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Mike Maynard Podcasts

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B2B Go-To-Market Leaders

Vijay Damojipurapu

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Behind the scenes with top go-to-market practitioners from the B2B tech industry to understand their mindset and tactics: how they define go-to-market, their journey to the top role, team size, top of mind challenges and goals. Learn how product, sales, marketing and customer success leaders create internal alignment, achieve desired outcomes and help their teams perceive their customer in a human way. Hosted by Vijay Damojipurapu. Presented by Stratyve
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Elixirized

Team Elixirized: Andrew, Jeff and Maynard.

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The uncorporate company podcast for Elixirized, the uncorporate group of uncorporate Elixir/Phoenix developers trying to become more corporate by being uncorporate.
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Easygoing conversations with marketing execs, CEOs, and entrepreneurs who have led their companies to impressive business growth while maintaining a strong ethical compass. Join us as we dive deep into practical conversations with leaders in the B2B space who have skillfully woven marketing campaigns with a mindful approach towards social good. The podcast, previously known for over 60 episodes as “Forward Launch Your SaaS,” has had guests from notable companies like Hotjar, Otter.ai, Propos ...
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Drive demand & scale your business with insightful lessons & light-hearted conversations with Europe's greatest Marketers & Founders Innovators Can Laugh is the first podcast exclusively for UK and European Startups. Join host Eric Melchor for conversations with founders as they reveal how they got to where they're at, what obstacles they've had to overcome in growing their startup, and more! Solo episodes with specific podcast marketing and podcast advertising tips you can use today. Topics ...
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Learn the Spartan mindset. Founder & CEO of Spartan Race and NY Times best-selling author, travels the globe seeking and answers authors, academics, athletes, adventurers, entrepreneurs, CEOs and thought leaders. It will shift your thinking, make you laugh and and give you the tools you need. He’s on a mission to find the secrets to success in all aspects of life. Not only does Joe interview epic people, he has brought together an amazing panel to break down and analyze every aspect of these ...
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Take a moment to refocus on Christ with the Trinity Western University Chapel Podcast. Hosted by Chaplain Ed Gerber, Chapel messages are delivered by a wide range of speakers and seek to touch on topics of special relevance for today's Christian. Devotion services are facilitated by Associate Chaplain Jennifer Graves, and include immersive student led contemplative, meditative, and Christian spiritual practices to refocus and refresh. TWU Chapel seeks to empower the Trinity Western Universit ...
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Farm To Table Talk

Farm To Table Talk

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Is it best that our food is Local and Organic or Big and Conventional? Our view is “Both, and..” We don’t come to the table with a bias, except that good farming like good food comes in all shapes and sizes. Farm to Table Talk explores issues and the growing interest in the story of how and where the food on our tables is produced, processed and marketed. The host, Rodger Wasson is a food and agriculture veteran. Although he was the first of his family to leave the grain and livestock farm a ...
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Eventing Radio Show

