The Force & Friction Podcast, your go-to show for the latest GTM, RevOps, AI and Partnership Strategies, Discussions & Interviews
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Mike J Midgley Podcasts

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Partner Ops Is the Strategy: Scaling Ecosystems with Precisions | Antonio Caridad | S4:E9
54:06
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54:06Send us a text Partner Ops Isn’t Support, It’s the Strategy Antonio opens with a clear thesis: companies that treat Partner Ops like back-office admin are missing the point. Partner Ops is where partner strategy becomes executable, and without it, co-selling and partner-led growth simply don’t scale. “Partner Ops is how the strategy becomes real. I…
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The Autonomous Business: Scaling to $30M ARR with 3 Founders and AI Agents | Amos Bar-Jospeh | S4:E8
44:56
44:56
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44:56Send us a text The Autonomous Business: Outpacing, Not Outspending: Amos opens with a provocative idea: the best GTM teams in the next decade won’t be the biggest—they’ll be the most autonomous. His team scaled rapidly by focusing not on headcount, but on process orchestration, smart automation, and systems that run themselves. “It’s not about how …
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AI-Enabled Dealmaking: Redefining Value Creation in Tech Investments | Nav Rajput | S4:E7
54:04
54:04
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54:04Send us a text AI in the Investment Playbook: A Must-Have, Not a Nice-to-Have Nav explains that for modern investors, AI has become embedded in every phase of the deal lifecycle. No longer just an idea or a pilot, AI is now core to how firms like Active Growth Partners source, underwrite, and operate their investments. “AI isn’t a side project—it’s…
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From Global Brands to Local Impact: Sales, Leadership & Empowering Women in Tech | Kate Parashina | S4:E6
1:11:13
1:11:13
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1:11:13Send us a text Here are the core areas we discuss in today's episode: From Global Brands to Local Champions: Finding the Right Fit Kate’s career path took her from some of the world’s biggest names to supporting local tech communities and scaling startups. She shares how the discipline and process of global brands gave her a foundation for creating…
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Engineering the GTM Model: Operationalizing Go-To-Market with Revenue Architecture | Mats Forsgren | S4:E5
42:05
42:05
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42:05Send us a text Here are the core areas we discuss in today's episode: The GTM Model as the Execution Layer of Revenue Architecture The GTM Model is where all the theory becomes tangible. While the first five models of Revenue Architecture define the who, what, and why of your go-to-market, the GTM Model defines the how. It’s the layer where strateg…
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Decoding the Data Model: GTM Precision with Revenue Architecture | Jos de Wit | S4:E4
49:55
49:55
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49:55Send us a text In Season 4, Episode 4 of Force and Friction, we continue our Winning by Design Revenue Architecture Series with Jos de Wit, certified Revenue Architect and founder of MNTM. Jos has helped SaaS and RevOps teams across Europe and North America dismantle faulty assumptions, realign broken processes, and build go-to-market systems that …
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The GTM Engine Behind 10M+ Users | Franz-Josef Schrepf | S4:E3
44:48
44:48
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44:48Send us a text Here are the core areas we discuss in today's episode: From Crisis to Breakout: Franz’s Unexpected Journey into GTM Franz shares how a failed startup and a global pandemic unexpectedly led him into the Hopin rocketship, where he learned to build under pressure and follow signals others missed, like the rise of agencies during virtual…
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The Truth About Visitor ID: Fixing Data Quality in GTM | Larry Kim | S4:E2
50:29
50:29
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50:29Send us a text From WordStream to Customers.ai: A Shift Toward Accuracy-First Marketing: Larry shares his journey from building WordStream into a $150M exit to launching Customers.ai, based on the insight that remarketing and website visitor identity are the true low-hanging fruit for marketers, if the data is trustworthy. “Every marketing channel …
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Redefining Revenue: Why Partnerships Are No Longer Optional | Jason Yarborough | S4E1
48:28
48:28
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48:28Send us a text Here are the core areas we discuss in today's episode: Bridging the GTM Divide: Conversations First, Revenue Follows Jason’s journey from nonprofit work to sales and partnerships taught him the long-game value of connection. His mantra: revenue begins with conversations—and conversations require trust. “Partnerships are a long game. …
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The AI-Powered Evolution of Partnerships | Fredrik Mellander | S3:E14
