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Salesforce Commerce Cloud Podcasts

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Unofficial SFCC

Oleg Sapishchuk, Peter Schmalfeldt

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Welcome to the Unofficial Salesforce Commerce Cloud Podcast. We created this Podcast to give everyone access to each other to share ideas and help one another. It also offers members a place to discuss, listen and watch Salesforce B2C Commerce Cloud in a free and open environment.
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Commerce Innovators

Salesforce Commerce Cloud

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Brought to you by the most complete, connected, agentic ecommerce platform, the Commerce Innovators podcast gives you a seat at the table with industry luminaries who've cracked the commerce code. Hear from brand leaders who are turning AI ambition into real-world agents and actions. Tune in for conversations about making your teams more productive and your customers more satisfied. As AI agents rewrite the rules of engagement, we'll help you navigate this new territory — so you can claim yo ...
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Around the Horn in Wholesale Distribution is the weekly podcast sponsored by LeadSmart Technologies that takes a deep dive into the topics impacting manufacturers, wholesale distribution, independent sales agents, and the global wholesale supply chain. Hosted by Kevin Brown, a 30-year veteran of wholesale distribution, and Tom Burton, a recognized thought leader in SaaS platforms for distributors, each episode reveals a unique perspective and valuable information about wholesale distribution ...
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Heads Talk ®

Elaine Pringle Schwitter

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A Fly on the Boardroom Wall Weekly, in-depth dialogues with industry titans and top executives. From FTSE and S&P CEOs to C-suite leaders of renowned institutions, ℍ𝕖𝕒𝕕𝕤 𝕋𝕒𝕝𝕜® offers "𝔸 𝔽𝕝𝕪 𝕆𝕟 𝕋𝕙𝕖 𝔹𝕠𝕒𝕣𝕕𝕣𝕠𝕠𝕞 𝕎𝕒𝕝𝕝" insights into the pressing topics shaping today's business, finance, and technology landscape. The Heads of the world's biggest corporations discuss current and future industry matters with ℍ𝕖𝕒𝕕𝕤 𝕋𝕒𝕝𝕜®, providing a unique perspective on the pulse of global commerce. 𝕎𝕖 𝕝𝕚𝕜𝕖 𝕥𝕠 𝕤𝕥𝕒𝕣𝕥 ...
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B2B SaaS and Cloud founders, CEOs, and Go-To-Market operating executives share their journey as they scaled their business from $0M ARR to $100M and beyond. The guests share their insights on measurements of success, performance metrics, and benchmarks they use to guide and inform their decision-making and growth journey.Guests include founders and CEOs of amazing success stories such as LinkedIn, DocuSign, Marketo, Gainsight, Salesforce Commerce Cloud, ringDNA, InsightSquared, Cloudera and ...
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CPQ Podcast

