She’s the Brand Podcast is your go-to show for ambitious women who want to build an influential online presence, grow their business, and position themselves as leaders in their industries. Hosted by Paula Pwul, a personal branding strategist, author and entrepreneur, this podcast dives deep into the strategies, mindset shifts, and insider secrets you need to monetize your expertise, attract the right opportunities, and stand out in the digital space. Whether you’re a female entrepreneur, co ...
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Paula Pwul Podcasts

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78 - How Jennifer Q. Williams Built a Thriving Brand From a Startup Loan and a Bold Idea
31:51
31:51
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31:51Jennifer Williams didn’t wait for perfect timing. While still in grad school, she took a bold leap, walking into the Small Business Administration for a crash course, securing a startup loan, and launching Saint Louis Closet Co. In this episode of She’s the Brand, Paula sits down with the powerhouse entrepreneur to talk about: The early days of bui…
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77 - How I Turned What I Knew Into Income Online
17:36
17:36
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17:36What if the life-changing idea you’ve been waiting for... is something you already know? In this episode, I’m pulling back the curtain on how I turned what I already knew—my skills, my story, my voice—into income online. No overnight success stories here, just the real, strategic (and slightly chaotic) journey of building a personal brand that actu…
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76 - Sustaining Legacies and Building Modern Brands with Mercy Familusi
37:59
37:59
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37:59In this inspiring episode of She’s the Brand, Paula sits down with Mercy Familusi—a dynamic entrepreneur, lawyer, and marketer with a passion for legacy, fashion, and family business. Mercy wears many hats: MD/CEO of Simi Teds, an Afro-fusion apparel brand; founder of Faame Digital, a beauty and fashion-focused marketing agency; and Director at MJD…
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Ep 75 - How to declutter your mind ft Yatlim Ajonye
32:38
32:38
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32:38Feeling mentally overwhelmed? Struggling to focus or move forward with clarity? In this episode, I sit down with Mental Health Professional - Yatlim Ajonye to talk about the power of prioritizing your mental health and decluttering your mind. We dive into practical strategies for navigating tough mental health periods, managing stress, and creating…
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Ep 74 - Why Your Brand Isn’t Making Money (And How to Change That ASAP)
8:01
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8:01You’re showing up, putting in the work, and building your personal brand… but the money isn’t following. What’s going wrong? In this episode, we’re getting real about the biggest reasons personal brands struggle to make money—whether it’s unclear positioning, a lack of offers, or an audience that loves your content but never buys. More importantly,…
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Ep 73 - Why You Keep Consuming Instead of Creating
19:29
19:29
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19:29You have big ideas. You dream of building a personal brand, launching that business, or finally putting your expertise out into the world. But instead of creating, you find yourself scrolling, watching, learning… and never actually doing. Sound familiar? You’re not alone. In this episode, we’re diving into the psychology behind why we consume more …
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Ep 72 - All the tea on my new book (you won't expect this)
18:31
18:31
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18:31Ep 72 - The wait is over—my book, That Internet Thing You’re Doing, is officially open for preorder! 🎉 If you're an African female millennial entrepreneur or professional who’s been trying to figure out how to use the internet to get seen, get paid, and create the life you actually want, this book was written for you. In this episode, I’m giving yo…
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Ep 71 - How life teaches you (And how to listen so It hurts less)
13:44
13:44
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13:44Life is always teaching us something—but how we learn depends on how we listen. Some lessons come gently, like a feather brushing against your skin. Others come like a hammer, crashing down and shaking everything. The difference? Whether you pay attention the first time. In this episode, we’re talking about the warning signs, the whispers, and the …
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Ep 70 - How to show you’re serious about your brand (so others take you seriously too!)
