Best Retail Media Unboxed Podcasts (2025)

1
How Amex Ads Connects Brands With High-Spending Consumers in the Moments That Matter 13:32

Play Pause

17d ago13:32

13:32

In this episode of Retail Media Unboxed, host we sit down with Jacob King, Senior Vice President of Amex Offers & Digital Media at American Express, for an inside look at how Amex Ads is redefining the commerce media landscape. Building on more than a decade of success with Amex Offers—which drove over $15 billion in global spend last year alone—Am…

1
Inside Amazon Ads unBoxed: AI-Driven DSP, AMC, and the Future of Retail Media 18:40

21d ago18:40

18:40

Recorded live at Amazon Ads unBoxed, Joe Shelerud talks with Meredith Goldman, Director of Media Enablement at Amazon Ads, about the newest innovations across DSP, AMC, AI-driven creative, and audience expansion. They explore how Creative Agent and Ads Agent are lowering barriers for advertisers, how advertisers can use AI without replacing human e…

1
Black Friday & Cyber Monday 2025 Results: Shopper Trends & AI’s Impact 27:40

3d ago27:40

27:40

Black Friday and Cyber Monday 2025 delivered big numbers, but not in the way many brands expected. In Black Friday & Cyber Monday 2025 Results: Shopper Trends & AI’s Impact, host Maarja Hewitt is joined by Ad Advance VP of Operations, Erik Swenson, to break down how the holiday shopping season really played out. They look at traffic, conversion, an…

1
Part 2: AI Advertising Revolution: How ChatGPT Could Redefine Retail Media 25:20

2M ago25:20

25:20

In Episode 173 of The Ad Project, Joe Shelerud continues the AI conversation with Ad Advance Software Engineer Roger Branham — expanding on how OpenAI’s Agentic Commerce Protocol could transform not just shopping, but advertising itself. They unpack: How ChatGPT and Gemini could evolve into major ad platforms What happens when generative AI gains d…

1
Part 1: AI and the Future of Online Shopping 25:33

2M ago25:33

25:33

In this episode of The Ad Project, Joe Shelerud talks with Ad Advance Developer Roger Branham about how AI is disrupting eCommerce. They explore: ChatGPT’s new instant checkout and what it means for sellers How the OpenAI x Stripe commerce protocol could reshape online transactions Why Walmart might adopt AI faster than Amazon How data ownership, a…

1
Adobe Express x Amazon Ads Integration: Faster, Compliant Creative at Scale 18:39

2M ago18:39

18:39

Live from Amazon Accelerate, Joe and Adobe’s David Devisser unpack the new Adobe Express integration with Amazon Ads. You will see how to discover policy-ready templates, connect your Creative Asset Library, run real-time checks, and export to the right specs in one flow. Key takeaways You can start from Amazon Ads templates inside Express, then cu…

1
Retail Media 3.0: Dave Simon on In-Store Innovation and the Next Wave of Shopper Engagement 24:12

2M ago24:12

24:12

In this episode of Retail Media Unboxed, Vibenomics President Dave Simon breaks down why the future of retail media is firmly rooted in the physical store. Drawing from his ad-tech background, Dave compares mobile gaming’s performance marketing to the opportunities retailers have with their rich shopper data, and explains how AI and machine learnin…

1
From Inspiration to Transaction: Vudoo’s Nick Morgan on the Future of Commerce Media 22:03

3M ago22:03

22:03

In this episode of Retail Media Unboxed, Nick Morgan, CEO of Vudoo, reveals how his company is redefining the shopping journey by making every brand touchpoint instantly shoppable. Nick explains why impressions alone no longer cut it, and how commerce media can close the loop between inspiration and conversion. He shares insights on “brandformance,…

1
Unlocking Amazon Ads’ Creative Studio: AI-Powered Ad Creation 21:11

3M ago21:11

21:11

Episode 170 of The Ad Project was recorded at Amazon Live Studios in New York City, where Joe Shelerud sat down with Destaney Wishon (BTR Media) and Jennyfer Guone (Amazon Ads) to discuss the launch of Creative Studio, announced at Amazon Accelerate. What you’ll learn in this episode: How Creative Studio streamlines ad creation from concept to fina…

