The Pragmatic CSO podcast is a wide ranging discussion of information security topics, anchored by the 12-step Pragmatic CSO methodology to help security practitioners become more relevant in business operations.
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Mike Rothman Podcasts
Interviewing leading revenue operators - reviewing the ever changing landscape of GTM operations to keep your revenue engine on track.
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Welcome to the podcast of William Paterson University’s chapter of the Society of Professional Journalists, known as WPSPJ, where professional voices guide us and inspire our future. We spotlight the activities of the nationally recognized Society of Professional Journalists chapter at William Paterson University in Wayne, New Jersey. We are the reporters of today and tomorrow, dedicated to SPJ’s mission of diversity and democracy, and inspiring “successive generations of talented individual ...
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The Overwhelm of Possibility: AI, Tech Consolidation & the RevOps Balancing Act with Gabe Rothman, VP of Operations at Rescale
30:49
30:49
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30:49In this episode, Gabe Rothman (VP of Operations at Rescale) joins to unpack one of the biggest challenges facing RevOps leaders today: navigating the explosion of AI tools, deciding where to consolidate tech stacks, and figuring out how to truly drive efficiency - without simply chasing shiny objects. From AI’s evolving role in account planning to …
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What to do when the ops that got you here won’t get you there, with Jeff Ignacio
19:25
19:25
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19:25In this special solo episode, Jeff dives deep into what happens when rapid growth hits a wall - and how RevOps leaders can untangle the complexity. From system sprawl to siloed teams and redundant tech, this is a practical guide to retooling your operating model, rebuilding governance, and making RevOps a strategic growth engine again.…
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Should Startups Hire RevOps Early? With Justin Humphreys, Head of Revenue Operations at Bright Network
22:12
22:12
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22:12In this episode, Justin Humphreys, Head of RevOps at Bright Network, explains why foundational RevOps decisions - like which CRM to use - can make or break a startup’s growth. He shares insights from his telco roots, his move into marketing and CS ops, and why he’s now offering early-stage companies free advice through RevOps Hub.…
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Bandwidth, Buy-In, and Big Swings with Rich Bishop, Founder of Midgame Consulting
19:23
19:23
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19:23Our host, Jeff Ignacio, sits down with Rich Bishop, founder of Midgame Consulting, to talk all things RevOps. From his unexpected leap into consulting to transforming go-to-market strategies at PE-backed and traditional companies. Rich shares what makes change management stick, how to win over skeptical sales teams, and why CRM adoption is about mo…
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Fixing Cold Email: AI Guardrails and Deliverability Wars with Mustafa Saeed
27:25
27:25
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27:25This week on The RevOps Review, Jeff Ignacio is joined by Mustafa Saeed, cofounder and CEO of Luella.ai, to unpack the chaotic new normal in outbound email. Mustafa explains why cold email as we know it is broken, how AI-fueled automation is killing deliverability, and what organisations can do to protect their sender reputation. They dive into dom…
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Turning Data into Direction with Olga Traskova, VP of Revenue Operations at Birdeye
28:47
28:47
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28:47In this episode, we chat with Olga Traskova, VP of Revenue Operations at Birdeye, about transforming go-to-market processes to support scale. Olga shares how her team spans marketing, sales, and customer success ops, the balance between quick wins and long-term transformation, and her vision for blending human insight with AI-driven tools. From opt…
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Fix the Meeting, Fix the Machine with Mike Simmons, Founder at Catalyst A.C.T.S.
