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Right To Perceive Podcasts

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Genesis

Right to Perceive

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A place where information meets your understanding. An effort to simplify complex concepts and present them without bias. By Luke Polackal
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Want to learn the strategy you need to grow your music career, without sacrificing your sanity? The Out to Be Podcast is a podcast for musicians, music entrepreneur, music industry coaches, and music teachers, that discusses all things music biz strategy. Taking a holistic approach, we incorporate episodes on strategy, wellness and personal development so you can say goodbye to burnout and learn the ins and outs of sustainable business practices in your music career. This is the weekly podca ...
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Customer Secrets

Tim Van Milligan

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This is the Customer Secrets podcast, where we dig deep into the personality of people and uncover the secret triggers that cause them to buy. If you want to discover what makes people tick, and/or if you want to improve your company's sales without adding one penny to your advertising budget, you've found the right podcast. We welcome your questions, and we'll give you both the overall strategy and the tactics to get your business taking off.
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Been contemplating that very change you need to make in your life, but just haven't quite commit yourself to doing it? No time? No motivation? No more excuses! Your health and happiness is just too important to not start, right now. Now is the time, to break that inertia. Apex Training for life BABEE! Let's do this, now!
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Are you tired of hearing about coronavirus? Has lockdown left you worn out? Then perhaps it’s time to escape. Join Rowan Hooper and the team at New Scientist in this covid-free space, as they discuss all that’s right with the world - the stories that remind us of how wonderful this planet really is. Find out more at newscientist.com/podcasts Hosted on Acast. See acast.com/privacy for more information.
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The Palimpsest of Human Rights is an experimental spoken word production which combines verse interpretations of the prose writings of Martin Luther King, Mohandas Gandhi, and Henry Thoreau. The influence of new, temporally-bound ideas on succeeding generations is revealed in a continuous discourse. The physical idea of a palimpsest (writing over the top of an existing text in a manuscript) is here extended to an aural experience. When the texts are read aloud, one over the top of another, t ...
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On this episode, Katie talks her 3 "ins" and her 3 "outs" on social media, particularly TikTok and Instagram, in 2025. Listen up to learn some key tips for how to grow and thrive on socials with short form video. 50% off Out to Be Coaching: https://www.katiezaccardi.com/offers/FAwzK5Mn?coupon_code=SUMMER CONNECT WITH KATIE www.katiezaccardi.com @ka…
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On this episode, Katie talks about how to figure out when it's the right time to take a big leap or start a new project or opportunity. She walks through the two big steps to check if the timing is right. 50% off Out to Be Coaching: https://www.katiezaccardi.com/offers/FAwzK5Mn?coupon_code=SUMMER The Wealthy Musician Bundle: https://www.katiezaccar…
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On this episode, Katie chats with Tiamo De Vettori about unique ways to make money gigging in 2025. Listen to learn about starting to do keynote concerts, bringing in money gigging, re-working your money mindset, and more! Free video training series: https://tiamotrainings.pages.ontraport.net/video-series?orid=48798&opid=48 CONNECT WITH KATIE www.k…
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On this episode, Katie chats with Holistic Music Coach, Wendy Parr. Listen to learn how to develop yourself as an artist in 2025, including how to find your sound and your look, and how stay present and balanced while doing it all. LEARN MORE ABOUT COMPASS HERE: https://www.wendyparr.com/compass CONNECT WITH KATIE www.katiezaccardi.com Follow on In…
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On this episode we kick off season 3! Katie gives a brief update on what she's been up to, then we dive into the world of Sync Licensing with expert Chris SD. We touch on the trends in sync right now, how it can benefit and grow your music career, and the best ways to get started. REGISTER FOR THE FREE SYNC EVENT HERE: https://www.syncsongwriterpro…
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How most people type others is slow and prone to errors. They use only behavior as their tool to decide the Myers-Briggs personality type of other people. Why? Because behavior is what personality is about. But if you go deeper, and ask what is behavior, you can get to the core of where personality comes from, and that leads to other methods of typ…
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You love the subject of personality, and I love it. But most people, particularly business people look down on personality as a tool that could help them explode their sales. They just don't think it will work for them. Why is that? What are they missing? What are the impediments that are clouding their vision? In this episode, I'll go through the …
