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Operational Strategy Podcasts

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B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The ...
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The Strategy Gap A show about the space between savvy strategy and practical execution — and everything that can go wrong on the way. Ever finish out the workday and realize you were super busy but didn’t actually accomplish what you wanted? A lot of companies operate this way. Many of us know where we want our organization to go, but struggle to understand how we’re progressing and how to make sure we get there. This is a show about the best-laid plans, properly executing as you scale, and ...
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CEOs and business leaders, management consulting senior partners, ground-breaking professors, thought-provoking writers and journalists, record-setting athletes and coaches, and award-winning actors and celebrities discuss the key issues facing the business world and broader society. Get free access to our newsletter, Monday Morning at 8 am, along with sample episodes from our training programs on www.strategytraining.com. Go to https://www.firmsconsulting.com/promo.
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The McKinsey Podcast

McKinsey & Company

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The McKinsey Podcast, our new flagship podcast series, takes you inside our global firm, and features conversations with experts on issues that matter most in business and management. McKinsey & Company is a management-consulting firm that helps businesses, governments, and not-for-profit organizations realize their most important goals. Topics covered in this series include strategy, technology, leadership, marketing, operations, organization, and the role of business in society.
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Published on the last Wednesday of every month, the Strategy Hero podcast delves into the world of business strategy and transformation. Each cast shines a spotlight on a Strategy Hero – inspirers, boundary pushers, and leaders of change from all walks of life – armed with practical advice on what it takes to achieve your goals. Episodes explore topics around operational excellence, Lean management, process improvement, change management, and much, much more. Available where all great podcas ...
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The next normal demands resilience, flexibility, and agility. Join us on www.McKinseyTalksOperations.com where the world’s C-Suite leaders and McKinsey experts cut through the noise to uncover how to create a new operational reality. Each episode considers the challenges companies and economies are facing, and the opportunities leaders can seize for competitive advantage. We’ll look at how to connect boardroom strategy to the frontlines, ways to increase performance, where and when to infuse ...
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Acquisitions Anonymous - #1 for business buying, selling and operating

Bill D'Alessandro, Mills Snell, Heather Endresen, and Michael Girdley

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Jump into the world of business acquisitions with hosts Bill D'Alessandro, Mills Snell, Heather Endresen, and Michael Girdley. We review real businesses for sale in each episode, providing expert insights, strategies, and tips to make savvy business moves like the pros. Perfect for entrepreneurs, investors, and anyone interested in buying and selling businesses.
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The pod dedicated to the hardworking network operators who keep the bitpipes running smoothly. We focus on sharing best practices, the operations tool stack, and engage with vendors and solution providers to get insights into new technologies and tools so you can make informed decisions for your ops environment. Hosted by your friendly neighborhood internet plumber, Scott Robohn.
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Grit

Kleiner Perkins

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Grit explores what it takes to create, build, and scale world-class organizations. It features weekly episodes highlighting the leaders who are pushing their companies to make a difference. This series is hosted by Joubin Mirzadegan, go to market operating partner at Kleiner Perkins, a venture capital firm investing in history-making founders.
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Professional Military Education in 30 minute sessions. Historic Battles study through current doctrine to gain lessons learned. Tactics, Strategy, Combined Arms, Military Leadership in a format for Unit PME programs. We study the great battles to draw the lessons on strategy, tactics and leadership. Get your lessons learned here rather than in AAR format.
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Accelerating Operational Performance

Unique Training & Development

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The Accelerating Operational Performance podcast, hosted by leadership author and expert Greg Schinkel, is your destination for breakthrough strategies in manufacturing, supply chain, and operational leadership. Here, a diverse array of guests delivers a trifecta of value in every episode: accelerating projects, engaging teams, and enhancing leadership skills for a stress-reduced path to success.
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Modern War Institute

