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Salesforce Commerce Cloud Podcasts

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Commerce Innovators

Salesforce Commerce Cloud

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Brought to you by the most complete, connected, agentic ecommerce platform, the Commerce Innovators podcast gives you a seat at the table with industry luminaries who've cracked the commerce code. Hear from brand leaders who are turning AI ambition into real-world agents and actions. Tune in for conversations about making your teams more productive and your customers more satisfied. As AI agents rewrite the rules of engagement, we'll help you navigate this new territory — so you can claim yo ...
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Around the Horn in Wholesale Distribution is the weekly podcast sponsored by LeadSmart Technologies that takes a deep dive into the topics impacting manufacturers, wholesale distribution, independent sales agents, and the global wholesale supply chain. Hosted by Kevin Brown, a 30-year veteran of wholesale distribution, and Tom Burton, a recognized thought leader in SaaS platforms for distributors, each episode reveals a unique perspective and valuable information about wholesale distribution ...
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Unofficial SFCC

Oleg Sapishchuk, Peter Schmalfeldt

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Welcome to the Unofficial Salesforce Commerce Cloud Podcast. We created this Podcast to give everyone access to each other to share ideas and help one another. It also offers members a place to discuss, listen and watch Salesforce B2C Commerce Cloud in a free and open environment.
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B2B SaaS and Cloud founders, CEOs, and Go-To-Market operating executives share their journey as they scaled their business from $0M ARR to $100M and beyond. The guests share their insights on measurements of success, performance metrics, and benchmarks they use to guide and inform their decision-making and growth journey.Guests include founders and CEOs of amazing success stories such as LinkedIn, DocuSign, Marketo, Gainsight, Salesforce Commerce Cloud, ringDNA, InsightSquared, Cloudera and ...
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CPQ Podcast

