A weekly audio bulletin board offering resources on reentry from prison or detention, produced by Colorado Radio for Justice in collaboration with Remerg, Denver's reentry resource hub.
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Remerge Podcasts
Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.
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Join us monthly to talk about the intersections of identity, mental health, radical vulnerability, & self-love. Send questions for us to answer via the Anchor app or [email protected] Support this podcast: https://podcasters.spotify.com/pod/show/asoftmess/support
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AI, segmentation, and deep links: How Babbel powers CRM – Alejandro Hernandez (Babbel)
30:13
30:13
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30:13Alejandro Hernandez, Senior CRM Notifications and Lifecycle Specialist at Babbel, explains how AI and human creativity intersect to drive retention in language learning. He shares how Babbel uses ecosystem segmentation, predictive models, and deep links to re-engage millions of learners worldwide. From predicting churn with behavior signals to ensu…
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Cheryl Polan is the founder of The Rock Found, a faith-based reentry organization that helps justice involved individuals seeking restoration and purpose. The Rock Found assists with job skills training, employment, transportation, and housing through individualized case management, and they work in partnership with The Latino Coalition for Communi…
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The power of community and why retention means growth – Advi Bishnoi (Social Plus)
40:02
40:02
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40:02Questions Advi answered in this episode: What is Social Plus, and how do its in-app social features work? Why is retention ‘the new acquisition’ in 2025? What mistakes do marketers make when they think about retention? How do community features increase CLV across verticals like fitness, travel, and retail? How can first-party data from in-app comm…
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Behind the scenes of the App Growth Summit – Louis Tanguay (App Growth Summit)
40:58
40:58
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40:58Questions Louis answered in this episode: Why Louis started App Growth Summit The moment AGS’s ‘community first’ format revealed the gap in existing event culture What are mobile marketers missing in custom product page strategy? Where does AI actually help and where does it actively dull critical thinking? Why do marketers keep separating teams an…
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Hotlines: September 1-5, 2025 - My Father's House
15:05
15:05
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15:05My Father’s House Founder and CEO Jim Blum, alongside Director Ken Kavanaugh, shares the mission of My Father’s House: to provide transitional housing, job placement assistance, life-skills training, and a supportive community for men getting out of prison. Hotlines is hosted by CRJ’s Seth Ready and Remerg Executive Director Carol Peeples, and is a…
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Hotlines: August 25-29, 2025 - The Reciprocity Collective
15:05
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15:05The Reciprocity Collective serves unhoused people in Colorado, including those impacted by the criminal-legal system. Staffer Mary Putman articulates how the Collective metaphorically wraps their arms around people in need, and supports them in finding the support they need. Hotlines is a production of Colorado Radio for Justice (CRJ). www.radiofor…
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Exposing the myth of ‘perfect data’ with Piotr Prędkiewicz (FORMEL SKIN)
32:50
32:50
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32:50Questions Piotr addresses in this episode: What is FORMEL SKIN, and how does it solve dermatology’s bottleneck in Germany? How did Piotr’s career in analytics develop across multiple verticals? Why is ‘perfect data’ a myth in mobile marketing? How do you responsibly track and aggregate users before registration? What’s the difference between front-…
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Hotlines: August 18-22, 2025 - CU-Denver Prison Education Program
15:05
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15:05Dr. Stephen Hartnett, Director of the University of Colorado-Denver Prison Education Program (PEP), joins CRJ's Seth Ready and Remerg's Carol Peeples in the CRJ studio, along with Sean Mueller, a previously incarcerated student of PEP. They discuss how PEP is creating a culture shift in Colorado prisons, and they articulate how their fight to end m…
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Hotlines: August 11-15, 2025 - The Other Side Academy
15:05
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15:05The Other Side Academy (TOSA) is the featured guest on this week’s Hotlines, hosted by CRJ’s Seth Ready and Remerg’s Carol Peeples. Lola Strong walks us through the free, 30-month workforce development program that TOSA offers people in transition and recovery throughout Colorado. Keith Spencer from the TOSA team shares glimpses of his own journey,…