Modern War Institute at West Point

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The Modern War Institute Podcast, produced with the generous support of the West Point Class of 1974, is the flagship podcast of the Modern War Institute at West Point. It features discussions with guests including senior military leaders, scholars, and others on the most important issues related to modern military conflict.
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Join Laura Nicol (your host) as she dials into the stories of startup operators in the trenches of building and scaling companies. Together, we master the art of ‘building the plane while flying it', drawing on insights from leaders and rising stars at companies like Tracksuit, Canva, Culture Amp, Atlassian, me&u, Airwallex, Eucalyptus, and more. Laura's day job is Chief of Staff to Maxine Minter﹢Co Ventures—all views shared on this podcast are her own.
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Power House

HousingWire

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The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.
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Tune into “Superpro Podcast” by Housecall Pro, where home service professionals share their journeys and expert advice. Each episode dives into real-life stories, offering insights on overcoming industry challenges, innovative business strategies, and personal growth. Learn how to elevate your service business from marketing tips to tech innovations. Perfect for newcomers and veterans looking to stay ahead in the home service industry.
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Augmented Ops is a podcast for industrial leaders, shop floor operators, citizen developers, and anyone else that cares about what the future of frontline operations will look like across industries. We equip our listeners with the knowledge to understand the latest advancements at the intersection of manufacturing and technology, as well as actionable insights that they can implement in their own operations. This show is presented by Tulip, the Frontline Operations Platform.
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Functional Intelligence explores the systems, strategies and people redefining how we work — through AI, GTM execution and smart design. Hosted by Noel DeLisle, this podcast features candid conversations with operators, technologists, founders and leaders building the future from the inside out. We go deep into real-world enablement, AI workflows, decision-making models and how to scale without the bloat. If you care about working smarter, building better and moving with clarity — this show’ ...
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Welcome to the Revenue Growth Architects podcast. The ultimate resource for GTM operators, strategists, and leaders to learn the strategy and execution secrets that CS2 agency delivers to their fast-growing B2B tech clients. Our episodes dive into every facet of GTM strategy, execution, technology, and analytics to equip you with the tools to win. Our practical step-by-step guidance, forward-thinking strategy, and thought-provoking interviews will help you unlock the full potential of your c ...
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Rooted & Relentless is the podcast for big-dreaming, soul-led entrepreneurs building businesses—and lives—on their own terms. Hosted by Biz Growth Strategist & Operational Powerhouse Steph Rubio, this show blends unfiltered business strategy with personal growth stories, mindset shifts, a touch of randomness, and plenty of humor to keep you laughing. Everything is on the table. It’s raw, real, and relentlessly honest. New episodes drop weekly(ish). Bring your notebook & an open mind. This is ...
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Great Question: A Manufacturing Podcast

Endeavor Business Media’s Manufacturing Group

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Great Question: A Manufacturing Podcast offers news and information for the people who make, store and move things and those who manage and maintain the facilities where that work gets done. Manufacturers can listen for critical insights into the technologies, economic conditions and best practices that can influence how to best run facilities to reach operational excellence.
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The Startup Podcast

Yaniv Bernstein, Chris Saad

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A guide to the unique mindset and approach that drives Silicon Valley style disruption. Build product, raise money, and scale your startup like the best. TSP hosts Chris Saad and Yaniv Bernstein share practical advice based on decades of experience at Google, Uber, and their own startups.
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Operation: Game Night

Travis, Clay, & Jared

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Travis Smith, Jared Erickson, and Clay Gable get together to discuss the latest and greatest in board games in this weekly podcast. What's hot, what's hitting the table, featured discussions about board games and the board gaming culture, and the primary mission objective- to play more board games!
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Operations Unfiltered

Zuryna | Live More Agency

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Join Zuryna on "Operations Unfiltered" as she takes you behind the scenes of influencer, talent, and sports management. Each week, she shares her invaluable insights and interviews industry professionals, from solo-preneur talent managers to directors at top talent agencies. Expect deep dives into the operational side of content creation, candid conversations, and practical advice on succeeding behind the scenes. Whether you're an aspiring manager or just curious about the industry, this pod ...
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The Restaurant Strategy podcast is dedicated helping independent restaurant owners increase the profitability of their restaurants. Hosted by industry expert, Chip Klose, the focus is split between operations and marketing... two episodes every single week. What would your life look like if your restaurant could deliver consistent, predictable 20% returns?
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The Revenue Insights Podcast is your one stop shop to unlock a wealth of knowledge shared by the brightest minds in RevOps. Tune in for exclusive interviews on strategy, thought-leadership and industry secrets to take your understanding of RevOps and Revenue Intelligence to the next level.
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Rooted In Revenue

