Welcome to Performance SEO Unpacked, the podcast for enterprise businesses looking to master SEO and achieve real, measurable growth. Supported by ResultFirst, leaders in pay-for-performance SEO, we simplify the complexities of managing large-scale SEO. Each episode provides expert insights, actionable strategies, and real-world advice to help you stay ahead of trends, prove ROI, and scale your efforts with confidence. Subscribe now and unlock the full potential of enterprise SEO. Visit resu ...
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Resultfirst Podcasts
1
The Truth About 404s, Internal Links, and Other SEO Myths with Paul Shapiro from Uber | Ep. 14
21:10
21:10
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21:10
What does it take to move over 100 international websites and deliver hundreds of millions in lifetime value? On Performance SEO Unpacked, host Ruchi Pardal welcomes Paul Shapiro from Uber to share the story behind one of the most ambitious SEO projects in recent memory: Shopify’s ccTLD to subfolder migration. Ruchi and Paul explore the mindset, me…
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Designing for Humans & Machines: How UX, UI & SEO converge in the AI Era | Ep. 13
5:32
5:32
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5:32
Ranking in Google is no longer the final goal—it’s just the starting line. In this solo episode of Performance SEO Unpacked, host Ruchi Pardal reveals how the rise of AI agents like Gemini and ChatGPT is forcing a seismic shift in how enterprise teams approach SEO, UX, and UI. Traditional distinctions between crawling and navigation, keyword strate…
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Why I Use AI for 100% of Our Content—And It Works - Rob Dougherty from Kiteworks : 12
38:42
38:42
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38:42
On this episode of Performance SEO Unpacked, host Ruchi Pardal sits down with Rob Dougherty to explore a real-world blueprint for AI-driven content success. Rob leads content and SEO at Kiteworks—solo. He shares how he replaced a traditional agency model with a full AI-based production system, scaling from near-zero visibility to conversion-generat…
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Why HubSpot’s Homepage Disappeared—and How They Fixed It with Christina Clark from Hubspot : 11
18:59
18:59
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18:59
Big brands aren’t immune to SEO surprises—just ask Christina Clark from HubSpot. In this episode of Performance SEO Unpacked, host Ruchi Pardal explores the unexpected disappearance of HubSpot’s homepage from search results. Christina shares how her team uncovered a deeper issue with Google's understanding of their brand and why technical SEO deman…
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1
Navigating The Complexities Of Marketplace SEO With James Kelly From TrueCar : 10
29:04
29:04
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29:04
In this episode of Performance SEO Unpacked, host Ruchi Pardal speaks with James Kelly of TrueCar about navigating the complexities of marketplace SEO in the age of artificial intelligence. They explore how marketplace sites differ from traditional ecommerce, the mistakes many SEOs make when using AI, and strategies for future-proofing your marketp…
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1
How Enterprise SEOs Win With People Skills, Not Just Rankings With Sam Page From InMotion Hosting : 9
19:20
19:20
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19:20
Enterprise SEO is not just about rankings—it’s about scale, trust, and playing the long game. In this episode of Performance SEO Unpacked, host Ruchi Parda, SVP of Growth at ResultFirst, is joined by Sam Page, Head of SEO at InMotion Hosting, who shares real-world lessons from his time leading SEO at companies like Amazon Business and Slack. Sam br…
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1
Authority Signals Are Shifting—Here’s What SEOs Need to Track Now With Chris Reynolds From Indeed : 8
26:18
26:18
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26:18
SEO metrics are shifting; AI search is the reason. In this episode of Performance SEO Unpacked, host Ruchi Pardal is joined by Chris Reynolds of Indeed to unpack how authority building, brand mentions, and AI-driven visibility are reshaping the SEO landscape. From discussing why link building may no longer be the gold standard to measuring impressi…
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In this episode of Performance SEO Unpacked, guest host Joseph Lewin interviews Ruchi Pardal, SVP of Innovation at ResultFirst, diving into the nuances of enterprise SEO. Ruchi shares insights on the industry's accountability challenges and ResultFirst’s innovative pay-for-performance model that shifts the focus from effort to results. The conversa…
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1
Unlocking International SEO with Amir Alsayegh, Organic Growth Advisor-SEO @ Crocs : 6
27:12
27:12
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27:12
In this episode of Performance SEO Unpacked, host Ruchi Pardal is joined by Amir Alsayegh, Organic Growth Advisor-SEO @ Crocs, a seasoned expert in international SEO from Crocs. They discuss the complexities of navigating international SEO, emphasizing the importance of cultural understanding and technical strategies. Amir shares personal anecdotes…
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1
Mastering Large-Scale Website Migration — Leighann Follis, SEO Director @ JLL : 5
20:43
20:43
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20:43
In this episode of Performance SEO Unpacked, host Ruchi Pardal welcomes Leighann Follis, SEO Director @ JLL, a global SEO manager with deep expertise in technical SEO. They break down the complexities of large-scale website migrations—covering what content to consolidate, how to avoid losing search visibility, and best practices for planning and co…
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1
Leveraging Zero-Click Searches For SEO Success! : 4
7:00
7:00
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7:00
In this episode of Performance SEO Unpacked, host Ruchi Pardal explores the phenomenon of zero-click searches and provides actionable strategies for businesses to thrive in this changing SEO environment. As the SVP of Innovation at Result First, Ruchi shares her insights on how zero-click searches are reshaping SEO and offers practical advice to he…
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1
Measuring SEO ROI For Enterprise Success! : 3
9:19
9:19
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9:19
In this episode of Performance SEO Unpacked, host Ruchi Pardal tackles the challenge of proving SEO ROI to leadership teams. She shares actionable strategies for measuring and presenting SEO success, offering insights into how enterprise businesses can showcase the value of their SEO efforts. Best Moments: (00:39) Introduction to the challenge of p…
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1
AI-Powered Search & The Future Of SEO! Sam Page, Director of SEO @ Slack : 2
21:34
21:34
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21:34
In this episode of Performance SEO Unpacked, host Ruchi Pardal interviews Sam Page, Director of SEO at Slack, about the evolving landscape of SEO and the growing importance of optimizing for AI-powered search engines beyond just Google. Sam shares valuable insights on maintaining a strong technical SEO foundation, leveraging schema markups, balanci…
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How to Dominate with AIO: Optimizing for Google's AI Overview : 1
9:36
9:36
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9:36
In this episode of Performance SEO Unpacked, host Ruchi Pardal dives into Google's AI Overview (AIO) and its impact on search engine optimization. Ruchi explains what AIO is and why it's essential for enterprise businesses and provides actionable strategies to optimize content for this new AI-powered search feature. Best Moments: (00:39) Introducti…
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Get ready to simplify enterprise SEO with Performance SEO Unpacked, the podcast for businesses that want measurable growth and actionable strategies. Hosted by ResultFirst, this show tackles the unique challenges of scaling SEO at the enterprise level, from leveraging AI tools to proving ROI. Subscribe now and join us for the first episode as we un…
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