50:48
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50:48Send us a text Why Traditional CRMs Don’t Work for Partnerships Fredrik opens with a personal revelation: despite years of working with top-tier CRMs, partnerships teams were still stuck managing workflows with spreadsheets and manual workarounds. “CRMs were built for customer-facing roles, not for partner collaboration. That’s why we built Journey…
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Pioneering Co-Selling & Redefining SaaS Partnerships | Cassandra Gholston | S3E13
55:29
55:29
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55:29Send us a text Unlocking Hidden Pipeline with Data-Driven Co-Selling: Many SaaS companies struggle to effectively leverage partnerships because of manual processes, disconnected data, and unclear alignment between partner sales teams. “Partnerships are about more than just referrals—real revenue acceleration happens when teams are strategically ali…
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The Era of Ai and Buyer Led GTM | Santosh Sharan | S3:E12
36:09
36:09
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36:09Send us a text The Evolution of GTM: From Relationship-Driven Sales to AI-Driven Intelligence: Over the past 15 years, sales has evolved from a relationship-based model to a data-driven, automated approach. Santosh shares how he witnessed this transformation firsthand while working with ZoomInfo and Apollo, helping sales teams leverage real-time da…
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AI-Powered Video - Transforming GTM Teams | Ben Wright | S3:E11
36:17
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36:17Send us a text The Evolution of AI-Powered Video in Sales and Marketing: Video as a prospecting tool isn’t new, but scaling it effectively has always been a challenge—until now. Ben explains how sendspark leverages AI to make personalized video fast, efficient, and scalable. “Sales teams never fully adopted video because it was too time-consuming. …
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Cracking the Code to Product-Market Fit - Lessons from 1,000 SaaS Founders | Nick Tomic | S3:E10
52:11
52:11
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52:11Send us a text Understanding Product-Market Fit: Why It’s Make or Break: Achieving product-market fit (PMF) isn’t about launching a product and hoping it sticks. Nick emphasizes that true PMF is when a product not only solves a problem but becomes indispensable to its users. “Your first users are your most valuable asset. If they don’t stick around…
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The Go To Market Cheat Code | Josh Wagner | S3:E9
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55:05
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55:05Send us a text Here are the core areas we discuss in today's episode: The Origins of the Cheat Code The cheat code began as a simple concept within Josh’s sales team at LeadMD: “What’s your cheat? How are you going to win this deal?” Josh explains how this mindset evolved into a framework for leveraging partnerships, solving customer pain points, a…
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Transforming Partnerships: Ecosystem Strategies for Sustainable B2B Growth | Linkon Axon | S3:E8
54:44
54:44
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54:44Send us a text Standing Out Together: The Philosophy Behind Arys Consultants Linkon’s philosophy, “We stand out when we stand together,” underscores collaboration and alignment for business success. At Arys Consultants, this belief guides every strategy. “True success comes from bringing people and organizations together to create greater results.”…
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Leadership Lessons - Tough Calls and Thriving in the Long Game | Sam Jacobs | S3:E7
42:10
42:10
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42:10Send us a text From Record Labels to Revenue Leadership: Sam’s path to success is far from conventional. He began his career in the music industry, managing bands and running a record label, before transitioning into startups and eventually founding Pavilion. “The music industry was collapsing, and I realized my calling wasn’t in managing bands, it…
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Redefining Revenue Architecture: The Bow Tie Model for SaaS Growth | Jacco van der Kooij | S3:E6
1:03:53
1:03:53
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1:03:53Send us a text Building a Reputation of Trust and Integrity: Lessons from a Dutch Village Jacco’s journey begins in a close-knit Dutch village where reputation was the currency of trust. Raised as the youngest of eight children, Jacco learned the value of integrity and community early in life. “Reputation is like a currency - it grows with every de…
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Building Revenue Through Human-Centered Relationships | Amelia Taylor | S3:E5
1:01:13
1:01:13
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1:01:13Send us a text Here’s what we uncovered during this engaging conversation: Embracing Grit and Resilience Amelia Taylor shares how resilience shaped her journey, inspired by personal challenges and Angela Duckworth’s Grit. Her mindset—"Life is uncomfortable, but everything is figureoutable"—helped her overcome hurdles as a single mother and entrepre…