Susan Finch & Lany Sullivan

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Revenue and sales are built on a solid operational foundation that allows marketing to thrive in an ever-changing environment with technology. Brought to you by speaker, branding strategist, producer Susan Finch, and Lany Sullivan, Fractional COO, and Strategic Consultant. This show is part of Funnel Media Group’s monthly line-up of podcasts.
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Creator Ops

Thomas Schreiber

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Creator Ops teaches you how to become a great manager or operator for creators. As the creator economy gains momentum, the need for great operators is dramatically increasing. These are the people behind the creators who help with product development, finances, sponsorships, content strategy, and much more. We’ll interview the industry's best managers and operators to understand how they're shaping this rapidly changing space. If you have any questions, comments, or feedback, send me a note ...
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New podcast With Colonel AC. Oguntoye on the progress of the special military operation as of today, Inside the Special Military Operation presents Frontline Updates, delivering inside perspectives on the ongoing war in Ukraine. Our mission is to keep viewers informed and engaged by offering news updates, expert interviews, and historical context. Colonel AC Oguntoye, an Infantry Officer responsible for leading Infantry Soldiers at all levels of command and combined armed forces leads the ch ...
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The world’s most listened to, and award-winning, podcast covering the war in Ukraine. Every weekday, the Telegraph's top journalists analyse the conflict from all angles – just as they have since Russia's full-scale invasion in 2022, when tanks, jets and troops crossed Ukraine's borders. Downloaded over 100 million times and trusted by listeners worldwide, the team considers military strategy, history, weaponry, economics, refugee crises, culture, and daily life in Vladimir Putin's autocrati ...
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Uncovering the secrets behind world-class commercialization strategy for senior executives - garnished with tech & Champagne. Learn from people who've bridged the strategy gap between planning, execution and measurement. They'll have battle scars to show, skin in the game and money in play. Most aren't famous but there's zero commercial agenda here, so heeding their wisdom is priceless. Listen to an episode if you dare, but you've been warned. There's no going back. Keep taking your blue pil ...
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The HubHeroes Podcast

