Brandon True breaks down the stories of history’s greatest companies and their founders by reading great history books.
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PBrandon True Podcasts

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6 | Patagonia and Yvon Chouinard (Business for Dirtbags)
34:41
34:41
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34:41I just read “Let My People Go Surfing” by Yvonne Chouinard - it’s about the history and management philosophy of Patagonia. Remarkable story and unconventional management practices. Business TO THE END of protecting and enjoying nature. Never purely to make money. 00:00 Introduction to Boardroom Books 01:27 Yvonne Chouinard's Early Life and Passion…
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5 | Steve Wozniak - Apple's Humble Genius
29:30
29:30
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29:30I just read "iWoz" by Steve Wozniak, and it’s very different from most business biographies. Woz wasn’t an entrepreneur. He vowed that for his entire life he’d never get a promotion - he wanted to always be a lowly engineer. He was happiest in the math, not in the business. And, he voluntarily left Apple and gave away lots of his stock because he w…
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4 | Dunkin' Donuts - William Rosenberg's Franchise Empire
44:02
44:02
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44:02William Rosenberg was a 8th grade dropout who went on to found the Dunkin' Donuts empire and basically become the Godfather of modern franchising. He was an insane entrepreneur - excellent at selling to new people, understanding people, and MAKING opportunities happen. This episode is based on Rosenberg's book "Time to Make the Donuts" 00:00 Introd…
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3 | $1.5B Customer Service - Tony Hseih, Zappos, and LinkExchange
1:15:48
1:15:48
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1:15:48This week I read "Delivering Happiness" by Tony Hseih. He founded LinkExchange and was CEO of Zappos, exiting both positions in transactions valued at over $1.5 Billion. 00:00 Introduction 00:58 Early Entrepreneurial Ventures 09:32 High School Hustles and Lessons 12:56 College Adventures and Business Beginnings 25:49 The Birth of Link Exchange 35:1…
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2 | Bill Gates - A Child with Incredible Potential
56:34
56:34
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56:34Bill Gates was an incredible kid. I just read the book “Source Code” about Gates from age 8 → College Dropout. This episode covers Gates’ relentless focus, incredible love for learning, ridiculous work habits, and lots more! 00:00 Bill Gates' Early Obsession with Card Games 03:12 The Hyperactive and Driven Child 06:25 A Voracious Reader with a Love…
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1 | Truett Cathy: The Visionary Behind Chick-fil-A's Success
18:38
18:38
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18:3800:00 Introduction to Truett Cathy 00:35 Early Life and Formative Years 01:50 First Steps in Entrepreneurship 03:54 Building the First Restaurant 07:17 Overcoming Setbacks 08:39 The Birth of the Chicken Sandwich 10:01 Creating the Chick-fil-A Brand 13:01 Trust-Based Leadership and Expansion 15:57 Principles Over Profits 17:22 Conclusion: Consistenc…
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