Frank Sohn

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The CPQ Podcast is your go-to source for all things Configure-Price-Quote (CPQ). Each episode features in-depth interviews with industry leaders, innovators, and practitioners who share real-world insights, strategies, and success stories. Whether you're in Sales Ops, RevOps, IT, or Product Management, this podcast helps you stay ahead in the evolving CPQ landscape — from CPQ tools and processes to digital selling, product configuration, pricing strategy, and Quote-to-Cash trends. Tune in to ...
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In this episode of the CPQ Podcast, Frank Sohn welcomes Adam Wainright, a veteran with 15+ years in the Configure, Price, Quote (CPQ) space, now helping lead HubSpot’s CPQ and revenue strategy. Adam shares his career journey across Selectica/Determine, CallidusCloud, Clari, Cacheflow (acquired by HubSpot), and beyond. Adam discusses: HubSpot’s CPQ …
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What happens when a government shutdown, interest rate cuts, and AI-driven commerce collide with the future of wholesale distribution? In this week’s Around the Horn in Wholesale Distribution, Kevin Brown and Tom Burton unpack the headlines that matter: the Fed’s next move, tariff resilience, and how AI-enabled platforms like LeadSmart Channel Clou…
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In this episode of the Salesforce Commerce Innovators podcast, host Caleb Bryant speaks with Jeff Cannon, CEO of Yoga Democracy, and Aaron Hutten, co-founder of Ember Agency. They discuss the journey of Yoga Democracy, from its origins to its recent transition from Shopify to Salesforce Commerce Cloud in just six weeks, emphasizing the significance…
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In this CPQ Podcast episode, host Frank Sohn speaks with Tarak Patel, Sr. Vice President of Product and Technology at Aleran Software, about how Aleran is bringing sustainable innovation to Configure, Price, Quote (CPQ) and digital commerce. Aleran’s Connected Commerce platform is designed for mid-size manufacturers ($20M–$1B) and their channel par…
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What do tariffs, Fed rate cuts, and AI-driven search mean for the future of wholesale distribution? In this milestone episode of Around the Horn in Wholesale Distribution, Kevin Brown and Tom Burton break down the latest updates on GDP growth, jobless claims, and U.S.–China tariffs, while exploring how AI Engine Optimization (AEO), digital payments…
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In this episode of the CPQ Podcast, host Frank Sohn sits down with Matthias Radner of Resolto, a Festo company, to discuss his journey from face-to-face mattress sales to enterprise CPQ software. Matthias shares how early lessons in customer interaction shaped his approach to selling Configure, Price, Quote solutions, and why patience is key in lon…
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Is the Fed too late to cut rates—and what does it mean for distributors? In this episode of Around The Horn in Wholesale Distribution, hosts Kevin Brown and Tom Burton unpack the week’s economic headlines and explore how interest rate cuts, tariffs, and global supply chain volatility are reshaping the manufacturing and wholesale distribution landsc…
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How is the landscape of B2B commerce transforming in the digital age? Becky Simmons from CONA Services and Becky Wright from Cloudgaia discuss the significant changes in B2B commerce facilitated by Salesforce's platform. They explore the implementation of a seamless self-service platform that enables nearly 300,000 end customers to manage orders an…
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What happens when AI adoption, tariffs, and interest rate cuts collide with the future of wholesale distribution? In this lively episode of Around the Horn in Wholesale Distribution, Kevin Brown and Tom Burton tackle the jobs report, the Supreme Court’s tariff ruling, and why AI regulation needs a federal playbook, not 50 state ones. You’ll learn h…
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Discover how a powerful alliance is reshaping the e-commerce world. In this episode, we have Derek Majewski, Senior Partner Development Manager at Amazon, to discuss the impact of the strategic partnership between Salesforce Commerce Cloud and Amazon's Buy With Prime. The episode delves into how this collaboration enhances the e-commerce experience…
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What do college football, tariffs, and AI pilots gone wrong have in common? In this week’s Around the Horn in Wholesale Distribution, Kevin Brown and Tom Burton connect cultural trends, economic contradictions, and digital transformation in wholesale distribution. From the E³ Model (Experience, Efficiency, Effectiveness) to LeadSmart Channel Cloud™…
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Rob Smith, Global VP of Tech at OSF Digital, is with us to discuss the innovative concept of agentic commerce. This episode delves into how AI is reshaping customer experiences, highlighting OSF Digital's partnership with Salesforce to push boundaries in the retail space. From the bold move to overhaul their chatbot with an AI agent to the challeng…
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What happens when AI-driven workflows, tariff pressures, and shifting B2B buyer expectations collide? In this episode of Around the Horn in Wholesale Distribution, Kevin Brown and Tom Burton explore the trends redefining distribution: from AI co-pilots for sales and customer intelligence platforms to Fed rate cuts, tariff extensions, and the rise o…
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E-commerce is being revolutionized through AI and technology integration in this episode. Adam Bezemek, Director of Experience Engineering at VF Corp, discusses the transformation of iconic brands like Vans, The North Face, and Timberland using headless commerce and composable storefronts. Dive into the challenges of internationalization, the role …
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Is your CRM really driving revenue growth, or just storing notes no one reads? In this episode of Around the Horn in Wholesale Distribution, hosts Kevin Brown and Tom Burton pull back the curtain on how AI-enabled customer intelligence platforms like LeadSmart Channel Cloud™ are transforming sales enablement, workflow automation, and decision-makin…
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In a rapidly transforming telecom landscape, what does it take to stay ahead of the curve? In this episode, Jon Luciano, Director of Ecommerce at Lumen Technologies, delves into the evolving world of telecommunications ecommerce. The conversation highlights the shift from limited provider options to a competitive market driven by regulatory changes…
