This Is Strategic Marketing helps marketing and content leaders adapt to change, align their teams, and build strategies that last—beyond trends and technology shifts. Join host Pamela Muldoon weekly for interviews, insights, and intelligence to help you align people, process, and performance.
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Pamela Muldoon Podcasts

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The Pivot: Marketing Backstories with Todd Wheatland
Content Marketing Institute(CMI) Podcast Network
Every week host Todd Wheatland, Global Head of Strategy for King Content and author or "The Marketer's Guide To Slideshare", sits down with some of the world’s great marketers to get behind their public profiles and learn their real marketing backstories. In this fireside chat format, Todd gets his guests to open up and share not only some valuable marketing insight, but also a peek into each person’s real life story. If content is all about telling a great story, you won’t want to miss an e ...
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In this episode of The Content Leadership Podcast, we dive into the importance of building relationships beyond your immediate team. As a content leader, fostering cross-department connections can unlock new opportunities for collaboration, streamline workflows, and help navigate office dynamics. Discover actionable tips on setting up regular one-o…
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In this episode of The Content Leadership Podcast, Pamela Muldoon explores one of the five essential non-marketing skills for content leaders: "Protecting." Discover how successful content leaders act as guardians, "blocking and tackling" to shield their teams from distractions, manage project priorities, and foster a productive, stress-free enviro…
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In this episode of The Content Leadership Podcast, host Pamela Muldoon explores the critical impact of where content leadership is housed within your organization. From marketing and sales enablement to product marketing and customer success, Pamela dives into how content placement across departments influences consistency, efficiency, and overall …
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The Power of Process: Optimizing Your Workflow
12:16
12:16
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12:16In this inaugural episode of the Content Leadership Podcast, host Pamela Muldoon discusses the importance of refining and optimizing content workflows. Whether you're a seasoned content leader or new to managing content teams, understanding the ins and outs of your current process is crucial to improvement. Pamela explains the steps of documenting …
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A Conversation With Steve Shepherd, Ranstad
37:47
37:47
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A Conversation With Trevor Young, Principal Consultant, Authority Partners
30:10
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A Conversation With Edward Bray, LinkedIn
30:49
30:49
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A Conversation with David Brudenell, Global VP of Product, Universum
35:42
35:42
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35:42In this episode of The Pivot, host Todd Wheatland talks with David Brudenell, Universum's head of digital, about how his dreams of an Olympic medal crashed, an MBA classmate changed the trajectory of his career and much more about his journey.
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A Conversation With Davor Miskulin, Enterprise Business Development, Burning Glass Technologies
31:10
31:10
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31:10Davor Miskulin, Enterprise Business Development, Burning Glass Technologies, thinks of himself as the descendent of fellow Croatian Marco Polo. "I have this drive for exploring and I had to rationalize it somehow," he tells The Pivot host Todd Wheatland and explains his unplanned life journey.
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A Conversation With Nicole Brasz, Director of Marketing, Save The Children Australia
32:58
32:58
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32:58Never one for planning, Save The Children Australia's Nicole Brasz tells host Todd Wheatland about how her professional and personal path led her back to her hometown and a stint in an industry to which she never wanted to return.
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A Conversation With Carla Johnson, Type A Communications
27:39
27:39
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27:39Carla Johnson, Type A Communications, came from a science family so she studied electrical engineering. After two years, she opted to become a history major and learned the value of storytelling, a skill that has taken her far in her career. In this episode of The Pivot, host Todd Wheatland sits down with Carla to learn more about her journey and w…
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A Conversation With Dusty DiMercurio, Head of Content Marketing, AutoDesk
30:09
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30:09In this episode of The Pivot, host Todd Wheatland talks with the Head of Content Marketing at the famed maker of AutoCAD. Dusty DiMercurio shares how a music making philosophy major was able to play his own cool story in marketing.