1
AMC, Audiences, and Analytics with Destaney Wishon 18:27

3M ago18:27

18:27

In this special episode, recorded live at Amazon Live’s NYC studios, Joe Shelerud sits down with Destaney Wishon of BTR Media to explore: The rapid evolution of the Amazon Ads ecosystem How AMC unlocks new insights like path to purchase and ad type overlap Why audience targeting + analytics are reshaping strategy Practical ways brands can prioritiz…

1
When Algorithms Take the Wheel: Amazon Ads Match Type Shifts in 2025 26:18

3M ago26:18

26:18

In this episode of The Ad Project, Joe and Maarja discuss the latest Amazon Ads algorithm changes shaking up Sponsored Products Key takeaways: Auto campaigns now account for nearly 40% of impressions, with broad match also climbing. Exact match still drives the highest conversion rates (>20%), but its share is shrinking. CPCs are rising on broad (+…

1
7 Things Every Brand Should Do Before Q4 Hits 23:45

4M ago23:45

23:45

The holiday season keeps starting earlier and stretching longer. That means brands can’t just focus on Black Friday and Cyber Monday anymore — they need a strategy that carries through continuous deal weeks. In this episode of The Ad Project, Joe Shelerud and Maarja Hewitt walk through a 7-step Q4 checklist: Budget pacing across a longer season Inv…

1
Amazon DSP 101: What Brands Need to Know to Get Started 25:28

4M ago25:28

25:28

DSP can feel like a big leap—but it’s becoming a must-have for growth-oriented brands. In this episode, Maarja Hewitt welcomes Tony Miller, Director of Programmatic Strategy at Ad Advance, to break down what Amazon DSP actually is and how it works. You’ll learn: 🔑 Key Takeaways: What makes DSP different from Sponsored Ads Key benefits like audience…

1
The Rise of AI: How Artificial Intelligence Is Reshaping Retail Media and Amazon Advertising 24:39

5M ago24:39

24:39

AI is changing advertising—and fast. In this episode, Joe and Maarja break down how AI is impacting the world of Amazon and retail media, from generative creative tools to AI-driven customer journeys and predictive campaign optimization. They explore what’s real, what’s hype, and what it all means for brands and marketers. 🔑 Key Takeaways: Amazon’s…

1
How to Choose the Right KPIs for Your Amazon Advertising Strategy 26:50

5M ago26:50

26:50

In episode 164 of The Ad Project, Joe Shelerud (CEO) and Matt Wiklund (CTO) break down how to select the right KPIs for your Amazon advertising strategy—whether you’re selling high-ticket one-time purchases or repeat-consumable goods. They explore how ROAS, TACoS, new-to-brand metrics, and customer acquisition costs should flex based on your brand’…

1
AMC 101: Simplifying Amazon Marketing Cloud for Brands 25:40

5M ago25:40

25:40

In this episode of The Ad Project Podcast, Joe Shelerud and Maarja Hewitt break down Amazon Marketing Cloud (AMC) in the simplest terms yet. AMC has become a buzzword in the advertising world — but what is it really, and why should brands care? Joe and Maarja cover everything from what a "data clean room" actually means, to how AMC allows advertise…

1
Retail Media’s Gold Rush: Booming, Breaking, and What Comes Next 23:38

5M ago23:38

23:38

Retail media is having a moment — and facing major growing pains. Joe and Maarja dive into why so many retailers are launching networks, how fragmentation is creating operational headaches, and what advertisers should focus on now. From privacy shifts and first-party data goldmines to the need for standardization and consolidation, they share actio…

1
Prime Day 2025: What 4 Days of Deals Means for Amazon Advertisers 22:55

6M ago22:55

22:55

Prime Day 2025 is going from 2 to 4 days—and advertisers need to be ready. In this episode, Joe Shelerud and Maarja Hewitt break down what this longer event means for budget pacing, conversion trends, and media planning. They explore performance data from past Prime Days, how the extended format could shift buyer behavior, and what strategies will …

1
Making the Most of Prime Day with Amazon Marketing Cloud 29:05

6M ago29:05

29:05

Prime Day 2025 is stretching into four days, opening up huge opportunities — and new complexities — for brands on Amazon. In this special guest-hosted episode, Tony Miller (Director of Programmatic Strategy) and Isaac Shelton (Sr. Account Manager) lay out a tactical, AMC-powered strategy to win across each phase of Prime Day. 🔑 Key Takeaways: Learn…