Frank Sohn

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The CPQ Podcast is your go-to source for all things Configure-Price-Quote (CPQ). Each episode features in-depth interviews with industry leaders, innovators, and practitioners who share real-world insights, strategies, and success stories. Whether you're in Sales Ops, RevOps, IT, or Product Management, this podcast helps you stay ahead in the evolving CPQ landscape — from CPQ tools and processes to digital selling, product configuration, pricing strategy, and Quote-to-Cash trends. Tune in to ...
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In this episode of the CPQ Podcast, Frank Sohn sits down with Suren Reddy, founder of Cloudely, for a deep dive into where Configure-Price-Quote (CPQ) is heading—especially inside the Salesforce ecosystem. If you're evaluating Salesforce CPQ, or wondering what Revenue Cloud Advanced really changes, this conversation is for you. Suren breaks down Sa…
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Let us know your thoughts. Send us a Text Message. Follow me to see #HeadsTalk Podcast Audiograms every Monday on LinkedIn Episode Title: 🇨🇱As Intelligence Anchors into Infrastructure the Real Power of Cloud and AI Emerges🇨🇱 As we close this year’s BRICS & Geopolitics Series on Heads Talk®, I’m delighted to introduce a conversation with a guest who…
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In this episode of the Unofficial Commerce Crew podcast, host Steve Holsinger and Kyle Montgomery welcome Shane Smythe, CTO of Saltbox, to discuss his journey in the Salesforce ecosystem, the importance of community and training, and insights from Dreamforce. Shane shares his experiences in building a training program for new Commerce Cloud users, …
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Evaluating Configure-Price-Quote (CPQ) solutions and drowning in buzzwords, vendor decks, and generic analyst reports? In this solo episode of the CPQ Podcast, Frank walks you through something he has been building for exactly that problem: the CPQ Sales Report from Novus CPQ. This is not a sales pitch. Think of this episode as a reference guide yo…
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Let us know your thoughts. Send us a Text Message. Follow me to see #HeadsTalk Podcast Audiograms every Monday on LinkedIn Episode Title: 🇧🇷Business Diplomacy and the Trade Diplomat Mindset🇮🇳🇮🇩 Another engaging episode in the BRICS & Geopolitics Series on Heads Talk®. This week, we take a look into the Brazil/India/Indonesia axis, exploring how tra…
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What does it take to navigate tariffs, rate cuts, and AI disruption all at once? Hosts Kevin Brown and Tom Burton break down the week’s headlines that matter most to manufacturers and distributors, from the U.S. government shutdown and Fed policy to the emerging reality of AI‑driven decision‑making and agentic commerce. Discover why contextual inte…
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In this episode, Frank Sohn talks with Hiren Shah, founder of B2B-Matrix, about how small and mid-sized manufacturers and distributors are modernizing their sales processes through AI-driven CPQ, CRM, and ERP integration. Hiren, a former SAP America consultant turned Salesforce expert, shares his perspective on the future of Configure-Price-Quote (…
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Let us know your thoughts. Send us a Text Message. Follow me to see #HeadsTalk Podcast Audiograms every Monday on LinkedIn Episode Title:🇨🇭New Capital Frontier & The Forces Reshaping Regional Finance🇨🇭 Brought to you live from Money20/20 Riyadh, this Heads Talk® episode features Guest Host Sanjiv Purushotham, CEO of Bridge Solutions, in conversatio…
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What happens when tariffs, rate cuts, and AI forecasting collide in the world of wholesale distribution? In this episode, Kevin Brown and Tom Burton break down the latest economic, technological, and policy shifts affecting distributors and manufacturers. From the longest U.S. government shutdown in history to the Supreme Court’s pending tariff rul…
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Summary In this conversation, Steve Holsinger and Angelia Sterling discuss the challenges women face in the tech industry, particularly focusing on imposter syndrome, the importance of confidence, and the role of vulnerability in personal and professional growth. They explore how societal expectations and workplace dynamics contribute to these chal…
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Let us know your thoughts. Send us a Text Message. Follow me to see #HeadsTalk Podcast Audiograms every Monday on LinkedIn Episode Title: 🇺🇸Symbiotic Intelligence🇺🇸 We have a timely and thought-provoking discussion for you today on Heads Talk®. There’s been a lot of noise lately, headlines, commentary and opinion pieces; all circling the question: …
