Best Pushing The Envelope Inc Podcasts (2025)

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AI Copywriting 21:08

Play Pause

7d ago21:08

21:08

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Paige Johnson, Digital Operations Coordinator, and Tricia Mullis, Engagement Strategist, both at Pushing the Envelope. They dive into the world of AI and copywriting, discussing misconceptions about AI, its limitations, and how it can be leveraged for business. …

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The SEM Playbook 17:21

21d ago17:21

17:21

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Paige Johnson, Digital Operations Coordinator at Pushing the Envelope. They delve into the world of Search Engine Marketing (SEM), discussing the fundamental differences between organic SEO (Search Engine Optimization) and paid, best practices for optimizing you…

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Designing Scroll-Stopping Content 19:44

1M ago19:44

19:44

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Bethany Chadwick Cordero, Graphic Designer at Pushing the Envelope. Together, they discuss the art of crafting scroll-stopping content for social media, exploring the importance of visuals, platform-specific designs, and strategies to capture attention quickly. …

1
PR in the Digital Age 16:30

2M ago16:30

16:30

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Lauren Bernaldo, APR, CPRC, current President of the Southwest Florida Chapter of the Florida Public Relations Association. Together, they delve into the evolving landscape of public relations in the digital age. They discuss the critical role of media relations…

1
Connecting the Dots 25:32

2M ago25:32

25:32

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Jessica Walker, owner of Jess Lifestyle Marketing. The two delve into the foundations and execution of successful multi-channel marketing campaigns, covering the importance of understanding your audience, strategic planning using the RPIE and GOST models, the si…

1
Small Budget, Big Impact 16:08

3M ago16:08

16:08

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Paige Johnson, Digital Operations Coordinator at Pushing the Envelope. The two discuss how to make a big impact with a small marketing budget, providing valuable tips on setting realistic budgets, the importance of targeting the right audience, and leveraging lo…

1
Clicks to Conversions 17:14

3M ago17:14

17:14

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Ellie Marchiori, Creative Strategist at Pushing the Envelope. The two discuss the intricacies of creating a successful marketing funnel, breaking it down into four key stages: awareness, consideration, conversion, and loyalty. They delve into strategies for maki…

1
Planning With Purpose 16:44

4M ago16:44

16:44

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Tricia Mullis, Engagement Strategist at Pushing the Envelope. The two discuss the essential do's and don'ts of content planning, covering the importance of balancing structured content calendars with the flexibility to adapt to trends and events. The discussion …

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S8:E10 Leading social good, life-long learning and community connection with Linda Hazzan of Toronto Public Library 24:09

4M ago24:09

24:09

As the biggest and busiest library in North America, the Toronto Public Library exemplifies community and connection in ways that few other organizations, brands and institutions do. And beyond enriched book borrowing, access to physical and digital resources and quiet study spaces, the Toronto Public Library actively partners with local community …

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The Art of Storytelling 21:40

4M ago21:40

21:40

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Kinfay Moroti, Storytelling Strategist at Better Together. Learn why storytelling is crucial for both businesses and nonprofits, how to effectively communicate your "why," and tips on integrating emotion into your marketing strategy. This episode covers everythi…

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S8:E9 Queering Theatre with Katie Clarke 21:48

4M ago21:48

21:48

What does it mean to live outside of norms, and break, experiment and play with them? How can we push the limits of what we think we know about the world around us? Behind the power of Buddies’ creative programming and yearning in bringing stories to life, it's no surprise that folks from all across Canada are making the time to see their shows and…

1
S8:E8 The AI Revolution with Mohit Rajhans 29:29

4M ago29:29

29:29

Mohit Rajhans returns to The Pivot to discuss all parts artificial intelligence. Where we are, what we can expect and how AI adoption and practices have rapidly evolved in the race for efficiency. Mohit breaks down the opportunities from both marketing and technological lenses that teams and organizations would find useful. Also discussed: Automati…

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S8:E7 Fuelling Business Success with Patrick Gill, Senior Director, Operations & Partnerships, the Business Data Lab (BDL) 27:38

6M ago27:38

27:38

Amid timely Canadian macroeconomic updates, we chat with Patrick Gill of the Canadian Chamber of Commerce to explore some of the present shocks and potential challenges Canada faces. From labour disruptions and technological advancement, to much-needed business investment and population changes, this is a taping you’ll want to pay close attention t…

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S8:E6 Luxury Retail Marketing with Wes Wolch, SVP Marketing at Holt Renfrew 26:22