George B. Thomas

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We cover the HubSpot and Inbound topics that help you streamline your processes, communication, and revenue streams to grow your business, impact the world, and become the Hubhero of your organization.
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In this episode of Frontline Updates, we explore the ongoing special military operations with Colonel A.C. Oguntoye, an infantry officer on the ground. The discussion highlights the strategic erosion of Ukrainian defenses, emphasizing the comprehensive assaults that have led to significant territorial gains across key regions including Sumy, Zapori…
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The battlefield dynamics of the Russian-Ukrainian conflict take center stage as Colonel AC Ogintoy delivers a comprehensive analysis of recent military operations. What emerges is a portrait of methodical Russian advancement through a strategy of sustained attrition and multi-front pressure designed to systematically erode Ukrainian combat capabili…
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#451 - Eight Hacks for Operational Efficiency ***** This week's episode is brought to you by: TIME FORGE TIME FORGE provides labor management for efficient teams. Recruit, retain, and manage your talent with a powerful piece of software. VISIT: https://timeforge.com/RestaurantStrategy/ ***** This week's episode is brought to you by: POPMENU If you’…
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In this episode of Frontline Updates, join host Sharifa Mohammed and Colonel A.C. Ogintoye as they provide an in-depth analysis of the ongoing special military operation, as of June 25th, 2025. Russian forces report significant advances on multiple fronts, claiming fresh positions and inflicting heavy losses on Ukrainian forces. Our discussion shed…
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In this episode, global brand experts Katherine Melchior Ray and Nataly Kelly discuss how international brands must evolve to stay relevant in an era marked by cultural shifts, technological acceleration, and rising consumer expectations. Drawing on their leadership experience at companies like Nike, Louis Vuitton, HubSpot, and Zappi, they highligh…
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President Trump steps in to stop an Israeli strike on Iran just hours after a ceasefire deal, preventing further escalation in the fragile ceasefire. Democrat Rep. Al Green files articles of impeachment over Trump’s Iran strike, but the House overwhelmingly votes to table the resolution. DHS arrests 11 illegal Iranian nationals, including an allege…
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A bizarre $6K duck decoy business from Canada raises eyebrows and questions in this wild episode. Business Listing - https://buyandsellabusiness.com/business-opportunities/2828/unique-and-successful-hunting-decoy-manufacturing-operations 💼 Sponsors: Capital Pad – Buying a small business and need funding? Or looking to invest in others' deals? Capit…
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Megyn Kelly is joined by Kmele Foster, Michael Moynihan, and Matt Welch, hosts of "The Fifth Column," to discuss Trump's actions in the Middle East, the state of the ceasefire deal between Israel and Iran, whether America should stay involved in the conflict, Trump dropping an f-bomb over his frustration with how Iran and Israel are acting, where T…
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Roland Ligtenberg, co-founder of Housecall Pro, talks shop with Phillip Grishchenko, founder and owner of Alpine Fencing. The son of Ukrainian immigrants, Phillip started Alpine Fencing right out of high school in 2021. He shares the key tip he learned from a friend who ran an $8M business on how to grow a multi-million-dollar business in the trade…
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Day 1,217. Today, as the NATO summit gets underway in The Hague, we look at how the alliance is shifting the goalposts on how members’ contributions should be counted. We report on last night’s closed door session with President Zelensky - which we attended - and we hear the panel event Francis moderated recently at the Black Sea Security Forum in …
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Join host Sharifa Mohammed and infantry officer Colonel A.C. Ogontoye on Frontline Updates as they dive deep into the latest developments of the ongoing special military operation. As of June 24, 2025, Russian Federation forces are executing a multi-axis offensive strategy across several regions, including Sumy, Kharkiv, and Donetsk. Discover how c…
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This week, we’re talking AI creative, product page testing, and Shopify updates - plus, we’re joined by Steve Rekuc from Common Thread Collective who walks us through how he built the Spending Power metric at CTC, what it tells us about shifting consumer demand, and how brands can use it to adjust spend and planning month to month. We also dig into…
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The company’s chief engineer and transformation leader Bradly Walker joins Smart Industry’s Scott Achelpohl and IndustryWeek’s Dennis Scimeca to chat about Texas Pride’s technology renaissance and how it’s helped the manufacturer evolve its sales, warranty, and production processes from legacy Excel spreadsheets and paper-based systems.…
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With workforce shortages mounting and productivity growth stalling, robotics and automation have moved from optional to essential for operational leaders. Yet, many pilot programs stall before reaching meaningful scale—held back by integration hurdles, fragmented systems, and perceived risk. But breakthroughs in AI, digital twins, and adaptable pla…