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Retention over reach – and what data says about loyalty – Seema Shah (Sensor Tower)
52:51
52:51
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52:51Questions Seema answered in this episode What is Sensor Tower, and how does it analyze the digital retail economy? What tactics actually drive engagement and conversion for e-commerce apps? How are loyalty programs, membership fees, and incentives engineered to retain users? Why is ‘engagement’ more critical than mere app downloads? What happens wh…
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Hotlines: August 4-8, 2025 - Mobarez Solutions
15:05
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15:05The founder of Mobarez Solutions, Roohallah Mobarez, and his Director of Operations, Michael Poompan, join CRJ's Seth Ready and Remerg's Carol Peeples in the CRJ studio to share about the sober living environments they oversee, providing housing and job support for people with sex offenses. They discuss some of the unique obstacles faced by people …
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Hotlines: July 28-August 1, 2025 - Jobs of Hope
15:04
15:04
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15:04Dan Ordaz, Executive Director of Jobs of Hope, joins CRJ's Seth Ready and Carol Peeples of Remerg to talk about the 9-month reentry support program that ne and his team lead in Greeley, Colorado, as well as to illuminate their work supporting job seekers throughout Weld County. Hotlines is a production of Colorado Radio for Justice (CRJ). www.radio…
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The future of rewarded user acquisition – Moshe Even-Israel (Scrambly)
12:41
12:41
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12:41Moshe Even-Israel, Head of Business Development at Scrambly, unpacks the real stakes and shifting standards in the rewarded user acquisition ecosystem. From onboarding and fraud, to retention and data transparency, Moshe interrogates both the promise and pitfalls of incentivized platforms. This episode covers vendor selection, long-term retention s…
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This week, hosts Seth Ready from CRJ and Carol Peeples from Remerg interview team members from the national organization FreeWorld: Jeff Lee and Bob Eisenman. Lee, who joins from Kansas City, and Eisenman, from Denver, explain how FreeWorld supports people with criminal histories as they build successful careers in the trucking industry both in Col…
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This week, Program Coordinator Angela Martinez from Thrive joins CRJ’s Seth Ready and Remerg’s Carol Peeples in the studio. Angela explains how Thrive helps people get prepared for employment through training and coaching, especially those facing barriers.Thrive is a no-cost opportunity for low-income individuals, or for those in re-entry or recove…
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How an airline's app is turning loyalty into currency - Udhara de Silva (Singapore Airlines)
27:10
27:10
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27:10Udhara de Silva, who leads loyalty marketing for Singapore Airlines in Australia, walks through the launch and rapid growth of Kris+, the digital rewards app that enables members to earn and spend miles in restaurants and retail stores – a first for any airline rewards app outside of Singapore. The discussion tracks why Australia was chosen as the …
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Hotlines: July 7-11, 2025 - KeHE Distributors
15:05
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15:05Harris Rollinger of KeHE Distributors discusses fair chance employment, and how people impacted by the criminal-legal system can find and keep jobs here in Colorado and beyond. Rollinger is joined in conversation with CRJ's Seth Ready and Remerg's Carol Peeples. Hotlines is a production of Colorado Radio for Justice (CRJ). www.radioforjustice.org S…
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Hotlines: June 30-July 4, 2025 - Hazelbrook Recovery & Sober Living
15:03
15:03
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15:03Geno Shvedov, founder of Hazelbrook Recovery & Sober Living, and John Klinghammer, Community Impact Director, explain how Hazelbrook builds community by offering safe and sober housing for the previously incarcerated, in a conversation with CRJ's Seth Ready and Remerg's Carol Peeples. Hotlines is a production of Colorado Radio for Justice (CRJ). ww…
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Hotlines: June 23-27, 2025 - Mile High Workshop
15:03
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15:03Staff from the Mile High Workshop share with CRJ's Seth Ready and Remerg's Carol Peeples about their service as an employment and job training program for those facing barriers to work. The Mile High Workshop assembles and manufactures products in order to create work opportunities. Hotlines is a production of Colorado Radio for Justice (CRJ). www.…
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Hotlines: June 16-20 - The Don't Look Back Center
