Best Msp Amp It Marketing Podcasts (2025)

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Why Fun Is the Secret to Cloudflare’s Channel Success 30:15

Play Pause

3d ago30:15

30:15

In this episode of Changing Channels, Larry Walsh speaks with Tom Evans, Chief Partner Officer at Cloudflare, about how fostering an open, fun, and collaborative culture translates directly into partner success. Evans shares insights from his first year at Cloudflare, where he’s reshaping the company's channel strategy to accelerate growth and incr…

1
How Sophos is Rewarding MSP Commitments 29:57

17d ago29:57

29:57

In this episode of Changing Channels, Larry Walsh sits down with Chris Bell, Senior Vice President of Global Channels, Alliances, and Business Development at Sophos, for an inside look at MSP Elevate—the company’s bold new program designed to reward committed partners with richer margins, exclusive capabilities, and unmatched growth potential. Bell…

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Autodesk Goes All In on the Agency Model 27:07

1M ago27:07

27:07

Autodesk has overhauled its channel strategy by moving to an agency model, where the company handles transactions directly while partners focus on delivering post-sale value. The change provides Autodesk with greater pricing and data control, reduces the administrative burden for partners, and enhances the customer experience through streamlined sy…

1
How Plugable is Dealing with Tariff Turbulence 29:52

3M ago29:52

29:52

Tariffs are top of mind across the channel. In this episode of Changing Channels, Larry Walsh talks with Lynn Smurthwaite-Murphy, CEO of Pluggable Technologies, about the wide-reaching effects of shifting U.S. trade policy. Lynn shares how Pluggable restructured its supply chain in response to Trump-era tariffs and how new rounds of uncertainty are…

1
Delighting and Frustrating Partners 32:57

5M ago32:57

32:57

Vendors go to great lengths to create channel programs that enable and encourage partners to succeed in their mutual go-to-market activities. These programs define the rules and agreements under which vendors and partners operate. However, partners often have little direct influence over how these programs are crafted or managed. Vendors can either…

1
Esprinet CEO Alessandro Cattani on the Changing Face of European Distribution 31:37

9M ago31:37

31:37

In this episode of Changing Channels, host Larry Walsh speaks with Alessandro (Alex) Cattani, CEO of Esprinet Group, about the unique dynamics of working within the IT channel and distribution landscape across Europe. Unlike the United States, the European market is complex, shaped by distinct local economies, languages, and regulations across diff…

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Exploring the Importance of Collaboration in Ecosystems 32:21

10M ago32:21

32:21

In this episode of Changing Channels, Channelnomics's Larry Walsh speaks with Stephanie Chiras, Senior Vice President of Partner Ecosystem Success at Red Hat, to discuss the critical role collaboration plays in building and leveraging successful ecosystem channels. Chiras highlights how no single company can solve all customer challenges alone, emp…

1
Inside NinjaOne's Meteoric Rise in Managed Services 30:30

10M ago30:30

30:30

In this episode of Changing Channels, host Larry Walsh speaks with Sal Sferlazza, the CEO and founder of NinjaOne, a leading managed services platform, to discuss the evolving landscape of Managed Services Providers (MSPs). They dive into how NinjaOne has emerged as a competitive alternative in the crowded MSP market by focusing on simplicity, scal…

1
Inside the Influencing Power of Partner Advisory Boards 30:05

11M ago30:05

30:05

Partner advisory boards (PABs) or councils (PACs) are integral components of many vendor channel programs, serving as crucial platforms for direct and candid dialogue between vendor leadership, channel managers, and partners. These forums allow vendors to gain valuable insights into their current operations and gauge partner sentiment regarding fut…

1
Building Annual Recurring Revenue with Partners 23:54

12M ago23:54

23:54

More than 90% of software and services vendors are selling their products on subscription plans, generating annual recurring revenue (ARR). The model is more advantageous than traditional sales through transactional perpetual licensing, as it provides predictable revenue that leads to higher market valuations. While software and services sold on lo…

