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Welcome to Optometry Profits Revealed with Peter Precth, your ultimate resource for achieving profitability in the eye care industry amidst modern disruptions. We delve into everything from online frame purchasing, innovative prescription programs, to state-of-the-art lead generation and sales software. Join us as we help opticians, ophthalmologists, and optometrists navigate through these challenging times and grow their businesses to unprecedented heights. Learn from industry experts, succ ...
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Walt Whitley, OD, MBA, FAAO, joins Marc R. Bloomenstein, OD, FAAO, to discuss patient communication strategies. The two share techniques for how to educate patients about their conditions, treatment options, and management by being direct and relatable. They also stress the value of making it a team effort with the patient when it comes to improvin…
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In this thought-provoking clinical roundtable, Dr. Chris Wolfe is joined by Dr. Shane Kannarr and Dr. Aaron Werner to unpack the real-world implications of Lacrifill, a novel hyaluronic acid-based punctal occlusion device that’s changing the conversation around dry eye management. What starts as a lighthearted discussion about plumbing and practice…
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"This month on Book Nerds, your favorite doctor-entrepreneurs—Dr. Kyle Klute, Dr. Brianna Rhue, and Dr. Aaron Werner—are joined by Daniel Palmer, certified StoryBrand guide and marketing strategist, to dive deep into Donald Miller’s StoryBrand 2.0. What happens when doctors stop trying to be the hero and instead become the guide? The answer might j…
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Staying ahead in patient care and business growth requires the right knowledge and tools. In the first installment of the EMPOWER: Business + Optometric Specialty Care series, Jacob Lang, OD, FAAO; Diana Chu, OD; and Ashley Tucker, OD, FAAO, FSLS, Dipl ABO, explore the critical role of corneal health and how specialty lenses can transform patient o…
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In this episode, Chris sets the stage for an upcoming panel discussion at the Vision Source Exchange, focusing on maximizing the potential within existing patient bases. He encourages listeners to reflect on their practices, particularly regarding contact lens fitting metrics, patient engagement, and loyalty. The conversation emphasizes the importa…
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"In this enlightening mini-episode, Aaron catches up with Professor John Nolan, a global leader in ocular nutrition research, for a compelling conversation on John's ""Vision For Vision"" philosopathy that spans the full human lifecycle—from early fetal development to peak athletic performance and aging brain health. Prof. Nolan shares a powerful p…
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"In this episode of the Aaron Werner Podcast on iCode Media, Aaron sits down with the dynamic and multifaceted Mikki Collins—a former surgical tech turned optical fashionista, ABO speaker, and industry insider. From the OR to the runway, Mikki shares her unique journey and dives into the evolving intersection of optical retail, fashion, patient exp…
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Jackie Garlich, OD, FAAO, and Jessilin Quint, OD, MS, MBA, FAAO, welcome their latest guest to the podcast, Pamela Theriot, OD, FAAO, who discusses her unique journey toward starting a large dry eye referral center as an associate optometrist. Dr. Theriot shares her approach to advocating for the need to treat dry eye more extensively, the logistic…
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In this episode, Chris discusses the significance of scripting in patient communication and the evolving narrative of the doctor-patient relationship. He reflects on a media training session that highlighted the outdated view of patients as villains and emphasizes the need for authenticity in healthcare interactions. Chris contrasts old media pract…
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In this episode of the Aaron Werner Podcast, Dr. Aaron Werner is joined by Dr. Carl Urbanski and Dr. Andy Morgenstern—two key leaders behind the AOA’s Evidence-Based Optometry Committee. Together, they pull back the curtain on the Clinical Practice Guidelines (CPGs) that shape how optometrists diagnose and manage disease. What You’ll Learn: • What …
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This month on The MOD Pod, host Cecelia Koetting, OD, FAAO, Dipl ABO, welcomes guests Josh Davidson, OD, FAAO, FSLS, and Marlon Monelyon-Demeritt, OD, MBA, FAAO. Dr. Koetting and Dr. Davidson discuss the relationship between sleep and risk level of dry eye disease, with Dr. Davidson citing studies that support this connection. Dr. Monelyon-Demeritt…
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In this episode of the Chris Wolfe Podcast, the discussion centers around the significant gap between beliefs and actual practices in optometry, particularly in managing dry eye disease. Chris Wolfe emphasizes the importance of structured evaluations and the integration of technologies like IPL to improve patient care. Through data from a workshop …
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In this solo episode, Dr. Aaron Werner reflects on a powerful conversation between Dr. Chris Wolfe and Dr. Amanda Legge about at-home AMD monitoring with the ForeseeHome device. He shares a personal story about a missed opportunity in managing a patient’s dry AMD, and how that shaped his view on care and responsibility. Key topics include: - The sh…
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"In this episode, Dr. Aaron Werner sits down with Dr. Eric Baas, co-founder of iCare Advisors, to discuss the realities of cold starting an optometric practice. They explore: - Why education, not persuasion, is key for new ODs - Common pitfalls—and how to avoid them - The importance of team, process, and community - How every cold start can look di…
