Answers to your questions about starting and building companies. Your hosts are Sean Byrnes, Ash Rust and Nic Meliones, all experienced founders who have built companies themselves and coached hundreds of CEOs on their startup adventures. They share their lessons from building, buying, selling and investing in companies over the past 20 years. If you have questions you'd like answered you can submit them on Twitter by tagging @thestartuphd or on our website http://www.thestartuphelpdesk.com.
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Welcome to the Lax Goalie Rat Podcast! Where each week Coach Damon features interviews, strategy, and advice for dominating our position - lacrosse goalie! Ever wonder what makes the top lacrosse goalies elite? Me too! So I decided to create a podcast to figure it out. Each week I interview an elite lax goalie, coach, or special guest to find the tools, tactics, drills, and mental mindsets that listeners can use.
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Founders share their experiences building developer facing companies.
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If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business. Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business. Keep up with the current news on commerce platforms, marketing trends, and what is new in the ...
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Unified Commerce Benchmark: How Manhattan Associates and Google Transform Retail Excellence at Shop Talk with Ann Ruckstuhl and Kapil Dabi
19:53
19:53
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19:53Our conversation focuses on how retailers can accelerate their innovation and technology adoption to enhance customer lifetime value. It emphasizes the importance of benchmarking as a tool for retailers to understand their position in the market and to find inspiration from peers who are successfully leveraging technology. Takeaways We're trying to…
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In this episode we talk about staying positive. Things constantly go wrong at every startup company. How do you stay positive in the face of bad news? How do you keep your team motivated? We are here to help! In this episode we answer questions including: What if your big product launch flops? What do you do if your competitor announces big news? H…
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Revolutionizing Creator Marketing: How Agentio's Platform Transforms Brand Partnerships with Arthur Leopold at ShopTalk 2025
20:00
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20:00Our conversation explores the diverse landscape of creators on the platform, emphasizing the importance of their role in driving brand outcomes, regardless of their verticals. It highlights the agnostic approach to different creator types, focusing on efficiency and performance for brands. Takeaways Many creators are lifestyle creators and chefs. W…
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LGR 269: Betty Nelson: Building Confidence in the Crease
55:06
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55:06Send us a text Podcast interview with Carolina Tar Heels goalie Betty Nelson. At UNC, Nelson quickly made her mark. In her first collegiate start, she recorded seven saves, contributing to a dominant 14-2 victory over James Madison. Throughout the 2025 season, she has maintained a save percentage over 50% and played a pivotal role in UNC's top-rank…
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How OpenSponsorship is Transforming the Future of Athletic Partnerships with CEO Ishveen Jolly
16:52
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16:52In this conversation, Ishveen Jolly, CEO of OpenSponsorship, discusses the impact of athlete marketing on driving sales and how brands can effectively utilize athlete content across various platforms to enhance their marketing strategies. Takeaways Using athlete content significantly drives sales. The gravitas of an NFL player's image can enhance b…
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The Next Wave of International Shipping Innovation Through ePost Global with Kelly Martinez at Shop Talk
11:40
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11:40On this special Talk Commerce episode broadcasting live from Shop Talk, I had the pleasure of sitting down with Kelly Martinez, co-president of ePost Global, for an insightful discussion about international shipping solutions, cross-border commerce, and the evolving landscape of global logistics. I was particularly intrigued by the innovative appro…
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LGR 268: Mind Over Matter: Isabel Pithie’s Approach to Mental Toughness and Goalkeeping
59:54
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59:54Send us a text In this podcast episode, Notre Dame goalie Isabel Pithie opens up about the mental side of goalkeeping and how she stays focused and ready for action. A key theme of her journey has been mental preparation—whether it’s staying locked in during games, visualizing key moments, or learning how to reset after conceding a goal. She talks …
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AI and AR Drive Beauty Tech Innovation at Perfect Corp With Wayne Liu at Shop Talk
19:23
19:23
