Welcome to Why That Worked – Presented by StoryBrand.ai. Have you ever wondered why some brands, trends, or products become massive successes while others fade away? That’s exactly what this podcast explores. Hosted by Donald Miller, creator of the StoryBrand Framework, and co-hosted by Kyle Reed, each episode dives into the strategies behind the world’s biggest wins, breaking them down into clear, actionable insights you can use to create your own success. Discover how to craft clear and ef ...
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This is the Self Storage Investing podcast, where we share the knowledge and skills from the industry’s leading investors, developers, and operators to help you launch and grow your self-storage investing business. What made them a success? Built their wealth? What was their mindset and mentality as they entered the space and found room for business growth? Led by podcast host Scott Meyers, the ORIGINAL SELF STORAGE EXPERT, we have a track record spanning two decades having successfully acqu ...
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Dive into ’Beyond Wealth: Success Unscripted,’ where host Matt Calnan takes you behind the scenes of financial success to explore the real stories of personal and professional triumph. This podcast isn’t just about the balance in your bank account; it’s about the journey, the decisions, and the strategies that lead to meaningful achievements. Each episode features candid conversations with successful Southern Albertans who share the highs and lows of their journey, offering insights into the ...
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#19: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry
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23:04It’s not enough to have a great product. You have to position it so customers instantly understand the value. That’s what separates the brands that break through from the ones that disappear. Magic Spoon didn’t invent cereal, they just told a better story: one where protein replaces sugar, and taste isn’t sacrificed for health. And they did it with…
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Partnering With the Giants: Why Spartan Uses REITs
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37:02Send us a text What happens when a pilot trades the cockpit for a climate-controlled unit? In this episode, Scott sits down with Ryan Gibson of Spartan Investment Group for an in-depth look at the evolution, strategy, and future of self-storage investing. Ryan shares his fascinating journey from the airline industry to managing a self-storage empir…
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#18: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed
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37:34Southwest Airlines built one of the strongest brands in the world by doing one thing better than almost anyone: clear, clever messaging that made customers feel like family. “Bags fly free” was more than a tagline. It was a promise that set them apart from every other airline. But when they recently backtracked on that core message, the backlash wa…
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FEED DROP - Talking 3 Million Sq Ft of Storage and the first Self-Storage Mastermind with Scott Meyers
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30:34Send us a text This is a FEED DROP of an episode of the Defining Your Niche Podcast with Thaddeus Campbell that Scott was a guest on. Is the "unsexy" world of self-storage actually the smartest path to wealth, freedom, and impact? Host Thaddeus Campbell is joined by industry expert Scott Meyers—owner of over 3 million square feet of storage, founde…
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#17: Annoying Ads—The Dumbest Campaigns That Won Your Attention and Made Millions
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30:04Most people try to make their marketing polished, clever, or inspirational. But in the end, clarity beats creativity every time. In fact, some of the most “annoying” ads in history made hundreds of millions of dollars simply because they were impossible to ignore. They weren’t beautiful, they weren’t clever, but they were unforgettable. So why do s…
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Send us a text Scott Meyers takes us on a no-nonsense deep dive into the critical role of financial oversight in self-storage businesses. Whether you're a one-facility operator or managing a growing portfolio, Scott makes it clear: if you don't have a CFO, you are the CFO. Using Warren Buffett’s wisdom as a launching point, he breaks down the essen…
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#16: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign
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40:09If your marketing isn’t working, it’s probably because you’re not talking about the right problem. Most businesses struggle to identify the most compelling issue their customer is trying to solve. They either talk about too many things or pick a problem that’s too vague. When that happens, customers stop listening. But when you finally address the …
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FEED DROP - What is the State of Self Storage Today? What are the Benefits of Joining a Mastermind?