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A Conversation With Lee Odden, TopRank Online Marketing
32:16
32:16
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32:16How does a small town boy from rural Minnesota become one of the most influential thought leaders in digital marketing? This episode of The Pivot, host Todd Wheatland talks with Lee Odden, CEO and Founder of TopRank Online Marketing. Learn how Lee's small town roots still direct how he runs his company today while traveling the globe teaching about…
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A Conversation With Jon Loomer, Jon Loomer Digital
24:33
24:33
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24:33You may know Jon Loomer as the "Facebook Ads Guy" but in this episode of The Pivot, host Todd Wheatland dives a bit deeper behind the man who is a Power Editor pro. Learn how this Philosophy Major from the Midwest found his way to entrepreneurship by way of the NBA and The American Cancer Society. Jon also discusses how choosing a tight niche in ma…
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A Conversation With Emeric Ernoult, Agorapulse
27:05
27:05
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27:05This week's episode of The Pivot has host Todd Wheatland talking with Emeric Ernoult, CEO and Founder of Agorapulse. Hear how Emeric was destined to become an entreprepreneur at the age of seven and his journey to achieving his dream of business ownership. From Africa to France and Washington DC, Emeric's journey is a global one that will remind yo…
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A Conversation With Brian Carter, The Carter Group
29:36
29:36
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29:36How does a young boy from Dayton, OH go from starting his own acupuncture practice to becoming an international consultant, speaker and best-selling author in digital marketing? This episode of The Pivot, Todd Wheatland talks with Brian Carter, The Carter Group, to find out the answer to that question and so much more. Hear how stand-up comedy help…
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A Conversation With Aaron Kahlow, CEO & Founder, Online Marketing Institute
27:22
27:22
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27:22Zen Buddhism, online education and serial entrepreneurship are all discussed in this episode of The Pivot with Todd Wheatland. Aaron Kahlow, CEO and Founder of Online Marketing Institute and CEO of popexpert shares his journey from DC to California and how his passion for others helped him build one company and now take on the growth of another.…
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A Conversation With Jesse Desjardins, Head of Social, Tourism Australia
34:20
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34:20In this episode of The Pivot, host Todd Wheatland sits down with Jesse Desjardins to find out how the Canadian became the Head of Social Media for Tourism Australia and how SlideShare has led to his firing, hiring and even a trip to SXSW.
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A Conversation With Robert Rose, Content Marketing Institute
33:15
33:15
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33:15Todd Wheatland sits down with Robert Rose, Chief Content Strategist, Content Marketing Institute.
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A Conversation With Doug Kessler, Velocity Partners
34:15
34:15
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34:15From Madison Avenue to a content marketing rant that went viral, Doug Kessler, Velocity Partners, shares his marketing backstory with Todd Wheatland on this episode of The Pivot. Find out what gets Doug excited when it comes to B2B content marketing, why ethics is as critical now as ever before in the industry and the ripple effect of receiving ove…
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A Conversation with Damon Klotz, Global Digital Strategy Manager, Ramsey Health Care
30:48
30:48
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30:48This week's episode of The Pivot, host Todd Wheatland sits down with Damon Klotz, Global Digital Strategy Manager for Ramsey Health Care. Damon shares how taking control of his onine personal brand at a very early age has allowed him to become a sought after marketing professional. He shares how his HR Rockstar brand, the importance of networking a…
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A Conversation With Carlos Abler, Leader-Content Marketing Strategy, 3M
38:47
38:47
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38:47Carlos Abler, Leader-Content Marketing Strategy, 3M, takes an unconventional and fascinating route to head up the content marketing department at one of the world's largest companies. Host Todd Wheatland talks with Carlos about growing up in Minnesota, learning from one of the top mimes in France and receiving international recognition from one of …
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A Conversation With Rod Strother, Director, Digital and Social Centre of Excellence, Lenovo
31:53
31:53
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31:53Though a Scottish lad at heart, the past 17 years in Singapore have truly defined the marketing career of Rod Strother, Director, Digital and Social Center of Excellence for Lenovo. This episode of The Pivot has host Todd Whatland talking with Rod Strother about growing up in a small Scottish village, his path to direct marketing by way of Malaysia…
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A Conversation with Bill Boorman, #Tru Events
39:15
39:15
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39:15This week's episode of The Pivot takes you on a journey of a young boy from England who lost his father at a very young age, began working in his teens and went on to help grow a recruiting agency to over 127 offices. Host Todd Wheatland sits down with Bill Boorman as he shares his marketing backstory in the world of recruiting and his passion for …
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A Conversation With Rebecca Lieb, Altimeter Group
26:39
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26:39This episode of The Pivot, host Todd Wheatland is joined by the savvy, smart Digital Analyst at Altimeter Group, Rebecca Lieb. This marketing backstory plays out like a Hollywood movie with a storyline that includes a stint as a film journalist, a romantic life in Paris and working in Germany when the Berlin Wall came down. Find out why Rebecca lef…
