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Dare to Launch

Jeff Walker

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I'm Jeff Walker, creator of Product Launch Formula® – THE formula that has generated over $1 billion in online sales. I started my first online business in 1996 while I was a stay-at-home dad, and I've been teaching online marketing since 2003. Tens of thousands of students around the world – in hundreds of niches – have used my step-by-step methods to start and grow thriving online businesses. In Dare to Launch, Chris Saunders and I will be having in-depth conversations about what's working ...
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Today on the show, Stacie chats with artist Madison Phipps of Madison Phipps Studio, who is building a thriving creative business in the margins of her full-time job and motherhood. Madison shares how her mantra, "What's the best that could happen?", has helped her push past fear, pitch big ideas, and grow her audience organically on TikTok. From l…
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On the face of it, Mel Abraham was doing everything right… Business was great… He was flying all over the country… Money rolling in… But then his 5-year-old son handed him a drawing… … and Mel realized he was screwing up the one thing that actually mattered. As entrepreneurs, we're quick to measure our wealth in dollars. But money alone can't give …
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Abundance is one thing… but tapping into your authentic abundance is something else. Maybe you've felt the difference – you meet someone who seems to have it all… but something feels "off"? They don't feel aligned… or truly happy. It's like they're wearing a version of success that doesn't quite fit. This is the abundance trap no one warns you abou…
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In this powerful episode, Stacie talks with Daniel Lachman, founder of Justice for Artists, about the heartbreaking and unfortunately common experience of having your artwork stolen. Daniel shares his journey from viral t-shirt success to fighting counterfeiters, and how he turned a personal struggle into a full-blown mission to help other artists …
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Strategies and tactics often get the spotlight. But if most successful entrepreneurs were honest about what really moved the needle for them, it probably wouldn't be a 5-step plan… … it would be a community. "You become the average of the five people you spend the most time with" has become a bit of a cliche. But you only have to spend five minutes…
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Every Launch Masterclass (my big annual launch) Dan and I do a live Q&A. No scripts or fancy slides – just me and Dan riffing off each other, answering the questions that matter. And even though the 2025 Launch Masterclass has come and gone… I'm sharing some of the best questions – and answers – in this week's episode of Dare to Launch. So if you'v…
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If you want to improve your writing skills, you might consider signing up for a copywriting course. But Will Hamilton went a different route… He took comedy classes on Zoom… from a guy who used to write for Jay Leno. And in this clip from Dare to Launch, Will explains why it's the best thing he's ever done for his copywriting. It's not about writin…
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Some napkins and a Sharpie – that's how Stacie Bloomfield started her now 7-figure business. From being a full time manager at Starbucks to building a wildly successful creative business, Stacie's journey is a masterclass in turning your passion into sustainable income. In this week's episode of Dare to Launch, Stacie shares her story, showing how …
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I added a simple 3-minute routine to my mornings that's been a total game-changer. Those 180 seconds give me a clearer mind, less stress, and way more focus. Nick Ortner is the guy who introduced me to this routine… … and in this episode of Dare to Launch, Nick explains what it is and how it works, so you can try it yourself. One thing I've noticed…
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Long hours, late nights, nonstop launches… You're told that that's what it takes to build a business – but it's also a sure path to burnout. And that's exactly what happened to Chris Ducker… Chris is a serial entrepreneur. He's built three 7-figure companies. And a few years ago, he burned out. And on this week's Dare to Launch, he shares what he l…
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One of the worst decisions I made early on in my business? Following this advice from a well-respected marketing guru: "Don't hire anyone. Employees will make your life hell." I trusted this person, so listening to them felt like the smart play. And while it did keep things simple in some respects, it also kept my business small – and way more stre…
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I just tested a new add-on with Product Launch Formula®… …something simple that helped students get quick wins, build confidence, and create momentum from day one. The results surprised even me… and the community it sparked was incredible. In this week's episode of Dare to Launch, Chris, Dan, and I break down exactly what we did… and how you can ad…
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I just tested a new add-on with Product Launch Formula®… …something simple that helped students get quick wins, build confidence, and create momentum from day one. The results surprised even me… and the community it sparked was incredible. In this week's episode of Dare to Launch, Chris, Dan, and I break down exactly what we did… and how you can ad…
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In this episode, Stacie chats with Melbourne-based artist Laura Holley of Lawz Drawz. Laura has built a thriving art business by focusing on one very specific niche: drawing the best bits of Melbourne. From pubs to murals to wildly popular calendars, Laura's story is a testament to the power of embracing what you love, trusting your instincts, and …
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What if I told you that – in just a few seconds – you could create a piece of content that could generate millions of impressions and thousands of comments from your target audience? Pretty cool, right? But wait, it gets even better… Because this content can also give you valuable insights you can use to make your marketing more powerful and your f…
