live Video Content & Marketing Sphere The show is focussed towards an audience are established entrepreneurs who have an online-based business - both men and women at all ages. However, the particu ...
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The Manly Pinterest Tips Podcast is a show created to help you succeed on Pinterest. If you have content and products you want your clients or customers to see, there is no social media platform like Pinterest. Join Jeff Sieh as he explores best practices, strategies, and demonstrations on this fast growing social network. With interviews with Power Pinners like Cynthia Sanchez, Peg Fitzpatrick, Rebekah Radice, and Guy Kawasaki, you'll learn Pinterest techniques not found anywhere else. Find ...
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show series
 
You've got seventeen AI tools scattered across your browser tabs right now, don't you? Yet somehow you're still manually doing the same repetitive tasks that drove you to purchase those licenses in the first place. Whether you're a solopreneur building your empire or leading a team trying to eliminate admin drag, here's the brutal truth - most entr…
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Let's be honest: social media can feel like a hamster wheel. You post on Instagram or LinkedIn, get a few likes, and 24 hours later, that content is dead and you're back to square one. But what if your content worked for you, building momentum over months and even years? That's the promise of YouTube. In this episode, I sit down with YouTube strate…
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Here's the reality check nobody wants to hear - while 90% of marketers believe AI will fundamentally change their industry, 70% see it as an opportunity instead of a threat. That gap? It's the Hero Complex whispering in your ear that you can figure this out on your own, that you don't need to adapt your systems now. But here's what the latest indus…
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You can’t build a scalable business on a broken operating system. Yet, that is exactly what most solopreneurs try to do. You journal, you meditate, and you "grind," but you keep hitting the same revenue ceilings and making the same fear-based decisions. The problem isn't your effort. The problem is the Hero Complex hardwired into your subconscious,…
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Most of us think our websites are working just fine. They look good. They're fast. They have all our information right there on the homepage. But here's the problem: your website isn't about you. If you're standing on your digital rooftop shouting about how awesome you are—your 15 years in business, your features, your awards—you're doing inside-ou…
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How many times have you told yourself that podcast will only take an hour to record? Or that client proposal? Just thirty minutes, right? Here's the uncomfortable truth every solopreneur needs to face: you're lying to yourself about how long things actually take. And that lie is keeping you trapped in operator mode instead of scaling to owner mode.…
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You're wearing all the hats. Marketing, operations, sales, customer service—maybe even IT support when the printer acts up again. And somewhere in there, you're supposed to actually grow your business. Here's the thing: You don't need to hire a whole team to get help. You need to build one out of AI. Mike Allton, creator of The AI Hat and AI archit…
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Are you spending hours manually responding to social media comments while your potential customers slip away because they never clicked that bio link? What if every comment could instantly become a direct message with your personalized link - automatically turning engagement into revenue while you focus on creating? Here's the thing: most soloprene…
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If you've ever wondered why some marketing messages stick while others vanish faster than your last new year's resolution, you're not alone. The problem isn't that you're bad at messaging—it's that you're only talking to half your audience's brain. Message designer Tamsen Webster returns to the show to explain why speaking to both the analytical an…
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What if everything you believe about building a successful business is actually keeping you trapped? Most solopreneurs think more hours equals more money, but they're stuck in what I call the "hamster wheel of hustle" – running faster and faster while getting nowhere because they're doing everything manually. You become the bottleneck in your own b…
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Ever feel like you're spending more time teaching your AI tools how to work than actually getting work done? You're not alone. In this week's AI Hat Dispatch, I share the brutal moment I realized I'd become an unpaid trainer for yet another "revolutionary" AI video tool - and the eye-opening lesson that changed everything about how I approach AI in…
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Look, I get it. You've got a modest marketing budget, and every time you hear about Google Ads, you think: "That's for the big players with deep pockets." But here's the thing: paid search can absolutely work for small budgets—you just can't play by the same rules as enterprise brands throwing around unlimited cash. Brooke Osmundson, Director of Gr…
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As a solopreneur, have you ever felt like your energy is your most limited resource? You can handle the client work, the creative thinking... but it's the constant pressure to be "on"—the networking, the social media, the self-promotion—that leaves you completely drained. It's a frustrating trap. You know you need to be visible to grow, but the ver…
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Paying for eight different AI tools but only using two of them? Feeling guilty every time you see those subscription charges hit your credit card? You're not alone - and you're not broken. You're experiencing what I call "AI ADHD": Tech Overwhelm masquerading as opportunity. In this Saturday Short, I walk you through the exact 4-step audit I use wi…
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You know that sinking feeling when you realize your carefully crafted content sounds exactly like everyone else's? (Yeah, me too.) Here's the uncomfortable truth: expertise has been commodified. You can share everything you know, and it still won't be enough to stand out because a hundred other voices are saying the same thing—just maybe with diffe…
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Stop burning money on AI subscriptions that aren't generating revenue. While Fortune 500 companies waste millions on AI implementations that never pay off, savvy solopreneurs are quietly building AI-powered revenue engines that work 24/7. Discover the enterprise framework that turns your $20 AI tools into profit machines. Most solopreneurs are drow…