1
We’re Back! What’s Changed in Retail Media This Year 20:09

6M ago20:09

20:09

The Ad Project Relaunch: Retail Media’s Rapid Evolution & What Comes Next We’re back! After a one-year break, The Ad Project returns with CEO Joe Shelerud and Director of Strategy & Insights Maarja Hewitt kicking off a new chapter — with a new studio, a growing team, and plenty to talk about. In this episode: The rise of Amazon Marketing Cloud: 5-y…

1
Unlocking Retail Media: Strategies, Trends, and the UK Perspective with Annie Symonds 18:45

9M ago18:45

18:45

In this episode of Retail Media Unboxed, we sit down with Annie Symonds, Strategy Director at Initials CX, to explore the ever-evolving world of retail media. From breaking down its definition to discussing the latest trends, Annie shares expert insights on how brands can fully leverage retail media to drive conversions, build brand equity, and int…

1
Kroger Precision Marketing & The Future of Data-Driven Advertising 23:51

10M ago23:51

23:51

In the inaugural episode of Retail Media Unboxed, we sit down with Cara Pratt, SVP, Kroger Precision Marketing at 84.51˚, to explore the evolution of retail media and its growing influence on the advertising industry. Cara breaks down how Kroger leverages data from its 96% loyalty-connected sales to create precision-targeted media strategies, why f…

1
#002 : Peak Season Power Series _ Maximising Conversions with @ Shan & Sam. 31:39

12M ago31:39

31:39

Let's get your website humming in time for peak season! Explore CRO + UX strategies that are driven by data to enhance your website’s performance where it matters most.By Overdose Digital

1
#004 : Peak Season Power Series _ Always On vs. Peak with @ Vincent & Zoe 38:03

12M ago38:03

38:03

Curious about how to balance always-on advertising with the intensity of BFCM campaigns? We’ll explore the best practices for keeping your funnel full year-round while making a powerful impact during the high-stakes BFCM season. We'll discuss strategies for maintaining continuous audience engagement and crafting targeted, compelling offers that sta…

1
#005 : Peak Season Power Series _ Media Planning with @ Bige & Vincent 39:11

12M ago39:11

39:11

Get ready to fine-tune your Peak Season media planning! We’ll dive into best practices for selecting the right paid channels and targeting the audiences that matter most during this crucial shopping period. From refining your ad strategy to maximizing ROI, we’ll equip you with the tools to make informed decisions and drive success this Black Friday…

1
#006 : Peak Season Power Series _ Shopify Optimisation with @ Martin & Ryan 31:05

12M ago31:05

31:05

Get your Shopify store at its peak by optimising your customer experience at every touch point. This session will be jam packed with actionable quick wins to make every customer a winner.By Overdose Digital

1
#003 : Peak Season Power Series _ SEM & SEO Success with @ Bige & Leslie 29:28

12M ago29:28

29:28

Gear up for Black Friday with a power-packed session on SEO and SEM! Discover key strategies to boost your website's visibility, drive traffic, and maximise conversions during the year's biggest shopping event. Bige and Leslie will deliver actionable tips on optimising your SEO, crafting targeted ads, and analysing performance to ensure your campai…

1
#164 : Abigail Forsyth @ KeepCup 44:27

12M ago44:27

44:27

What happens when two visionary founders from different worlds collide? A high-energy, thought-provoking episode as our Overdose. Founder, Todd Welling, sits down with Abigail Forsyth, Founder of KeepCup, to explore how their disruptive journeys have reshaped the way we live and do business. Together, they'll connect on scaling businesses with purp…

1
#001 : Peak Season Power Series _ Email Cut-Through with @ Amanda & Lauren. 32:08

12M ago32:08

32:08

Elevate your holiday sales and learn how to leverage consumer insights, refine automation workflows, and optimise A/B testing for peak results. We’ll uncover the best send times, ensure compliance, and boost deliverability rates - Equipping you with practical tips that enhance campaign effectiveness, empowering you to maximize conversions and drive…

