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To brand your craft is to create a perception of what people think of when they think of you and your craft! In order to create your brand you need to develop a reputation. Your reputation is an assessment of your trustworthiness. This is what The Craft Lyfe Podcast is all about! Whether or not youโre a homebrewer, brewer, or a brewery owner, the principles you'll learn on our podcast are applicable to anyone!
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๐๐ฉ๐ข๐ฌ๐จ๐๐ ๐๐ข๐ ๐ก๐ญ๐๐๐ง | ๐๐ก๐ ๐๐ซ๐๐๐ญ ๐๐๐๐ซ ๐๐๐ฅ๐ฅ๐๐ซ ๐
๐จ๐ซ๐ญ ๐๐๐ฎ๐๐๐ซ๐๐๐ฅ๐โ๐ฌ ๐๐ญ๐จ๐ซ๐ฒ!
38:48
38:48
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Have you ever dreamed about running your own business? If so, youโre not alone. A survey conducted by Inc. Magazine found that 63% of working adults in the United States either own or want to start a business. The opportunity to be your own boss, set your own hours, and spend your days doing what you love is a dream come true. Right?! Sure sounds lโฆ
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Episode Seventeen | 360ยฐ Look Into 3 Sons Brewing Co. with Founder, Corey Artanis!
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30:06
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When it comes to starting your own business, it can be a long process that requires a lot of time and investment. But the rewards are definitely worth the sweat and tears! Without a doubt, opening your own brewery may be one of the most thrilling and terrifying experiences youโll ever go through. During this episode, we take an exclusive look underโฆ
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Episode Sixteen | The Launch of Shoฬjoฬ Beer Company + Everything in Between
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38:16
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During this episode, we took a sneak peak into the life of Haidar Hachem and Marilyn Oroสco, the founders and creators of Shoฬjoฬ Beer Co.. We explore what led them into craft beer, their journey & experience in launching their brand new craft beer brand! When creating a craft beer brand itโs important to infuse your unique personality so consumersโฆ
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Episode Fifteen | The Rebranding Process of Banginโ Banjos Brewing to Pompano Beach Brewing Co.
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24:58
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During this episode we got to take a look under the hood of Pompano Beach Brewing Co. We got to see what makes them tick and learned why they decided to embark on a rebrand of their entire brewery. Before we get started, letโs really dive into what a rebrand exactly is. A rebrand is the process of changing your image. Itโs a marketing strategy of gโฆ
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Episode Fourteen - The Community Impact + Importance of Craft Beer Events!
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36:15
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Whether youโre a craft brewer or a brewery owner, you know that events are a vital part of a breweries marketing strategy. We truly believe events are one of the most powerful ways to build a brand and a community! On this episode, we got to kick it at my favorite brewery, Tarpon River Brewing to chat it up with one of South Florida leading plannerโฆ
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Episode Thirteen - Owning Multiple Small Breweries vs One Brewery
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27:55
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The craft beer industry is an industry unlike any other. Brewers collaborate on recipes, trade ingredients, and encourage customers to visit neighboring breweries. While it may seem like some markets are oversaturated with craft breweries, itโs this shared sense of community and camaraderie that allows these businesses to thrive.With that in mind, โฆ
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Episode Twelve - The importance of your brand awareness and how it can help propel your business!
35:11
35:11
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Beyond just a memorable logo - good branding has the ability to increase the value of your company, provide your employees with direction and motivation, and helps makes acquiring new customers that much easier. So what exactly is a brand?This is exactly what we dive into on this episode of The Craft Lyfe! We chat it up with Daniel Pfaffenbach & Deโฆ
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Episode Eleven - The Art Of Hustle And Making Your Dreams A Reality!
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41:43
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41:43
Success doesnโt happen by accident and canโt be sustained by luck. You canโt build a great business, achieve a massive goal, or rise to the top of your profession by just going through the motions. It takes a ridiculous amount of hard work and consistently showing up every single day! The only way to get ahead in life is to hustle harder than everyโฆ
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Episode Ten: The impact of social media marketing to a breweries overall growth + much more!