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Confused by all the CPQ options out there? You're not alone — with more than 135 vendors and endless marketing claims, figuring out where to start can feel impossible. In this episode, host Frank Sohn (Novus CPQ Consulting) breaks down the CPQ landscape in under 15 minutes and shows you a smarter way to learn it. You'll hear how the CPQ Briefing Su…
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What do rate cuts, tariffs, and the rise of agentic AI mean for the future of wholesale distribution? In this episode, Kevin Brown and Tom Burton dissect the week’s biggest economic shifts, from the Federal Reserve’s policy moves to AI’s rapid integration across manufacturing, logistics, and B2B commerce. Learn how forward-thinking distributors are…
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What happens when a marketing leader gives his team permission to fail and actually celebrates it? In this episode of the Salesforce Posse Podcast, we sit down with Jon Dytor, Head of Digital Marketing at Close Brothers Asset Finance, who has quietly built one of the most data-driven, fearless marketing cultures in financial services. Jon reveals h…
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Join Caleb Bryant and Caila Schwartz as they delve into the latest holiday sales forecasts and trends. Discover how global economic shifts, interest rate changes, and consumer behavior are shaping the holiday shopping landscape. With insights into discount strategies and the growing role of AI in customer service, this episode is a must-listen for …
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Let us know your thoughts. Send us a Text Message. Follow me to see #HeadsTalk Podcast Audiograms every Monday on LinkedIn Episode Title: 🇧🇷The Pix Paradox: Small Transactions, Global Ripples🇧🇷 This episode is a crossover, a hybrid, a merger of the two concurrent series running on Heads Talk®: the BRICS & Geopolitics Series and the Money 2020 Riyad…
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How do you prove CPQ value in CFO terms—not hype? In this episode, Cameron Marsh, Analyst at Nucleus Research, breaks down how their ROI Case Study and Value Matrix quantify CPQ outcomes customers feel every day: faster quote cycles, higher throughput with the same team, better margins from pricing, and fewer back-and-forth revisions thanks to visu…
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What happens when two industry veterans break down the biggest stories shaping wholesale distribution, AI adoption, and the global economy, live and unfiltered? In this episode, Kevin Brown and Tom Burton analyze everything from Fed rate cuts and tariffs to the rise of AI-driven commerce and the evolving role of leadership in an age of automation. …
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Summary In this episode, hosts Steve Holsinger and Kyle Montgomery discuss their experiences at Dreamforce, focusing on Salesforce's marketing strategies, the confusion surrounding product naming, and the implications of the new Agentic Commerce Protocol. They celebrate community contributions, highlight innovations in AI and commerce, and compare …
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Let us know your thoughts. Send us a Text Message. Follow me to see #HeadsTalk Podcast Audiograms every Monday on LinkedIn Episode Title:🇦🇪The Bridges We Build, The Capital We Connect🇦🇪 This is the second episode in the special Heads Talk® series, brought to you live from Money20/20 Riyadh. It’s another engaging conversation that feels more like tw…
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In this conversation, Caleb Bryant and Mike Getchis, Head of Strategy & Partnerships at Zenkraft, a Bringg solution, discuss the critical aspects of post-purchase experiences in e-commerce, focusing on logistics, customer communication, and the integration of AI and data. They explore the challenges brands face during peak seasons, the importance o…
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In this CPQ Podcast episode, Frank Sohn talks with Martin Johansen, founder of Mercura, a Denmark-based CPQ vendor focused on small to mid-sized manufacturers. With a background in finance and international business, Martin started Mercura straight out of college—initially building a configurator "by accident" for a customer request—and has since g…
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What does the future of leadership look like in the distribution industry? In this special episode, Kevin Brown and Tom Burton sit down with Brendan Breen, President of the Industrial Supply Association (ISA), to explore how leadership transformation, AI adoption, and workforce evolution are redefining what it means to run a modern distribution bus…
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Takeaways The podcast is being rebooted to explore new topics in commerce. The Unofficial SFCC community has grown significantly, now over 12,000 members. Recent developments in Commerce Cloud focus on B2C commerce as a flagship product. Connections Conference highlighted the importance of community and networking. Investment in Commerce Cloud is d…