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The CPQ Podcast is taking a short late summer break — but we’ll be back with new episodes on September 21! In this quick update, Frank Sohn shares what’s happening at Novus CPQ in the meantime: ✅ 18+ CPQ Briefings now available – more coming soon ✅ CPQ Sales Report updates for XaitCPQ, camos software, and Bit2win ✅ CPQ Selection help for customers …
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In this episode, Caila Schwartz from Salesforce Commerce Cloud joins us to discuss holiday shopping predictions for 2025. The conversation covers how AI is transforming retail, particularly in product discovery and research, with a focus on Gen Z and millennials. The episode also delves into economic challenges like inflation and tariffs, and how t…
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In this episode of the CPQ Podcast, we dive deep into one of the most talked-about moves in the CPQ space—ServiceNow’s acquisition of Logik.ai for a reported $500 million. I’m joined by Anandan “AJ” Jayaraman, VP of the Lead to Cash portfolio at ServiceNow, and Christopher Shutts, Co-Founder and CEO of Logik.ai, for an exclusive, behind-the-scenes …
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When the U.S. jobs report is off by tens of thousands, what does that mean for leaders in wholesale distribution? In this episode, Kevin Brown and Tom Burton break down the latest economic numbers—and why massive revisions to jobs data should concern every distributor, manufacturer, and revenue leader. Beyond the headlines, they explore how faulty …
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In this episode, we talk with Nathan Marcus, co-founder of Superpilot and former builder of Salesforce Commerce Cloud, about the role of AI agents in e-commerce. Nathan discusses how Superpilot is revolutionizing the industry by integrating AI agents with Salesforce Commerce Cloud to enhance operational efficiency and growth. The conversation explo…
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In this episode of the CPQ Podcast, we welcome Don Khamapirad, CEO of Veloce Apps, to explore how modern CPQ solutions are evolving for complex industries like manufacturing, life sciences, business services, and fintech. Don shares his journey from Oracle and Apttus/Conga to leading multiple startups through growth stages—and now driving Veloce’s …
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Is your business ready for the AI economy, tariff turbulence, and the rapid rise of programmable payments? In this episode of Around the Horn in Wholesale Distribution, co-founders Kevin Brown and Tom Burton unpack the week's most pressing trends, from stablecoin legislation to humanoid robotics, from AI-fueled job disruption to smart supply chain …
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From the peaks of Breckenridge to the streets of Chicago, Harvey Bierman, CEO of Red Van and a pivotal force in the Salesforce Commerce Cloud ecosystem, shares his insights at the Connections 2025 event. He discusses Salesforce's ambitious plans to revolutionize B2C commerce with integrated customer experiences. The conversation goes into the evolu…
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In this episode, we sit down with Derik Quinn, Managing Director at Spaulding Ridge, to explore the fast-evolving landscape of CPQ, Revenue Management, and Salesforce Revenue Cloud Advanced (RCA). Derik shares insights from his two-decade journey across BigMachines, Apttus, Argano, and now Spaulding Ridge, where he leads large-scale quote-to-cash t…
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What happens when data-driven decision-making meets the chaos of tariffs, AI disruption, and a retiring workforce? In this episode, Kevin Brown and Tom Burton sit down with Mark Gilham of Enable to unpack the big shifts impacting manufacturers, distributors, and the global supply chain. From trade policy to pricing strategy, sales transformation to…
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Rishabh Jain, the co-founder and CEO of FERMÀT, shares his story from the realm of solid-state physics to spearheading innovation in commerce technology in this episode. The conversation goes into how FERMÀT’s groundbreaking solutions harness the power of generative AI and large language models to revolutionize customer experiences by emphasizing b…
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In this episode, we sit down with Bill Barlas, Co-Founder and Solution Architect at Quick2Bid, a fast-growing system integrator specializing in CPQ solutions for mid-market manufacturers and enterprise service providers. With over 10 years of CPQ experience, Bill shares his unique journey—from working on his first CPQ project at a plumbing company …
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What do tariffs, AI adoption, and digital readiness have in common? They’re all reshaping the future of wholesale distribution. In this episode of Around the Horn in Wholesale Distribution, hosts Kevin Brown and Tom Burton unpack the forces shaping the industry from rising cybersecurity threats to the real reason distributors aren’t seeing results …
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In the rapidly evolving landscape of digital commerce, staying ahead of technological advancements is important for businesses seeking to deliver seamless and efficient customer experiences. This discussion explores the future of commerce innovation, featuring expert perspectives from Kchitij Kumar (KK) of Tumi, Kieran Lane of Amplience, and Becky …
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In this episode of the CPQ Podcast, we’re joined by Nikhil Muralitharan, Senior Director of Product Marketing at Chargebee, to explore how modern CPQ solutions are evolving for software and digital service businesses. Nikhil shares his unique journey from software engineering to product marketing leadership—and how his career path mirrors his perso…
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Industry visionaries such as Jean Roth from Hugo Boss and Helen Martin from 64labs delve into the groundbreaking potential of AI, data unification, and composable commerce to revolutionize customer engagement and strategy. The discussion unveils Hugo Boss's pioneering use of AI-driven strategies to elevate customer experiences and slash acquisition…
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What if the economic slowdown didn’t spell disaster—but a window of opportunity? In this episode, Senior Economist Taylor St. Germain of ITR Economics joins the show to unpack what a “soft landing” really means for distributors—and how to strategically navigate uncertainty, inflation moderation, and shifting customer demand without panic or paralys…