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15:05Listen in as Corinthiah Brown, founder of The Don’t Look Back Center, talks with CRJ's Seth Ready and Remerg's Carol Peeples about her work with women, including trans women, in the reentry and addiction recovery. And there's more: The Don’t Look Back Center also provides services for men. Hotlines is a production of Colorado Radio for Justice (CRJ…
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Hotlines: June 9-13 - Tribe Recovery Homes
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15:05Thomas Hernandez from Tribe Recovery Homes shares the work of Tribe, as well as a glimpse of his personal journey, with CRJ's Seth Ready and Remerg's Carol Peeples. Tribe provides substance recovery services, employment support, and more, in Denver, Boulder, and Las Vegas. Hotlines is a production of Colorado Radio for Justice (CRJ). www.radioforju…
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AI in ad production - Hype, hurdles and human touch - Andre Kempe (Admiral Media)
17:50
17:50
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17:50Andre Kempe is the CEO of Admiral Media, a performance marketing agency based in Europe. He returns to Apptivate to discuss the role of AI in creative development for mobile app marketing campaigns. Find out what types of apps can leverage AI in their ads, where the human touch still outperforms the machine, and where AI makes the biggest impact fr…
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Hotlines: June 2-6, 2025 - Doing His Time
15:06
15:06
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15:06Meet Chris Mays, director of Doing His Time, an organization that provides ministry in Colorado prisons as well as reentry support for those getting out. Doing His Time is a faith-based organization; however, all participants are welcome, no matter their faith perspective. In a conversation with CRJ's Seth Ready and Remerg's Carol Peeples, Chris sh…
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Data and growth: Reaching new heights with Skyscanner - Daniel Lupu (Skyscanner)
22:59
22:59
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22:59Daniel Lupu is the Senior Marketing Manager at Skyscanner, a search engine for deals on flights, hotels, and car rentals serving 110 million users monthly. In this episode, Daniel shares lessons and results from the tests he’s run. He discusses his team's approach to navigating SKAN, the creative strategies they’ve implemented, and his observations…
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Hotlines: May 26-30, 2025 - The Road Called STRATE
15:05
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15:05Seth Ready from Colorado Radio for Justice and Carol Peeples from Remerg talk reentry with Michelle Sykes and James Thomas, whose organization is called The Road Called STRATE. Both Sykes and Thomas are previously incarcerated in the Colorado Department of Corrections. Thomas shares how vision for The Road called STRATE took shape, and how he and S…
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This week, Cathy Lachman and Karen Rodriguez sit down with CRJ host and producer Seth Ready and collaborator Carol Peeples, Director of Remerg, to share about The Gateway Program at Red Rocks Community College. Gateway is a support program for system-impacted students and others, to receive a 2-year college degree. Hotlines is a production of Color…
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Going the distance: Growth lessons from adidas Running - Luca Stefanutti (adidas Running)
29:22
29:22
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29:22In this episode, we chat with Luca Stefanutti, the Director of Growth at adidas Running, the fitness app formerly known as Runtastic. They touch on the app’s role within the larger brand, key performance metrics, implementing new insights within large teams, and Luca’s point of view on some of today’s hottest app marketing topics, like AI, creative…
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Hotlines: May 12-16, 2025 - Keyheart Training
15:03
15:03
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15:03This week, Teri Marquantte and Cathy Blair sit down with CRJ host and producer Seth Ready and collaborator Carol Peeples, Director of Remerg. Teri and Cathy are part of Keyheart Training; they provide education and advocacy for people seeking housing in Colorado. This episode is a crash course from some of Colorado's experts in best practices for a…
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Hotlines is a production of Colorado Radio for Justice (CRJ). In this week's Hotlines, CRJ host and producer Seth Ready and collaborator Carol Peeples, Director of Remerg, are joined in the studio by Luke Gregory from Ananeo, an organization that offers supportive housing options and recovery case management across Colorado. www.radioforjustice.org…
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How Uber unified its marketing strategy - Liam Branaghan (Uber)
21:34
21:34
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21:34In this episode of our Apptivate podcast, we chat with Liam Branaghan, the Performance Marketing and Strategy Lead for Uber. Liam’s teams focus on driving growth for Uber Eats across EMEA, while supporting overall brand and business goals. In this episode, you’ll learn about the evolution of Uber’s regional marketing teams and how they merged into …
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Hotlines: April 28-May 2, 2025 - Esquared