Horse Radio Network

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The premier and longest running podcast about the thrilling equine sport of Eventing, owned by the Professional Riders Organization. A bi-monthly podcast that brings you the finest in news & interviews about one of the toughest equine disciplines hosted by Eventing professionals.
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With a growing population of 1.4 billion people to feed, farmers in India are under constant pressure to increase productivity despite diminishing resources. Nearly half the population and most rural livelihoods rely on agriculture.. With volatile weather patterns and pest infestations, crop diseases and limited natural resources , Dr. Sat Kumar To…
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What happens when a 17-year-old signs up to swim 34km across freezing water—no wetsuit, no excuses—all to raise awareness for men’s mental health? In this raw, high-impact episode, Barney Ryder joins Joe De Sena to share how choosing discomfort, facing failure, and embracing the cold shaped his mind more than any victory ever could. They talk resil…
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Eddie Casado, Affiliate and Technology Partnerships Manager at Convert.com, an A/B testing tool, joins the podcast to explore the world of B2B marketing and conversion rate optimization. Eddie highlights how Convert.com is carving out a distinct space in the A/B testing world, emphasizes the challenges B2B marketers face, particularly around intern…
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DC Central Kitchen combats hunger and poverty through job training and job creation in Washington DC, providing hands-on culinary training for individuals facing high barriers to employment while creating living wage jobs and bringing nutritious, dignified food where it is most needed. Social ventures include serving scratch-cooked farm-to-school m…
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In this episode of the B2B Go-To-Market Leaders podcast, Vijay sits down with Karthik Suresh—co-founder of Ignition and DoubleLoop.AI—to explore his unconventional journey from high-frequency trading to building one of the fastest-growing platforms in the AI agent space. Karthik shares how early career lessons in finance shaped his product mindset,…
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Mark Wheeler, CMO of Storyblok, shares insights into how Storyblock differentiates itself from other headless CMS providers, discusses the shift from traditional search to AI search, and how an API-first approach can enhance content visibility in the age of generative AI. He offers valuable advice for marketers, encouraging them to focus on persona…
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Ariane Daguin is the founder of D’Artagnan and the visionary behind the new All For One One For All (AOOA) Farm in New York’s Hudson Valley.Known as the “Mother of Farm-to-Table” in America, Ariane has spent decades shaping how we source, prepare, and think about our food. She introduced organic, humanely raised meat to top chefs across the U.S. an…
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In this episode, Joe De Sena sits down with a Marine veteran, Rob Jones, who lost both legs to an IED—but didn’t lose his drive, purpose, or grit. Instead, he came back stronger, running 31 marathons in 31 days, winning a Paralympic medal, and building a powerful life rooted in service, family, and leadership. His story is a masterclass in resilien…
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What happens when an Amish farmer in the world’s 4th largest Amish community, farming with horses, recognizes that overdosing with chemical “solutions “is killing the soil? When that Amish farmer is John Kempf it leads to fresh eyes for actions that can bring soil back to life. In Europe for hundreds of years Amish farmers were known for resuscitat…
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Lars Grønnegaard, COO and Co-Founder of Dreamdata, joins Mike to discuss data utilization in B2B marketing and the importance of understanding what truly drives sales. They talk about the complexities of attribution in B2B marketing, particularly with long buying cycles, and highlight the importance of collecting and analyzing data, even though mul…
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In this episode, Joe De Sena sits down with Dean Karnazes, one of the world’s most relentless endurance athletes. Dean is an ultra-marathoner and is still competing hard at 60+. From a spontaneous 30-mile run sparked by tequila to training like a Spartan with no gym, he shares powerful lessons on discipline, resilience, and building a body—and mind…
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There is Organic and there is beyond Organic to regenerative organic, including soil health, animal welfare and social. California Certified Organic Farmers, CCOF, advances organic agriculture for a healthy world: advocating for organic policies, supporting the growth of organic through educationand grants and providing organic certification. A non…
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In this episode, Joe De Sena sits down with Jessica Buchanan, a humanitarian worker who was kidnapped in Somalia and held hostage for 93 harrowing days. With no weapons, no training, and no escape in sight, Jessica relied on grit, faith, and the raw power of the human spirit to survive. She shares the terrifying details of her abduction, the mental…
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Emeric Ernoult, Co-Founder and CEO of Agorapulse, talks about how the company grew from a Facebook contest tool into a full social media management platform. He shares the ups and downs of keeping up with the fast-changing world of social media marketing and how B2B marketers can the get most out of their social media platforms. He encourages B2B m…
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Food is life but our food system isn’t helping. Designed in a different century for a different purpose—to mass-produce cheap calories to prevent famine—it’s now generating obesity, ill health, and premature death. We need to transform it into one that can nourish all eight billion of us and the planet we live on. That is the story learned in Food …
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In this episode, Joe De Sena talks with strength coach and entrepreneur Chris Duffin about what it really takes to become mentally and physically unbreakable. Chris shares his powerful 6-phase framework for personal growth — from standing on the edge of a big decision to climbing out of rock bottom stronger than ever. You’ll hear raw stories of fai…