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Today on Power House, Diego Sanchez interviews David Spector, Chairman and CEO of Pennymac, for an inside look at the company’s growth strategy and expansion in the wholesale space. David shares how Pennymac is investing over $250 million annually in tech, backing broker partners without competing, and targeting a 10% market share by 2026. They als…
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Iran launches a restrained missile attack on U.S. bases following the U.S. bombing of its nuclear sites, signaling it may be seeking a diplomatic off-ramp. Shortly after, President Trump announces a ceasefire between Israel and Iran. The Department of Homeland Security issues a terrorism advisory warning of possible cyberattacks and lone-wolf viole…
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The US housing crunch is bad—and it’s getting worse. Wider access to safe, affordable homes is vital to enabling economic mobility for all Americans—and to harnessing what McKinsey Partner JP Julien, a leader of the McKinsey Institute for Economic Mobility, calls a “massive” untapped economic opportunity. On this episode of The McKinsey Podcast, JP…
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Agility today means adapting your marketing playbook at the speed of AI—experimenting fast, learning faster, and never assuming yesterday’s tech advantage still applies. Today we’re going to talk about how B2B marketers should be thinking about AI in the months ahead—and how to know if you’re already behind. To help me discuss this, I’d like to wel…
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Megyn Kelly begins the show by breaking down the consequential and successful U.S. strike on Iran’s nuclear sites, Iran’s decades-long threat to Americans, President Trump’s decision to take this action at this time, the current divide in the MAGA movement, and more. Then Victor Davis Hanson, author of "The End of Everything," joins to discuss crit…
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Day 1,216. Today, we discuss the ramifications of the historic American strike on Iran’s nuclear sites, and how we should read Tehran's Foreign Minister’s scramble to Moscow. Plus we feature a special dispatch from Gotland, Sweden, to meet the Armed Forces’ newest outfit protecting Europe’s strategic Baltic outpost from Russia. Contributors: Franci…
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Welcome to "Frontline Updates," your daily brief on global conflict zones, military operations, and strategic movements from the voices that lead them. I’m your host, Today is June 23rd, 2025. The Russian Federation continues its multi-front offensive in Ukraine, delivering combined strikes across the eastern axis and pushing deeper into enemy-held…
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Send us a text Partner Ops Isn’t Support, It’s the Strategy Antonio opens with a clear thesis: companies that treat Partner Ops like back-office admin are missing the point. Partner Ops is where partner strategy becomes executable, and without it, co-selling and partner-led growth simply don’t scale. “Partner Ops is how the strategy becomes real. I…
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Leslie Grandy, a seasoned executive with leadership roles at Apple, Amazon, Best Buy, and T-Mobile, discusses the underestimated nature of creative capability and how leaders can systematically cultivate it. Drawing from her early career in the film industry and later product leadership across Fortune 50 companies, she presents a grounded, practica…
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In a stunning operation, the U.S. military struck three of Iran’s key nuclear sites after the regime failed to meet a 60-day deadline to reach a new nuclear deal set by President Trump. The strikes involved more than 125 aircraft, marking the first-ever operational use of 30,000-pound "bunker busters." Trump Administration officials say the strikes…
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Bill Staples has spent 30 years redefining how the world writes, ships, and secures code. On this week’s Grit, the GitLab CEO shares what it takes to lead a public, all-remote DevSecOps company trusted by more than half of the Fortune 100. He breaks down the discipline of managing energy instead of hours, why weekly operating cadences beat quarterl…
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#457 - What Makes a Great Franchisor with Jennifer Striepling ***** This week's episode is brought to you by: TORK TORK understands that expectations for food service, sustainability, and guest experience are higher than ever. That’s why they provide products and services that help restaurants meet those demands. VISIT: https://www.torkusa.com/your…
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Military strategy unfolds in real-time as Colonel AC Oguntoye details significant advancements made during special operations in Ukraine's contested regions. Forces have secured key territorial gains, including the strategically vital settlements of Petrovskoye in Kharkiv and Parabudova in Donetsk—locations that offer more than symbolic victories b…
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Military strategy unfolds in real-time as Colonel AC Oguntoye details significant advancements made during special operations in Ukraine's contested regions. Forces have secured key territorial gains, including the strategically vital settlements of Petrovskoye in Kharkiv and Parabudova in Donetsk—locations that offer more than symbolic victories b…
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Welcome back to "Frontline Updates", your daily situational deep-dive into the evolving contours of the special military operation in Ukraine. Today, June 21st, 2025, we’re joined once again by Colonel A.C. Oguntoye, Infantry Officer and seasoned ground commander, to unpack the day’s major developments. From decisive strikes on airfields and energy…
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Day 1,213. Today, we discuss our exclusive reporting into insider Russian reaction to Operation Spider’s Web, hear from someone just on the frontline in Donetsk, and relay the latest acts of resistance in the occupied territories. Plus, you’ll hear Dom’s panel from the Black Sea Security Forum in Odesa featuring former British Defence Secretary Ben…
