We're back in Saudi Arabia for another lightning fast race around the streets of Jeddah, but who will make it around the track without hitting the walls - or track limits? SHOW NOTES Team Torque in Saudi What happened to George’s car? Support the show on Patreon and get all our bonus episodes! Follow us on the socials Email us at shiftf1podcast@gma…

Well that was a Rollercoaster of a ride... It transcended sports, entertainment and its pure visceral nature captivated the audience. Sports can do this like NOTHING else. Fact. Hollywood has nothing to compare, music the same. Both can provide extreme drama but would fail to capture the human essence of despair, failure, success and joy like that …

We line up precisely within our grid boxes and take you through the Bahrain GP, the chaos at the FIA, and what to expect from Saudi Arabia. SHOW NOTES Radio Rewind video from Bahrain Support the show on Patreon and get all our bonus episodes! Follow us on the socials Email us at [email protected] Join our fantasy league with invite code P6LY…

The race may have been a snoozer but we’re here to entertain you with grass fires, racing through the ball pain, and Yuki being Yuki. SHOW NOTES Literally no show notes so here’s ALO cracking a walnut with his neck Support the show on Patreon and get all our bonus episodes! Follow us on the socials Email us at [email protected] Join our fant…

Everywhere I look the obsession today is YouTube and Sports...followed quickly by Roblox. And every time I see it I get more and more concerned. It's like we want a magic bullet to solve our issues. The next big thing is the way forward...until it isn't. Remember, Facebook was the solution. Except it wasn't. All it did was prove how popular sport w…

All eyes on Yuki athis home GP as he takes over from Lawson in the second Red Bull. Only a single question remains - is he the one? SHOW NOTES Japan 2005: Highlights, Extended highlights, Last 15 laps in full, Kimi highlights New York Times article about how shady Kick is (thanks Kai!) An example of the NHL penalty videos (thanks Scott!) Be a racin…

We sprint to China for the second stop on 2025’s festival of speed where the rookies have two opportunities to impress, or disappoint. SHOW NOTES F1’s “ghost car” qualifying video format Team radio video detailing Ferrari exchange Williams’ Team Torque podcast with ALB and SAI ALB on the High Performance podcast Support the show on Patreon and get …

Rain & rookies makes for an interesting combination down under as our racers get to grips with the 2025 season. SHOW NOTES Use code "MULTI21" this month to get a discount on a Shift+F1 Patreon subscription! Sam Collins’ analysis of the Racing Bulls A chaotic rookie roundtable The F1 movie has a new trailer See, Drive, Live at the Thermal Club Suppo…

We are inundated with headlines, punchlines, fads, crazes and point solutions. Many are good, some are great and there are also the bad and the ugly out there. Whilst you need to look at each individual element, before you launch headlong into the next big thing that will solve your problems my recommendation is to take a step back. Sport lives wit…

Testing is over and it’s time for the rubber to hit the road - so who will be fastest in 2025? SHOW NOTES Use code "MULTI21" this month to get a discount on a Shift+F1 Patreon subscription! Join the Shift+F1 Fantasy League Sam Collins' debriefs from testing: Day 1, Day 2, Day 3 Kimi Räikkönen racing a snowmobile Support the show on Patreon and get …

I've not been this excited about an F1 season for a while. Having led efforts to invest in the space since 2020 I have become reengaged with the sport after a decade of focusing elsewhere. As a fan and someone who watches the commercial paradigm equally closely I think this year is super exciting for everyone. 2025 is the end of the current tech cy…

New to Formula 1? This is the place to start! We explain how F1 works and who everybody is, all while assuming no prior knowledge of racing. Welcome to your new favorite sport! SHOW NOTES Support us on Patreon and get ad-free episodes, bonus podcasts, and access to our Discord F1's subscription service F1 TV The official F1 YouTube channel Follow u…

Who could have imagined it? An amazing name synonymous with Sports...the literal home of sports with a brand that is strong, instantly recognizable and trusted. The rise of betting in the USA with the federal deregulation and the market now worth over $6bn, with a gross revenue of over $40bn annually, growing at 12% CAGR. Surely the combination of …

Loved the Evan Shapiro report this past week, but why is everyone so surprised that YouTube is so successful? That's the biggest confusion i have this year. I'm also interested in understanding what are the future implications of Streamers (who are primarily PayTV in a digital world), increasingly becoming advertising focused...given historically t…

LIV has lost $5bn if you believe the reports, and have a long way to go if a merger doesn't happen back with the PGA. Can a new Basketball League - that doesn't apparently compete with the NBA - really take off, given it couldn't play long in the USA, couldn't take their stars on that basis...and could it provide a return to investors? There are so…

It's a cliche, I know. Yet, it's often repeated because its accurate. I love the Deloitte Money League. I read it every year and have fun with it...but if it gives a cause for concern its because we judge clubs by their revenue. The biggest concern I have with Women's Football? That they copy the economic model of the Men's game. Why? You don't nee…