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Let us know your thoughts. Send us a Text Message. Follow me to see #HeadsTalk Podcast Audiograms every Monday on LinkedIn Episode Title: 🇳🇴Green Realpolitik in a Fatherless World🇳🇴 We continue the BRICS & Geopolitics Series on Heads Talk® with a former Norwegian Government Minister, now a renowned political commentator, green advocate, veteran Chi…
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Host Frank Sohn welcomes Marc de Mey of Merkato Group—the team behind Merkato CPQ and brands Quootz, CPQ Belgium, Sell It Easy, CPQing Solutions, and DOK.legal. Marc shares his path from aircraft mechanics to CPQ leadership and explains how Merkato's low-code/no-code, API-first, headless architecture helps manufacturers move from complex requiremen…
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Here’s (more than) a hint: it’s AI Engine Optimization. And right now, it could be even more important than SEO for B2B visibility. In this episode, Kevin Brown and Tom Burton unpack the latest economic shifts, from the government shutdown’s ripple effects to the rise of AI-driven commerce, and how they’re transforming manufacturing, logistics, and…
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Let us know your thoughts. Send us a Text Message. Follow me to see #HeadsTalk Podcast Audiograms every Monday on LinkedIn Episode Title:🇰🇪Money Has Moved In Africa🇰🇪 We’re kicking off this special Heads Talk series with a long-awaited conversation between two remarkable leaders. Sitoyo Lopokoiyit, CEO transforming payments in Kenya and across Afri…
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Headed to Dreamforce (Oct 14–16)? In 30 minutes, Salesforce's David Beebe breaks down: RCA now: 6 releases, faster UX, upgraded constraint builder Revenue Cloud Billing: what's new + why demand is spiking Unified CPQ + Billing: fewer errors, faster cycle time Pricing & AI/Agents: usage-based, analytics, interoperability Sessions to add: RC Keynote,…
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In this episode of the CPQ Podcast, Frank Sohn welcomes Adam Wainright, a veteran with 15+ years in the Configure, Price, Quote (CPQ) space, now helping lead HubSpot's CPQ and revenue strategy. Adam shares his career journey across Selectica/Determine, CallidusCloud, Clari, Cacheflow (acquired by HubSpot), and beyond. Adam discusses: HubSpot's CPQ …
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What happens when a government shutdown, interest rate cuts, and AI-driven commerce collide with the future of wholesale distribution? In this week’s Around the Horn in Wholesale Distribution, Kevin Brown and Tom Burton unpack the headlines that matter: the Fed’s next move, tariff resilience, and how AI-enabled platforms like LeadSmart Channel Clou…
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In this episode of the Salesforce Commerce Innovators podcast, host Caleb Bryant speaks with Jeff Cannon, CEO of Yoga Democracy, and Aaron Hutten, co-founder of Ember Agency. They discuss the journey of Yoga Democracy, from its origins to its recent transition from Shopify to Salesforce Commerce Cloud in just six weeks, emphasizing the significance…
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Let us know your thoughts. Send us a Text Message. Follow me to see #HeadsTalk Podcast Audiograms every Monday on LinkedIn Episode Title: 🇺🇸Reshuffle: Navigating Shifting Goalposts in a Restacked World🇺🇸 This is the continuation of my conversation with Sangeet Paul Choudary, author of Reshuffle: Who Wins When AI Restacks the Knowledge Economy, on H…
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In this CPQ Podcast episode, host Frank Sohn speaks with Tarak Patel, Sr. Vice President of Product and Technology at Aleran Software, about how Aleran is bringing sustainable innovation to Configure, Price, Quote (CPQ) and digital commerce. Aleran's Connected Commerce platform is designed for mid-size manufacturers ($20M–$1B) and their channel par…
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Let us know your thoughts. Send us a Text Message. Follow me to see #HeadsTalk Podcast Audiograms every Monday on LinkedIn Episode Title: 🇺🇸Reshuffle: Navigating Shifting Goalposts in a Restacked World🇺🇸 This week, Heads Talk pauses the BRICS & Geopolitics Series for a conversation that demanded its own stage, so much so it became a two-parter. Res…
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What do tariffs, Fed rate cuts, and AI-driven search mean for the future of wholesale distribution? In this milestone episode of Around the Horn in Wholesale Distribution, Kevin Brown and Tom Burton break down the latest updates on GDP growth, jobless claims, and U.S.–China tariffs, while exploring how AI Engine Optimization (AEO), digital payments…
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In this episode of the CPQ Podcast, host Frank Sohn sits down with Matthias Radner of Resolto, a Festo company, to discuss his journey from face-to-face mattress sales to enterprise CPQ software. Matthias shares how early lessons in customer interaction shaped his approach to selling Configure, Price, Quote solutions, and why patience is key in lon…