8M ago26:22

26:22

In this latest installment of The Pivot, we sit down with Wes Wolch to explore the essence of luxury retail marketing, and the moves Holt Renfrew is making to transform the consumer experience. An expressive dialogue that helps us rethink how we should define and drive marketing of today and tomorrow.…

1
The Rise of Short-Form Video Content 10:01

9M ago10:01

10:01

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Ellie Marchiori, Creative Strategist at Pushing the Envelope. The episode delves into the growing importance of short-form videos in marketing strategies. Tips on developing a solid strategy, consistency, equipment needs, and engaging with the community are shar…

1
Media Training for the Best Possible Interview 19:07

9M ago19:07

19:07

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Yliana Vilella, Communication Specialist at Pushing the Envelope. The episode delves into the essentials of media training. Learn how to prepare for and ace media interviews, the importance of representing your business effectively, and practical tips on plannin…

1
Networking for ROI 17:50

10M ago17:50

17:50

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Jay Johnson, owner of Bubba’s Roadhouse and Saloon in Cape Coral, Florida. The episode delves into the importance of networking and community relations for business growth, covering topics like effective networking, community engagement, balancing time commitmen…

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S8:E5: Supporting Newcomers to Canada with Ruth Javier Friesen of the Mennonite New life Centre 22:00

10M ago22:00

22:00

In this episode of #ThePivot, Ruth and Ken discuss some of the challenges newcomers to Canada face in seeking employment in the media communication sector. Listen to learn more on how to build your professional presence, use the power of storytelling, and relevant strategies on how to navigate the job market of today and tomorrow. Ruth draws on her…

1
The Future of PR 18:13

10M ago18:13

18:13

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Mark Gordon, Managing Editor of Business Observer and journalist for nearly 30 years. The episode explores the evolution and future of public relations (PR) and media relations, offers practical tips for working with media, and shares insights into future trends…

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Storytelling and the Power of Visuals 15:37

11M ago15:37

15:37

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Brian Tietz, a commercial and editorial photographer based in Fort Myers. The two dive into the world of visual storytelling, discussing the power of images in marketing and how to use photos and videos to enhance your brand’s story. Have a question or feedback …

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The Power of Influencer Marketing 12:45

11M ago12:45

12:45

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Bethany Chadwick Cordero, Digital Marketing & Design Coordinator at PTE. The two discuss how using influencer marketing can help grow your business. The episode explores what influencer marketing actually is, tips and tricks for doing it the right way, and examp…

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S8:E4 Human-Animal Bond with Lucas Solowey 18:05

11M ago18:05

18:05

For over a decade, Lucas Solowey has built relationships with communities, non-profits, changemakers, entrepreneurs, athletes, celebrities, politicians, authors, and ethical brands. Toronto Humane Society is more than an animal shelter - they are an educational resource and support system, a leading voice in animal welfare and accessible care. The …

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Leveraging Paid - If You Build It, They Won’t Automatically Come 23:51

12M ago23:51

23:51

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Paige Johnson, Marketing Assistant at PTE and a Meta Certified Media Buying Professional. The two discuss why the saying "if you build it, they will come" doesn't necessarily apply to digital marketing. The episode explores ways to leverage paid strategies to gr…

1
Alphabet Soup: ORM and UGC 11:07

12M ago11:07

11:07

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Ellie Marchiori, Digital Marketing Coordinator at PTE. The two discuss ORM and UGC—not alphabet soup, but two important ways to improve your brand and maintain a strong reputation and presence online. The episode dives into what online reputation management and …

1
Building Your Marketing A-Team 12:44

1y ago12:44

12:44

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Hannah Ramsey, Client Relations Specialist at PTE. The two discuss how you can build a high-performing marketing team to help grow your business. The episode dives into deciding what marketing model works best for your business, determining what you’re looking f…

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S8:E3: Designing Customer Experiences with Dr. Markus Giesler 34:00

1y ago34:00

34:00

If you’re seeking clarity on how to creatively shape customer experience design – this is the podcast episode for you. Up next on The Pivot, we chat with Dr. Markus Giesler, renowned consumer researcher and Professor of Marketing at the Schulich School of Business. We explored many themes, from the data experience dialectic and notion of the parado…

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Introducing Season 2 of 1000 Ways to Market Your Business 1:31

1y ago1:31

1:31

Season 2 of 1000 Ways to Market Your Business is here! In this podcast, Samantha Scott, APR, President of Pushing the Envelope (PTE), a strategic marketing communication firm, takes listeners on a journey of all things marketing. She shares tried and true - and some new - marketing strategies that can help any business grow. In this episode, Scott …