I love the hot-take. We live in a world of it, and the headlines are great. Yet to take serious action you need to look beyond the surface. We have become obsessed in sports with metrics that give us either a false sense of security or are portents of doom. Today I discuss TV Ratings, the NFL and the lack of Digital understanding. I am not a believ…

We check in on our old friend F1 for updates on stewarding ethics, draconian cursing rules, photocopiers, and, of course, The Hamilton Photo. SHOW NOTES HAM arrives at Ferrari (Alanis’s version) The weird RUS/ALO incident in Australia The BBC podcast about Spygate Support the show on Patreon and get all our bonus episodes! Follow us on the socials …

Netflix is killing it. So much so that as it puts prices up to justify more content it is distributing $15bn back to shareholders. To me though, what they really get right is understanding the need for Glue. It's not just about big events or getting into sports, its about making sure that when they come there are reasons to stay. Amazon is the same…

Sport is pretty unique. When running due diligence we all obsess about the numbers, we think about business, returns, profiles and legal contracts. But the raw product on the field matters, and if you don't under stand the culture of a club - in the Front Office, Boot Room, Training Ground - and yes the fan culture too - then you are in trouble. No…

What is a good owner? I don't think its very difficult to show a bad owner, but are there any good owners? Certainly as fans look at it...rarely! Think Fenway Sport at Liverpool, turned around the club, won the title, the champions league, good manager appointments, good squad, redeveloped Anfield but a moment of madness and attacked. In this episo…

Nothing like a merger to kick the year off... Maybe we should have seen this coming but ending an anti-trust lawsuit with a merger is an interesting new angle to things. Almost 'bernie-esque'. What's for sure is that ESPN (and by that also Disney) is now going all in on the streaming product. If this is the start of the year this one is going to be…

Great people, vision, dedication and resources. Just some of the ingredients needed for success. I got excited by Womens Sports- and Football in particular - back when i was introduced to it ahead of the 2019 FIFA Women's World Cup. The love affair has not ended and i have been an active Advisor and Supporter to Mercury 13 as part of that journey. …

What a season it’s been! We close things out with some probable announcements, memorable moments, and unorthodox book reading. SHOW NOTES Full 2024 races on YouTube: F1 Academy, IndyCar, NASCAR, 24 Hours of Le Mans/WEC If you have a Max subscription: MotoGP Paid subscriptions: MotoGP, Supercars, WRC Support the show on Patreon and get all our bonus…

Big Ange - what's not to love. Confidence, attacking football a belief in doing things your own way. Similar to what i see in most start up founders. At the highest level though you need to be cognizant of what your competition are doing - or more importantly what the market perceives them to be doing. Leaving Cole Palmer unmarked and in acres of s…

F1 closes 2024 out with opening-lap incidents, a last-lap pass, and plenty of sophomoric insults. SHOW NOTES HAM’s final lap in a Mercedes Michael Schumacher vs. a Eurofighter jet Support the show on Patreon and get all our bonus episodes! Follow us on the socials Email us at [email protected] Join our fantasy league with invite code P6LYFWP…

Hold on to you hats, things are getting interesting. Are the NFL worried about what is going on? No not the changing media landscape - the NFL seems to have that one figured out better than anyone, but the revolution that is taking place in College Football. The joke used to be that the players 'went to college for an education', but its now very c…

What does Joseph and the Technicolor Dreamcoat have to do with F1? Sportico recently released its F1 Valuations, the season close is coming this weekend and we seen the likes of Stroll buy an F1 team for c$90m and now raising money at a purported $1.5bn (despite all his investment in the team that's a great run!) What's the root cause of that incre…

In 2020 I tried to buy a Formula 1 Team. There were two big lessons in that process. 1. Being early is hard... the difficulty in getting any potential investors to back a bit was amazing. We were consistently told it was a money pit, no chance of building valuation etc. That the new terms of the concorde agreement were known and Drive to Survive wa…

A broken wing mirror causes untold chaos as we prepare to bring the season to a close in a heap of carbon fiber. SHOW NOTES Jolyn Palmer’s video analyzing the weekend’s various penalties Motorsport’s article comparing VER’s teammates Rob’s Remap article about the Andretti saga Support the show on Patreon and get all our bonus episodes! Follow us on…

Joe Ravitch in 2022 said that European Sports teams could double in value in 5 years. Many on the continent sneered... Personally, I agree with him, but the question I have is how can we get there. If the model in Europe is now Mature and no longer in a growth stage what needs to happen. If ticketing is yield management, media rights are flat and s…

The echo chamber I live in is sometimes very negative about the state of the industry. I have a different view. Sure there are plenty of challenges, yes I can get enormously frustrated but when you start digging you see the opportunity. In this quick episode i dig into what the web and rise of social really tells me about sports (good news) Where a…

Things get a little dicey in Vegas while another gamble finally pays off. SHOW NOTES A little Dremel never hurt anybody The Lusail Circuit layout is a Pokémon Maya Weug’s video showing the track changes Support the show on Patreon and get all our bonus episodes! Follow us on the socials Email us at [email protected] Join our fantasy league w…