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21:15Send us a text This is a FEED DROP of an episode of the Commercial Real Estate Investing From A-Z Podcast that Scott was a guest on. How is self-storage doing today? What are the benefits of joining a mastermind? Scott Meyers, founder and CEO of Self Storage Investing , shares his knowledge with us. Read this entire interview here: https://tinyurl.…
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#15: Morning Routines—The NEW Way To Create A Morning Routine In 2025
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33:55If you followed every piece of advice out there about your ideal morning routine, you'd probably spend eight hours every day doing mindfulness excercises and supplements and journaling and workouts and cold plunges and more. But morning routines can be both easy AND effective if you identify the right mission for your life. In this episode, Kyle Re…
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Storage Wars: Why NOW Is the Time to Invest
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21:25Send us a text Is self-storage still a smart investment—or did you miss the boat? Scott Meyers answers the question on every investor’s mind: Is now the time to jump into self-storage? Backed by 20+ years of experience and fresh 2025 market data, Scott breaks down the economic forces driving record demand in self-storage—even amidst uncertainty. He…
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#14: Simplicity—Why a “Less Is More” Approach Can Make Anything More Effective
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33:01Most businesses, brands, and even thought leaders make the same mistake: they overcomplicate things. The more complex something is, the harder it is for people to understand—and if they don’t understand, they don’t engage. Whether you’re trying to grow a business, capture attention, or lead a movement, clarity is your greatest asset. That’s why we’…
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FEED DROP - How Deals Are Made in Self Storage With Scott Meyers
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44:23Send us a text This is a FEED DROP of an episode of the Wealth Without Wall Street Podcast that Scott was a guest on. With any investment, there will always be some risk. But some investments are safer than others. Take the self-storage facility, for example. You may not have considered it as a potential investment opportunity, but self-storage is …
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#13: Marriage—The Truth About What Makes Love Work Long-Term (ft. Johnnyswim)
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23:21Relationships can be beautiful, but they’re also complicated. From the outside, it’s easy to assume great marriages happen by luck or chemistry. But the reality? Every relationship faces storms—health challenges, career stress, personal struggles—and most couples aren’t equipped to weather them. Without the right mindset and tools, it’s easy to dri…
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Bourbon, Cigars, and Self Storage: A Perfect Pairing
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42:03Send us a text Ever wondered what self-storage has to do with cigars, bourbon, and life’s little pleasures? In this episode Scott Meyers and Doug Downs dive into a passionate discussion about the finer things in life – cigars, bourbon, and the importance of proper storage for both. Scott shares his journey of discovering the art of cigars and bourb…
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#12: Nostalgia—The Hidden Force That Makes Brands Feel Iconic
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40:20Nostalgia is a powerful force. You hear an old song or catch a familiar scent, and instantly, you’re transported back in time. But our brains don’t just remember the past, they rewrite it. We filter out the stress, the boredom, the everyday struggles, and what we’re left with is a version of the past that feels safer, simpler, and better than it re…
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FEED DROP - Self-Storage: The Recession-Proof Real Estate Investment
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41:21Send us a text This is a FEED DROP episode! In this episode of The Jack Bosch Show, we dive into the world of self-storage investing with expert Scott Myers. Scott shares his journey from single-family homes to self-storage and why he believes it's the best real estate asset class. We discuss the low-maintenance business model, high cash flow poten…
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#11: Starbucks—The Brand that Changed How the World Drinks Coffee
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33:38If someone told you in the ’90s that people would happily pay $5 for a cup of coffee, you probably would’ve laughed. Before Starbucks, coffee was just… coffee. It wasn’t an experience, a ritual, or a “third place” between home and work. So how did one company transform a simple commodity into a global phenomenon? The rise of Starbucks wasn’t just a…
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PROTECT Your Storage Business from Skyrocketing Insurance Costs
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25:04Send us a text Is self-storage insurance breaking the bank? Scott Meyers welcomes back industry expert Terry Campbell for a record-breaking third time. After a brief "retirement," Terry has reentered the industry, this time leading the self-storage vertical at Johnson Insurance. Together, Scott and Terry unpack the rising costs of insurance, the im…
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#10: Reality TV—Why We're Obsessed with Chaos (And What It's Actually Doing to Our Brains!)