27:22
27:22
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27:22In this episode, Mike Simmons—founder of Catalyst and go-to-market strategist—joins us to break down how great meetings, clear processes, and intentional systems can make or break a revenue org. From applying the Jobs-To-Be-Done framework to meetings, to building sales stages that actually reflect probability, Mike shares practical strategies, fram…
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Rethinking Sales Strategy: Smarter Outreach, Dynamic Territories and AI in RevOps with Bill Kantor
30:04
30:04
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30:04This week Bill Kantor challenges traditional sales tactics, explaining why perfect forecasting doesn’t maximise sales. He explores AI’s role in outreach, the shift towards hyper-personalisation, and why static territory planning is outdated. Bill also shares insights on pipeline management and how RevOps can drive smarter, data-driven decisions. Yo…
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The Art & Science of Go-To-Market Strategy with Kyle Lacy, CMO at Jellyfish
34:35
34:35
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34:35In this episode, we sit down with Kyle Lacy, CMO of Jellyfish, to explore the intersection of marketing, revenue operations, and go-to-market strategy. We discuss the challenges of cross-functional alignment, the ongoing debate between brand vs. demand, and how marketing leaders can earn a seat at the revenue table. Plus, Kyle shares his insights o…
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Planning for Success: RevOps Strategies for Sustainable Growth with Joe Ort, Founder of RevOps Inflection
11:46
11:46
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11:46This week Jeff Ignacio sits down with Joe Ort, founder of RevOps Inflection, to explore the critical differences between revenue operations in private equity versus venture capital backed companies. With 15 years of experience in RevOps and analytics, Joe shares insights on growth strategies, planning cycles, and how AI is reshaping sales efficienc…
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Data Decay, Compliance, and the Future of Sales Intelligence with Adam Thompson, CPO at Cognism
26:28
26:28
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26:28In this episode, Jeff sits down with Adam Thompson, Chief Product Officer at Cognism, to explore the evolving landscape of sales intelligence. They dive into the challenges of building high-quality B2B data, the impact of web scraping, and whether data is truly becoming a commodity. Adam shares insights on the hidden pitfalls of CRM hygiene, the co…
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From Sales Rep to Consultant with Lewis Chawko, Founder of RevOps Consulting
22:39
22:39
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22:39In this episode of RevOps Review, host Jeff Ignacio chats with Lewis Chawko, founder of RevOpsConsulting.io, about his journey from sales to revenue operations and how he turned a side hustle into a full-fledged consulting business. Lewis shares his insights on scaling go-to-market teams, optimizing RevOps tech stacks, and the challenges of moving …
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A leadership playbook with Sandy Robinson, VP of Revenue Operations & Client Growth at Quavo Fraud & Disputes
36:44
36:44
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36:44In this episode of RevOps Review, host Jeff Ignacio sits down with Sandy Robinson, VP of Revenue Operations and Client Growth at Quavo and host of RevOps Unboxed. Sandy shares her insights on stepping into a new RevOps leadership role, navigating the first 30, 60, and 90 days, and the challenges of building and rebuilding revenue operations from th…
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Balancing Growth, Data, and Regulation with Matthieu Garlock, Senior Director of RevOps at Equitybee
32:54
32:54
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32:54In this episode, Matthieu Garlock, Senior Director of RevOps at Equitybee, dives into the complexities of revenue operations in a marketplace model. He shares insights on balancing supply and demand, leveraging data to optimize investment flows, and navigating regulatory challenges in the financial sector. Matthieu also discusses his journey from R…
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From Salesforce Admin to RevOps Leader with Tori Moss, Global Head of Revenue Operations
34:26
34:26
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34:26Our host, Jeff Ignacio sits down with Tori Moss, Head of Revenue Operations at Pigment, who shares her journey from Salesforce admin to RevOps leader, reflecting on lessons learned during hypergrowth at Greenhouse. She dives into the evolution of RevOps, the challenges of scaling teams, the role of AI in business planning, and the importance of str…
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Fixing Sales Pipeline Problems: Outbound, AI, and Territory Strategy with Hayes Davis
31:16
31:16
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31:16This week Jeff Ignacio sits down with Hayes Davis, CEO of Gradient Works, to tackle the pipeline coverage problem facing revenue leaders today. Hayes shares his insights on why traditional outbound strategies are failing, how AI is being misused in sales, and why static territory models are leaving money on the table. He also dives into the importa…