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The long-anticipated MAHA Report : “Making our children healthy again” is published. In the preamble it claims “to be a call to action, presenting the stark reality of American Children’s declining health, backed by compelling data and long-term trends.” It unpacks the potential dietary, behavioral, medical and environmental drivers behind the cris…
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Sean Adams, CMO of Brand Metrics, discusses brand measurement and its impact on how B2B marketers approach their advertising strategies. He highlights the importance of understanding consumer perception through metrics such as awareness, consideration, preference, and action intent, while advocating for a holistic approach that goes beyond last-cli…
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In this episode, Joe De Sena sits down with CrossFit Games champion and Train Hard founder Jason Khalipa to explore what it really means to build grit, discipline, and lasting strength in a world that’s getting softer by the day. Jason shares the powerful life lessons he’s learned through elite competition, fatherhood, and personal adversity. They …
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Agriculture, from farms to tables, have voices to be heard. Farm To Table Talk host Rodger Wasson brings his own voice to the table with farmers, chefs, policy makers, innovators and dreamers with conversations that offer ideas and inspiration to the food system . The table turns in this conversation as Rodger is a guest on Capri Cafaro’s Eat Your …
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Modern B2B sales success lies in shifting from scripted selling to strategic listening—by elevating discovery calls and building trust through thoughtful messaging, Leslie’s approach turns reps into advisors and conversations into conversions. Dive into the latest episode of the B2B Go to Market Leaders podcast, where Vijay interviews Leslie Venetz…
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What does it really take to raise strong, confident girls in today’s world? In this episode, Joe De Sena sits down with Cesalina Gracie – Mount Everest climber, self-defense expert, and member of the iconic Gracie Jiu Jitsu family. Cesalina runs an all-women’s martial arts academy and has trained girls as young as two to stand their ground, trust t…
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Riaz Kanani, CEO and founder of Radiate B2B returns to the podcast to discuss the evolving landscape of B2B marketing. Mike and Riaz explore the shift in buyer behaviour, the rise of account-based marketing (ABM), and the importance of intent data in driving effective campaigns. Riaz shares insights on common mistakes in ABM strategies and highligh…
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Farmers work too hard for what they earn. They need to earn more and work less for their way of life that should be profitable. Small farms are critical to local communities and food systems, but are especially outmatched by the resources available to larger farms — technology, equipment, sales and marketing teams, and back office staff. So in part…
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In this episode, Joe De Sena sits down with James Pieratt—a man who turned a past of heroin addiction and prison into a life of discipline, grit, and ultra-endurance. Now, he’s gearing up to run 1,000 miles along the California coast. Discover how James rewrote his life's script by embracing ancient warrior wisdom, conquering addiction, and pushing…
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Ganesh Chithambalam, Co-founder at Recotap, explores how account-based marketing is evolving and discussed the challenges marketers face when it comes to effectively marketing their products. Learn how Recotap is enhancing ABM by using LinkedIn as a high impact advertising platform and empowering smaller SaaS companies to run personalised campaigns…
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The food system is extremely inefficient with 237 million tons going unsold or uneaten.–becomingfood waste, which goes t to landfill, incineration, or down the drain, or simply left in the fields to rot. That’s almost 120 billion meals’ worth of food that goes unsold or uneaten each year, roughly 1.4% of U.S. GDP. The impacts on climate and environ…
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Empowering Marketers with AI – Sam Mallikarjunan – agent.ai Discover how Sam Mallikarjunan, Growth Lead at agent.ai transitioned from being an AI skeptic to an advocate, and learn about the innovative platform that allows anyone to build and customize AI agents, regardless of their technical skills. Mike and Sam explore what AI agents are, share re…
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In this episode, Joe De Sena sits down with one of the most unstoppable humans on the planet—a former Gurkha and UK Special Forces operator, Nims Purja, who walked away from a military pension to chase a dream the world called impossible. Discover how he shattered mountaineering records, rescued stranded climbers on Everest, and turned purpose into…
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To be a good Doctor and to do good health you really need to understand farming and agriculture, because good farming also equals good health and overall wellness, once said Wendell Berry. Dr. Camilla Petersen owns her own concierge medical practice in Missoula Montana where creating good health starts with what we are putting into our bodies. Cami…
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In this episode, Norman Wolfe reveals the hidden “psychic DNA” that silently drives your decisions, relationships, and business outcomes. Once you understand it—you can rewrite it. Learn to rewrite the internal stories holding you back Break through the barriers that block execution and growth Hack your brain’s natural resistance to change Turn fai…
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Regenerative agriculture is the opposite of Degenerative agriculture. Research and innovative farmers are showing that no-till with cover crops increases net profit, organic matter, water quality, air quality and builds soil while reducing runoff. Regenerating soil allows farmers to literally gain more land and grow more crops profitably without lo…
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Go-to-market is defined as a cohesive, interconnected machine involving sales, marketing, product, and customer needs working together like a flywheel. A successful GTM strategy centers on four key elements: understanding the customer’s pain points, delivering clear product value, ensuring ease of consumption, and aligning cross-functional teams to…