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28:52Reality TV is everywhere, and whether you love it or hate it, you can’t deny it’s addictive. Millions of people tune in daily to binge-watch strangers argue, compete, or fall in love on camera. But reality TV isn’t “real” at all—it’s carefully crafted chaos, designed to keep you hooked. Producers manipulate stories, stir up conflict, and edit scene…
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3 Rules for Building a Customer First Self Storage Empire
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25:10Send us a text Is your self-storage business keeping up with the digital revolution? Scott breaks down the essential shift toward remote management and how technology is redefining customer experience. From online reservations and automated payments to AI-powered chatbots and interactive virtual tours, Scott explains why a seamless digital experien…
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#9: Michelin Star—How a Tire Company Created the Most Prestigious Award in Food
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38:50The Michelin Star is a restaurant rating system so powerful that a single star can launch careers, change cities, and even break chefs. So what makes one restaurant just “good” and another Michelin-worthy? The path to earning a Michelin Star isn’t just about making great food—it’s about precision, consistency, and a relentless pursuit of excellence…
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Trading Time for Wealth: How Clint Harris Found Financial Freedom
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42:13Send us a text Can self-storage really be the key to financial freedom? Clint Harris thinks so. Scott Meyers sits down with Clint, a former medical sales professional who escaped the grind by turning abandoned big-box stores into thriving storage facilities. Clint shares his journey, his strategy for creating wealth, and why self-storage is one of …
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#8: Amazon—The Crazy Business Strategies that Rewired Our Brains and Changed Shopping Forever
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41:10Amazon didn’t just change how the world shops—it rewired our brains. Suddenly, driving to a store for light bulbs feels like a huge chore. Need cat food? Click. New coffee maker? Click. A hat with antlers for your Halloween costume? It’ll be at your door by 5 p.m. Love it or hate it, Amazon’s success lies in its relentless focus on the customer. It…
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Jack Bosch’s Land Empire: The Secret to Flipping Dirt for Dollars
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40:56Send us a text What if the key to real estate riches isn’t flipping houses or owning rentals—but buying, splitting, and selling land? Scott Meyers sits down with land investing expert Jack Bosch to discuss the hidden potential in vacant land deals. Jack shares how he’s mastered the art of acquiring land for pennies on the dollar, subdividing it, an…
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#7: Comedians—The Science and Strategy Behind the Funniest People on Earth
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38:14Making people laugh looks effortless, but behind every joke is an incredible amount of work and strategy. Great comedians deliver far more than entertainment—they offer a masterclass in human connection. They say the things we’re afraid to say, challenge cultural norms, and turn life’s absurdities into something we can laugh at. The best comedians …
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Boost Your Self Storage Leadership Skills for Success NOW
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35:33Send us a text Is Your Leadership Holding You Back? Here’s How to Fix It. Scott dives deep into what it truly means to lead effectively, fresh from an insightful mastermind session, he shares powerful takeaways on self-awareness, vision-casting, decision-making, and resilience. Scott uncovers how to refine your leadership style, build a culture of …
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Unpacking the $172 Trillion Opportunity for Women in STEM with Josee Tremblay
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28:20Summary In this conversation, Josee Tremblay shares her extensive experience in energy, engineering, and consulting, emphasizing the importance of diversity and inclusion in STEM fields. She discusses her journey as a woman in a male-dominated industry, the challenges faced by women in balancing work and personal life, and the need for supportive s…
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#6: Valentine’s Day—The Surprising Economics and Evolution of Love’s Biggest Day
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33:39Every February 14th, millions of people rush out to buy heart-shaped chocolates, overpriced roses, and mass-produced cards, turning Valentine’s Day into a global cash grab. But how did a once obscure tradition become a billion-dollar industry? Whether you adore the holiday or roll your eyes at its commercialism, one thing is certain—it works. So, w…
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The StorTrack Advantage: Helping Self Storage Investors Maximize Profits
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37:10Send us a text Is Data the Secret to Self-Storage Success? You Bet. Scott sits down with James Breunig of StorTrack, the go-to data platform for self-storage investors. James shares his journey from manufacturing to self-storage, detailing how data-driven decision-making has shaped his success. The conversation dives deep into market analytics, rev…