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Does AI fit into GTM with Taft Love, Founder of Iceberg RevOps
31:54
31:54
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31:54Our host, Jeff Ignacio, sat down with Taft Love, Founder of Iceberg RevOps, to explore the evolving landscape of revenue operations and global sales. Taft shares his journey from sales leadership to building a specialised RevOps consultancy, offering insights into scaling organisations, fostering cross-functional alignment, and navigating the uniqu…
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Leveraging AI in Go-to-Market Strategies: Practical Insights and the Path to ROI with Joel Arnold
26:55
26:55
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26:55In this episode, Joel Arnold, founder of Arnold GTM Advisors and former VP of Revenue Operations, explores the transformative role of AI in go-to-market strategies. From leveraging large language models for prospecting and note-taking, to analising call data for predictive insights, Joel shares practical use cases driving real ROI. He also dives in…
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From Marketing Ops to RevOps: Building a Unified Revenue Strategy with Jessi Eagan
27:43
27:43
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27:43In this episode, we’re joined by Jessi Eagan, Senior Manager of GTM Revenue Operations at Macabacus, to discuss her journey from marketing operations to leading RevOps as a team of one. Jessi shares how her diverse experience has equipped her to oversee the entire revenue lifecycle, from marketing automation to sales reporting. She also dispels com…
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Unlocking the Power of Connected GTM Strategies: Insights from Stuart Balcombe on the HubSpot Ecosystem
27:58
27:58
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27:58In this episode, we’re joined by Stuart Balcombe, author and workflow creator at Connected GTM. Stuart shares surprising insights about the underutilisation of HubSpot’s app marketplace and discusses opportunities for businesses to better integrate and leverage the platform. We also explore HubSpot’s strengths in the SMB and mid-market spaces, its …
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Bridging Strategy and Success with Benjamin Zeitz, Head of Revenue Operations at Sweep.io
21:34
21:34
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21:34Our host, Jeff Ignacio, sits down with Benjamin Zeitz, Head of Revenue Operations at Sweep.io to discuss Benjamin’s experience in a hybrid role, the importance of expertise in operational tools like Salesforce, and the integration of RevOps into customer success.By Cognism
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AI in RevOps: Boosting Efficiency and Redefining Marketing Ops with Sara McNamara
27:16
27:16
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27:16This week Jeff sits down with Sara McNamara to explore how artificial intelligence is reshaping the way revenue operations teams work. They dive into how AI tools can enable sales teams to focus on high-impact activities and why cutting-edge tools alone won't drive results. Packed with actionable insights, this episode is a must-listen for leaders …
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Revenue operations in a mission-driven organisation with Jonathan Unger, Senior Manager of Demand Generation and RevOps at Regrow
23:15
23:15
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23:15Our host, Jeff Ignacio, sits down with Jonathan Unger, Senior Manager of Demand Generation and RevOps at Regrow to chat about sustainability, climate tech and what it’s like doing RevOps in a mission-driven organisation.By Cognism
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Building a world class RevOps department with Hassan Irshad, Director of Revenue Operations at FEV Tutor
25:42
25:42
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25:42Our host, Jeff Ignacio, sits down with Hassan Irshad, Director of Revenue Operations at FEV Tutor to discuss where RevOps should report to, incentives and commission alignment and how to build a world class RevOps department.By Cognism
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How RevOps Leaders Can Step Up as AI Innovators with Jeff Ignacio and Rob Levey
27:27
27:27
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27:27In this episode of The RevOps Review, Jeff Ignacio sits down with Rob Levey to dive into the future of RevOps in an AI-driven world. Rob offers insights on RevOps best practices and how RevOps leaders can embrace the selective power of AI to lead growth and increase efficiency.By Cognism
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The CRO turnover dilemma: What's causing short average tenure with Cliff Simon, CRO at Carabiner Group
25:04
25:04
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25:04In this episode, host Jeff Ignacio dives into one of the hottest topics in revenue leadership: the surprisingly short tenure of Chief Revenue Officers. Why do so many CROs face high expectations yet find themselves in short-lived roles? Jeff is joined by Cliff Simon, an experienced revenue leader and industry expert, to unpack the forces driving th…
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USA Today Network columnist Darren Cooper
16:51
16:51