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What happens when a man with no arms and no legs decides to bear crawl to the top of Mount Kilimanjaro? Meet Kyle Maynard—quadruple amputee, extreme athlete, ESPY Award winner, and living proof that no excuse is ever big enough. In this raw and inspiring episode, Kyle opens up about brutal workouts, life-altering injuries, climbing one of the world…
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Francesco D’Orazio, founder of audience intelligence platform Pulsar, joins the latest episode of Marketing B2B Tech to share his journey from studying the internet's impact on society to founding Pulsar, a company that helps brands understand how people engage online. He dives into the challenges of navigating the fragmented media landscape and ho…
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Changing what you eat is a journey that may lead to growing, preparing, and marketing before sharing and consuming your food focused dreams. When the destination of the journey is a plant based diet, it may be a challenging transition. When Heather and Reggie Donaldson were moving from LA back to Cincinnati, they knew delicious plant based cheeses …
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In this episode, Joe De Sena sits down with endurance coach Floris Gierman to talk about the surprising power of slowing down to get faster, building consistency, and creating a healthier, more intentional life. From heart rate-based training and journaling habits to sleep, movement, and mindset shifts, this episode is full of simple, practical tak…
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Small and mid-sized farms face a storm of economic pressures, worsening labor shortages, climate extremes, and relentless market disruptions (tariffs) With profit margins squeezed farmers are turning to precision agriculture, leveraging advanced, autonomous drone technology to optimize resources, reduce waste, overcome labor gaps, and maintain prof…
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In this solosode, Joe De Sena dives into the raw truth about extremism—why it can either fuel your greatness or sabotage your life. He opens up about his own intense lifestyle, the myth of moderation, and why chasing more is often a trap. Whether you're grinding toward a big goal, feeling burned out, or stuck in a cycle of doing too much, this epis…
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In the next episode of our marketing professionals series, Gurmeet Dhaliwal, Head of Corporate Marketing and Investor Relations at Diodes Incorporated, shares his journey from engineering to marketing, and Diodes' approach to enhancing brand awareness, generating demand, and building strong customer relationships. He offers valuable insights on how…
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In this episode, Joe De Sena sits down with veteran, coach, and author Tara Pipia to explore how Spartan Racing and military discipline can help you overcome life’s greatest challenges. Tara shares her journey from serving in Afghanistan to rebuilding her life through community, fitness, and purpose. Together, they dive into how doing hard things—w…
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Why Good Marketing Often Falls Flat Have you ever launched a marketing campaign that seemed to follow all the right rules—sharp copy, clear calls to action, even a sleek design—only to realize… it didn’t connect? Maybe the message felt off. Maybe no one engaged. You’re not alone. In this episode of the Mindful B2B Marketing podcast, communication c…
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Trust the process, embrace resilience, and understand that challenges often lead to greater success. Dive into the latest episode of the B2B Go to Market Leaders podcast, where Eli Rubel shares his entrepreneurial journey from tech startups to service businesses. Eli details his transition from chasing venture-backed dreams to creating lifestyle bu…
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In the U.S., 90% of the $4.5 trillion spent on healthcare goes toward managing chronic disease, yet Physicians receive an average of just 19.6 hours of nutrition education. It's time for a new approach to healthy living, from the ground up.. Prestigious agriculture research and education nonprofit, Rodale Institute is a global pioneer that integrat…
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In this episode, Joe De Sena sits down with fitness expert and Mind Pump co-founder Justin Andrews to cut through the noise and get real about strength, discipline, and building a resilient body and mind. They dive into the biggest fitness myths, the power of hard work, and why modern parenting is failing kids when it comes to health and toughness.…
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James McCann, CEO of Everhaze, an all-in-one PR platform, shares insights into the challenges PR professionals face today, particularly in proving ROI and managing media relations in a digital world. He discusses how Everhaze aims to transform PR into actionable business intelligence, helping brands and agencies demonstrate the true value of their …
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Nutrition security alongside food security will ensure healthy and active lives. Achieving nutritional security is being achieved through nutrition-sensitive farming, diversified food production and community sensitization. Nate Blum is an agricultural expert and the CEO of the Sorghum United Foundation, dedicated to advancing human and animal heal…
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In this episode, Joe De Sena sits down with Sophie Power, a mom of three who defied all odds - going from an unathletic, overweight teenager to a record-breaking endurance athlete! Sophie shares how she transformed her mindset, tackled extreme challenges like a 250km race across the Sahara, and set a world record for 48 hours on a treadmill—all whi…
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Take a moment to refocus on Christ with the Trinity Western University Chapel Podcast. Hosted by Chaplain Ed Gerber, Chapel messages are delivered by a wide range of speakers and seek to touch on topics of special relevance for today's Christian. TWU Chapel seeks to empower the Trinity Western University community to think truthfully, act justly, a…
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As egg prices reach record highs, more homeowners are turning to backyard chicken farming as a sustainable and cost-effective solution. This surge in prices has led to a growing trend of individuals raising their own chickens to ensure a steady supply of fresh eggs. Kim Pezza is an expert in sustainable living and the author of Backyard Farming: Ra…
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