Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo

Mike J Midgley Podcasts

show episodes
 
Loading …
show series
 
Send us a text Partner Ops Isn’t Support, It’s the Strategy Antonio opens with a clear thesis: companies that treat Partner Ops like back-office admin are missing the point. Partner Ops is where partner strategy becomes executable, and without it, co-selling and partner-led growth simply don’t scale. “Partner Ops is how the strategy becomes real. I…
  continue reading
 
Send us a text The Autonomous Business: Outpacing, Not Outspending: Amos opens with a provocative idea: the best GTM teams in the next decade won’t be the biggest—they’ll be the most autonomous. His team scaled rapidly by focusing not on headcount, but on process orchestration, smart automation, and systems that run themselves. “It’s not about how …
  continue reading
 
Send us a text AI in the Investment Playbook: A Must-Have, Not a Nice-to-Have Nav explains that for modern investors, AI has become embedded in every phase of the deal lifecycle. No longer just an idea or a pilot, AI is now core to how firms like Active Growth Partners source, underwrite, and operate their investments. “AI isn’t a side project—it’s…
  continue reading
 
Send us a text Here are the core areas we discuss in today's episode: From Global Brands to Local Champions: Finding the Right Fit Kate’s career path took her from some of the world’s biggest names to supporting local tech communities and scaling startups. She shares how the discipline and process of global brands gave her a foundation for creating…
  continue reading
 
Send us a text Here are the core areas we discuss in today's episode: The GTM Model as the Execution Layer of Revenue Architecture The GTM Model is where all the theory becomes tangible. While the first five models of Revenue Architecture define the who, what, and why of your go-to-market, the GTM Model defines the how. It’s the layer where strateg…
  continue reading
 
Send us a text In Season 4, Episode 4 of Force and Friction, we continue our Winning by Design Revenue Architecture Series with Jos de Wit, certified Revenue Architect and founder of MNTM. Jos has helped SaaS and RevOps teams across Europe and North America dismantle faulty assumptions, realign broken processes, and build go-to-market systems that …
  continue reading
 
Send us a text Here are the core areas we discuss in today's episode: From Crisis to Breakout: Franz’s Unexpected Journey into GTM Franz shares how a failed startup and a global pandemic unexpectedly led him into the Hopin rocketship, where he learned to build under pressure and follow signals others missed, like the rise of agencies during virtual…
  continue reading
 
Send us a text From WordStream to Customers.ai: A Shift Toward Accuracy-First Marketing: Larry shares his journey from building WordStream into a $150M exit to launching Customers.ai, based on the insight that remarketing and website visitor identity are the true low-hanging fruit for marketers, if the data is trustworthy. “Every marketing channel …
  continue reading
 
Send us a text Here are the core areas we discuss in today's episode: Bridging the GTM Divide: Conversations First, Revenue Follows Jason’s journey from nonprofit work to sales and partnerships taught him the long-game value of connection. His mantra: revenue begins with conversations—and conversations require trust. “Partnerships are a long game. …
  continue reading
 
Send us a text Why Traditional CRMs Don’t Work for Partnerships Fredrik opens with a personal revelation: despite years of working with top-tier CRMs, partnerships teams were still stuck managing workflows with spreadsheets and manual workarounds. “CRMs were built for customer-facing roles, not for partner collaboration. That’s why we built Journey…
  continue reading
 
Send us a text Unlocking Hidden Pipeline with Data-Driven Co-Selling: Many SaaS companies struggle to effectively leverage partnerships because of manual processes, disconnected data, and unclear alignment between partner sales teams. “Partnerships are about more than just referrals—real revenue acceleration happens when teams are strategically ali…
  continue reading
 
Send us a text The Evolution of GTM: From Relationship-Driven Sales to AI-Driven Intelligence: Over the past 15 years, sales has evolved from a relationship-based model to a data-driven, automated approach. Santosh shares how he witnessed this transformation firsthand while working with ZoomInfo and Apollo, helping sales teams leverage real-time da…
  continue reading
 
Send us a text The Evolution of AI-Powered Video in Sales and Marketing: Video as a prospecting tool isn’t new, but scaling it effectively has always been a challenge—until now. Ben explains how sendspark leverages AI to make personalized video fast, efficient, and scalable. “Sales teams never fully adopted video because it was too time-consuming. …
  continue reading
 