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16:51Send us a text Darren Cooper, a longtime sports columnist for the USA Today Network, encourages aspiring journalists to record podcasts, create social media brands, and learn how to cover multiple sports. Hosts Matthew Goldman and Tommy Sherwood connect Cooper's advice to their own reporting for campus media at William Paterson University. This pod…
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Mastering Go-To-Market Enablement with Sam Lau, Senior Director, Global GTM Enablement at Anomali
22:37
22:37
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22:37Our host, Jeff Ignacio, sits down with Sam Lau, Senior Director, Global GTM Enablement at Anomali. They discuss maximising training impact, crucial Sales Operations and Enablement partnership tips and the differences between technical and business wins.By Cognism
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Send us a text Connie Chung describes navigating her trailblazing career as a Chinese American woman in television journalism. Hosts Tommy Sherwood, William Gifford, and Julia Menn stress the importance of reporting accurately and fairly to develop credibility with audiences. This episode was edited by Tommy Sherwood.…
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Aligning revenue teams and implementing AI with Hannah Wendt, Director of Revenue Operations at No Fraud
23:36
23:36
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23:36Our host, Jeff Ignacio, sits down with Hannah Wendt, Director of Revenue Operations at No Fraud. They discuss unlocking AI potential, aligning revenue teams and accessing necessary data - and much more!By Cognism
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The future of Revenue Operations with Lonny Sternberg, VP of RevOps at Vestwell
30:28
30:28
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30:28In this episode of The RevOps Review, Jeff Ignacio and Lonny Sternberg dive deep into the future of Revenue Operations and the strategies that power sustainable growth. Explore how crafting a strong ICP can supercharge product-market fit, why integrating RevOps early in your organisational planning is critical, and what the next decade holds for st…
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Send us a text Fatime Sela, a Willam Paterson alum who creates social media videos for the National Basketball Association, describes the rewards and challenges of working in the sports media industry. Hosts Matt Goldman and Will Gifford draw connections between Sela's journey and their own times in college. This episode was edited by Tommy Sherwoo…
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Top Challenges Revenue Leaders Face with Madhu Puranik, Founder of Revlitix
34:12
34:12
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34:12Our host, Jeff Ignacio, sits down with Madhu Puranik, Founder of Revlitix. They discuss the challenges that revenue leaders face, from tech stacks and tooling, to full funnel visibility.By Cognism
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New York Post copy editor Anthony Locicero
15:48
15:48
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15:48Send us a text Anthony Locicero, a copy editor for the New York Post, walks through his duties, including editing stories for grammar and style, fact-checking, laying out pages, and writing headlines. Hosts Tommy Sherwood and Alexander Felix compare their expectations of a copy editor's role to the realities that Locicero described. This episode wa…
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How RevOps Functions In A Non-SaaS Organisation with Jeff Ignacio and Julia Roth
23:37
23:37
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23:37Our host, Jeff Ignacio, sits down with Julia Roth, Head of Revenue Operations and Analytics at Deako Lighting. They discuss what a revenue operations function looks like in a non-saas business. From forecasting, building funnels, customer tracking and data collection. They also discuss product management and feedback loops.…
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YES Network journalists Seth Rothman, Jeff Quagliata, and Mike Medvin
18:58
18:58
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18:58Send us a text The WPSPJ Podcast tours YES Network in Stamford, Connecticut, with graphics coordinator Seth Rothman, research manager Jeff Quagliata, and producer Mike Medvin. Hosts Tommy Sherwood and Daniel Karp discuss the importance of preparation and research in sports journalism.By WPSPJ
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The Revenue Operations Manual with Jeff Ignacio, Sean Lane and Laura Adint
21:36
21:36
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21:36Our host Jeff Ignacio sits down with Sean Lane, Founding Partner of BeaconGTM, and Laura Adint, Operations & Strategy Lead at Raymond James, discuss the release of their book, The Revenue Operations Manual. Here, they discuss the four pillars of RevOps and the importance of building and getting a 360-degree view of the business. They also discuss b…
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Customer Retention and Sales Enablement with Jeff Ignacio and Steve Silver
24:19
24:19
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24:19The RevOps Review - With Jeff Ignacio and Steve Silver - Customer Retention and Sales EnablementBy Cognism