1
Redefining Managed Services Economics 30:40

1y ago30:40

30:40

The managed services segment of the channel has long operated on a “best of breed” basis. These companies developed services with collections of technologies from multiple vendors, providing what they considered the best options for their needs. While "best of breed" is considered a good means of developing effective systems, it is not always easy …

1
What Channel Women Face in their Careers 47:21

1y ago47:21

47:21

Women in the IT channel face unique career challenges. These include skill development, gaining experience, and demonstrating their value for advancement in a predominantly male industry while also balancing motherhood and family responsibilities. Simply put, men don’t face the same pressures as women. Progress is evident, though, with more women h…

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Connecting the Ecosystem Dots with ISVs 36:25

1y ago36:25

36:25

No one technology vendor has all the products and services that businesses need to operate efficiently and effectively. Even the best vendors with the broadest portfolios have limitations. They need to partner with complementary products and services to extend the value of their applications. This need is at the heart of what makes ecosystems valua…

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Dissecting the Ecosystem Definition Problem 25:00

1+ y ago25:00

25:00

The term "ecosystem" has become increasingly prevalent in recent years, steadily replacing "channels" to denote indirect sales processes. By definition, ecosystems is the collaboration between two or more companies to address a customer's needs. Nevertheless, there is a trend where the term "ecosystems" is also applied to describe channel populatio…

1
Chipping Away at the $8 Trillion "Siliconomy" 26:31

1+ y ago26:31

26:31

In the latest episode of the podcast “Changing Channels,” host Larry Walsh spoke with Trevor Vickery, the vice president and general manager of Intel's global partners and support organization, about the concept of the "Siliconomy" – or the Silicon Economy – and how semiconductors are driving a new wave of innovation and opportunity. The Siliconomy…

1
The Impact of Tech Layoffs on DEI Initiatives 39:32

1+ y ago39:32

39:32

The tech industry is the generator of great wealth and a contributor to economic growth. The industry has provided trillions of dollars in opportunities to entrepreneurs and investors around the world, and it has offered a pathway to a better life for millions. The last two years haven’t been kind to the tech industry. Many companies and their part…

1
HPE’s Paul Hunter on Transitioning Channels to ‘as-a-Service’ 33:18

2y ago33:18

33:18

Paul Hunter, managing director of North America at HPE, joins Changing Channel’s Larry Walsh to discuss the traditional data center hardware company’s transition to the Everything-as-a-Service model and what it meant to its channel program. In recent years, vendors across the tech industry have wholeheartedly embraced the Everything-as-a-Service (X…

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Ingram Micro’s Eric Hembree on Extended Reality & IoT in the Channel 38:18

2+ y ago38:18

38:18

Eric Hembree, director of Internet of Things at Ingram Micro, joins Changing Channel’s Larry Walsh to discuss the state of Extended Reality and IoT in the channel. The reputation of Extended Reality (XR) technology is taking a hit as some consumer vendors are pulling back on their market development ambitions. But in the commercial segment, XR is j…

1
The 2023 Channelnomics Channel Forecast 33:04

2+ y ago33:04

33:04

Economic uncertainty remains high, even as the general indicators start to point away from a recession disrupting the market in 2023. Channelnomics is adding to this more optimistic outlook with the recently released annual Channel Forecast report, which found that technology vendors believe indirect sales will increase this year. The prospect of a…

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Netskope’s David Rogers on the Security of Ecosystems 25:08

2+ y ago25:08

25:08

David Rogers, senior vice president of alliances and global channel sales at Netskope, talks to Larry Walsh about the security risks of the expanding world of ecosystems. “Ecosystems” is a buzzword that everyone is talking about these days. In these collaborative networks of technology and value providers, vendors, distributors, resellers, service …

1
Oracle’s Ross Brown on Cloud Economics 43:10

2+ y ago43:10

43:10

Ross Brown, senior vice president of North America Cloud Ecosystem Partners at Oracle, talks to Larry Walsh about what it means to make money in cloud computing. The cloud is now mainstream. Vendors and partners make more money on cloud and other automated services sold through subscriptions than they do through traditional hardware and software pr…