19:07
19:07
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19:07You say you’re building a brand, but… are you actually treating it like one? If you’re tired of feeling overlooked, struggling to gain traction, or wondering why people aren’t taking you seriously, this episode is for you. The truth? The way you show up for your brand sets the tone for how others see it. In this episode, we’re breaking down the min…
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Ep 69 - Build a mission-driven personal brand
15:58
15:58
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15:58In this episode of She’s the Brand podcast, Paula Pwul dives deep into the power of building a mission-driven personal brand. Discover why having a clear “why” behind your brand is the secret to creating meaningful connections, standing out in your industry, and making an impact that lasts. Paula shares actionable steps to uncover your core values,…
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Ep 68 - Kicking off 2025: Big news, bold moves, and your personal brand glow-up
11:25
11:25
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11:25Welcome to the first episode of She’s the Brand Podcast for 2025! We’re starting the year with a bang, and I’ve got some BIG news to share—I’m officially announcing my upcoming book, That Internet Thing You’re Doing, releasing on May 17th, 2025! 🎉 In this episode, I reflect on the lessons and wins of 2024 and share how I’m embracing 2025 with bold …
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Ep 67 - Let It Go: Making Space for Your Next Big Move
25:42
25:42
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25:42Are you holding onto something that’s keeping you from stepping into your next big move? In this episode of She's the Brand Podcast, we’re diving deep into the power of letting go and why releasing what no longer serves you is essential for growth. Whether it’s a limiting mindset, old habits, or even a goal you’ve outgrown, learning to let go is th…
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Ep 66 - How to Attract the Most Ideal Opportunities
15:16
15:16
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15:16The opportunities you dream of are closer than you think! In this episode of She's the Brand Podcast, we’re uncovering the secrets to aligning yourself with the opportunities that are meant for you. Whether it’s a dream client, a perfect collaboration, or a game-changing career move, attracting the right opportunities starts with becoming intention…
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Ep 65 - The secret to finding your ideal client (it starts with YOU)
12:12
12:12
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12:12Have you ever wondered why attracting your ideal client feels so hard? The truth is, it’s not just about marketing strategies or social media hacks—it starts with YOU. In this episode of She's the Brand Podcast, we uncover the secret to finding your ideal client by turning the spotlight inward. We’ll explore how understanding your unique brand valu…
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What does it mean to live with delusional faith? In this episode of She's the Brand Podcast, we’re diving into the bold, audacious mindset of believing in what seems impossible. Rooted in the powerful promise of Philippians 4:13, “I can do all things through Christ who strengthens me,” this episode is your reminder to dream bigger, trust deeper, an…
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63 - Can I build a personal brand in 2025
11:31
11:31
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11:31In this episode of She's the Brand Podcast, we’re diving into the future of personal branding and answering a question on every ambitious woman’s mind: Can I really build my personal brand in 2025? Spoiler alert: Yes, you absolutely can—but it’s going to take more than just posting pretty pictures and catchy captions on social media. By 2025, perso…
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62 - Dealing with Comparison: How to Stay in Your Lane and Thrive
14:38
14:38
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14:38In this episode of She’s the Brand, we’re tackling a challenge everyone faces but few talk about—comparison. It’s easy to look around and feel like everyone else is ahead or more successful, especially in the age of social media. But what if I told you that your unique journey has its own timeline and value? Join me as we break down how to spot the…
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Ep 61 - Why You’re More Ready Than You Think (and How to Launch Now!)
15:15
15:15
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15:15Why You’re More Ready Than You Think (and How to Launch Now!) In this episode of She’s the Brand, we’re tackling the myth of 'readiness' and how it holds so many of us back from launching our personal brands. Think you need more experience, skills, or validation before you’re ready? Think again! We’re diving into why you’re more prepared than you t…
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60-How to turn your personal brand into a business
21:04
21:04
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21:04In this episode of She’s the Brand, I’m sharing how you can take your personal brand and actually turn it into a business that makes money. We’ll talk about finding what you’re really good at, building a community that supports you, and creating products or services that people want to buy. It’s not as complicated as it sounds, and by the end of th…
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59-This one skill will boost your personal brand
11:23
11:23
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11:23In this episode of She’s the Brand, we dive into the power of persuasion and how to effectively sell yourself in the digital space. Learn key strategies for crafting compelling messages, building trust with your audience, and positioning yourself as the go-to expert in your field. Whether you're a founder, professional, or personal brand, discover …
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58-Mastering the Art of Self-Management with DK Jonah
34:52
34:52
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34:52In this episode of She's the Brand, I sit down with the brilliant DK Jonah to discuss a crucial yet often overlooked skill for every entrepreneur and professional: self-management. We dive into the practical tools, strategies, and mindsets that can help you take control of your time, productivity, and overall well-being. If you've been feeling over…
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57-What Inaction is Really Costing Your Brand
20:08
20:08
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20:08In this episode of She's the Brand, we're digging into something that isn’t often talked about—what happens when you don’t take action. Spoiler: It’s costing you way more than you think. We’ll uncover the unseen losses that come with waiting for the “right time,” or letting self-doubt keep you stuck in place. From missing out on opportunities to st…
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56-Building a profitable online brand with Financial Jennifer
33:14
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33:14Hey guys!! Today we have a fabulous guest on the Podcast - financial jennifer! Financial Jennifer is an award-winning personal certified finance expert, investment banker, convener of the Biggest Finance Fair in Nigeria, and the founder of FinTribe, Nigeria's pioneering women-only finance platform. With over 40,000 women trained in personal finance…
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Happy new month! It's been an incredible couple of months and I want to take the time to appreciate you for being a part of our community. Today we're discussing the power of walking in expectation that things will always work in your favor. Enjoy! I would love to hear from you so click the link below to drop me a message! Join Magnetic Brand Club …
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54-How safe is too safe when building your brand?
