Best Mumbrella Podcasts (2025)

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Omnicom's Oceania restructure, FM trumps AM in Melbourne, and Nine's upcoming payday 26:44

Play Pause

3h ago26:44

26:44

23 July 2025 The restructure of Omnicom's Oceania operations has dominated the trade press this week, particularly with the confirmation that Nick Garrett will be returning to lead the new organisation. Is Omnicom just aligning with the rest of the industry or is there something different afoot here? Meanwhile, Nathan spoke with ARN's chief audienc…

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SCA's content head departs, Telstra leans into the hate, and Linkby co-founder on today's publishing industry 23:07

7d ago23:07

23:07

16 July 2025 Southern Cross Austereo's chief content officer, Dave Cameron, is leaving the business after three decades, and with the network recently selling its regional TV licence and doubling down on an 'all about audio' ethos, it's made us wonder: Did he jump or was he shown the door? This week has also seen the publication of independent stud…

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Healthcare to receive the Mat Baxter treatment 1:05:41

10d ago1:05:41

1:05:41

14 July 2025 During the Covid pandemic, a serious accident left Naked Communications Australia co-founder Mat Baxter with serious injuries, forcing the agencyland leader into 12 weeks of recuperation — while trying to fill his role of chief executive officer at global consultancy Huge in New York. But the tragedy became a cornerstone moment for Bax…

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Storytelling and simplicity with Bridget Esposito 25:03

13d ago25:03

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When you’re heading up brand and creative for a global financial services powerhouse, complexity is part of the job. But what happens when you choose to meet that complexity with clarity and a human-first mindset? In this episode of The CMO Show, Bridget Esposito, VP and Head of Creative & Brand at Prudential, shares how she’s helping a 150-year-ol…

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Commbank goes big with new campaign, media mushroom sins, and Mat Baxter's take on agencyland 27:20

14d ago27:20

27:20

9 July 2025 The Commonwealth Bank has the industry and consumers talking about its latest ad campaign. But it's not just the 90-second whirlwind of a TVC featuring cars, several Matildas, and even a biplane that has captured people's attention — it's the 'Australian first' media strategy leveraging a 48-hour roadblock across BVOD. We break down the…

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Junk food ad ban, publishers unite against AI bots, and Tim's Madfest adventure 27:55

21d ago27:55

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2 July 2025 As of yesterday, the South Australian government has banned junk food advertising on its own properties, a move that advertising bodies are none too happy about. Lauren breaks the situation down — and reveals the South Australian government's sharp jab back at advertisers. Meanwhile, Cloudflare, an internet backend provider, is moving t…

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The power of cut-through: how Bronwen Clark made the NGAA impossible to ignore 36:45

27d ago36:45

36:45

In a world full of noise, how do you make your message stand out — especially when you’re a small team with a big mission? Bronwen Clark, CEO of the National Growth Areas Alliance, joins The CMO Show to share how her organisation achieved national cut-through by reframing the conversation around Australia’s fastest-growing — and most overlooked — c…

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Antoinette Lattouf wins, the eSafety commissioner's swing at Youtube, and Google riles small publishers 25:20

28d ago25:20

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25 June 2025 After months of battling the ABC in court on the grounds that she was unfairly dismissed from her radio gig over her views on Israel and Gaza, the Federal Court ruled in favour of journalist Antoinette Lattouf. What did the judge say and what does the verdict mean for the ABC? Overseas in the United States, the FTC officially approved …

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A look inside Hubspot's content strategy 25:55

1M ago25:55

25:55

In this special interview edition of the Mumbrellacast, Hal Crawford speaks with VP of Hubspot Media Jonathan Hunt about ways of finding an audience in a world that has become a lot tougher for content creators. Hunt covers Linkedin's recent push for video and how it has created an opportunity, Reddit as a traffic source, and an AI workflow that ca…

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Aussies win big at Cannes, the trouble at Clems, and are women avoiding news? 26:41