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In this episode, Dr. Amanda Legge and Barbara Benedict, VP of Strategy & Operations at Notal Vision, join Chris to explore the integration of remote patient monitoring technology in managing age-related macular degeneration (AMD). They discuss the evolution of monitoring tools like ForeseeHome AMD Monitoring Program and their impact on early detect…
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Dr. Aaron Werner is joined by Dr. Audrey Raley and Trevor Mower to explore the power of virtual team members in optometric practices. They discuss: - How virtual scribes reduce charting time - The key to successfully onboarding remote staff - Tasks virtual assistants can handle to improve efficiency - Real-life success stories from practices using …
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Marc R. Bloomenstein, OD, FAAO, invites John Gelles, OD, FAAO, FIAO, FCLSA, to review risk factors and red flags that all optometrists should know for detecting the early signs of keratoconus. Dr. Gelles shares insights from a study on pediatric keratoconus and highlights the importance of screening and treating patients before the disease progress…
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Dr. Jenny Drake shares her experience with Lacrifill, an innovative hyaluronic acid-based punctal filler, and how it fits seamlessly into her well-established dry eye protocols. From primary care to advanced treatments, we disucss: - How Jenny identifies dry eye patients - The importance of creating a systematic approach to treating dry eye, starti…
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In this insightful episode, Aaron Werner and Dr. Masoud Nafey explore the role of technology and AI in transforming the field of optometry. They discuss the challenges of building the perfect EHR, the impact of AI on patient care, and how automation can free optometrists to focus on more meaningful interactions. From real-time data insights to the …
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Jackie Garlich, OD, FAAO, and Jessilin Quint, OD, MS, MBA, FAAO, have a conversation with Kaleb Abbott, OD, FAAO, on the importance of vitamin A in maintaining ocular surface health. Dr. Abbott discusses the various forms of vitamin A, where it can be obtained, settings in which it can be potentially harmful to the ocular surface, signs and symptom…
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"In this conversation, Chris and Jeff Krohn discuss various themes including business growth, the process of writing a book, personal tragedies, and the impact of cancer on their lives. Jeff shares his journey of writing his book 'Offer It Up', the emotional experience surrounding the tragic accident of his best friend's son, and how he coped with …
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"In this episode of The Aaron Werner Podcast, Aaron sits down with Dr. Jennifer Planitz, a visionary optometrist and business leader, to discuss the keys to fostering a strong team culture, embracing change, and leveraging leadership principles to grow a successful practice. Jennifer shares how she integrates Stoic philosophy into her team’s daily …
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This month on The MOD Pod, Cecelia Koetting, OD, FAAO, invites Kriti Bhagat, OD, FAAO, to talk about key signs of keratoconus and the importance of screening family members. Dr. Bhagat also explains her strategy for encouraging patients to try specialty contact lenses. Continuing the keratoconus conversation, Dr. Koetting has Mitch Ibach, OD, FAAO,…
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"This conversation delves into the complexities of omega-3 supplements, focusing on quality assurance, the role of organizations like GOED, and the importance of EPA and DHA for health. The discussion highlights the challenges consumers face in navigating the supplement market, the risks of counterfeit products, and the clinical implications of ome…
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In this episode, Dr Aaron Werner and Dr. Ted McElroy dive into the power of building effective systems to drive positive results, both professionally and personally. They explore concepts like the importance of planning, how to create repeatable processes, and the impact of system design on outcomes. They discuss quotes from experts like W. Edwards…
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In part two of this podcast, Darryl Glover Jr., OD, invites Britt E. Gustafson, OD, and Selina R. McGee, OD, FAAO, to share considerations when presenting contact lens options to patients—focusing on chair time, comfort, and cost. They explain how Alcon WaterInnovations™ technology allows them to address patient needs and focus on comfort in contac…
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This podcast episode discusses the impact of anti-glaucoma medications on ocular surface health, referencing the latest evidence-based guidelines from the American Optometric Association. It emphasizes the importance of understanding the relationship between glaucoma treatments and ocular surface disease, and the role of optometrists in managing th…
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Marc R. Bloomenstein, OD, FAAO, invites Steven Ferrucci, OD, FAAO, to discuss the role of optometrists in diagnosing and referring patients with geographic atrophy, diabetic retinopathy, and other retinal conditions. They will also discuss the integration of artificial intelligence and at-home monitoring technology to help manage these patients.…
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In this episode, Dr. Brianna Rhue, co-founder of Dr Contact Lens, offers a unique perspective on the vendor-practice owner relationship. She shares valuable insights on how practice owners can position themselves as “Sharks” in the competitive market and offers tips on recognizing the signs of a successful practice. Plus, we dive into her latest bo…
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Summary In this episode, Chris discusses the challenges of implementing a dry eye program within comprehensive care practices. He emphasizes the importance of viewing dry eye as a pillar of patient care rather than a specialty service. The conversation covers the significance of proper patient evaluation, the strategic application of various treatm…