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#5: Stories—The Survival Tool Hardwired into Every Human
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38:58Every day, we’re surrounded by stories—on social media, in conversations, and even in our own heads. But have you ever stopped to wonder why stories are so powerful? They connect us, help us make sense of the world, and have been humanity’s most effective tool for survival. But how do they work their magic, and what happens when they’re used to man…
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The Abundance Mindset: Jerremy Newsome’s Path to Financial Freedom
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26:59Send us a text What can a 12-year-old inspired by Forrest Gump teach us about investing, resilience, and building wealth? Scott welcomes investor Jerremy Newsome to share his fascinating journey—from cashing in on Apple stock as a child to navigating tough lessons like losing it all, and finally, to building a multi-faceted investment empire. Jerre…
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Elevate with Jeff - Navigating Success - One Step at a Time
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22:56Summary In this conversation, Jeff Pugh, Vice President of the Prairie Region at TK Elevator, shares his extensive journey in the elevator industry, highlighting the importance of people, safety, and innovation. He discusses his unique perspective gained from starting as a mechanic and working his way up to executive leadership, emphasizing the val…
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Building Legacy Farming, Finance, and Family with Shawn Miller
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26:39Summary In this conversation, Shawn Miller, a CPA and professional in Alberta, shares his unique journey from growing up on a family farm to building a successful career in finance and consulting with Robert Half. He discusses the challenges and opportunities in the agricultural sector, the importance of networking in consulting, and how his farmin…
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#4: Football—Why It Became America’s Favorite Ritual
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34:21Football has a powerful grip on its fans, but have you ever stopped to think about why it works so well? Football has a remarkable history of uniting friends and families across generations. From the build-up to game day and the epic rivalries to the emotional highs-and-lows of every play, football delivers both the thrill of competition and the co…
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The Military Mindset Behind Choosing Self Storage
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28:48Send us a text Want to know how a crack house led to a self-storage empire? Scott sits down with Scott Lewis of Spartan Investments to discuss his incredible journey from flipping houses in Washington, D.C. to building a nationwide self-storage empire. The duo dive into the evolution of Spartan's strategy, the decision to incorporate third-party ma…
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#3: Thought Leaders—How Innovative Thinkers Build a Following and Shape Modern Culture
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24:36Thought leaders influence the way we see the world, solve problems, and make decisions. But what makes someone a true thought leader? Are they original thinkers with unique worldviews, or can they be curators sharing their opinions and amplifying others’ ideas? With the rise of social media, it’s harder than ever to tell the difference. So how can …
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Send us a text What does it take to think like a Navy SEAL and win at both life and business? Scott Meyers interviews former SEAL and leadership coach William Branum. With 26 years of military experience, William shares how the mindset required to survive SEAL training can be applied to leadership, business, and personal growth. From breaking throu…
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#2: Top Gun Maverick—The Strategy Behind Its Billion-Dollar Success
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30:31Some movies capture lightning in a bottle, but few soar as high as Top Gun: Maverick. With $1.4 billion in global earnings and record-breaking attendance post-pandemic, this film didn’t just work—it dominated. But why? Was it the nostalgia, the perfectly executed hero’s journey, or the relentless determination of its star, Tom Cruise? At a time whe…
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Top 10 Challenges Facing Self Storage Operators
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27:29Send us a text Leave a positive rating for this podcast with one click Scott looks at the top 10 trends and obstacles shaping the industry from economic uncertainty and rising operational costs to labor challenges and sustainability pressures. He also offers actionable strategies for staying ahead, emphasizing innovation, adaptability, and customer…
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#1: Frameworks—The Invisible Structure Behind Every Great Idea