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In the Myers Briggs personality system, the last of the four dichotomies is Judging versus Perceiving. This is designated either by a J or a P in the Myers Briggs code. It is always the last letter in the code. For example, ENFJ or ENFP. What is the difference between the two destinations? That is the topic of this edition of the Customer Secrets p…
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Narcissists don't have a badge on their shirt that makes them easy to identify. So how most people identify them is by their behavior. The problem with that, is that by definition, you have to interact with them consistently to learn their behavior. At that point, you've probably been trapped in their web. Now you have the problem of extracting you…
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How is A.I. content generation sites, like ChatGPT, going to change internet search? We need visitors to come to our sites, so that they can discover all the products and services we offer. But A.I. based search engines are going to "eat all of the clicks." They are going to give the searcher answers, so that they don't have to visit a number of we…
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I've been listening to a Dan Sullivan podcast, where he talks about "Thinking about your thinking." When hearing that phrase, I didn't quite understand what he was getting at. So I had to ponder it, and come up with my own way of rephrasing it. More importantly, why should you challenge the assumptions and beliefs that you have? When researching th…
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What is the real difference between someone with the Thinking preference versus a person with the Feeling preference? Is it that one person is logical and the other illogical? Or is, as is termed by the BIG-5 system that one person Agreeable, and the other person is not an agreeable person? I'll give you my thoughts, and I welcome your opinions as …
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There are lots of YouTube videos out there about how to deal with difficult people. But this one is different, in that we're going to use Personality. What this gives us is new information about the difficult person. Armed with this new information, we can now come up with a strategy to deal with them, so that we don't face difficult situations in …
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In the world of personality, you'll often hear the phrase "Personality Development." But what does that really mean? If you go to YouTube and search on the phrase, you'll see videos about how to increase your charisma, or how to be liked and not be boring to other people. If you go to videos that are specifically about Myers Briggs, you'll see vide…
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The common way of typing a person's personality is to use "behavior." It is either looking at the four dichotomies from Myers Briggs in an individual manner, or by looking at the Cognitive Functions of the person. What is in vogue right now is definitely the cognitive functions method. Unfortunately, it is complex, because there are eight cognitive…
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This episode was a carryover to my blog that I wrote previously. It was about the phrase that we've all heard that goes: People Buy Emotionally, and Justify with Logic. It that phrase true? I don't think so. In this episode, I make for the case, that at best, it is a half-truth. It seems to be true, but when we start breaking it down, we find that …
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On this episode we wrap up season 2! Katie talks about what's going on in the world right now and what's in store for Out to Be in the future. We touch on why you may want to be more intentional with your actions right now instead of falling into the hustle, and the big question to ask yourself this fall: who are you doing things for? CONNECT WITH …
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Are you looking to hire an employee and considering giving them a personality assessment? The official guidance from the Myers Briggs organization is an emphatic "NO! Don't do it." However, if you talk to someone that is a proponent of the D.I.S.C. personality assessment, they say "YES! Do it." So who's advice should you follow? In this episode, I'…
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On this episode Katie interviews Fabiana Claure about how to make money in music by creating products in your business and exploring offers like coaching. We discuss how to find your expertise, scale your offers so you can make more money in less time, and how to set yourself up for success. CONNECT WITH FABIANA www.fabianaclaure.com https://www.in…
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This episode is the announcement of my course: "Easy Selling Using Personality Type." One reason I created it was because I'm tired of the way salesmen twist the dagger of shame in the backs of prospects during the close portion of the presentation. They find out what a customer thinks is important, and then later when it comes time to close the sa…
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On this episode Katie interviews Out to Launch: Patreon Edition alumni, Meghan Cary. She shares her experience starting & launching a Patreon, where her fanbase was at before launching and how many joined her Patreon, and how she's evolved her Patreon over time. We dive into the highs and lows of the prep and launch process, and how she was able to…