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Creating Executive Alignment and Product Management with Jeff Ignacio and Stuart Balcombe
16:07
16:07
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16:07Our host, Jeff Ignacio, sits down with Stuart Balcombe. They discuss the importance of feedback loops and creating executive and cross-functional alignment. They discuss product management and how to let data guide your decision-making.By Cognism
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Personalisation and Intent Data with Jeff Ignacio and Brent Keltner
23:34
23:34
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23:34Our host, Jeff Ignacio, sits down with Brent Keltner. They discuss personalisation and how to craft your outreach to match the organisation, not just the individual. They also discuss the importance of intent data and how to leverage this to engage with prospects, as well as how to sell to revenue operators.…
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Send us a text Darla Miles, a reporter for Channel 7's Eyewitness News in New York, advises young journalists to leave themselves out of the stories they cover. Host Tommy Sherwood reflects on Miles's approach to social media. This episode was edited by Tommy Sherwood.By WPSPJ
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Operating As A RevOps Advisor with Jeff Ignacio and Jeremy Donovan
25:44
25:44
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25:44Our host Jeff Ignacio sits down with Jeremy Donovan, Executive Vice President of RevOps and Strategy at Insight Partners. They discuss how to optimise your hiring process, create cadences, and perfect your org structure. They also look into what it means to be in the business vs on the business and performing due diligence.…
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Send us a text Lesley Visser describes the challenges that she faced as the first woman to cover the NFL and become an NFL television analyst. Host Tommy Sherwood reflects on Visser's advice for young journalists to develop confidence by learning about their beats. This episode was edited by Tommy Sherwood.…
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Revenue Operations vs Business Operations with Jeff Ignacio and Rachel Nazhand
17:06
17:06
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17:06Our host, Jeff Ignacio, sits down with Rachel Nazhand, Vice President of Business Transformation at Zelis. They discuss the differences between revenue operations and business operations. They discuss how to support businesses moving from start-up to scale-up, maintain a cross-functional mindset and optimise the business outside of software and sys…
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Send us a text Veteran freelancer Matt Villano advises young reporters to advocate for themselves when interacting with editors. Hosts Tommy Sherwood and Patrick Groh stress the importance of developing a unique voice as a writer. This episode was edited by Tommy Sherwood.By WPSPJ
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Creating A Regional Strategy with Jeff Ignacio and Roxanne Taku
23:34
23:34
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23:34Our host Jeff Ignacio sits down with Roxanne Taku, Revenue Strategy & Operations lead at Airwallex. They spoke about building an operations strategy in EMEA and how to find the right tools and data sets for your region. They also discuss how to balance the quantitative and qualitative insights, drive improvements and productivity gains and centrali…
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Send us a text Hosts Tommy Sherwood and Rochelle Estrada speak about the evolution in high school journalism with students Eliana Mendoza and Yadira Gonzalez from the Passaic Preparatory Academy in Passaic, New Jersey. This episode was edited by Tommy Sherwood.By WPSPJ
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Forecasting And Customer Health with Jeff Ignacio and Janis Zech
26:41
26:41
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26:41Our host Jeff Ignacio sits down with Janis Zech, CEO and Co-founder of Weflow. They discuss all things forecasting. They look into machine learning and data driven forecasting, pipeline covergae and improving data quality. They also look into customer health metrics, product usage and renewals and expansions.…
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Defining, Funding and Executing Revenue Operations with Jeff Ignacio, Stephen Diorio and Steven Busby
34:51
34:51
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34:51Our host Jeff Ignacio sits down with Stephen Diorio, author of ‘Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data’ and Steven Busby, Managing Director of Slate Point Partners. They discuss how to calculate and measure the financial impact of RevOps and how to create a business case for RevOps leaders to fund their growth progr…
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GTM Planning with Jeff Ignacio and Jeffrey Serlin
28:02
28:02
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28:02Our host Jeff Ignacio sits down with Jeffrey Serlin, CRO of Revcast to discuss GTM planning. They look into annual planning, creating alignment, and setting OKRs. They also look at how to factor in time scaling and headcount and how to remain data driven. Finally, they delve into the metrics that matter, tracking progress and adjusting when necessa…
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