1
Palo Alto Networks’ Karl Soderlund on Challenging Complacency 27:58

2+ y ago27:58

27:58

Karl Soderlund, senior vice president of North America ecosystems at Palo Alto Networks, joins Larry Walsh to talk about what it takes for channel leadership and teams to continuously challenge themselves to look for improvements and better ways of doing things. Technology is a driving force behind the transformation of the way businesses operate. …

1
Best of Changing Channels 2022 23:59

2+ y ago23:59

23:59

Changing Channels welcomed dozens of seasoned and insightful channel leaders from around the world and across the industry to share their experiences in developing modern routes to market. As we transition to the new year, Channelnomics is revisiting some of the best moments of Changing Channels over the last 12 months. We’re looking back at the de…

1
Dell Technologies’ Cheryl Cook on the Evolving Art of Channel Marketing 35:41

2+ y ago35:41

35:41

Cheryl Cook, senior vice president of global channel marketing at Dell Technologies, joins Larry Walsh to talk about the state of channel marketing, how marketing to and through the channel is evolving, and how to craft market-leading channel marketing programs. Successful channels require a combination of good products with demonstrable value prop…

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Kaseya’s Dan Tomaszewski on Enabling MSPs for Success 30:45

2+ y ago30:45

30:45

Dan Tomaszewski, executive vice president of channels at Kaseya, joins Larry Walsh to talk about what it takes to enable managed service providers for success and how to get partners to put skin in the game on joint efforts that result in growth. Managed services providers (MSPs) are the most sought-after partners in the channel. Built on recurring…

1
Google Cloud’s Eric Buck on Distribution in Cloud Services 28:22

2+ y ago28:22

28:22

Eric Buck, director of commercial partners and global distribution at Google Cloud, joins Larry Walsh to talk about the role two-tier distribution models and distributors play in aiding cloud service providers in engaging channels and supporting partners. Technology is increasingly being delivered via the cloud and sold through subscription payment…

1
Tanium’s Todd Palmer on Finding the Right Partners 30:24

3y ago30:24

30:24

Todd Palmer, senior vice president of global partner sales at Tanium, joins Larry Walsh to talk about the mythical “right partners” that vendors always seek to sell their products and why it’s important to set the right expectations when developing go-to-market partnerships. Vendors often say that they want to work with the right partners — reselle…

1
Nile’s Lou Serlenga on Launching a New Company in the Channel 29:57

3y ago29:57

29:57

Lou Serlenga, chief revenue officer at Nile, joins Larry Walsh to talk about the launch of a new Network-as-a-Service company that’s leveraging channel partnerships to take on the incumbents in the staid, commoditized networking segment. New technology companies spring onto the IT landscape all the time, but few launch into a well-established and c…

1
Channelnomics’ T.C. Doyle on the X-Chasm of Service Transformation 16:17

3y ago16:17

16:17

T.C. Doyle, vice president of strategic content at Channelnomics, joins Changing Channels host Larry Walsh to discuss the challenges all vendors face in transitioning from transactional to recurring revenue models. Services sold through subscription or recurring contracts are fast becoming the dominant go-to-market model for all vendors. While clou…

1
Netenrich’s Justin Crotty on Leveraging Data in Managed Services 22:10

3y ago22:10

22:10

Justin Crotty, senior vice president of channels at Netenrich, joins Channelnomics Changing Channels host Larry Walsh to discuss how data and device telemetry is transforming managed service delivery and value propositions. Managed services in the channel are nothing new. Partners started delivering them more than 20 years ago, augmenting and repla…

1
What Vendors Don’t Understand About Partners 12:36

3y ago12:36

12:36

Larry Walsh, chief analyst at Channelnomics, discusses the performance challenges that channel chiefs face, explaining that they’re rooted in a fundamental misunderstanding of partner business models and ill-conceived presumptions about partner capabilities. Being a channel chief isn’t easy. Channel leaders face numerous challenges, including getti…