15:04
15:04
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15:04Hotlines is a production of Colorado Radio for Justice (CRJ). In this week's Hotlines, CRJ host and producer Seth Ready and collaborator Carol Peeples, Director of Remerg, invite Cordelia Randall into the studio from Esquared, Denver's Center for the Development of Economic Equity. www.radioforjustice.org Sites & resources mentioned in this episode…
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Hotlines is a production of Colorado Radio for Justice (CRJ). In this week's Hotlines, CRJ host and producer Seth Ready invites Carol Peeples, Executive Director of Remerg, into the studio, and she gives the scoop on transitional housing opportunities and processes in Colorado. www.radioforjustice.org Sites & resources mentioned in this episode inc…
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Hotlines is a production of Colorado Radio for Justice (CRJ). In episode 1 of Hotlines, CRJ host and producer Seth Ready sits down with Carol Peeples, Executive Director of Remerg, Colorado's reentry resource hub. Seth and Carol take a look at what's in store for listeners who follow Hotlines, a weekly audio bulletin board for reentry resources and…
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Facebook marketing restrictions and how to navigate them - Kevin Bell (Mochi Health)
14:20
14:20
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14:20There are a lot of data sensitivities when it comes to marketing in the healthcare and wellness space. This week on Apptivate, we speak with Kevin Bell, the Performance Marketing Lead at Mochi Health, about navigating Facebook’s recent changes to events for advertisers in these industries. Kevin gives you the background on the platform’s changes, a…
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The evolution of rewarded UA networks - Yoni Nijboer (exmox)
25:48
25:48
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25:48In this episode of Remerge’s Apptivate podcast, we chat with Yoni Nijober, the Director of Partnerships at exmox, a platform that helps mobile gaming companies scale their user base through engagement-driven, rewarded user acquisition. You’ll learn why rewarded UA used to have a bad reputation, how it’s evolved, the benefits of working with a rewar…
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Building a successful mobile entertainment company - Joshua Javaheri (Lucky Day)
30:59
30:59
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30:59Joshua Javaheri is the CEO and founder of Lucky Day, the mobile entertainment company behind games like Bingo Stars, Solitaire Royale, and Blackjack Royale. In this episode, Joshua shares his story and the strategies behind Lucky Day’s success – from concept, creation, and the development of their flagship titles, to the hard lessons he’s learned a…
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Secrets to successful mobile game launches - Aaron Diaz (2K)
24:14
24:14
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24:14Aaron Diaz is the Manager of Mobile User Acquisition at 2K, the American video game publisher behind NBA 2K, Borderlands 2, and other popular role-playing, sports, and strategy games. In this episode, Taylor quizzes Aaron on his keys to UA success across the big titles he’s worked on over his career, including how he reached 10,000 users in less th…
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Counsel from a mobile marketing expert - Mick Rigby (Yodel Mobile)
20:15
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20:15As the founder and CEO of Yodel Mobile, an international app marketing agency based in London, Mick Rigby brings over 20 years of experience in the industry. In this episode, Mick shares his insights on the evolution of mobile marketing and his approach to today’s greatest industry hurdles, from creative development and AI, to testing channels and …
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Apptivate Live: Building a winning UA framework - Oğuz Ayar (Voodoo), Pan Katsukis (Remerge)
41:09
41:09
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41:09Remerge presents Apptivate Live – a podcast filmed on stage at the recent App Promotion Summit in Berlin. This episode features Pan Katsukis, the CEO & co-founder of Remerge, and guest, Oğuz Ayar, who leads growth and user acquisition for Voodoo, a Paris-based developer of world-renowned apps and mobile games. In the chat, they cover how to set up …
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Special edition: App advertising trends across the globe - Patrick Eichmann, Maria Latif, Hide Cho, Kate Taganova (Remerge)
29:20
29:20
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29:20In this special 200th edition of our Apptivate Podcast, co-host Patrick Eichmann interviews three of Remerge’s regional directors in an insightful discussion about app advertising trends across EMEA, Japan & Korea, and INSEA. You’ll learn about the regional differences and advertising trends across various app verticals. You’ll also get regional in…
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AI-generated ads and the future of creative production - John Gargiulo (Ready Set, Sleepless, Airpost)
30:29
30:29