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On this episode Katie interviews Out to Launch: Patreon Edition alumni, Russell Steinberg. He shares his experience starting & launching a Patreon, how he structured his tiers, and his biggest struggles when launching and his biggest wins. We discuss his experience inside of OTLP and how it helped him reach his Patreon goals. SAVE YOUR SPOT FOR PRO…
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On this episode Katie interviews Anji Kaizen on having multiple streams of income. We talk about how she fully funds her music career with her Patreon, is able to work full-time in her business, Kaizen Studios, and other ways she makes money as a musician & coach. Listen up for some innovative ideas that you can add to your streams of income! SAVE …
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On this episode Katie interviews Erica D'Aurora of MP Co. on all things press. We discuss how to reach out to press, create a pitch & press release, and the do's and don'ts of pitching so you can get features when promoting your single, album, or Patreon/program launch. We also talk about when you're ready to hire a PR agency to help do press for y…
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On this episode Katie interviews Khloe Churko and Stephanie Belcher of Pink Noise on the changes to the economy, inflation, and a possible recession. We discuss how to prepare your own finances so you can thrive no matter what happens with the economy and overcome any shame you may have around your finances. TAKE THE ARTIST BRAND DNA QUIZ: https://…
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On this episode Katie interviews PushTok founder Itai Winter. We discuss how to create compelling content on TikTok, how to create good video hooks, and how to systematize your content creation to avoid burnout. We also chat about TikTok ads, why they're the best type of ad to run right now, and how to know when you are ready to run one. TAKE THE A…
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On this episode Katie interviews guitarist, songwriter, producer and sync expert, Michael Elsner, on all things sync licensing. We discuss the basics of what sync licensing is, who it's a good fit for, how and what you need to get started, and why this is a great stream of income to add to your music business. Listen up to find out if sync is right…
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On this episode Katie talks about how to set yourself up for success if you want to launch a Patreon by doing one important thing - growing your audience NOW. We discuss how to make money from a Patreon, how to get your audience ready to buy, and why starting early is so important. We also talk about why now is as good a time as any to TAKE ACTION …
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On this episode Katie talks about what to do when you're lacking clarity in your life & business. If you're feeling stuck, blocked, or out of alignment, this is the episode for you. Learn how to work through strategy, mindset, and energetic blocks so you can get back in alignment and confidently move forward in your business. TAKE THE ARTIST BRAND …
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On this episode Katie share the #1 thing that you can do in your music career to set you apart from others and make progress towards your goals. It may seem obvious but many musicians & music entrepreneurs with similar goals as you AREN'T doing this important step. Listen up to hear what the 1 thing is, and if you're doing it, or if you need to sta…
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With inflation on the rise and talks of a recession, there is no better time than now to set yourself up for financial success. Today we talk about why you need to start growing your fanbase, and the 10 streams of income available for you to implement you when you do. TAKE THE ARTIST BRAND DNA QUIZ: https://www.katiezaccardi.com/quiz JOIN THE AUDIE…
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On this episode, we're doing a mid-year check-in! As we enter month 6 of 2022, we're taking advantage of the 1st of the month (and the recent new moon) to check in with the goals set at the beginning of the year, and re-evaluate what to focus on moving forward. Listen up to reflect on WHAT your goals are and HOW you want to reach them through the t…
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On this episode, Katie gives a pep-talk around what to do when you're feeling stuck and are not seeing growth on social media. She shares a few tangible things you can do to get un-stuck, plus talks about mindset shifts to make to support your continued growth and not make views or followers mean anything about your worth. TAKE THE ARTIST BRAND DNA…
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On this episode, Katie chats with Audience Builder Alum, Singer-Songwriter, Creative Director and Intuitive, Meagan Geer about her experience inside of the program. They discuss how to create a brand and message as a musician, listening to your intuition when it comes to content and strategy, and more. JOIN THE AUDIENCE BUILDER: https://www.katieza…