1
Ingram Micro Cloud’s John Dusett on Cloud Customer Experience 28:32

3y ago28:32

28:32

Ingram Micro Cloud’s John Dusett joins Changing Channels host Larry Walsh to discuss new cloud research — conducted by Channelnomics and supported by Ingram Micro Cloud, Microsoft, and Google Workspace — and how the customer experience is crucial when it comes to service renewals and expansions. The cloud computing market continues to grow at doubl…

1
TeamViewer’s Patty Nagle and Rob Thiele on Evolving Channel Strategies 31:18

3y ago31:18

31:18

TeamViewer’s Patty Nagle and Rob Thiele join Changing Channel’s Larry Walsh to discuss how they’re revamping their channel program to accelerate the company’s evolution into more use cases and market opportunities beyond their remote-access foundation. Many products start out as free, consumer-oriented offerings to capture market share for what’s o…

1
How the War in Ukraine Is Reshaping Everything 40:23

3+ y ago40:23

40:23

Larry Walsh, chief analyst at Channelnomics, provides an overview of how the Russian war on Ukraine is affecting global and regional economies, and how the conflict will impact the technology industry and channels. The Russian war on Ukraine isn’t a regional conflict. While the fighting is happening across the plains and marshlands of the Ukrainian…

1
Hitachi Vantara’s Kim King on Automated Partner Quoting 33:17

3+ y ago33:17

33:17

Larry Walsh talks to Hitachi Vantara Senior Vice President of Strategic Partners and Alliances Kim King on automating quoting for partners to ensure fast, easy access to accurate pricing with minimal human interaction. Buyer expectations have evolved. No longer are companies willing to wait for weeks for quotes on their IT projects. They want the s…

1
Acronis CEO Patrick Pulvermueller on the Impact of the Ukraine War 22:45

3+ y ago22:45

22:45

Larry Walsh talks with Acronis CEO Patrick Pulvermueller about the impact the war in Ukraine is having on the technology market and channel, efforts made to help refugees, and how the Russian invasion is changing strategic and contingency planning. The war in Ukraine, now raging for more than a month, woke governments and companies around the world…

1
Sarit Chalamish of monday.com on Flipping the Script on Partner Enablement 26:11

3+ y ago26:11

26:11

Larry Walsh talks to monday.com Senior Channel Partner Manager Sarit Chalamish about how vendors can step outside of their comfort zone and embrace creative business solutions to pave the way for unparalleled opportunities for growth and success across all levels of an organization. As any channel professional knows, building a successful partner p…

1
GitLab’s Michelle Hodges on Spotlighting the Value of the Channel 25:21

3+ y ago25:21

25:21

Michelle Hodges, vice president of worldwide channels at GitLab, joins host Larry Walsh to discuss how channel executives can develop better relationships with board members while showcasing the benefits of the channel. Channel chiefs are often challenged in explaining and demonstrating the value of partner programs and relationships to decision-ma…

1
Datto’s Rob Rae on Building Strong Managed Services Partnerships 36:29

3+ y ago36:29

36:29

Rob Rae, senior vice president of Datto, joins Channelnomics’ Changing Channels host Larry Walsh to discuss why vendors often struggle when building service channels and how to get the most out of MSP relationships. As the shift away from transactional sales models and toward service- and consumption-based paradigms progresses, vendors are realizin…

1
Microsoft’s Craig Crescas on Leaning into the Power of Advanced Cloud Applications 29:03

3+ y ago29:03

29:03

Craig Crescas, Cloud Solution Architect at Microsoft, and Mathew Batterbee, Global Head of Business Applications at Ingram Micro Cloud, join Changing Channels host Larry Walsh to discuss how partners can leverage the benefits of advanced cloud applications and help customers do the same. As the digital transformation continues to barrel ahead, with…

1
PlanetOne’s Ted Schuman on Leveraging Data to Enhance the Human Experience 31:26

3+ y ago31:26

31:26

Ted Schuman, founder and CEO of PlanetOne, joins Channelnomics’ Changing Channels host Larry Walsh to discuss how vendors can better leverage data to improve customer experience and communication across the channel. It’s easy to say we’re living in the data age, and that data is the new fuel of the business engine, but it’s a lot harder to execute …