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19:23The conversation explores the potential of Augmented Reality (AR) in various industries, emphasizing that AR is particularly beneficial for products that can be standardized and have variations, such as furniture and makeup, while it may not be suitable for products like onions that lack standardization. Takeaways AR is an exciting space for certai…
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Beyond Borders Transforming E-commerce Returns with Katherine Lehman at Shop Talk
12:57
12:57
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12:57My conversation with Return Bear CMO Katherine Lehman explores innovative solutions for streamlining cross-border returns in e-commerce, focusing on fulfillment strategies that enhance customer experience and reduce costs. The discussion highlights the importance of efficient logistics in the evolving landscape of online shopping. We actually forwa…
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Slate Flosser Leads the Electric Dental Care Revolution with founder Brynn Snyder
19:59
19:59
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19:59In this conversation, Brynn Snyder, founder of Slate Flosser, discusses the invaluable feedback received from users during a Kickstarter campaign, highlighting how it influenced product development and user engagement. The discussion emphasizes the importance of consumer insights in shaping product effectiveness and user habits. Takeaways Kickstart…
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Blurbs.ai is Reimagining the Tech Vendor Discovery Process with Sean Simon at eTail 2025
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16:07My conversation with Sean Simon, Founder of Blurbs.ai, at focuses on the importance of empowering buyers by providing them with the necessary tools and information for self-research, highlighting a significant trend where a majority of buyers prefer to conduct their own research before making purchasing decisions. Takeaways 80% of buyers prefer to …
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In this episode we talk about getting started. Founding a company means you are constantly learning to do new things, like hiring and selling. How do you handle these new situations where you have no experience? How do you avoid mistakes? We are here to help! In this episode we answer questions including: How is AI changing the nature of work? How …
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Inside the Future of Shopping with Jason Grunberg at eTail 2025
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17:13My conversation with Jason Grunberg, Chief Marketing Officer at Bluecore digs into the future of retail, focusing on how retailers can adapt to evolving consumer needs and enhance the shopping experience. It emphasizes the importance of understanding consumer evolution and the opportunities it presents for retailers. Takeaways The future of retail …
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How Tech and AI Are Evolving with Razoyo's Paul Byrne
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27:36
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27:36In this conversation, Paul Byrne discusses the evolving landscape of Large Language Models (LLMs), focusing on their capacity, accuracy, and pricing. He predicts that the next few years will be pivotal for the monetization of AI technologies, particularly in 2025. Takeaways LLMs will find applications in various sectors. The accuracy of LLMs is imp…
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LGR 267: Connor Foley’s Baggy Style and Big Presence in Net
58:45
58:45
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58:45Send us a text Podcast interview with Brown goalie Connor Foley. Brown University goalie Connor Foley has been turning heads this season with a .560 save percentage, Ivy League Defensive Player of the Week honors, and an Inside Lacrosse HM All-American. But what sets Foley apart isn’t just stats—it’s his energy, style, and mindset. He joins the sho…
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Revolutionizing Digital Advertising Through Shirofune Automation with Mitsunaga Kikuchi and Rocco Baldasarre at eTail Palm Springs
17:22
17:22
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17:22My conversation with Mitsunaga Kikuchi and Rocco Baldasarre of Shirofune digs into the intricacies of campaign management, focusing on how to optimize performance through data-driven strategies. Mitsu explains the importance of identifying opportunities within campaigns and adjusting priorities based on performance metrics. Our discussion also touc…
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LGR 266: Embracing the Pressure with St. Joe's goalie Tommy Gross
1:00:11
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1:00:11Send us a text Podcast interview with Tommy Gross, starting lacrosse goalie for the St. Josephs Hawks. We dig into him learning the position of lacrosse goalie at a young age, some mental lessons he's learned along the way, and a lesson from last year's A10 championship game he'll never forget. Support the show…
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Commercial Robotics: Transforming Retail Operations with Marianela Nanninga of ToDo Robotics
25:26
25:26