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Blueprint for Sustainable Growth: Revenue Architecture for SaaS | Roee Hartuv | S3:E4
40:30
40:30
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40:30Send us a text Here are the core areas we discuss in today’s episode: From Code to Revenue Architecture: A Journey of Transformation Roee’s career started with a degree in computer science but soon transitioned into solution engineering and later into sales. The shift was driven by his passion for relationship-building and the thrill of selling. Ov…
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Nearbound Sales, Partnerships & Social Selling 2.0 | Jill Rowley | S3:E3
1:10:40
1:10:40
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1:10:40Send us a text Learn more at www.forceandfrictionpodcast.comBy 6teen30 Digital
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Send us a text Learn more at www.forceandfrictionpodcast.comBy 6teen30 Digital
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Benchmarking & Performance Analytics | Pete Caputa | S3:E1
1:04:48
1:04:48
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1:04:48Send us a text Learn more at www.forceandfrictionpodcast.comBy 6teen30 Digital
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Events, Webinars and Partner Playbooks | Justin Zimmerman | S2:E14
35:21
35:21
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35:21Send us a text Learn more at www.forceandfrictionpodcast.comBy 6teen30 Digital
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The Revenue Acceleration Framework | Doug Davidoff | S2:E13
1:02:06
1:02:06
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1:02:06Send us a text Learn more at www.forceandfrictionpodcast.comBy 6teen30 Digital
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Connected GTM Aligning With HubSpot | Stuart Balcombe | S2:E12
49:11
49:11
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49:11Send us a text Learn more at www.forceandfrictionpodcast.comBy 6teen30 Digital
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The Strategic Narrative | Andy Raskin | S2:E11
43:26
43:26
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43:26Send us a text Learn more at www.forceandfrictionpodcast.comBy 6teen30 Digital
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Partner Capital Efficient Growth | Bernhard Friedrichs | S2:E10
42:00
42:00
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42:00Send us a text Learn more at www.forceandfrictionpodcast.comBy 6teen30 Digital
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Scaling SaaS Companies Lean and Fast | Adam Robinson | S2:E9
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49:06
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49:06Send us a text Learn more at www.forceandfrictionpodcast.comBy 6teen30 Digital
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Take a Chance! 101 Entrepreneurial Lessons for Making It Big | Larry Gaynor | S2:E8
42:11
42:11
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42:11Send us a text Learn more at www.forceandfrictionpodcast.comBy 6teen30 Digital
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Network Social Selling 101 | Steven Morell | S2:E7
52:58
52:58
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52:58Send us a text Learn more at www.forceandfrictionpodcast.comBy 6teen30 Digital
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Send us a text Learn more at www.forceandfrictionpodcast.comBy 6teen30 Digital
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Building The Future Of Partnerships | Asher Mathew | S2:E5
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44:37Send us a text Learn more at www.forceandfrictionpodcast.comBy 6teen30 Digital
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Operator-Immersive Capital | Justin Gray | S2:E4
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35:14
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35:14Send us a text Learn more at www.forceandfrictionpodcast.comBy 6teen30 Digital
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Take Me to Pirate Island | Max Traylor | S2:E3
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46:32Send us a text Learn more at www.forceandfrictionpodcast.comBy 6teen30 Digital
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Partnerships & Building the SalesForce App Exchange | Bobby Napiltonia | S2:E2
56:33
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56:33Send us a text Learn more at www.forceandfrictionpodcast.comBy 6teen30 Digital
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Nearbound Surround Sound Marketing | Logan Lyles | S2:E1
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52:29Send us a text Learn more at www.forceandfrictionpodcast.comBy 6teen30 Digital
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Nearbound Ecosystems & Partnerships | Jay McBain | S1:E14
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35:37Send us a text Learn more at www.forceandfrictionpodcast.comBy 6teen30 Digital
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Startup Death and Resurrection to Positioning SaaS Partnerships | Sunir Shah | S1:E13