As I get older it gets easier to remember the golden ages ofsports. Tactics, training, fitness can at times level the playing fieldand its rare to now find a ‘bad team’. It’s also harder for great talent to stand out as the overall level of play is higher than before. So whilst every sport is changing and there are inevitablecycles to talent (see T…

Ok - as i say at the beginning you have to go down the Rabbit Hole with me on this one... I think most of Sports have misunderstood Private Equity and External Capital for a long time. Having been literally the first into the game in Europe (i know im getting old, it was 2010!), I have picked up a few things. The misnomer is often to label PE as a …

We kick off the season-ending triple-header with more FIA drama, a saner race calendar, and the second installment of the Spider-Pig Grand Prix. SHOW NOTES Sir Elton on the podium in Austin Danny’s Half-Life 2 documentary Support the show on Patreon and get all our bonus episodes! Follow us on the socials Email us at [email protected] Join o…

When you fall into the trap of thinking you 'deserve' to be in a certain place then your downfall is almost guaranteed. If you can embrace the fact that Sports role in society is a privilege not not a right or a guarantee then you can start making the changes needed to remain front and center of the attention wars. Sport is part of the human condit…

Or perhaps not... I know, I know, in this day and age we need hyperbole and extreme opinions to get cut through, but for once maybe its just not necessary. I would implore anyone in the Sports industry to watch the event, learn from it, and understand (ask better people than me) why Jake Paul is able to achieve these remarkable ratings BUT don't ov…

"Whatever you do, do NOT buy a Rugby Club" I repeated that refrain a lot in the past 12 months. Immediately before pitching a club that everyone should be looking to acquire. The difference is that I don't simply see a Rugby team but a cultural icon, a brand, and a vision that can be successful on and off the pitch. I'm excited to see therefore the…

Everyone loves to say that the Fan comes First... but do they mean it? Can that sit comfortably with the concept that Content is King - how do the two phrases sit together? Here I give a classic example where one of the world's great sporting institutions made very clear - by accident - just exactly where the fan really sits. There are emerging exa…

Rob and Drew return to talk Brazil, FIA staff and driver changes, and one weird trick for becoming the CEO of a car company. SHOW NOTES BOT did an Ironman all by himself Dale Jr.’s podcast feat. Zak Brown Surfboard trophies pic 1 & pic 2, plus podium plants F1 books: How to Build a Car, The Formula, The Mechanic’s Tale, Total Competition Danny’s do…

The bid we came up with was always a 'By the Fan, for the Fan' offer. As fans of the club for multiple generations of the family it was the only way we could proceed. As part of my role in the bid, I made an effort to meet as many fan groups as possible. Whilst we were fans ourselves it would be ludicrous to think other fan groups don't have differ…

Taylor Swift has an enormous amount of power. The Ticketing industry is ripe for change...much of it built on tech from another generation. Whilst she hugely benefits from the current system, she is perhaps one of the few with the power and influence to disrupt an industry!

Episode 21 - Content isn’t the Effing king Words matter. Punctuation matters - need proof, rereads the 2nd amendment and add a singular comma and suddenly no one can own a gun! Popular phrases are used to simplify things but sometimes we miss the point when we over simplify. Contents is NOT the King. Content as Catalyst is how anyone in sports and …

Episode 20 - are we looking in the right direction I love learning from brighter minds…and this gem was imparted to me late last night. Recently I opined that ticketing perhaps needed Taylor Swift to disrupt the industry as few had the power to change things like her. But perhaps I have been thinking about the problem all wrong? Where does disrupti…

We blessed the rains down in Brazil, but who will come out on top once the colored flags have stopped waving. Support the show on Patreon and get all our bonus episodes! Follow us on the socials Email us at [email protected] Join our fantasy league with invite code P6LYFWPN404 New to F1? Check out our primer episode Learn more about your ad …

Episode 19 - Winning, Not necessary? You hear it all the time - you have to win to be relevant. You have to win to succeed off the pitch. You can’t generate returns without winning on the pitch. But is it true? Obviously the logic makes sense, but wouldn’t that make a mockery of the underdog story? Oh and one last thing - what’s the only thing you …

Episode 18 - I don’t get it. Everything about England vs All Blacks was brilliant. On and off field product I thought exceptional. Fast and strong and well presented. Club rugby looks a mess. Why? Explain it to me like I’m a 5 year old. Lesson - I have to go to a game and watch it on tv again and form some thoughts.…

Episode 17 - The cruise ship. Sports is changing. It’s perhaps slow and inefficient but it is changing. I’m excited and nervous when is see bright people in great organisations making changes and for em to be worried I’m now behind the times. Other times of course I feel like the world is moving to fast for sports and I get frustrated again… But I …

The stewards find their limit with Verstappen, Red Bull may have found its limit with Perez, and Leclerc can’t even see the limit anymore. SHOW NOTES The Red Bull/RB rumors about PIA and COL Support the show on Patreon and get all our bonus episodes! Follow us on the socials Email us at [email protected] Join our fantasy league with invite c…