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25:26My conversation with Marianela Nanninga, CEO and founder of ToDo Robotics, explores the challenges of high turnover in jobs and industries, emphasizing the time and resources required for training new employees. It highlights the advantages of machines in maintaining consistent performance and quality, particularly in cleaning tasks, where machines…
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AI and Analytics: Transforming the Future of eCommerce with Ben Dutter at eTail Palm Springs
16:58
16:58
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16:58My conversation with Ben Dutter, Chief Strategy Officer at Power Digital, at eTail Palm Springs explores the strategies brands can employ to ensure success during peak seasons, emphasizing the importance of mental availability and effective marketing initiatives. Takeaways Brands that have a successful Q4 start planning early. Mental availability i…
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Social Commerce Reimagined: How Brands Can Take Back Control - Wendy Wildfeuer at eTail Palm Springs
14:56
14:56
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14:56Our conversation explores the evolution of social commerce as a significant trend in e-commerce, highlighting consumer preferences for direct brand purchases over platform sales due to concerns about data privacy and the convenience of returns. It discusses how social media is reshaping the retail landscape and the implications for brands and retai…
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Persistence, Authenticity, and $25M: A Shopify Success Story with Jay Neyer
24:43
24:43
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24:43In this conversation, Jay discusses the dynamic nature of digital marketing ecosystems, particularly focusing on platforms like Shopify, Facebook ads, and Google ads. He emphasizes the importance of adaptation in the face of constant changes within these platforms and shares insights on how businesses can thrive by leveraging these evolving ecosyst…
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From Runway to Digital: How AI is Revolutionizing Luxury Shopping with Nicole Goldberg of SIMKHAI at eTail Palm Springs
17:31
17:31
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17:31The conversation focuses on the importance of building relationships in retail, particularly in bridging the gap between in-store experiences and online shopping. The discussion highlights the use of platforms like Endear to enhance communication and foster connections with customers. Takeaways We are using Endear for all of our retail store client…
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In this episode we talk about getting started. Founding a company means you are constantly learning to do new things, like hiring and selling. How do you handle these new situations where you have no experience? How do you avoid mistakes? We are here to help! In this episode we answer questions including: How do I find a co-founder? How do I sell m…
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Wix's AI Revolution: Transforming Global E-commerce with Oren Inditzky at eTail Palm Springs
17:56
17:56
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17:56The conversation discusses the challenges merchants face in creating optimized product descriptions and how automation can streamline this process. It highlights the importance of generating copy that is not only engaging but also optimized for search engines to enhance conversion rates. Takeaways Merchants spend a lot of time on product descriptio…
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LGR 265: Sean Byrne: Faith, Focus, and the West Point Mental Edge
1:01:06
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1:01:06Send us a text Podcast interview with Army West Point goalie Sean Byrne discussing his lacrosser goalie career, his faith, and the Black Knights 2025 season so far. Support the showBy Coach Damon Wilson
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AI in Marketing: Finding the Balance Between Automation and Human Connection with Courtney Hurley & Kelly Evans
46:18
46:18
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46:18My conversation with Courtney Hurley and Kelly Evans explores the integration of AI in prospecting, highlighting how it automates the identification of potential leads and continuously learns from user input to refine its recommendations. Takeaways Every morning they get an email with three best prospects. AI runs through site actions to identify l…
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True Classic Combines AI Innovation with the Human Touch in Customer Experience at eTail Palm Springs
14:55
14:55
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14:55In this conversation, Jordan Gesky, the Senior Customer Experience Manager at True Classic, discusses her role in overseeing customer service operations and enhancing the customer journey. She shares insights on leveraging post-purchase experiences to drive sales, the integration of AI in customer service, and the importance of maintaining a human …
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LGR 264: Just Have Fun with Rutgers Goalie Cardin Stoller
1:01:46
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1:01:46Send us a text Podcast interview with Rutgers goalie Cardin Stoller discusses his lacrosse goalie journey and the goalie tips he's learned along the way. Support the showBy Coach Damon Wilson
