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Welcome to The Self Storage Playbook, brought to you by Atomic Storage Group, a premier full-service self-storage management company dedicated to maximizing your investment while minimizing your headaches. Join your hosts, Rick Beal and Magen Smith, industry veterans and founders of Atomic Storage Group, as they dive deep into the world of self-storage operations and investments. Rick and Magen bring a wealth of experience as keynote speakers and trusted advisors in the industry. You will le ...
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Magen and Rick are back, and this time they’re getting straight to it—no fluff, just facts. This episode is all about the numbers driving the self-storage industry right now. You’ll learn where people are moving, how much you can raise rates without losing tenants, and what metrics actually matter when you’re making decisions. This is a numbers sho…
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In this episode, we explore how even small price changes can send ripples through customer behavior and what that means for your bottom line. We break down our latest research—from customers' sensitivity to price increases and the magic behind promotional offers like “First Month Free” and “75% Off First Two Months.” Along the way, Magen and Rick s…
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Setting Up Hoops: Filtering Out the Wrong Fit- Hiring Part 2
23:31
23:31
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23:31
Summary In this part 2 episode, Rick and Magen discuss the nuances of hiring the right person for self-storage facilities. They emphasize the importance of hiring for personality rather than just the position, as it substantially increases the quality of applicants. They share their hiring process, which includes using a job ad that focuses on pers…
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How To Hire in The Self Storage Industry Part 1
29:47
29:47
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29:47
Summary In this episode, Rick and Megan discuss the nuances of hiring in the self-storage industry. They highlight the importance of finding the right person for the job and the impact it can have on a facility's success. They also explore common hiring biases and fallacies hindering the hiring process. The conversation covers fair wages, bonus str…
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How Customer Feedback Can Transform Your Self Storage Operation
22:55
22:55
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22:55
In this episode of The Storage Playbook, Rick and Megan discuss the importance of customer feedback and how it can be transformed into actionable strategies to improve service and drive business growth in the self-storage industry. They share strategies for obtaining feedback, including surveys, and highlight the significance of feedback for self s…
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The Impact of Large Self Storage Operators On Rates And The Industry
19:29
19:29
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19:29
In this episode, Rick Beal and Megan Smith discuss the impact of large self-storage operators on rates and the industry. They explore the consolidation happening in the self-storage sector, where major players are acquiring smaller and larger facilities at an unprecedented rate. This consolidation has resulted in a marketplace where a few companies…
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