1
Trend Micro’s Louise McEvoy on Embracing the Reality of Change 35:16

3+ y ago35:16

35:16

Louise McEvoy, vice president of U.S. channels at Trend Micro, joins Channelnomics Changing Channels host Larry Walsh to discuss how channel professionals can change their mindset and embrace the reality of change. We’ve probably all heard the saying, “the only constant in life is change,” and it’s true. The channel is on the brink of a major trans…

1
Best of Changing Channels 2021 31:52

3+ y ago31:52

31:52

Changing Channels host Larry Walsh recounts the highlights of 2021’s 26 episodes with some of our top guests and industry luminaries. Many people in the world would say that 2021 is not a year they’d want to repeat, given the ongoing pandemic, inflation, and supply-chain disruptions. Suffice it to say that the world is hardly back to normal. But th…

1
Poly’s Nick Tidd on Redefining the Value of Technology 34:17

3+ y ago34:17

34:17

Nick Tidd, vice president of global channel sales at Poly, joins Channelnomics’ Changing Channels host Larry Walsh to discuss how vendors can better meet customers’ evolving technology needs. The COVID-19 pandemic changed the way the world thinks about work as employees grew accustomed to using their own devices and technology platforms. Now, as em…

1
Google Cloud’s Sandeep Gupta on Driving Fluid Collaboration 26:52

3+ y ago26:52

26:52

Sandeep Gupta, Lead of Strategic Partnerships at Google Cloud, joins Channelnomics Changing Channels host Larry Walsh to discuss how Google Workspace can help ensure productivity and meaningful connection for everyone during this transitory time. Spurred by difficult conditions wrought by the pandemic over the past two years, the world’s been force…

1
Channelnomics’ Larry Walsh on the 7 Truths About the Channel’s Long Tail 9:00

3+ y ago9:00

9:00

Channelnomics’ Larry Walsh discusses the debate around the true value of the channel’s long tail and explains some of the misconceptions about this cadre of partners. By definition, the long tail is a collection of partners that contribute little and are considered low-value on an individual level but generate a large sum of revenue collectively. I…

1
Cisco’s Denzil Samuels on Driving Better Customer Experiences 30:41

3+ y ago30:41

30:41

Denzil Samuels, vice president of the global CX Partner Practice at Cisco, joins Channelnomics Changing Channels host Larry Walsh to discuss how vendors can enable partners to meet shifting customer experience expectations. Customer experience is the new name of the game. While “the customer is always right” might not always be true in practice, wh…

1
Secureworks’ Wendy Thomas on Securing Human Progress 26:51

4y ago26:51

26:51

Wendy Thomas, CEO of Secureworks, joins Channelnomics’s Changing Channels host Larry Walsh to discuss how security services are instrumental in helping businesses keep up with the security arms race. Security is an arms race. With each advancement in technology, hackers find ways of one-upping the defenders of a business’s digital frontiers. Securi…

1
Impact Pricing’s Mark Stiving on Product Pricing and Discount Strategies 28:30

4y ago28:30

28:30

Mark Stiving, chief pricing educator at Impact Pricing, joins Channelnomics’ Changing Channels host Larry Walsh to talk about pricing, discounting, and channel sales strategies. No one wants to pay full price for anything. And people love winning. So it shouldn’t be a surprise that when it comes to the list price of products, people are always look…

1
Ingram Micro Cloud’s John Dusett & Channelnomics’ Chris Gonsalves on Cloud Trends and Opportunities 30:43

4y ago30:43

30:43

Channelnomics and Ingram Micro Cloud, with the support of Microsoft and Google Workspace, unveil the 2021 State of the U.S. Cloud Channel report, the fourth annual study on trends around cloud computing among resellers and service providers. John Dusett, executive director of cloud services in the U.S. for Ingram Micro Cloud, and Chris Gonsalves, s…