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In this episode, Stacie sits down with Australian artist and entrepreneur Georgia Norton Lodge to explore the winding road from drawing houses as a side hustle to running multiple thriving businesses. Georgia shares how transparency, pricing strategy, creative pivots, and an unshakeable community-first mindset have helped her build a million-dollar…
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This is probably one of the most actionable episodes ever of Dare to Launch. Because Bari Baumgardner walks you through a 10,000-foot strategy for creating a high-ticket funnel that takes your ideal customers from: "Wait, you can do that?" to "I could do that…" to "I have to do that!" What's great about Bari's approach is that you don't need to cre…
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Today, Stacie sits down with UK-based embroidery artist and educator Sophie Timms, founder of Mindful Mantra Embroidery and the Bloom Embroidery Academy. Sophie shares her inspiring journey from studying law to building a thriving creative business with multiple income streams, including a high-retention membership of nearly 200 embroidery enthusia…
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If you think you're selling knowledge, think again… Knowledge is everywhere. And it's free. Podcasts, YouTube, blogs… answers are just one Google search or ChatGPT conversation away. So what are we really selling? Our framework. Our approach. Our way of doing things. And while that might sound simple, it's not easy… Because that's where fear often …
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In the second half of this rich and wide-ranging conversation, Stacie and Andy unpack the often unseen tension between creative expression and strategic thinking. They dive into what it means to be a "whole-brain" artist, someone who thrives in both creative exploration and structured planning, and why that's not a contradiction but a powerful gift…
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Dare to Launch Free Bonuses found at: https://getyoulaunched.com Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/ - - - Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https…
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Join my FREE Launch Masterclass here 👉 https://productlaunchformula.com/masterclass25 (Available until August 28th, 2025) - - - In this LIVE Q&A from my 2025 Launch Masterclass, I answer the questions that business owners everywhere are asking right now. It often feels like the world is moving faster than ever – politics, economics, technology, AI …
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In this first part of a powerful two-part conversation, Stacie sits down with the creative and deeply introspective Andy J. Pizza, illustrator, speaker, and host of the beloved Creative Pep Talk podcast. They dive headfirst into the personal side of creativity, exploring how neurodivergence, mental health, and family background shape the way we sho…
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Join my FREE Launch Masterclass here 👉 https://productlaunchformula.com/masterclass25 (Available until August 28th, 2025) - - - In this LIVE Q&A from my 2025 Launch Masterclass, I answer the questions that business owners everywhere are asking right now. It often feels like the world is moving faster than ever – politics, economics, technology, AI …
  continue reading
 
Join my FREE Launch Masterclass here 👉 https://productlaunchformula.com/masterclass25 (Available until August 28th, 2025) - - - In this LIVE Q&A from my 2025 Launch Masterclass, I answer the questions that business owners everywhere are asking right now. It often feels like the world is moving faster than ever – politics, economics, technology, AI …
  continue reading
 
What if you could turn your passion into a business… without the stress of endless trial and error? In this week's episode of Dare to Launch, Sarah MacKeigan shares how she made a bold career move – from healthcare project manager to dog physiotherapist. You might have heard the advice – "just follow your passion." But that's easier said than done.…
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In this special episode, Stacie brings together a panel of alumni from her signature program, Leverage Your Art. These artists, from illustrators to surface pattern designers to product-based business owners, share their honest experiences, big "aha" moments, and how the course helped them grow thriving creative businesses. Whether you're just star…
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If you've ever wondered whether you could turn your skills into something more, you should meet David H. Lawrence XVII… Because while most people in his industry live gig to gig, David discovered a way to turn his voiceover talents into a thriving online business – one that's brought in 24 six-figure launches (so far) and serves thousands of aspiri…
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Register for this year's FREE Launch Masterclass at https://getyoulaunched.com/ - - - Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Resources Referenced in the episode: Dare to Launch Interview with Michael Walker Got a q…
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In this enlightening episode, Stacie sits down with surface pattern designer Juliana Tipton to talk about launching a creative career in your 40s, navigating art licensing, and staying grounded through the highs and lows of the design world. From graphic design and higher education to licensing with top retailers like Target and Barnes & Noble, Jul…
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I didn't plan it. It just kinda happened… and then it became a "thing". A few years back, I was doing a live session in my Launch Masterclass, when out of the corner of my eye, I saw it… Right next to my camera was a squirrel. And this thing is just going nuts. Now I'm live with thousands of people. So I'm doing everything I can to stay focused and…
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In this inspiring episode, Stacie chats with Carrie Cantwell, a graphic designer turned licensed artist, Skillshare top teacher, podcast host, and creative coach. Carrie opens up about her transformative journey from the high-pressure world of film graphics to finding her artistic voice through art licensing. Her story is one of courage, reinventio…
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Affiliate promotions (where you promote someone else's product to your list) can be one of the easiest, fastest, and most profitable launches you do. I've been on both sides – both promoting and having other people promote my launches – for literally decades now. And it's no secret that I love these kinds of promotions. Done well – where you promot…