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From Tech Marketing to Toilet Paper: Hey Bamboo's Journey to Sustainable Innovation
23:55
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23:55In this conversation, Joslyn Faust discusses the surprising environmental impact of toilet paper production, revealing that 27,000 trees are cut down daily for this product. She shares her journey towards more sustainable purchasing decisions, influenced by her teenagers' candid feedback on various brands. Their insights highlight the importance of…
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The Human Touch in Digital Commerce: A Conversation with January Digital at eTail Palm Springs
20:56
20:56
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20:56This conversation with January Digital President Sarah Engel, and COO JB Brokaw, at eTail Palm Springs explores the transformative impact of AI on content creation, emphasizing the balance between automation and human creativity. It discusses how AI can enhance the creative process while still requiring human insight to connect ideas to branding. T…
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LGR 263: Embracing the Chaos and Owning the Crease with Vermont's Ryan Daly
41:50
41:50
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41:50Send us a text Interview with Vermont men's lacrosse goalie Ryan Daly. Ryan Daly’s journey to becoming Vermont’s starting goalie has been anything but predictable—just the way he likes it. The Norwell, Massachusetts native describes himself as spontaneous, which is fitting given his introduction to the position. His first time in goal was an impuls…
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5 Marketing Strategies That Make Businesses Stand Out with Chantal Cornelius
24:31
24:31
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24:31Summary This conversation delves into the various business strategies available to companies, emphasizing the importance of identifying the right strategy for individual businesses and effectively implementing it in marketing efforts. The discussion highlights that not all strategies are suitable for every business, and a tailored approach is essen…
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In this episode we talk about process. Big companies have a lot of process, but startups have very little. How much process is enough for your startup? When do you have too little, or too much? We are here to help! In this episode we answer questions including: When is the right time to introduce process? What if an employee refuses to follow our p…
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B2B Digital Evolution at 3M with Xavier Rio
27:28
27:28
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27:28In this conversation, Xavier Rio discusses the transformative impact of generative AI on operational productivity and scalability. He emphasizes the importance of understanding the specific problems AI aims to solve and the value it brings to the organization. Takeaways Generative AI is crucial for productivity and scalability. Understanding the pu…
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LGR 262: Laughs, Socks, and Saves - Bringing Fun to the Crease with HS goalie Lindsay Stubenvoll
50:23
50:23
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50:23Send us a text Podcast interview with high school junior lacrosse goalie Lindsay Stubenvoll. Support the showBy Coach Damon Wilson
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Behind the Curtain of AI in eCommerce – Why Good Data is the Key to Staying Competitive with Rochelle Thielen
29:43
29:43
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29:43In this conversation, Rochelle Thielen emphasizes the critical role of real-time data in developing effective pricing strategies. She discusses how businesses must adapt quickly to customer expectations and market trends to remain competitive. Takeaways Real-time data is essential for effective pricing strategies. Businesses should aim for a deep u…
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LGR 261: Jackson Runkle: Keeping a Strong Mentality in Goal
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50:25Send us a text Interview with high school sophomore from North Carolina Jackson Runkle discussing his lacrosse career to date. Support the showBy Coach Damon Wilson
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The Future of Digital Entertainment with G2A CMO Mona Kinal
30:25
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30:25Summary The conversation explores the expansive growth of the digital gaming industry, highlighting the diversity of gaming platforms and user experiences. takeaways The digital gaming industry is rapidly expanding. Different locations influence gaming preferences. PC gaming remains a significant segment. Mobile gaming is growing at a fast pace. Us…
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LGR 260: Utah Alum Connor Hollison on Adapting Goaltending Through Training and Mindset
1:10:00
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1:10:00Send us a text Podcast interview with University of Utah alum and founder of Adaptive goaltending Connor Hollison. Discussing his lacrosse goalie path and the keys for the youngsters to succeed in net. Support the showBy Coach Damon Wilson
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SEO Success Through Strategic Planning and Patience with Nick Musica