1M ago26:41

26:41

18 June 2025 Telstra and creative agency Bear Meets Eagle On Fire won the Film Craft Grand Prix at the 2025 Cannes Lions International Festival of Creativity. It's one of the most prestigious awards in adland — Lauren breaks down the win and shares an update on other awards the Australian industry has secured. Clemenger Group's changing of the guar…

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Greg Hywood's view from the river bank 52:16

1M ago52:16

52:16

Former Fairfax CEO and Free TV Chair Greg Hywood has moved out of the media world for the first time in 50 years. Mumbrella editorial director Hal Crawford talks with Hywood at length in this interview edition of the Mumbrellacast, covering Hywood's career, the nature of journalism and journalists - and, intriguingly, his view on whether the Nine F…

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Reinventing Banking with Ravi Santhanam 30:29

1M ago30:29

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What does it take to transform a bank into a benchmark for digital innovation? Ravi Santhanam, CMO and Head of Direct to Consumer Business at HDFC Bank, shares how India’s largest private sector bank is redefining customer experience through technology, data, and bold leadership. In this episode of The CMO Show, Ravi reveals how HDFC Bank is levera…

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The Project and Q+A get the boot; Challenges women face in media; and Greg Hywood's thoughts on Nine 28:35

1M ago28:35

28:35

11 June 2025 Two long-running television shows, ABC's Q+A and Ten's The Project, have officially been axed at their respective networks. Q+A is being replaced by documentaries, while The Project is being replaced by an investigative news and current affairs program. We discuss what these major changes mean for Australian TV. Meanwhile, a new Women …

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Adland’s revolving door; Clive Dickens’ new business venture; and Mamamia’s new video strategy 21:42

2M ago21:42

21:42

4 June 2025 Last week, iconic Australian adland figure David Droga announced he would be stepping down from Accenture Song. Since then, M+C Saatchi’s APAC CEO, Justin Graham, and Dentsu Creative ANZ’s chief creative officer, Ben Coulson, also revealed they were moving on. They’re just a few among the many major talent movements in the industry — we…

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Mumbrellacast goes live: Linkedin, highly paid talent, and where it all began for Burrowes 37:15

2M ago37:15

37:15

29 May 2025 Recorded live on stage at Mumbrella360, this special episode of the Mumbrellacast sees the worlds of Unmade and Mumbrella collide. Over the past two weeks, we've been hearing from multiple sources that Linkedin is becoming increasingly relevant for marketers. We discuss if the platform's moment is just a fad or the start of a new age of…

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Navigating change and scaling innovation with Chris Young 23:24

2M ago23:24

23:24

In a region defined by rapid economic growth, accelerating digital innovation, and diverse customer expectations, financial services providers in APAC are navigating one of the most complex and fast-moving landscapes in the world. In this episode of The CMO Show, host Mark Jones speaks with Chris Young, Senior Director of Global Industry Strategy a…

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ABC, SBS and the gender pay gaps data; inside outdoor media; marketers and Google’s AI Mode; Resolution Digital’s new chapter 22:36

2M ago22:36

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21 May 2025 For the first time ever, the Workplace Gender Equality Agency has released the gender pay gaps of companies in the Commonwealth public sector — and that includes broadcasters ABC and SBS. We unpack the data to see who’s winning and who needs to catch up. Last week, Hal interviewed Ooh Media’s chief revenue officer, Mark Fairhurst, who t…

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The Future of eCommerce with Lenovo’s Jennifer Downes 25:11

2M ago25:11

25:11

What does it take to lead digital transformation at one of the world’s biggest PC brands? Jennifer Downes, Global eCommerce CMO at Lenovo, joins The CMO Show to unpack how she’s reshaping the online customer experience using AI, data-driven insights, and a fearless test-and-learn mindset. From scaling personalised content to building a global in-ho…

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News Corp, AI and Donald Trump; Anika Wells; and the OMA's party without a purpose 22:01

2M ago22:01

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14 May 2025 The Outdoor Media Association held a conference in Sydney last week, where it revealed that its new metrics suite, Move, is launching… at some point. It has been years in the making, so why the delay? Robert Thomson, CEO of News Corp, issued a stark warning to US President Donald Trump that AI companies are stealing content, such as his…