15:51
15:51
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15:51Many of us strive for our brands to be widely accepted and liked, but playing it too safe can sometimes hold us back from reaching our true potential. In this episode, we explore the balance between safety and boldness in branding. Discover why taking risks and showing your true self can turn followers into loyal advocates, and learn how to avoid t…
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Welcome to another episode of She's the brand Podcast! If you've ever felt like there is more for you and your brand but you don't know what the next move is, then this episode is for you. In this episode we cover - How you might be holding yourself back from making major moves and - What your next big move might be Enjoy! Mentioned links: 31% off …
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Hello from my couch! Today I thought to share the intense lessons I learned from the movie - Hunger. It's on Netflix if you want to watch. As you well know, everything is really a lesson for me. Join Recognized and Paid here: https://paulapwul.com/recognized-and-paid/ Join The BIG YES Course: https://thepaulapwul.com/thebigyes Get the free "What's …
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Hey everyone, welcome to she’s the brand podcast. If we’re just meeting for the first time, My name is Paula Pwul and I’m a big dreaming, book loving mom of two who decided to change her narrative and set out to go from unremarkable to valuable. Now i get to help lots of women do that for themselves. Today we’re talking about how to figure out your…
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50 - How to use a personal brand to secure your dream job ft Simi Awokoya
31:11
31:11
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31:11I had the amazing opportunity to interview the brilliant Simi Awokoya. Simi Awokoya is a career coach for Black women in the corporate world. Since 2016, she has helped 100s of women secure salary increases, move to more senior roles and become leaders in their industries by leveraging their personal brand. Connect with Simi on LinkedIn and Instagr…
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48 - Is your personal brand a business or a hobby?
13:13
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13:13In this episode I share the line between your personal brand as a business and your personal brand as a hobby! Take your time, audit the brand and join us in Monetizing YOU! Webinar Join The BIG YES Course: https://thepaulapwul.com/thebigyes Get the free "What's your big yes workesheet": https://paulapwul.kit.com/872e97d1c2 🔥ORDER MY NEW BOOK: http…
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Sharing one of the most earth moving experiences that have happened to me lately in the hopes that it just might move you to take action on your plans, thoughts and ideas! Join The BIG YES Course: https://thepaulapwul.com/thebigyes Get the free "What's your big yes workesheet": https://paulapwul.kit.com/872e97d1c2 🔥ORDER MY NEW BOOK: https://thepau…
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47 - How to make your personal brand profitable
15:25
15:25
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15:25This is part 2/5 of the Recognized and paid Series that we're doing. If you haven't listened to 1/5 - LISTEN HERE! In this episode, I break down the different streams of income you can build with your personal brand and In Monetizing YOU! Webinar, I'll be showing you HOW to create them. It's free - get in >>HERE<
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What better way to celebrate International women's day than to have this conversation? Do we want more than we dare to admit? This year's theme is #inspireinclusion and I thought, What better way to celebrate than to talk about our ability to play the game! Join The BIG YES Course: https://thepaulapwul.com/thebigyes Get the free "What's your big ye…
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Hey there, it's time for a perosnal brand audit. Let's dive into the essential elements of personal branding for female entrepreneurs and founders. In this episode, I share the strategies to position yourself as a true personal brand in just three key areas. Get ready to elevate your personal brand and stand out in the business world. Convertkit: h…
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44 - The number 1 success strategy you're ignoring
11:13
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11:13Hey there! 🎙️ In this episode, I'm spilling the beans on the game-changer you might be missing in your personal branding journey: staying power. You cannot lose if you stay in the game! Join The BIG YES Course: https://thepaulapwul.com/thebigyes Get the free "What's your big yes workesheet": https://paulapwul.kit.com/872e97d1c2 🔥ORDER MY NEW BOOK: …
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In this solo episode, I'm sharing with you actions you can take to go from dreaming to doing. The problem women have with creating the life they say they want is not a lack of dreaming, it's that there are no actions that back the dreams up. So this episode is especially for you if you have a life vision you haven't been able to bring to reality ye…
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Starting your brand from scratch with Chinyere Uchendu (Six figure mom)
30:29
30:29
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30:29Chinyere Uchendu is a Social Entrepreneur, Digital Marketing Consultant, and a Passionate advocate for financial literacy. Through her platform, @SixFigureMom, She teaches women the essential principles of financial literacy. She firmly believes that every woman deserves the knowledge and skills to take control of her financial future. As a Digital…
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2024 Personal branding resolutions: New year, New brand
11:56
11:56