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24:56Whether you realize it or not, frameworks structure the world around us. They help us make decisions faster, simplify complex processes, and are the reason so many bestselling books and billion-dollar businesses succeed. Without clear frameworks, progress can feel chaotic and goals seem unattainable. So, why are frameworks so effective, and how can…
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Attracting Passive Self-Storage Investors
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31:39Send us a text Leave a positive rating for this podcast with one click How do you scale your self-storage business without risking your investors' trust? Scott dives into the art and science of raising private equity, sharing his proven strategies for crafting compelling investment offerings, building trust with equity partners, and creating system…
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Why That Worked PREVIEW—A New Podcast You Can’t Miss
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6:12Starting January 6, 2025, the Business Made Simple Podcast feed will become home to an exciting new show: Why That Worked – Presented by StoryBrand.ai, hosted by Donald Miller, creator of the StoryBrand framework. Have you ever wondered why some brands, trends, or products become massive successes while others fade into obscurity? That’s exactly wh…
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#207: Geoff Woods—How to Use AI as a Strategic Partner to Grow Your Business
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42:15AI is revolutionizing the way businesses operate—but how do you harness it effectively without getting lost in the noise? In this final episode of the Business Made Simple Podcast, Bobby Richards and James Sweeting sit down with Geoff Woods, author of The AI-Driven Leader, to unpack the practical ways small business owners can leverage AI as a stra…
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The Five Things for me that Made 2024 Stand Out
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20:56Send us a text What happens when a challenging year pushes you to redefine success? Scott reflects on the highs and lows of 2024, unveiling the five keys that fueled his personal and professional transformation. From exploring the unconventional benefits of psychedelics to saying “yes” to life-changing family experiences and delegating for maximum …
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#206: Hal Elrod—Simple Morning Habits That Can Change Your Life Before Breakfast
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41:26Life’s curveballs can leave you feeling out of control, burned out, and off your game. And when your mornings feel chaotic, the rest of your day never seems to recover. Most people start their day hitting snooze, reacting to problems, and dragging themselves to work. But what if you could take back your mornings and start every day with clarity, pu…
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Discover PROFITABLE Self Storage Investments with Your IRA
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33:02Send us a text Leave a rating for this podcast with one click How can self-directed IRAs unlock new pathways for your investment strategy? Scott welcomes Paul Herbes from Equity Trust to discuss how self-directed IRAs, Roth conversions, and real estate 401(k)s empower investors to take control of their financial future. They explore timely strategi…
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#205: Dan Martell—How to Buy Back Your Time So You Can Earn More While Working Way Less
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24:18Countless business owners unknowingly build a “prison” around themselves — a business that only works if they’re doing all the work. Every problem is their problem. Every fire is their fire. They’re working 60, 70, 80 hours a week — and for what? This is the hidden trap that swallows countless business owners whole. Here’s the truth: if you don’t b…
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Faith-Driven Success: Aaron Stokes on Business, God, and Growth
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42:04Send us a text Leave a rating for this podcast with one click What if the secret to success is keeping your focus on what truly matters and allowing greatness to sneak up on you? Scott welcomes Aaron Stokes, founder of Shop Fix Academy and a leader in the automotive repair coaching industry, for an inspiring conversation. Aaron reveals how his fait…
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#204: David Kessler—Why ADHD Minds Are Exceptionally Wired for Entrepreneurial Success
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25:50Running a business is hard enough without feeling like your own brain is working against you. If ADHD has you stuck in cycles of procrastination, perfectionism, or overwhelm, you might wonder if you’ll ever get a handle on your own productivity. Many entrepreneurs struggle to balance their creative bursts with the structure and discipline needed fo…
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How to Build Wealth Without Using Your Credit
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31:07Send us a text Leave a rating for this podcast with one click What’s the secret to building wealth and a fulfilling life? For Ron LeGrand, the answer is as simple as systemizing real estate investing and embracing the power of teaching. Ron shares his decades of real estate wisdom, market cycles, and the art of creating passive income. How to adapt…
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