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At AutoCon 3 in Prague, Scott Robohn sat down with Ernest Lefner from sponsor Gluware to talk about lessons learned throughout his career: from his early days of pulling cable to becoming Chief Product Officer at Gluware and helping to found ONUG. Ernest talks about being a continuous technology learner, and also about the need... Read more »…
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The team dives into a rare listing — a $43M rural Wyoming bank for sale — and uncovers why this deal might be too good (or strange) to be true. Business Listing - https://dealstream.com/d/biz-sale/banks/9kphsq 💼 Sponsors: Capital Pad – Want to buy a small business but need funding? Or want to invest in someone else's acquisition? Capital Pad is a m…
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Is AI about to transform the world… gently? Sam Altman says yes, but are we being lulled into complacency while the real risks go unchallenged? Startups everywhere are rushing to embed AI into their workflows, but few understand just how flawed that human-AI interaction can be. From broken prompting to billion-dollar power plays, the future of AI i…
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This edition of Joint Ops June comes from the Games Y Mas Podcast with our good friend Vic! Through a series of "This or That" questions, we explore the fundamental divides in gaming preferences that shape how we play. • Dice vs. Cards - The tactile satisfaction of rolling dice versus the strategic planning of card play • Area Control vs. Engine Bu…
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Day 1,212. Today, as we pass 100 days since Ukraine unconditionally accepted the US peace proposal for a total cease fire, we report how Russia continues to kill civilians across the country. We look at how much effort Russian officials are putting into telling the world sanctions are having no impact whatsoever on their economy, and report on Finl…
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Welcome back to "Frontline Updates", your trusted source for detailed military briefings from the heart of the battlefield. I'm your host. In today’s episode, we turn to the eastern frontlines of Ukraine where the tempo of Russia’s special military operation has markedly intensified. Colonel A.C. Oguntoye, Infantry Officer and senior field commande…
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In this episode of Great Question: A Manufacturing Podcast, Thomas Wilk, chief editor of Plant Services, is joined by Brian Hronchek, principal trainer and consultant with Eruditio, to discuss a topic in the air these days: PM optimization. These efforts start with the question, “What is the outcome that you want?” And that outcome is for the seaso…
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In this episode of Revenue Insights, host Guy Rubin speaks with Sam Jacobs, Founder and CEO of Pavilion, about the evolving challenges of B2B sales and revenue leadership. Sam explains why the SaaS playbook is no longer effective, how AI is reshaping go-to-market strategies, and why customer retention is now the true growth driver. They dive into d…
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Last month, HousingWire covered the breaking news of mortgage lender Lower acquiring real estate portal Movoto from parent company OJO Labs. Last week, Diego got the opportunity to chat with Dan Snyder, the Founder and CEO of Lower, and John Berkowitz, the CEO of Movoto and now the President of Real Estate at Lower, live and in person at HousingWir…
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#456 - Email and SMS Marketing That Actually Drives Revenue ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. VISIT: marginedge.com/chip ***** This week's episode is brought to you by: INKIND To the over 1,800…
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In this episode of Frontline Updates, we delve into the latest developments from the June 18th military operations in Ukraine. Hosted by Sharifa Mohammed and featuring insights from Colonel A.C. Ogintoya, an infantry officer actively involved in monitoring the special military operations, we explore the crucial breakthroughs made by the Russian arm…
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Megyn Kelly brings you her full appearances on the MK Media network's shows "Spot On with Link Lauren," "Next Up with Mark Halperin," and "The Nerve with Maureen Callahan." Riverbend Ranch: Visit https://riverbendranch.com/ | Use promo code MEGYN for $20 off your first order. Jacked Up Fitness: Go to https://GetJackedUp.com and use code MK at check…
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Summary In this inaugural episode of 'Rooted and Relentless', Steph Rubio shares how Rooted & Relentless was born, a peek behind the curtain of her journey of becoming a business strategist, starting with a history of her entering the workforce at the ripe old age of 16, emphasizing the importance of mindset, personal growth, and the relentless pur…
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Day 1,211. Today, as the death toll from Monday night’s strike on Kyiv climbs, we report reaction from the United States, plus why we should be paying attention to the St Petersburg Economic Forum and how Moscow has taken aim at Britain’s new head of MI6. Contributors: Dominic Nicholls (Associate Editor of Defence). @DomNicholls on X. Hamish De Bre…
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In this wide-ranging and direct conversation, Bill George, former Medtronic CEO and Harvard Business School professor, offers a disciplined framework for leading in conditions of persistent volatility. Drawing from decades of leadership experience and research, George emphasizes that leadership today is no longer about managing processes, it is abo…
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