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Are Media CEO on US deal; SCA finally exits TV; Netflix's Aussie earnings; will AI take jobs? 19:48

3M ago19:48

19:48

7 May 2025 This morning, Are Media announced a deal that it would sell ads for US publisher Dotdash Meredith in the Australian market. Hal had a rare chat with Are Media's CEO Jane Huxley who claims the sun has come out. Meanwhile, Southern Cross Austereo (SCA) is officially selling its remaining regional TV licences to Seven West Media — and not A…

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Embracing nostalgia and innovation at Luna Park Sydney with Michelle Rowling 29:47

3M ago29:47

29:47

How does an iconic amusement park stay relevant in a fast-changing world? Luna Park Sydney's Head of Sales and Marketing, Michelle Rowling, shares the secrets behind the park's enduring appeal and innovative marketing strategies. From leveraging nostalgia to forging global partnerships, Michelle reveals how Luna Park balances its rich history with …

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A nothing-off-limits chat with Meta ANZ boss Will Easton 28:08

3M ago28:08

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30 April 2025 Metafest has just wrapped up for 2025, and to mark the occasion, Hal and Tim sat down with Meta's ANZ managing director Will Easton. From the News Media Bargaining Code to Meta's tax payments and the highly publicised social media ban for people under the age of 16, Easton faced questions on some controversial issues in this special e…

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The Chrome threat; Click-through down on Google ads; Liz Hayes joins Seven 22:23

3M ago22:23

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23 April 2025 The US Department of Justice recently stood in court and said it wants Google to sell Chrome — and since the tech giant has already been found to possess an illegal search monopoly, there is actually a chance it will have to give up the world’s most popular web browser. Hal spoke with In Marketing We Trust’s CEO Paul Hewett to unpack …

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BONUS EP: Turning product process into brand story with Casio's Naruhiko Miura 9:20

3M ago9:20

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Personalisation and collaboration are key to creating compelling brand stories. This episode delves into the innovative My G-Shock campaign by Casio. Naruhiko Miura, General Manager at Casio, breaks down the complexities of integrating manufacturing systems and ERP to offer customisable G-Shock watches - opening up new audiences in the process. Lis…

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BONUS EP: Adobe 2025 AI and Digital Trends Report with Jim Clark 7:00

3M ago7:00

7:00

We now expect AI to drive significant growth, according to the 2025 Adobe AI and Digital Trends Report. This episode features insights from Jim Clark, Strategic Insights Director at Econsultancy, on the operationalisation of generative AI and its impact on customer engagement. We take a look at the challenges and opportunities of AI adoption in APA…

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The future of AI and B2B marketing with Adobe's Duncan Egan 23:43

3M ago23:43

23:43

This is the year that has brought AI to the forefront of transformation. In this episode, Duncan Egan, Vice President of Marketing for Adobe's Digital Experience business in APAC, shares his insights on how AI can revolutionise marketing strategies by enhancing data integration and streamlining workflows. Duncan highlights the potential for greater…

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Facebook’s sad cobblers saga; Rob Mayhew’s chat with Tim; walled garden ad exchanges; Albo’s love of papers 25:26

3M ago25:26

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16 April 2025 According to the ACCC, Australians are increasingly falling victim to fake business scams orchestrated through Facebook. The new crop of scammers pretend to be old Australian businesses closing down, and they seem to be everywhere. What does the platform have to say about it? Meanwhile, Tim sat down with agencyland’s favourite comedia…

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Principal media in a very public spotlight; Mike Sneesby lands a big job; Trade press schooled by Oztam CEO 25:22

4M ago25:22

25:22

9 April 2025 Tuesday’s Future of TV Advertising conference in Sydney saw a bit of friction on stage when the topic shifted to principal media trading (PMT). The panel of industry experts were divided: evil, 80% evil, or non-existent in Australia? Meanwhile, Nine’s ex-boss Mike Sneesby is heading halfway across the world to become CEO at the Middle …

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Disrupting HR with Employment Hero’s Matthew Poulier 30:41