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There are moments when life just wallops you – when all you can see is fear, overwhelm, and uncertainty. So let's get into what you can do when that happens… Because there is a way through those moments. And it doesn't involve looking for silver linings or pretending everything's fine. I won't pretend staying calm and grounded when the pressure is …
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In this episode, Stacie reveals the system behind her two creative companies generating a combined $5 million in annual revenue: the STAR Productivity Method. Drawing from humble beginnings at her dining room table to leading a powerhouse team, Stacie shares the weekly rhythm that has guided her journey. Whether you're a side hustler or full-time c…
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In this episode, Stacie answers real listener questions and dives into how artists can move from feeling overwhelmed by possibilities to finding strategic clarity. She offers empowering advice on balancing multiple passions, making smart licensing choices, and evolving your artistic style without confusing your audience. Whether you're at the start…
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Pat Flynn didn't set out to build a Pokémon brand with over 4 billion views and 3 million followers… He just wanted to learn how to use TikTok. So he created a simple experiment – he was going to post one video a day for 60 days. That's when things kinda snowballed… What happened next is a crazy story, with a bunch of powerful lessons. And since Pa…
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Today on the show, Stacie is joined once again by her long-time business partner and sister, Angie Classen. Together, they pull back the curtain on how consistent email marketing helped grow their handmade brand, Gingiber, from a $100k Etsy shop to a multimillion-dollar enterprise. This episode is a deep dive into ditching the fear of self-promotio…
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What if you woke up tomorrow and your business was gone? And I'm not talking "you lost a big client" or a "big chunk of money" gone… I'm talking every client… every cent – your entire business. And not just gone… but stolen by one of the people you trusted most. Well, I can tell you how it feels… because it happened to me. One moment, I was earning…
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In this episode, Stacie is joined by fine artist and educator Emily Jeffords for a deep, transparent conversation about building an art career that honors both creativity and sustainability. Emily shares her journey from selling her first paintings for just a dollar to creating a thriving business centered on fine art and artist mentorship. Togethe…
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We all have moments when our mental game slips a little. Maybe we feel stuck. Maybe we catch ourselves thinking, "Why me?" Thoughts like this might be natural… but that doesn't make them any easier to live with. What we want is to snap ourselves out of a funk and get back on track. But how do we do that? To find out, I asked one of the most bulletp…
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Back in 2005, launching was a game of one-hit wonders – build a product, launch it once… and then start again with something new. The idea of relaunching the same offer was pretty much unheard of… as ridiculous as a studio re-releasing the same movie over and over. So when I wrapped up my first launch for Product Launch Formula (PLF) – and it broug…
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In this solo episode, Stacie opens up about a hard truth many creative entrepreneurs face but few talk about: what to do when your art business hits a plateau. Sharing a vulnerable and candid story about a product launch that flopped, Stacie reframes business stagnation not as a failure, but as a signal for evolution. With practical steps and heart…
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It's easy to look at 7-figure memberships and think they're only for folks with massive audiences… or the leading experts… or that you need to constantly give away valuable secrets. And sure, those things can work in your favor. But as Gina Bianchini reveals in this week's episode of Dare to Launch… they're not required. And Gina should know… As th…
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One of the biggest mistakes I see entrepreneurs make is launching new products too soon. When growth slows… or you hit a plateau, it's natural to think about launching something new and exciting to get things moving. But that can actually make things worse. Much worse. If you're not careful, having multiple offers – even in the same market – can ma…
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Many people think they need to feel confident before they take action, but they've got it the wrong way round… Confidence doesn't come first. In fact, some of the most successful launches I've ever seen started with doubt… "Should I wait until I have a bigger email list?" "I'm not sure this headline will resonate with my audience…" "Is now the righ…
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In this dynamic season two opener, Stacie is joined by her sister, business partner, and fellow creative force, Angie Classen, to talk about all things business at Gingiber. The duo dives into what's actually working in today's economy for product-based art businesses. Sharing the strategic pivots they made during their Mother's Day sale, Angie and…
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As anyone who's spent time in the comment section of YouTube will tell you – a community left unchecked can get messy real fast. So it stands to reason that if you want to build a thriving community, you need strict guidelines and rules… right? Well, if that's true, someone should tell Emma and Eleanor from The Reconnected... :-) Because they don't…
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One of my favorite questions for my entrepreneur friends: "What do you do when you need to get inspired… and you don't have a whole lot of time?" After all, as entrepreneurs, we get paid for the ideas we create and put out into the world. Which sounds great in theory… but as anyone who's had this "job" can tell you, that can be a lot harder than it…
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You know you've tapped into something special when your customers are going out of their way to help each other win. Sadly, that's not what most "communities" are like – either no one's posting… or it's just a bunch of random updates and no real connection. But Amy Small's knitters show up. And not just for themselves… They cheer each other over th…
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