Send us a text Understanding Product-Market Fit: Why It’s Make or Break: Achieving product-market fit (PMF) isn’t about launching a product and hoping it sticks. Nick emphasizes that true PMF is when a product not only solves a problem but becomes indispensable to its users. “Your first users are your most valuable asset. If they don’t stick around…
  continue reading
 
Send us a text Here are the core areas we discuss in today's episode: The Origins of the Cheat Code The cheat code began as a simple concept within Josh’s sales team at LeadMD: “What’s your cheat? How are you going to win this deal?” Josh explains how this mindset evolved into a framework for leveraging partnerships, solving customer pain points, a…
  continue reading
 
Send us a text Standing Out Together: The Philosophy Behind Arys Consultants Linkon’s philosophy, “We stand out when we stand together,” underscores collaboration and alignment for business success. At Arys Consultants, this belief guides every strategy. “True success comes from bringing people and organizations together to create greater results.”…
  continue reading
 
Send us a text From Record Labels to Revenue Leadership: Sam’s path to success is far from conventional. He began his career in the music industry, managing bands and running a record label, before transitioning into startups and eventually founding Pavilion. “The music industry was collapsing, and I realized my calling wasn’t in managing bands, it…
  continue reading
 
Send us a text Building a Reputation of Trust and Integrity: Lessons from a Dutch Village Jacco’s journey begins in a close-knit Dutch village where reputation was the currency of trust. Raised as the youngest of eight children, Jacco learned the value of integrity and community early in life. “Reputation is like a currency - it grows with every de…
  continue reading
 
Send us a text Here’s what we uncovered during this engaging conversation: Embracing Grit and Resilience Amelia Taylor shares how resilience shaped her journey, inspired by personal challenges and Angela Duckworth’s Grit. Her mindset—"Life is uncomfortable, but everything is figureoutable"—helped her overcome hurdles as a single mother and entrepre…
  continue reading
 
Send us a text Here are the core areas we discuss in today’s episode: From Code to Revenue Architecture: A Journey of Transformation Roee’s career started with a degree in computer science but soon transitioned into solution engineering and later into sales. The shift was driven by his passion for relationship-building and the thrill of selling. Ov…
  continue reading
 
Send us a text Welcome to the Force and Friction Podcast, your go-to show for the latest RevOps strategies, discussions, and interviews. In today’s episode, we’re going to be discussing the 10 questions we ask every C-Suite. Here are the core areas we discuss with the team today: Adding Positive Friction to Our Sales Process First, we discuss how a…
  continue reading
 
Send us a text Welcome to the Force and Friction Podcast, your go-to show for the latest RevOps strategies, discussions, and interviews. In today’s episode, we’re going to be discussing how tech enablement can optimize your RevOps strategy. Here are the core areas we discuss with the team today on how to successfully align your team: The Tech Chall…
  continue reading
 
Send us a text Welcome to the Force and Friction Podcast, your go-to show for the latest RevOps strategies, discussions, and interviews. In today’s episode, we’re going to be discussing how alignment is the key to a successful RevOps strategy. Here are the core areas we discuss with the team today on how to successfully align your team: Avoiding Th…
  continue reading
 
Send us a text Welcome to the Force and Friction Podcast, your go-to show for the latest RevOps strategies, discussions, and interviews. In today’s episode, we’re going to be discussing the secrets to hiring a team that is built to implement your RevOps strategy. We have four core areas to discuss with the team today on how to implement a data-driv…
  continue reading
 
Send us a text Welcome to the Force and Friction Podcast, your go-to show for the latest RevOps strategies, discussions, and interviews. In today’s episode, we’re going to be discussing the importance of defining and documenting your revenue processes. We have five core areas to discuss with the team today on how to implement a data-driven culture:…
  continue reading
 
Send us a text Welcome to the Force and Friction Podcast, your go-to show for the latest RevOps strategies, discussions, and interviews. In today’s episode, we’re going to be discussing how to foster a data-driven culture. We have five core areas to discuss with the team today on how to implement a data-driven culture: 1: Make Data Accessible to Al…
  continue reading
 
Send us a text Welcome to the force and friction podcast, your go-to show for the latest RevOps strategies, discussions, and interviews. In today's episode, we're going to be speaking and talking about how RevOps, assists you to maximize your efficiency and impact. We have five core areas to discuss with the team today. 1: Establish Metrics and KPI…
  continue reading
 
Loading …
Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play