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What do being a Presbyterian minister's kid, comedy writer for SNL and video content creator all have in common? They are all titles held by Tim Washer, Sr. Marketing Manager for Cisco. This week's episode of The Pivot has Todd Wheatland sitting down with Tim at 30,000 feet to talk college, comedy and Cisco. A unique interview location for a unique…
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What do selling flowers in Ecuador and a marketing technology start-up have in common? This episode of The Pivot, host Todd Wheatland talks with Toby Murdock, CEO and co-founder of Kapost. Toby shares his entrepreneurial journey that starts in South America and ends (for now) in Boulder, CO. His passion, drive and need to push his own personal limi…
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A Conversation With Jeff Bullas, JeffBullas.com
31:30
31:30
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31:30If you need a reminder that anyone, anywhere and at any time can take control of his or her destiny to become a publisher, this episode of The Pivot is perfect for you. This week, Todd Wheatland talks with Jeff Bullas about his success as a social media blogger and how this one platform has provided him additional opportunities as an author, speake…
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A Conversation With Mark Schaefer, Schaefer Marketing Solutions
27:48
27:48
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27:48This episode of The Pivot, host Todd Wheatland shares his conversation with Mark Schaefer, Schaefer Marketing Solutions. Learn how a 25-year career with an international corporation was the perfect foundation for Mark's current success consultant, prolific blogger, author and speaker. Find out the one thing that he believes is critical in business …
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A Conversation With Brian Crisp, Flight Centre
31:14
31:14
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31:14Do journalists really make great content marketers? Tune into this week's episode of The Pivot to find out as Brian Crisp, Editor-In-Chief at Flight Centre, joins host Todd Wheatland. Brian shares his journey from traditional journalist covering the sports and travel beats to content creator for the world's largest travel agency.…
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A Conversation with Kyle Lacy, Salesforce Marketing Cloud
28:20
28:20
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28:20The Civil War, driving tractors to school and MySpace are all discussed in this week's episode of The Pivot with host Todd Wheatland. Kyle Lacy, Global Content Director for Salesforce Marketing Cloud recently sat down with Todd to share a bit more of the man behind the marketer, speaker and author.
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A Conversation With Michael Stelzner, Social Media Examiner
28:44
28:44
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28:44Social Media Examiner has become a powerhouse resource for marketing professionals and business owners. This week on The Pivot, Michael Stelzner sits down with Todd Wheatland to discuss the growth of SME and how it all started in 2010. Find out why he started MyKidsAdventures.com and what dream Michael still wants to pursue as a writer.…
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A Conversation with Ian Cleary, Razor Social
27:06
27:06
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27:06This week The Pivot has our Australian host, Todd Wheatland, talking with Ireland's own Ian Cleary, Razor Social. Ian shares how he became known as "the tools guy" for social media and his somewhat unexpected journey that got him here. Great accents, contagious laughter and an interesting story make for an entertaining podcast episode.…
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A Conversation with Andrew Davis, Author, Brandscaping: Unleashing The Power of Partnerships
29:52
29:52
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29:52Andrew Davis, Author of Brandscaping: Unleasing The Power of Partnerships, joins host Todd Wheatland this week on The Pivot. Andrew talks about being an entertainer from a very young age, the project at the Jim Henson Company that made him realize compelling content is great marketing and how he is ready to help Warren Buffet save the publishing in…
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A Conversation With Jason Miller, LinkedIn
33:50
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33:50Jason Miller, Senior Content Marketing Manager, LinkedIn joins host Todd Wheatland on this week's episode of The Pivot. Jason shares his somewhat unexpected journey to content marketing and how his passion for rock 'n roll is incorporated into much of the content he creates.
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A Conversation With Jay Baer, Convince and Convert
33:19
33:19
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33:19Host Todd Wheatland uses his personable interview style to talk blogging, business and BBQ with Jay Baer, President, Convince and Convert and best selling author of Youtility: Why Smart Marketing Is About Help Not Hype.
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A Conversation With Barry Poltermann, About Face Media
38:27
38:27
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38:27Todd Wheatland sits down with Barry Poltermann, President, About Face Media to discuss how documentary style filimmaking is changing how brands tell stories as part of their content marketing strategy.
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A Conversation With Ann Handley, MarketingProfs
36:12
36:12
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36:12Todd Wheatland sits down with Ann Handley, Chief Content Officer for MarketingProfs and best-selling author of "Content Rules" and "Everybody Writes".
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In this episode, Todd Wheatland sits down with VP of Content Marketing for Hubspot, Joe Chernov.
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A Conversation With Joe Pulizzi, Content Marketing Institute
31:04
31:04
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31:04Todd Wheatland sits down with Founder of the Content Marketing Institute and best-selling author, Joe Pulizzi.
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