4M ago30:41

30:41

The world of HR is being reimagined — and at the heart of it is bold branding, smart tech, and a whole lot of disruption. In this episode, we’re joined by Matthew Poulier, Head of Brand and Content at Employment Hero, to dive into how they’re flipping the script on traditional employment management. From launching an in-house agency to unveiling a …

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Growthops' demise; the government's smoking gun; Darren Woolley on getting CEOs out of pitches 25:14

4M ago25:14

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2 April 2025 Recently, news broke that agency group Growthops has entered administration with liquidators flooding in to officiate the group's companies' end — should we have seen this coming? An audit on government spending has shown that X (formerly known as Twitter) advertising was banned in 2022. We ask TrinityP3's Darren Woolley for his take o…

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ESPN levels up; the federal budget's impact on adland; the Gazette blow-up 19:05

4M ago19:05

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26 March 2025 This week: Two big streaming television plays, and the Australian federal budget are dominating media and marketing industry chatter at the moment. This week, American sports channel ESPN is launching in Australia on Disney+, while on Monday, Warner Bros Discovery is rolling out its streaming service, Max. What does this mean for spor…

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Roy Morgan's CEO on retail's future and media trust; on the ground at our Retail Marketing Summit 19:44

4M ago19:44

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19 March 2025 This week: Data is the name of today's game as we took our show to our Retail Marketing Summit at the Crown, Sydney. Michele Levine — Roy Morgan's chief executive officer — delved deeper into the data that shows the forces impacting the retail sector. From the increasing popularity of Shein and Temu to an embattled Australia, what's g…

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2025 Edelman Trust Barometer with CEO Tom Robinson 37:12

4M ago37:12

37:12

Where do people place their trust? Why is it declining – and what can CMOs do to reverse the trend? The 2025 Edelman Trust Barometer presents a nuanced picture of public sentiment, complete with troubling social shifts – and some glimmers of optimism, too. The CMO Show host Mark Jones sat down to unpack it all in data-led detail with Edelman CEO, T…

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Clive Palmer's Trumpian antics; WeAre8 shuts down Australia; Tim's chat with News Corp's Michael Miller 19:10

4M ago19:10

19:10

12 March 2025 This week: Ex-parliamentary member and businessman Clive Palmer's political ads mirror Donald Trump's anti-woke views - should the media stop running them? Meanwhile, social network app Weare8 is shutting down its Australian offices, with nine people being let go. But according to its founder, Zoe Kalar, the company is not slowing dow…

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Carry your resignation in your pocket with Karthi Marshan 39:39

5M ago39:39

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Do you have the courage of your convictions? If you couldn’t do what you knew was right for your customers – would you walk? In this episode of The CMO Show, Karthi Marshan, consultant and former CMO at India’s Kotak Mahindra Bank in India, talks about the responsibility of marketers to use their power not just to sell product, but to move society …

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Adland’s best and worst payers; the gender pay gap; Triple M’s latest departure 18:41

5M ago18:41

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5 March 2025 This week: Fresh data on the gender pay gap in Australia—and how adland is contributing to it—is the hot topic in the industry this week. The Workplace Gender Equality Agency released its annual gender pay gap data on Tuesday, including insights into the media and marketing sector. Why does the gender pay gap still persist in modern-da…

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The latest at Nine; results season for media companies; Max's launch date set; Ita Buttrose's explosive legal letter 21:27

5M ago21:27

21:27

26 February 2025 Half-year results, massive takeover bids, and the ABC's ongoing legal battle with Antoinette Lattouf have given the industry much to talk about in the last seven days. This week: The saga between Nine Entertainment Company, Costar and Domain; the financial half-year results from ARN, SCA, Ooh Media and Nine; Warner Bros Discovery's…

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Tradition Vs Innovation with McDonald’s Arvind R P 35:38

5M ago35:38

35:38

How well is your brand balancing tradition and innovation? Move too fast and you might leave people behind; move too slow and your brand will fall behind. Meet Arvind R P, Chief Marketing Officer, McDonald’s India (W&S), a marketer with a unique perspective managing global brands in the Indian market. Discover how he’s making McDonald’s relevant fo…