33:24
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33:24Summary This conversation explores the evolving role of SEO in digital marketing, emphasizing the importance of collaboration and understanding its impact on business. The discussion also touches on future trends that will influence SEO strategies. takeaways If you are touching the website, you are doing SEO. Understanding your role in SEO is power…
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LGR 259: Jack Fracyon: The Path to Becoming an Elite College Goalie
1:07:45
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1:07:45Send us a text Podcast interview with Penn State lacrosse goalie Jack Fracyon. We discuss his journey from midfielder to elite goalie, handling pressure, mental resilience, and top training tips. Learn from his experience, mindset, and insights as he prepares for his final collegiate season. Tune in for expert goalie advice! Support the show…
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From Dog Poop Detection to Aerial Innovation: How Caleb Olson's Poop Copter Took Flight
38:19
38:19
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38:19Two reasons to listen. Number 1: this is an awesome episode with a inspiring story Number 2: It's about #2 Summary: In this engaging conversation, Caleb Olson, the inventor of the Poop Copter, shares his journey from software engineer to innovative problem-solver. With a master's in computer science and machine learning background, Caleb discusses …
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Innovative Solutions for Modern Merchants with Shopline's Christopher Yang
31:08
31:08
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31:08In this episode, Christopher Yang, co-president of Shopline, discusses the evolving landscape of e-commerce, the challenges faced by merchants, and the innovative solutions offered by Shopline. He emphasizes the importance of customer engagement, the role of no-code solutions, and the integration of AI in enhancing the e-commerce experience. Christ…
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Simplifying the Magento Extension Experience with Ravi Mittal
27:18
27:18
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27:18Summary In this episode of Talk Commerce, Ravi Mittal, CEO of Rave Digital and owner of Aheadworks, discusses the challenges and complexities of the Magento extension system. He highlights the need for a simplified licensing model and centralized management of extensions to enhance the buying experience for merchants. Ravi also shares insights on t…
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LGR 258: Piper in the Pipes: Piper Dalsemer on Positivity and Perseverance
40:31
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40:31Send us a text Podcast interview with female goalie Piper Dalsemer, a 2027 high school sophomore from California discusses her approach to the position of lacrosse goalie. Support the showBy Coach Damon Wilson
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In this episode we talk about employee problems. If you have employees, some of them will create problems that you will have to solve. How do you solve employee problems without firing someone? When do you have to fire someone? We are here to help! In this episode we answer questions including: How do I handle an underperforming co-founder? What ca…
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The Power of Video Commerce with Eitan Koter
27:19
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27:19In this episode, Brent Peterson interviews Eitan Koter, co-CEO of Vimmi, a company specializing in video commerce. Eitan discusses the importance of video in marketing, the rise of shoppable videos, and how brands can effectively integrate video into their e-commerce strategies. He shares insights on creating engaging video content, the future of v…
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LGR 257: Zoe Inglis: Building Confidence, Community, and a Legacy in Lacrosse
1:00:36
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1:00:36Send us a text Podcast interview with Boston University women's lacrosse goalie Zoe Inglis discussing topics like building confidence, creating a community and leaving a legacy. Support the showBy Coach Damon Wilson
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Transforming Food Waste into Delicious Snacks with Betty Liu
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38:14In this episode of Talk Commerce, Brent Peterson interviews Betty Lu, the CEO and founder of Confetti Snacks, a company dedicated to transforming imperfect produce into delicious snacks while addressing global food waste. Betty shares her entrepreneurial journey, the challenges of entering the snack market, and the innovative processes behind creat…
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Navigating the Amazon Marketplace with Carolyn Lowe
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24:52Carolyn Lowe, CEO and founder of ROI Swift, shares invaluable insights about succeeding on Amazon's marketplace. With 25+ years of e-commerce experience, including roles at Dell and successful ventures with mom-and-baby brands, Carolyn reveals the strategies that matter most for Amazon success.By Brent W. Peterson
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