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51:01
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On this episode of The Craft lyfe we chat it up with McKay Ferrell one of the founders of Gulf Stream Brewing. Gulf Stream Brewing Company opened its doors in Fort Lauderdale in 2018. Their 10 BBL brew house is housed in a 5,300 square foot warehouse in the Middle River Terrace neighborhood in Fort Lauderdale.For us, Gulf Stream Brewing is and alwaโฆ
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Episode Nine: Why Become a Social Influencer and Why Businesses Need Them!
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26:07
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Have you ever thought about becoming a social influencer or using one for your business? You may be asking yourself, โWhat does it even mean to be a social influencer?โ, right? Well, an influencer is a person who is a thought leader in a particular niche/industry and through their passion they create dynamic content that results in creating a folloโฆ
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From Bousa Brewingย Company to Focal Beer Cafรฉ: A Brewery Rebranding Journey!
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17:07
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Have you ever wondered what goes into rebranding yourself or your business? There is a lot that goes into this - and a large majority of it are things that canโt be visibly seen by you or your target audience. This week, we had the honor of interviewing Renรฉe Tovar and Cรฉsar Cabrera - who are Creative Directors at Spotdly Square, a creative agency โฆ
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Episode Seven - Leveraging Your Social Media To Increase Your Relationship With Your Target Audience
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20:00
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20:00
In this day and age, social media has become a highly effective marketing and advertising tool. It has also proven to be one of the most effective digital marketing strategies and one of the main reasons is because anyone with internet access can set up a social media profile - completely free of charge. With this access, they instantaneously gain โฆ
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Episode Six: A Misfit Story - From Homebrewer to Brewery Owner
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28:52
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We all like to hear great stories, right? The ones that begin with all odds stacked against a person and through grit and hard work - we see them defy all odds, rising and achieving the goals they set out to do! If youโve ever dreamt of embarking on a dream or accomplishing something that you never thought was possible - this is an episode you do nโฆ
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Episode Five : Your Personal Brand and Why itโs Important for Everyone to Develop it!
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29:10
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Episode Five of The Craft Lyfe is all about your personal brand and why itโs important for everyone to develop it! On this episode, youโll join your host, Samuel Phanor, a hobbyist home brewer who loves to brew stouts, a brand and marketing strategist, and owner of The One Lyfe clothing brand, as he interviews his good friend and co-worker, Kristenโฆ
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Episode 4: How the aesthetics of your physical location play a role in your overall brand identity!
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Have you ever wondered how the aesthetics of a physical location plays a role in the overall brand identity of a business? The brand identity is the visual language that tells a brand story. This includes many more components than you may think, such as the logo, typography, and the design of the packaging being used, among other things.When it comโฆ
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Episode Three : How Having a Sustainability Program Can Impact Your Overall Brand.
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22:50
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Over the past two decades, the word sustainability has become a hot topic of discussion. More and more businesses, including the craft beer industry, have begun taking new approaches in developing methods to increase their efficiency, while taking on an ecological responsibility.Having a sustainability program is more than just a fad or buzz word tโฆ
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Episode Two: Thought Process Behind Designing the Artwork for Your Products
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19:59
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19:59
Join us for Episode Two of The Craft Lyfe as your host, Sam Phanor, a hobbyist home brewer who loves to brew barreled aged stouts, a brand and marketing strategist, and owner of The One Lyfe Clothing Brand, interviews Alan Espino - Cofounder and President of Beat Culture Brewery, as they navigate the waters of the thought process behind designing tโฆ
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Episode One: Collaboration and Your Brand with Kevin Abbott of Barrel of Monks
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20:50
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20:50
Join us for Episode One of The Craft Lyfe as your host, Sam Phanor, a hobbyist home brewer who loves to brew stouts, a brand and marketing strategist, and owner of The One Lyfe Clothing Brand, as he interviews Kevin Abbott, one of the founders and owners of Barrel of Monks, as we take a dive through the reasons why breweries love to collaborate andโฆ
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Episode Zero - Branding & Logo Design with Matt Manthe - Founder Of Odd Breed Wild Ales
24:09
24:09
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Join Sam Phanor, brand and marketing strategist and owner of The One Lyfe Clothing Brand, as he interviews Matt Manthe, the founder and owner of Odd Breed Wild Ales on how your businessโs logo plays a vital role in your overall brand.Sam and Matt will then begin to conceptualize the ideas and decision making on the possible design directions. Matt โฆ
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