1
#163: Dom Royles @ Vercel 50:41

1y ago50:41

50:41

This week on Chill, a more tech-leaning discussion that shines a light on the future of front-end development and the tools driving it forward. Kicking off with our host Nikolai, Overdose's Group CTO, who will dive into the digital career journey of our guest, Dom Royles @ Vercel and what drives his expertise in the tech industry. As they dive into…

1
#161 : Shopify Summer Editions Virtual Unboxing with Simon & Martin 58:47

1+ y ago58:47

58:47

Still reeling over the Summer release?! Join our Shopify gurus as they unbox the treasure trove of hot new features, from streamlined B2B sales to AI-powered customer service and real-time analytics. If you missed our in-person 'unboxings' in Melbourne and Auckland, this session will feature topics like expanding your reach, personalising the custo…

1
#162 : Google AI Overviews with Jason & Daniel 59:19

1+ y ago59:19

59:19

The future of search is here. Join our Chief Search Officer, Jason, and our Head of SEO, Daniel, as they crack the code on Google's AI Overviews(AIO) and upcoming SERP changes. In this ep, they'll pull apart these groundbreaking updates and share their potential impact on Australian merchants. Together, they'll dive into the new features on the hor…

1
#160 : Jamie Cairns @ Fluent Commerce 53:56

1+ y ago53:56

53:56

Wrap up your week by joining Adam Ellington as he connects with Jamie Cairns, Chief Strategy Officer at Fluent Commerce, an inventory and order management pioneer. With over 20 years of experience in the industry, Jamie has watched the ever-evolving shape of global commerce change over the years and together he and Todd will dive into chats around …

1
#159 : Ashleigh Virgo @ Shopify POS 58:15

1+ y ago58:15

58:15

This weeks ep is for those ready to dive head first into omnichannel retail 🤓 Todd Welling, the visionary behind Overdose. will be joined by Ash Virgo, the dynamic Head of Retail Sales at Shopify, for an engaging session on all things Shopify POS, a game-changing system for today’s modern retailers. You'll see the actual device and discover how Sho…

1
#158 : Nikki Egene @ Stihl Shop 54:54

1+ y ago54:54

54:54

Join Leslie, our SEO guru host and Nikki, the E-commerce Manager at STIHL NZ, a leading retailer of outdoor power equipment in New Zealand. Nikki will be sharing the journey story of STHIL’s experience as they revamped their website and achieved significant results through organic search. Together, they'll discuss the challenges of shifting to onli…

1
#157 : Hamish McKay @ Order Editing 53:51

1+ y ago53:51

53:51

Reduce time, frustration and give your customers control over their orders... No brainer, right? Join Ryan Delaney, our CXO, as he chats to the mastermind behind Order Editing - a revolutionary self-service platform that allows your customers edit their address post purchase, swap products and even apply discounts, all on their own. 🤯 In this ep, H…

1
AI in Advertising: Balancing Innovation and Authenticity 27:08

1+ y ago27:08

27:08

Summary In this episode, Joe Shelerud interviews Corey Brown from buffaBRAND Marketing about AI image generation and its potential impact on advertising. They discuss the various tools available, the importance of having a strong creative foundation, and the challenges of using AI to generate realistic and effective images. They also explore the fu…

1
#156 : James @ Particular Audience 54:30

1+ y ago54:30

54:30

Goodbye endless aisles. It's about hyper personalised shopping! 🛍️ This week on Chill, we're geeking out with James Taylor, the mastermind behind Particular Audience (CEO and founder). Hear about AI-powered websites that show you exactly what you want, when you want it. Hosted by Ryan, Overdose. Chief Experience Officer and Co-Founder, they'll dive…

1
#155 : Scott McNab @ RealNZ 53:29

1+ y ago53:29

53:29

This week on Chill, a sneak peek into revolutionary plans for New Zealand tourism. Todd Welling is joined by Scott McNab, Chief Revenue Officer at RealNZ, where they'll dive into Scott's inspiring career journey in driving revenue growth and spearheading marketing initiatives for a brand dedicated to sustainable tourism. With a passion for empoweri…

1
Maximizing Total Lifetime Value for Sustainable Growth 28:45

1+ y ago28:45

28:45

Summary In this episode, Joe Shelerud interviews Dan Brownsher from Channel Key. They discuss the current state of the e-commerce space, the challenges and opportunities for brands on platforms like Amazon, and the key factors that contribute to a brand's success. They emphasize the importance of high-quality products, brand building, and maximizin…