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S8:E2: Authentic Sports Marketing with Jonathan Chang, CBC 27:01

1y ago27:01

27:01

If you’re curious about the power of storytelling in sport and the joy it brings – this is the podcast episode for you. Up next on The Pivot, we chat with Jonathan Chang, Head of Sports Marketing at the CBC. We explored a number of relevant topics, such as the evolution of integrated brand campaigns in Canada, a closer look into the mindset of our …

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S8:E1: Women's Sport: Leading the Way with Diana Matheson and Jayna Hefford 30:03

1y ago30:03

30:03

In our Season 8 opener, we welcome legendary Canadian Olympians Diana Matheson of Project 8, and Jayna Hefford of the Professional Women’s Hockey League, to chat about the important work they’re leading in advancing women’s sport. From rapidly rising viewership to fandom participation, broadcast strategy, and strategic sponsorship, the growing mark…

1
Season 7 Greatest Hits with Ken Evans, Jelena Lazarević and Jacob Robinson 24:50

1+ y ago24:50

24:50

...and that's a wrap on Season 7! Our end of week treat features our Greatest Hits throughout this season, where we reflect on a season filled with salient moments, from inclusion in sport and out-of-home advertising to AI disruption and crisis communication. What were some of your favourite moments from the season? Comment below or DM us. Catch us…

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S7:E10 Supporting Local Media in Canada with Sarah Thompson of dentsu Canada 29:23

1+ y ago29:23

29:23

About 50% of all ad spend is digital. Of that, only 5-6% is within the Canadian local media market. As we explore why and work to earn the attention of our diverse audiences, it's more important than ever to really consider what kind of world we are creating, and how we are supporting Canadian owned and operated media, especially local news. Learn …

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Social Media Marketing 18:32

2y ago18:32

18:32

On this episode of 1000 Ways to Market Your Business, Digital Marketing Specialist Tricia Mullis is back! She and Samantha Scott, APR., dive into the world of social media, and they discuss how it is used for marketing. Samantha and Tricia explain each social media platform, effective strategies, and creative execution. Tune in to learn all about s…

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S7:E9 Bill C-18 and News in Canada: A Closer Look 18:51

2y ago18:51

18:51

In this timely episode of the Pivot, Ken and Ethan dive into the Bill C-18 (Online News Act)/tech giant conflict and what it means for Canadians and newsrooms. Also offering a closer look and exploration of the media business as a whole, alternative approaches to regulatory sanity, and how we can explore different avenues of news.…

1
Crisis Communication 101 25:54

2y ago25:54

25:54

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR., is joined by two PTE team members, Marketing Manager Patricia Crump and Communication Specialist Caitlyn Anderson, APR., to discuss crisis communication. Valuable information is shared in this episode, including how to effectively prepare for a crisis and how to respond if …

1
Grow Your Business With Digital Tools 20:11

2y ago20:11

20:11

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR., is joined by Digital Marketing Specialist Tricia Mullis to discuss promoting companies through digital tools. During this episode, Samantha and Tricia discuss how to use online marketing tools such as email, social media, and search engines to help promote and grow business…

1
Tell Your Story 16:05

2y ago16:05

16:05

Samantha Scott, APR., returns for the fifth episode of 1000 Ways to Market Your Business. Together with Caitlyn Anderson, APR., the two discuss the art of storytelling and how companies can use it to engage their target audiences. This episode is filled with valuable intel on how to tell stories through social media, video content, and media relati…

1
Stand Out Marketing 19:24

2y ago19:24

19:24

Samantha Scott, APR., and Hannah Ramsey are back for another episode of 1000 Ways to Market Your Business. During this episode, the two discuss how to utilize marketing strategies and tactics to really make your business stand out among competitors. While they focus on restaurants and bars, the two explain how the same concepts are applicable to ot…

1
Your Marketing Could Be Working, But Maybe Not 25:02

2y ago25:02

25:02

On this episode of 1000 Ways to Market Your Business, host Samantha Scott, APR., and Marketing Manager Patricia Crump, discuss how to evaluate and adjust ongoing marketing efforts. Marketing is an investment, and a return on that investment is important. Samantha and Patricia talk about how proper marketing requires constant evaluation and flexibil…

1
Reducing Marketing Could Be Your Worst Business Decision 16:04

2y ago16:04

16:04

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Patricia Crump, Marketing Manager at PTE. The two discuss why reducing marketing efforts in economic uncertainty could harm your brand. The episode examines marketing as an investment, consistency in tactics, and measuring success to determine a return on invest…