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Let us know your thoughts. Send us a Text Message. Follow me to see #HeadsTalk Podcast Audiograms every Monday on LinkedIn Episode Title: 🇮🇳India’s Green Hydrogen: From Energy to Diplomacy to New Regional Alliances🇮🇳 We continue the #HTBRICSSeries on Heads Talk with a business leader who is reshaping India’s clean energy future. Nishaanth Balashanm…
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Is the Fed too late to cut rates—and what does it mean for distributors? In this episode of Around The Horn in Wholesale Distribution, hosts Kevin Brown and Tom Burton unpack the week’s economic headlines and explore how interest rate cuts, tariffs, and global supply chain volatility are reshaping the manufacturing and wholesale distribution landsc…
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Let us know your thoughts. Send us a Text Message. Follow me to see #HeadsTalk Podcast Audiograms every Monday on LinkedIn Episode Title: 🇿🇦UBUNTU - Redefining Africa’s Sovereignty🇿🇦 We continue the #HTBRICSSeries on Heads Talk with a leader on a clear mission: To cultivate an entrepreneurial mindset among Africa’s youth while strategically integra…
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How is the landscape of B2B commerce transforming in the digital age? Becky Simmons from CONA Services and Becky Wright from Cloudgaia discuss the significant changes in B2B commerce facilitated by Salesforce's platform. They explore the implementation of a seamless self-service platform that enables nearly 300,000 end customers to manage orders an…
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Let us know your thoughts. Send us a Text Message. Follow me to see #HeadsTalk Podcast Audiograms every Monday on LinkedIn Episode Title: 🇨🇳China's Logic: BRICS+, Currencies and Tariffs🇨🇳 In this episode of Heads Talk - a collaboration with CGTN, we dive into the BRICS+ Alliance, China's position and my guests thoughts on the tariffs and thoughts o…
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What happens when AI adoption, tariffs, and interest rate cuts collide with the future of wholesale distribution? In this lively episode of Around the Horn in Wholesale Distribution, Kevin Brown and Tom Burton tackle the jobs report, the Supreme Court’s tariff ruling, and why AI regulation needs a federal playbook, not 50 state ones. You’ll learn h…
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Discover how a powerful alliance is reshaping the e-commerce world. In this episode, we have Derek Majewski, Senior Partner Development Manager at Amazon, to discuss the impact of the strategic partnership between Salesforce Commerce Cloud and Amazon's Buy With Prime. The episode delves into how this collaboration enhances the e-commerce experience…
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Let us know your thoughts. Send us a Text Message. Follow me to see #HeadsTalk Podcast Audiograms every Monday on LinkedIn Episode Title: 🇿🇦African Women: Architect of Trade “A Miracle Built On Unity"🇮🇳 We continue the #HTBRICSSeries on Heads Talk with a formidable business leader whose influence spans construction, manufacturing, energy, and inter…
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What do college football, tariffs, and AI pilots gone wrong have in common? In this week’s Around the Horn in Wholesale Distribution, Kevin Brown and Tom Burton connect cultural trends, economic contradictions, and digital transformation in wholesale distribution. From the E³ Model (Experience, Efficiency, Effectiveness) to LeadSmart Channel Cloud™…
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Rob Smith, Global VP of Tech at OSF Digital, is with us to discuss the innovative concept of agentic commerce. This episode delves into how AI is reshaping customer experiences, highlighting OSF Digital's partnership with Salesforce to push boundaries in the retail space. From the bold move to overhaul their chatbot with an AI agent to the challeng…
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Let us know your thoughts. Send us a Text Message. Follow me to see #HeadsTalk Podcast Audiograms every Monday on LinkedIn Episode Title:🏴Geopolitical Tortoise and Hare Race🏴 Another captivating episode in the BRICS & Geopolitics Series (#HTBRICSSeries) on Heads Talk where we explore the shifting landscape of money, trade, politics, conflict, and t…
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What happens when AI-driven workflows, tariff pressures, and shifting B2B buyer expectations collide? In this episode of Around the Horn in Wholesale Distribution, Kevin Brown and Tom Burton explore the trends redefining distribution: from AI co-pilots for sales and customer intelligence platforms to Fed rate cuts, tariff extensions, and the rise o…
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E-commerce is being revolutionized through AI and technology integration in this episode. Adam Bezemek, Director of Experience Engineering at VF Corp, discusses the transformation of iconic brands like Vans, The North Face, and Timberland using headless commerce and composable storefronts. Dive into the challenges of internationalization, the role …
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