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On this episode, Katie chats with Audience Builder Alum, musician, and coach Sara Jelley about her experience inside of the program. They discuss how she changed her approached posting both accounts, and in just 2 months of really making an effort, grew her Instagram followers by 60% & engagement 600%.They also chat about finding joy in posting and…
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On this episode, Katie talks about her Visibility RX approach to be seen, heard, and grow your audience on social media. Tune in to hear a sneak peak of what you'll learn during the free Visibility RX Workshop! SIGN UP FOR THE WORKSHOP: https://katiezaccardi.ac-page.com/visibilityworkshop TAKE THE ARTIST BRAND DNA QUIZ: https://www.katiezaccardi.co…
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On this episode Katie shares advice on how to get off the emotional rollercoaster that comes with being an entrepreneur on social media. We talk about how to support your mind and body in ways that allow you to ground down, overcome attachment to results, and feel better able to deal with the highs and lows of the musicpreneur experience. TAKE THE …
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On this episode Katie shares snippets from a few TikTok lives where she answers the communities questions about creating your brand persona, promoting your music, how much is too much/too personal to share, how to create content as your archetype, finding your tone of voice, and getting to know your audience. TAKE THE ARTIST BRAND DNA QUIZ: https:/…
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On this episode Katie talks about how to overcome feelings of awkwardness, uncomfortableness, uncertainty around showing up on social media. We talk about how to go from procrastinating to consistently posting in a way that feels good - and not forced or fake. TAKE THE QUIZ: https://www.katiezaccardi.com/quiz CONNECT WITH KATIE www.katiezaccardi.co…
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On this episode Katie excitedly announces the launch of The Artist Brand DNA Quiz! This quiz will help you get clear on your musician brand. Listen in to hear the story of what inspired the quiz, who it's for, what it will help you do in your biz, and a sneak peak of the Archetypes! TAKE THE QUIZ: https://www.katiezaccardi.com/quiz CONNECT WITH KAT…
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On this episode we answer the big question: is it possible to show up on socials without being FAKE AF? Can genuine people succeed and build a presence on social media? Listen up to hear Katie's take on the top 3 things you need, plus the big mindset shifts you may need to make, so you can show up confident, genuine, and in alignment online. CONNEC…
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On today's episode, we're talking about all things personal brand! First of all - what IS a personal brand? Listen to find out, and hear the top 4 reasons you need to have one as a musician & music entrepreneur so you can grow, and monetize, with more ease. CONNECT WITH KATIE www.katiezaccardi.com Follow on Instagram Follow on TikTok @katiezaccardi…
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On today's episode, Katie shares a recap from her trip to Sedona for a business retreat and the 3 big lessons she learned. Listen up to hear how you can use these lessons in your own business to exponentially grow, by doing things in a way that works for YOU. CONNECT WITH KATIE www.katiezaccardi.com Follow on Instagram Follow on TikTok @katiezaccar…
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On today's episode, Katie chats with Tara Brueske about how to navigate the new music industry. We tackle the big question: do artists now have it harder than ever before, or is that a facade? We discuss what it used to take to be successfully in the days before social media, vs. what it takes now. We also share tips to successfully balance the man…
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On today's episode, Katie chats with Megan Kuhar about how to actually bust through your social media blocks and thrive on socials using subconscious healing modalities. Whether you're feeling frustrated at your video views or like social media means you have to be fake, this is for you. They also discuss how to leave space for true inspiration to …
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On today's episode, Katie is looking back to last year and sharing the journey she went through from then to now to find her joy and great the life she was envisioning. We dive into journal entries, stories, and lessons on how to let go of expectations, create space, and be able to *actually* manifest things like money, success, new environments, a…
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It's Valentines Day (Week) and we're talking about how to love social media. If you currently have a love/hate (or maybe just a hate/hate) relationship with social media, this is for you. Listen up to learn 4 steps you can take to strengthen your relationship with socials and make them work for YOU so you feel excited and and aligned with creating …
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This week we're talking about the #1 key thing you need to know before you can create good content - which may also be the reason your content isn't performing well! Listen up to learn about why you need to define your ideal fan or client avatar before posting on socials in order to get the best results. Then download the freebie worksheet that goe…
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