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30:29Questions John answered in this episode: If you were a marketing manager focused on creatives at an e-commerce brand, how would you get started using AI to produce ads? How do you think creative teams are evolving now that AI is here? Will there still be a need to work with humans in a world where AI can create ads on demand, and in what role? How …
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App marketing with data-based storytelling - Drew Hampton (Varo Bank)
28:05
28:05
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28:05Questions Drew answered in this episode: How do you go about data analysis and storytelling? Are there data points or topics you like to dig into that are often overlooked? Sometimes the results of internal models don’t match. What do you do when there are inconsistencies? What advice would you give to new managers? Timestamp: 1:30 Drew’s backgroun…
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Expert tips on the art of app acquisitions - Josh Peleg (BlueThrone)
20:43
20:43
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20:43Questions Josh answered in this episode: How big is the mergers & acquisitions marketplace for mobile apps? What advice do you have for app developers at an inflection point with their business where they’re not meeting their goals? What categories are BlueThrone’s strengths? What can app developers do to increase their odds of being discovered by …
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The door to more: DoorDash’s advertising journey - Toby Espinosa (DoorDash)
33:40
33:40
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33:40Questions Toby answered in this episode: Can you tell me about a significant but small win from your early days as a launcher? When did the advertising component of DoorDash’s business begin? What role did you play in DoorDash’s transition to including non-restaurant categories in your platform? And how does the advertising strategy differ? Can you…
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Early growth marketing tactics to maximize ROI - Kevin Kawai (NewsBreak)
25:24
25:24
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25:24With so many factors to consider when bringing an app product to market, where should growth marketers focus their time and attention to maximize return on investment? To answer this question, Remerge host Taylor Lobdell interviews Kevin Kawai, a seasoned growth marketer with over ten years of experience. In this episode, Kevin shares key growth ma…
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Apptivate Live: App Growth Summit in SF - Toby Espinosa (DoorDash) & Pan Katsukis (Remerge)
26:24
26:24
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26:24In this live edition of the Apptivate podcast, Remerge CEO and co-founder, Pan Katsukis, interviews the Vice President of DoorDash Ads, Toby Espinosa, about the company’s advertising journey – live on stage at the App Growth Summit in San Francisco. DoorDash is now one of the largest marketplaces in the world for delivering food, goods, and more, g…
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Finding Your App’s North Star for Growth - Michelle Murcia (Storybeat)
27:27
27:27
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27:27How do you know you’re on the best path to growing your app? Michelle Murcia, the Head of Growth at Storybeat (a comprehensive image-editing app for social content), unpacks this question for mobile marketers. Michelle discusses the stages, frameworks, and methodologies that she considers essential for driving growth and revenue on mobile. Question…
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CTV and the next frontier in app growth marketing - Peter Hamilton (Roku)
29:26
29:26
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29:26Could streaming be the next big channel for mobile marketers? Peter Hamilton, Head of Ad Innovation at Roku believes it will be. In this episode, he chats with Taylor about how action ads work on Roku – where viewers can place orders or download an app directly from their TVs. He also discusses their newest product for advertisers called ‘Roku Ads …
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Overcoming marketing signal loss by testing audiences - Alex Song (Proxima)
31:22
31:22
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31:22When Alex Song had to fold a business due to the signal loss from the post-iOS 14 changes in digital marketing post-iOS 14, he set out to solve this problem. In this episode, Taylor interviews Alex about that solution – an AI-powered data intelligence platform called Proxima. You’ll learn how the platform leverages anonymized first-party data to he…
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Alternative ad networks for mobile game marketing - Sylvain Etard (Tilting Point)
22:31
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22:31Getting mobile games in front of new users on Google, Meta, and other large advertising networks has become increasingly challenging, with more competition than ever before and the high-cost impact of seasonality. In this episode, Sylvain Etard, the Senior Gaming Growth Manager for Tilting Point (the leader in free-to-play games), shares how he man…
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