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11:56We're not over 2024 preparation and in today's episode, I'm diving into what you need to resolve to do to make this year a branding success. Go ahead and listen to 10 things we're not doing in 2024 to compliment this episode! Show up and show out for your brand this year! Join The BIG YES Course: https://thepaulapwul.com/thebigyes Get the free "Wha…
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WELCOME TO 2024! I'm Paula, host of She's the Brand Podcast and I am delighted to be in your space. We need to leave some things behind in 2023 to allow us be the best, most aligned versions of ourselves and that's what we're talking about today. Join us in Fearless Fempreneur here Listen to Doing it afraid here Join The BIG YES Course: https://the…
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In this episode, Paula gives a recap of how 2023 went: Lessons, wins and losses. Whatever 2023 came with for you, Listen to the She's the Brand Journey and get ready for the greatness that 2024 will bring. Read: 5 Lessons 2023 taught me Join us in FEARLESS FEMPRENEUR HERE Join The BIG YES Course: https://thepaulapwul.com/thebigyes Get the free "Wha…
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Finding your zone of genius ft Kaka Amanoh
27:59
27:59
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27:59Chatting with our guest today was such a joy. Kaka is as graceful as she is beautiful and in today's episode, she shares her top tips for elegance. Kaka Amanoh is a certified Etiquette Educator and Lifestyle Coach. She’s married to a loving husband and has a beautiful son and daughter. She educates, coaches and counsels women, to improve themselves…
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Building a successful online business ft Tomiwa DaSilva
35:26
35:26
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35:26When experience and competence merge with soft girl living and walking in purpose, you can imagine the beauty that results. Miwa is an exceptional online business coach, I've worked with her severally and she never disappoints. She is the founder of Nine to freedom, a coaching practice for women in corporate and Wealthy Woman Inc. Find her here: ht…
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The power of intentionality with your personal brand
14:53
14:53
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14:53Hey lovely ladies! 🌟 Join me, Paula, in this special solo episode of "She's the Brand," where we're diving deep into the game-changing magic of intentionality when it comes to crafting your personal brand. Calling all female entrepreneurs and professionals – this one's for you! Picture this episode as a cozy chat over coffee, where I spill the tea …
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Setting real life goals with Emma Senlong
37:06
37:06
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37:06Corporate girlies, this one is for you. I got my friend, and quite frankly one of the most hardworking people I know to have a girl chat and let me tell you, this episode is packed with insight. Enjoy! Find Emma on IG: @naanshin Join The BIG YES Course: https://thepaulapwul.com/thebigyes Get the free "What's your big yes workesheet": https://paulap…
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Building authentic personal brands ft. Tomisin Smith
43:38
43:38
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43:38Our guest, Tomisin Smith, a seasoned social media strategist and the creative behind 26 Digital, has carefully crafted her personal brand around authentic social media usage and sustainable entrepreneurship. Her journey embodies the perfect blend of digital innovation and a down-to-earth approach, serving as an inspirational model for those seeking…
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Turning your creativity into revenue ft Nwamaka Okoye
1:00:30
1:00:30
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1:00:30This conversation blew my mind and if you're a creative entrepreneur, this is the exact episode you need to turn your ideas into income. Nwamaka is a creative entrepreneur and in today's episode, she breaks down the process of growing and scaling into actionable tips that are bound to turn things around. Find her on IG: https://www.instagram.com/nw…
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What skills do you need to build your brand?
11:29
11:29
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11:29In a world that's becoming increasingly interconnected and competitive, your personal brand is your unique signature. It's how you stand out, leave an indelible mark, and make your mark on the world. But, what does it take to build a personal brand that truly reflects who you are and what you aspire to be? Join us on this episode of She's the Brand…
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How to stay consistent even when life happens
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16:11You know that feeling when you get supercharged about an idea, and you're all set to make it happen? But then life swoops in with its curveballs, and suddenly, your momentum stalls. It happens to the best of us. In this episode, it's just you and me, and we're diving deep into that all-too-familiar struggle. I'll share personal experiences and insi…
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Why female founders need strong personal brands
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14:30🎙️ Welcome to "She's the Brand," the podcast that's all about celebrating and empowering female founders! 🌟 In each episode, we dive deep into the world of entrepreneurship, where women are taking the lead and making waves. We'll explore why it's not just about building a successful business but also about crafting a powerful personal brand. Join u…
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IT'S OUR 30TH EPISODE!!! I CAN'T BE CALM. Today we're discussing how to bring your big idea to life and I am absolutely sure you will get all you need to execute. I can't wait for what you will create after this! Join The BIG YES Course: https://thepaulapwul.com/thebigyes Get the free "What's your big yes workesheet": https://paulapwul.kit.com/872e…
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