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S7:E8 Year-round Pride and Allyship with Dean Lobo of The 519 (he/him) 28:36

2y ago28:36

28:36

Dean is a seasoned communications specialist with a decade's experience across radio, television production, print and digital news, strategic communications, and media studies facilitation. During his journalism years, Dean reported extensively about issues impacting LGBTQ+ communities, bringing that same passion for community to his communication…

1
Welcome to 1000 Ways to Market Your Business! 12:19

2y ago12:19

12:19

Welcome to 1000 Ways to Market Your Business by Pushing the Envelope (PTE). In this new podcast, Samantha Scott, APR, President of Pushing the Envelope (PTE), a strategic marketing communication firm, takes listeners on a journey of all things marketing. She'll share tried and true - and some new - marketing strategies that can help any business gr…

1
S7:E7 Exceeding Our Goals with Jill Burgin and Aisha Mayne 33:53

2y ago33:53

33:53

Jill Burgin and Aisha Mayne of AFC Toronto City and Project 8 join The Pivot to dive into women's sport and soccer - walking us through their progress, projects, goal attainment and much more. Leaning into their dedication to community and brand humanisation, we cover moving parts around role modelling, talent, team-building, two-way conversations,…

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S7:E6 Getting Ahead of Crisis with Anne Marie Aikins (she/her) 25:40

2+ y ago25:40

25:40

As the trusted spokesperson and industry leader you want during the good times and the really, really bad times, Anne Marie Aikins (she/her) joins The Pivot on this week’s episode. Leaning into her dedication for public service, we dive into her community engagement experiences and how to proactively foster thought-provoking goodwill, and partnersh…

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S7:E5 Writing the Book on AI with Mohit Rajhans 29:36

2+ y ago29:36

29:36

Artificial intelligence (AI) continues to be at the epicentre of many conversations. We see it changing how people work, create and explore, but it comes with many questions. For instance - what could be the unintended consequences of AI? How can we effectively coalesce and harness real knowledge in our teams and organisations while leveraging inte…

1
S7:E4 Diving Deep into Media with Brett Chang 24:50

2+ y ago24:50

24:50

Media consumption and evolution are more relevant than ever as the landscape continues to evolve. But why? What does being informed truly mean in 2023 and beyond? What makes one type of media appear more relevant than another? How can paid social be leveraged when building an online community? And where does legacy media fit in this space? This wee…

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Greatest Hits: Exploring the mindset of younger generations with Sabaa Quao 35:27

2+ y ago35:27

35:27

The Pivot Greatest Hits: As we launch into 2023, we bring to you a past Season 4 conversation with Sabaa Quao, Chief Creative Officer at Cossette and Co-Founder at Wealthie Works Daily. Tune in for relevant insights on the shifting consumer mindset, how the digitization of money presents risks to younger generations, and the need for persistent and…

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S7:E3 Exploring Inclusive Cultures with Dr. Sofia B. Pertuz and Therese O’Higgins 30:18

2+ y ago30:18

30:18

Inclusive cultures are evolving and more and more organisations are taking note. But, what does it really mean to foster equal and equitable opportunity? Why are listening, soul-searching and actionable leadership so important in marketing and messaging? This week, we are joined by key leaders from the Billie Jean King Leadership Initiative, Dr. So…

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S7:E2 Behind the Pixel of Digital Out-of-Home Advertising with Scott Mitchell and Debbie Benadiba 33:28

2+ y ago33:28

33:28

The ad-spend pie is evolving and digital is now capturing a large portion of marketing dollars. This week we’re joined by industry leaders, Scott Mitchell and Debbie Benadiba, to talk about how they are moving the needle with digital out-of-home, one of the oldest and newest forms of advertising. From data to measurement to automation, we take a cl…

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S7:E1 True Sports Development with Matt Young and Paul Beirne 30:22

2+ y ago30:22

30:22

With Canadian sport continuing to be at the forefront of many recent headlines, some key questions are arising. From raising the standard in sports development to ensure we have the right balance between fun and competitiveness to integrating EDI forward practices and modernizing governance. And what does it—really—mean to foster community? How do …

1
Teaser: Introducing Season 7 of The Pivot with Ken Evans 2:01

2+ y ago2:01

2:01

#ThePivot with Ken Evans IS BACK and better than ever! Tune in now for a tip-top teaser of what you can expect in our seventh season, including a sneak peek at Episode 1: True Sports Development, with Matt Young, Partner, FSQ Sport, and Paul Beirne, Managing Director, Pacific Football Club. In the coming months, expect salient content and industry …