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50:26Send us a text Learn more at www.forceandfrictionpodcast.comBy 6teen30 Digital
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Capital Efficient Growth for Partnerships | Martin Scholz | S1:E12
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36:57Send us a text Learn more at www.forceandfrictionpodcast.comBy 6teen30 Digital
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NEARBOUND and The Rise of The Who Economy | Jared Fuller | S1:E11
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43:26Send us a text Learn more at www.forceandfrictionpodcast.com Join our online community exclusively for GTM RevOps professionals and C-Suites at community.forceandfriction.com Learn more at www.forceandfrictionpodcast.comBy 6teen30 Digital
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Growth Driven Design: Revolutionizing the Web Build Process
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30:10Send us a text Learn more at www.forceandfrictionpodcast.comBy 6teen30 Digital
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Is Your Organization Ready for RevOps? The 10 Questions We Ask Every C-Suite | S1:E9
1:00:41
1:00:41
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1:00:41Send us a text Welcome to the Force and Friction Podcast, your go-to show for the latest RevOps strategies, discussions, and interviews. In today’s episode, we’re going to be discussing the 10 questions we ask every C-Suite. Here are the core areas we discuss with the team today: Adding Positive Friction to Our Sales Process First, we discuss how a…
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How Tech Enablement Can Optimize Your RevOps Strategy | S1:E8
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40:20Send us a text Welcome to the Force and Friction Podcast, your go-to show for the latest RevOps strategies, discussions, and interviews. In today’s episode, we’re going to be discussing how tech enablement can optimize your RevOps strategy. Here are the core areas we discuss with the team today on how to successfully align your team: The Tech Chall…
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The Role of AI and ML in Modern RevOps | Chris Selland, Squark AI CEO | S1:E7
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43:22Send us a text Learn more at www.forceandfrictionpodcast.comBy 6teen30 Digital
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Unlocking Revenue Growth: How Alignment is Key to a Successful RevOps Strategy | S1:E6
36:23
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36:23Send us a text Welcome to the Force and Friction Podcast, your go-to show for the latest RevOps strategies, discussions, and interviews. In today’s episode, we’re going to be discussing how alignment is the key to a successful RevOps strategy. Here are the core areas we discuss with the team today on how to successfully align your team: Avoiding Th…
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Secrets to Hiring the Right Revenue Operations Team | S1:E5
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50:21Send us a text Welcome to the Force and Friction Podcast, your go-to show for the latest RevOps strategies, discussions, and interviews. In today’s episode, we’re going to be discussing the secrets to hiring a team that is built to implement your RevOps strategy. We have four core areas to discuss with the team today on how to implement a data-driv…
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Unlock Business Growth: The Importance of Defining and Documenting Your Revenue Processes for Scaling Up with RevOps | S1:E4
37:41
37:41
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37:41Send us a text Welcome to the Force and Friction Podcast, your go-to show for the latest RevOps strategies, discussions, and interviews. In today’s episode, we’re going to be discussing the importance of defining and documenting your revenue processes. We have five core areas to discuss with the team today on how to implement a data-driven culture:…
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Fostering a Data-Driven Culture: The Key to Successful RevOps for Businesses Looking to Scale | S1:E3
34:13
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34:13Send us a text Welcome to the Force and Friction Podcast, your go-to show for the latest RevOps strategies, discussions, and interviews. In today’s episode, we’re going to be discussing how to foster a data-driven culture. We have five core areas to discuss with the team today on how to implement a data-driven culture: 1: Make Data Accessible to Al…
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Maximizing Your Efficiency And Impact with RevOps | S1:E2
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52:31
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52:31Send us a text Welcome to the force and friction podcast, your go-to show for the latest RevOps strategies, discussions, and interviews. In today's episode, we're going to be speaking and talking about how RevOps, assists you to maximize your efficiency and impact. We have five core areas to discuss with the team today. 1: Establish Metrics and KPI…
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