1
#153 : Erwin Hofman @ RUMvision 43:00

1+ y ago43:00

43:00

Join our New Zealand Technical Director, Andrew Kett, as he partners up for a fascinating chat with Erwin Hofman, a wiz in the world of page speed consulting for eCom brands and agencies, as the CTO, Lead Developer and consultant of RUMvision. Together they’ll delve into how Erwin drives improvements for brands, with in-house knowledge via audits a…

1
#152 : Rob Draper @ lasoo 35:33

1+ y ago35:33

35:33

Join our APAC Marking Director, Vincent, as he teams up for an engaging conversation with Rob, a trailblazing innovator in eCommerce and marketing currently serving as the CEO and Founder of Lasoo marketplace and the CMO of @ivegroupltd. Learn about Lasoo, Australia's fastest-growing eCommerce marketplace and gain insights into Rob's journey, chall…

1
#154 : Tama @ aoteamade 56:04

1+ y ago56:04

56:04

Our Overdose. Chief Experience Officer and Co-Founder, Ryan Delaney, will be joined by Tama Toki, the founder and CEO of Aotea Made, a range of herbal and wellness remedies inspired by traditional Maori health practices. Join Ryan to hear Tama's founder's story as he shares his passion for using these proven and backed ingredients and how Māori cul…

1
E-commerce Growth Secrets: From Lower Funnel to International Expansion 21:48

1+ y ago21:48

21:48

Summary In this episode, Keith from Made In discusses his journey in the e-commerce space and the strategies he implemented to scale the new-to-brand customer on Amazon. He shares insights on testing incrementality, maximizing lower funnel opportunities, expanding search terms, and utilizing Amazon Marketing Cloud. Keith also compares the Walmart M…

1
AI's Creative Potential: Insights from the Prosper Show Hackathon 24:59

1+ y ago24:59

24:59

Summary In this episode, Abe from XP Strategy joins the Ad Project Podcast to discuss his experience participating in an AI hackathon at the Prosper Show. The hackathon involved creating a new product and all the necessary assets within a tight timeframe using AI tools. Abe shares the challenges and successes of the hackathon, including using ChatG…

1
A Strategic Dive into European Expansion with Jérôme de Guigné 22:07

2y ago22:07

22:07

Summary We are live from Prosper Show! In this episode, Joe is joined by Jérôme de Guigné to discuss the process of expanding internationally, specifically to the European market. They cover topics such as general benchmarks for international expansion, competition and cost per click, localization and AI tools, product packaging and customization, …

1
Sponsored Display vs. DSP – Exploring Targeting Tactics, Creative Choices, and Data Insights 0:43

2y ago0:43

0:43

Summary In this episode, the Joe & Matt discuss the differences between Sponsored Display and DSP on Amazon. They explain when to consider using each platform and the various audience targeting options available. They also compare the pricing models and creative options in both platforms. The hosts highlight the advantages of using Amazon's DSP, su…

1
#150 : Connor Archbold @ gotracksuit 42:09

2y ago42:09

42:09

Join our Group CEO, Paul Pritchard, as he connects for an episode with Connor Archbold, Founder and Co-CEO of Tracksuit. As an energising and optimistic force, Connor prioritises team success and happiness while excelling as a strategic thinker and creative problem solver. Connor's business, Tracksuit, offers radically affordable and accessible bra…

1
#151 : Catherine Thoroughgood @ Algolia 47:53

2y ago47:53

47:53

This week on Chill, our Digital Design Lead, Dexter, is joined by Catherine from Algolia, to dive into the world of conversion rate optimisation (CRO). Discover the impact of user experience on CRO, the secrets behind Algolia's advanced onsite search solutions and AI-driven personalisation and hear valuable insights on optimising user experience an…

1
Retail Media Insights: Navigating Amazon Ads and Future Frontiers with Anders Hjorth 41:35

2y ago41:35

41:35

Summary Anders Hjorth, an expert in retail media, discusses his journey into the Amazon and retail media space and the rise of Amazon ads. He defines retail media as advertising in commerce and highlights the differences between retail media in Europe and North America. Anders also explores the challenges of allocating budget and achieving consiste…