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In this episode, we’re joined by Tina Kung, Co-Founder and CTO of Nue.io, a rising CPQ & Billing platform redefining the quote-to-cash experience for modern SaaS businesses. With a career spanning Ariba, Oracle, Zuora, Salesforce, CA Technologies, and more, Tina brings over two decades of experience building and evolving four generations of CPQ and…
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In this episode, we explore the role of AI in reshaping both B2C and B2B commerce. Joined by Neha Sampat, Tracie Pruden, Katie Youmans, Matt Ezyk, and Stephanie Melott, we examine the future of agentic commerce, including the impact of large language models like ChatGPT on traditional search engines and the rise of autonomous shopping. The discussi…
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Most companies rush into AI pilots… and stall. Ronald Starreveld has spent 30+ years turning “good ideas” into enterprise-scale reality. In this candid chat we cover: * The ONE question to ask before any AI spend * Why industry-specific LLMs will change everything How to measure ROI when the goalposts keep moving Stream on Spotify or watch right he…
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In this CPQ Podcast episode, Frank Sohn speaks with Frits Haas, consultant at Twyn.ai—a no-code, AI-powered platform purpose-built for the telecom industry. Based in South Africa and backed by Jurumani with 450+ employees, Twyn.ai delivers a unified OSS/BSS solution that includes CRM, CPQ, order management, help desk, and more. Frits shares how Twy…
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How will distributors thrive in the age of digital transformation, AI disruption, and customer experience redefinition? In this episode of Around the Horn in Wholesale Distribution, Ian Heller sits down with John Gunderson and Kevin to unpack the seismic shifts reshaping B2B sales strategy, channel alignment, and customer segmentation. With insight…
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Explore the cutting-edge world of AI-driven product discovery in e-commerce with this episode’s guest, Peter Curran, General Manager of Commerce at Coveo. This episode examines the evolving role of AI technologies, including retrieval-augmented generation, in enhancing the online shopping experience. From tackling common challenges on platforms lik…
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In this episode, Frank talks about CPQ Podcast listener feedback. We’ve heard from many of you that the podcast brings value in different ways—whether it’s preparing for job interviews, learning about new CPQ solutions, or gaining insights from inspiring leaders and fresh ways of thinking. To help more like-minded listeners discover the CPQ Podcast…
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How are global supply chains bouncing back amid recession fears, and what role does generative AI play in rewriting the future of B2B sales, marketing, and cybersecurity? In Episode 146 of Around the Horn in Wholesale Distribution, hosts Kevin Brown and Tom Burton of LeadSmart Technologies unpack the economic shifts, digital commerce trends, and AI…
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In this special episode, host Frank Sohn shares exciting details about three upcoming webinars designed to help CPQ buyers, implementers, and decision-makers navigate the CPQ landscape more confidently. 🔹 June 24 (Date TBC) – Launch of the CPQ Briefing Subscription Get early access to exclusive insights on 15+ CPQ vendors, with 40+ briefings expect…
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What happens when a fourth-generation industrial distributor embraces digital transformation? In this episode, Kevin Brown and Tom Burton are joined by Max Meister of Ludwig Meister GmbH to explore what it really takes to modernize sales, systems, and mindsets in a legacy-driven industry. From CRM reimagination to cultural adoption strategies, this…
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Discover how the future of digital commerce is being reshaped by trust and AI in this episode of the Commerce Innovators Podcast. Doriel Abrahams from Forter joins Caleb Ryan to discuss the evolution of Forter from a fraud prevention platform to a comprehensive trust platform. They explore how businesses can maximize customer lifetime value through…
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Looking for CPQ solutions and expert advice? In this episode of the CPQ Podcast, we're joined by Julian Hodges, Co-Founder of Sneeyeg, a ServiceNow system integrator specializing in CPQ, billing, and enterprise transformation. With over 20 years of experience from Amdocs, CloudSense, and Salesforce, Julian shares invaluable insights on achieving CP…
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Are U.S. tariffs helping or hurting your business model? In this episode of Around the Horn in Wholesale Distribution, Kevin Brown and Tom Burton unravel the legal, economic, and operational chaos triggered by shifting U.S. tariffs, AI adoption, and distribution tech disruptions. From trade court rulings to Mexico’s manufacturing boom, they explore…
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Discover the journey of Interface as they revolutionize the home furnishings industry by integrating AI and data-driven strategies. In this episode, James Pope, global head of digital marketing and analytics at Interface, shares how the company leverages Salesforce products like MuleSoft, Marketing Cloud, and Sales Cloud to both B2C and B2B custome…
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In this episode, Frank speaks with Kristian Frøstrup Madsen, a CPQ expert with over 13 years at CPC (now part of PDSVision), about how modular thinking is reshaping CPQ for complex manufacturing industries. They cover: How CPC approaches Modular Architecture, Modular PLM, and Modular CPQ Why a product-focused background leads to better CPQ outcomes…
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What happens when wholesale distribution meets a shifting global economy, AI-driven technology, and a full-court press on organic growth? In this extended episode of Around the Horn in Wholesale Distribution, co-hosts Kevin Brown and Tom Burton are joined by industry leader Paul Kennedy, President & CEO of DSG and Chair of NAED. Together, they dive…
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Unlock the potential of veterinary e-commerce with information from Jennifer Macdonald, Director of E-Commerce at Blue Rabbit. In this episode, Jenny discusses how Blue Rabbit is revolutionizing pet healthcare by providing veterinarians with white-label e-commerce storefronts, allowing them to focus on excellent care while improving the pet owner e…
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