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"In this episode, Aaron reflects on the power of focusing on the process rather than fixating on the outcome. He shares insights from a recent shooting course, illustrating how honing technique and discipline leads to better results—both on the range and in business. Aaron draws parallels between this lesson and the initiatives he and his team are …
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Hosts Jackie Garlich, OD, FAAO, and Jessilin Quint, OD, MS, MBA, FAAO, welcome guest Mile Brujic, OD, FAAO, for a lively discussion of the most common conditions that can be mistaken for dry eye disease. Dr. Brujic also reviews the signs and symptoms that can be red flags that something else is occurring with a patient’s ocular or systemic health.…
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In this episode of the Chris Wolfe Podcast, Chris discusses the challenges of billing and coding in healthcare practices, particularly in optometry. He emphasizes the importance of understanding billing rules to provide optimal patient care without being hindered by insurance limitations. Chris advocates for clear communication with patients regard…
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On this month's episode of The MOD Pod, hear Justin Schweitzer, OD, FAAO, talk to host Cecelia Koetting, OD, FAAO, Dipl ABO, about treatment compliance and ocular surface disease in patients with glaucoma. Also in this episode, Dr. Koetting invites Nora Lee Cothran, OD, FAAO, to discuss the different relationships involved in the comanagement of pa…
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Darryl Glover Jr., OD; Britt E. Gustafson, OD; and Selina R. McGee, OD, FAAO, discuss contact lenses as an integral pillar of their practice success. They review how technology, such as Alcon’s WaterInnovationsTM portfolio, helps them differentiate their practice from competitors by customizing fit and comfort to each patient. They also explain how…
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Drs Brianna Rhue, Kyle Klute and Aaron Werner are joined by Trevor Mower of TEEM to discuss 'The Obstacle is The Way' by Ryan Holiday. Ryan Holiday speaks on stoicism, a philosophy designed to make us more resilient, happier, more virtuous and more wise–and as a result, better people, better parents and better professionals. Hear our take aways, in…
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In this episode, Chris discusses the revitalization of his optical practice, focusing on data-driven decisions, inventory management, and enhancing patient experience. He shares insights on the challenges faced, strategies implemented for clearance sales, and the importance of team communication. Chris expresses optimism for the future as they aim …
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This morning during an F3 workout at 6am in a snowy downtown Denver, Aaron rolled his ankle. He reflects on the challenge and the importance of community, not only to help get him back tothe hotel but how this is a metaphore for our businesses and life. To hear more about F3, check out Chris Wolfe did a series on the mission and you can listen to t…
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Collaborative Corner has changed formats in 2025 and continues to offer expert insights and guests in optometry. Marc Bloomenstein, OD, FAAO, kicks off the first episode of this new podcast with guest Casey Krug, OD. The two discuss the recent devastation from Hurricane Helene in Asheville, North Carolina, where she practices. Dr. Krug describes th…
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In this episode, Chris discusses the importance of defining specialization within optometry and emphasizes the value of comprehensive care. He critiques the current trends in optometry that lean towards specialization, arguing that it can detract from the primary care role that optometrists play. Through analysis of billing data and patient care pr…
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"Cataract co-management has been a topic of debate and confusion amongst surgeons and optometrists alike recently. Dr Chris Wolfe shared his thoughts recently on his show and you can listen here Dr Julio Echegoyen of Gordon Schanzlin New Vision Institute and Dr Joe DeLoach of Practice Compliance Solution join to discuss their perspectives and insig…
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Summary In this episode of the Chris Wolfe Podcast, Chris discusses the critical role of chart auditing in healthcare, particularly in optometry. He emphasizes that chart auditing is not merely about compliance and billing but is fundamentally about enhancing patient care and ensuring that healthcare providers can document the complexity of care pr…
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Tami Franklin has spent her career in multiple aspects of optometry. She started working in and then managing a private optometry practice in rural America, and now leads staff learning & development for Vision Source. Additionally she is a strong advocate of paraoptometric professional development with the American Optometric Assosication, and is …
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In this conversation, Chris and Alex delve into the intricacies of managing an optical business within eye care practices. They explore the dual nature of opticals as both medical and retail entities, emphasizing the importance of understanding retail strategies to enhance patient experience and drive revenue. The discussion covers inventory manage…
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In this conversation, Chris and Eugene delve into the intricacies of patient acquisition in the eye care industry, focusing on the concept of allowable acquisition cost. Eugene shares insights on optimizing patient acquisition strategies, leveraging Google Ads and AI, and the importance of understanding patient metrics. They discuss the significanc…
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In this month’s episode of To the Point, Jackie Garlich, OD, FAAO, and Cecelia Koetting, OD, FAAO, Dipl ABO, talk about the most exciting, important, and novel ocular surface disease (OSD) news to come out of the past year, including FDA approvals, product launches, new clinical data, and more. They also discuss what developments to watch out for i…
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