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You've got brilliant ideas rattling around in your head. Your process works. Your approach gets results. But when someone asks what makes you different, you stumble through an explanation that sounds like everyone else's pitch. Here's the thing: the difference between "yeah, I do marketing" and becoming the go-to expert isn't just what you know—it'…
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Are you tired of hearing about AI being the future while having no clue where to actually start today? Feeling overwhelmed by all the AI tools, platforms, and promises that seem more like science fiction than practical business solutions? You're not alone – and frankly, most of the AI advice out there is either too technical, too expensive, or just…
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The traditional business plan is an artifact. For a solopreneur, it's a static anatomical chart for a living, breathing patient—a trap that creates more paralysis than progress. In this first-ever "Saturday Short," Mike Allton reveals why your business doesn't need another plan; it needs a new operating system. Discover why you feel "successfully s…
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Small budgets and Google Ads don't have to be enemies. Andy Janaitis, founder of PPC Pitbulls, has spent over a decade proving that point by helping founder-led brands and e-commerce businesses grow past seven figures without breaking the bank. His engineering background brings a refreshingly technical (but not overwhelming) approach to paid advert…
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What if I told you there's a way to grow your business and deliver exceptional results around the clock without adding a single salary to your payroll? Here's the problem every owner faces: you need more hands on deck to grow, but hiring means higher overhead, longer training periods, and the constant worry that your best people might leave for gre…
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You're spending money on Facebook ads, and after a week, you see barely any sales coming through. Naturally, you think Facebook is a bust and pull the plug. But what if those ads were actually working—just not in the way you expected? That's exactly what happened to a Maine lobster company that almost wrote off Facebook as useless after spending $4…
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Success shouldn't feel like drowning. If you're a solopreneur who's built something amazing but feels trapped by the very business you created, this episode is for you. Mike introduces the F.I.X. Method - a simple 3-step framework that helped one business owner reclaim 15 hours a week and transform from chaos to systematic success. Learn how to ide…
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After 600 episodes of interviewing digital marketing experts, I've learned a thing or two about efficiency and workflow. What started as a solo endeavor has evolved into a streamlined workflow that leverages AI, remote production teams, internal teams, and a not-so-virtual assistant—from guest vetting to social media promotion. Whether you're think…
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Are you tired of running endless A/B tests with minimal insights? Do you find yourself drowning in data but thirsting for actionable results? If you're nodding your head, you're not alone. But what if there was a way to supercharge your A/B testing? A method that could not only speed up the process but also provide deeper, more accurate insights? W…
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If you've been feeling overwhelmed by the constant changes in Facebook and Pinterest advertising, you're not alone. Between iOS updates killing our targeting superpowers and algorithms that seem to change faster than a toddler's mood, it's enough to make any marketer want to throw in the towel. But here's the thing: while the platforms have evolved…
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Have you ever felt "successfully stuck?" On the surface, your business is growing and clients are happy, but your reality is a hamster wheel of your own making. You're the visionary, the marketer, the bookkeeper, and the tech support, and the weight of all those hats is becoming unbearable. Your income is painfully tied to the hours you can work, a…
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AI is everywhere - and soon every business will have access to the same tools. What will set you apart is the human touch. Jay Baer shares why adding back small, meaningful moments of connection can become your strongest competitive advantage in a world where AI is just table stakes. https://www.theagentsofchange.com/598 Need help with your brandin…
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Is your AI system making decisions that could be quietly costing you customers and talent? Every day, businesses are implementing AI solutions that may be perpetuating gender biases without even realizing it. From recruitment tools that favor certain demographics to customer service chatbots that respond differently based on perceived gender, these…
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Most small business owners treat their Google Business Profile like it's some afterthought—maybe they fill out the name and address and call it good. But here's the thing: your Google Business Profile is basically the homepage of your business online. It's often the first impression potential customers get, and it's your ticket to showing up in tho…
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Ever feel like you're trapped in your own business success? In this solo episode, Mike shares his recent automation disaster in a St. Louis medical center waiting room and reveals why that frustration led to a breakthrough framework for building an AI Co-Founder that actually works. Discover the three "missing partners" every solopreneur needs, lea…
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Your customers aren't making decisions the way you think they are. They're not carefully weighing pros and cons or conducting rational cost-benefit analyses. Instead, they're relying on mental shortcuts—psychological triggers that happen so fast they don't even realize it's happening. Richard Shotton has spent over two decades studying these invisi…
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What if I told you that the secret to unlocking your team's creative potential isn't working harder—it's asking better questions? Here's the problem: Most business leaders are getting mediocre results from AI because they're playing it safe. They're asking vanilla questions and getting vanilla answers, then wondering why their competitors seem to b…
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You know that feeling when you hear "link building" and immediately think of sketchy tactics that'll get your site penalized? Yeah, me too. But here's the thing—while the spammy guest posting networks got nuked by Google's helpful content updates, the smart marketers pivoted to something way more sustainable: digital PR. My guest today, Vince Nero …
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