Where local SEO meets expert insight! Join Joy Hawkins and Colan Neilsen, renowned local SEO specialists from Sterling Sky, as they share tested strategies, research-backed tips, and industry updates to elevate your local search game.
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Sterling Sky Inc Podcasts
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Don’t Offer Local SEO Until You See This Strategy
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Learn how to grow a successful local SEO agency without contracts, gimmicks, or generic hacks. For more 👉https://www.sterlingsky.ca/starting-local-seo-agency/ Joy Hawkins shares proven strategies for lead generation, acquisitions, niche focus, and hiring experienced talent. Get practical insights from real lessons and mistakes—perfect for SEO pros …
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Top 5 Local SEO Tools That Drive Real Results
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9:18
In this episode, we reveal essential SEO tools to help you boost your rankings, optimize content, and track progress effectively. Discover Local Falcon's ranking insights, how to generate content ideas with Scraper, optimize click-through rates, and track local SEO performance across different locations. We also dive into Ahrefs for link-building a…
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The #1 Local SEO Blueprint to Dominate Your Market
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Struggling with content that doesn’t rank? Learn the overlooked SEO tactics that actually work—like using real stories, strategic link building, and smarter review strategies. We break down case studies that prove results: 350% traffic gains, 57% more conversions, and top rankings in Google. Watch to fix what’s holding your SEO back.…
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The Ultimate Checklist to Boost Your Google Business Profile
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One hidden setting in your Google Business Profile could be killing your local rankings. This video breaks down the key profile fixes—from choosing the right category to adding UTM codes and managing reviews—that can boost visibility fast. Stick around for the final tip that could quietly give you the edge. Drop a comment with what surprised you mo…
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Top 7 Local SEO Mistakes You’re Probably Making
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7:25
Learn from 7 costly local SEO mistakes that can destroy your rankings—like review gating, overusing AI images, or ignoring mobile rankings. See real-world examples, data-backed tips, and what not to do to stay in Google’s good graces. Don’t risk your visibility—watch now to protect your local SEO strategy!…
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Top 3 Free Local SEO Tools You’ll Wish You Knew Sooner
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In this episode, we explore three free tools that can save you time and improve your local SEO strategy. For more 👉🏻https://www.sterlingsky.ca/top-3-free-local-seo-tools/ The tools help you optimize your Google Business Profile, track SEO results, and simulate searches from specific zip codes. By the end, you'll know exactly how to streamline your …
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Unlock 5 Local SEO Hacks: Skyrocket Your Traffic & Profits!
11:39
11:39
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Discover 5 powerful local SEO hacks you probably haven’t tried—one can boost your rankings in just 10 minutes! Learn how to optimize footers, target broader geographies, recover lost reviews, and more. These data-backed strategies helped businesses dominate search results fast. Ready to outsmart Google and your competitors? Watch now and implement …
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How I Doubled My Sales Using These 4 Local SEO Tactics
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Discover how four powerful SEO tactics transformed a law firm’s lead generation, expanding their reach and boosting revenue. From practitioner listings and local service ads to local expansion and timely mass tort content, these strategies led to massive growth. If you're a local business, especially in the legal field, you can replicate these meth…
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ChatGPT vs. Google: Is AI Search the Future or Just a Fad?
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Is ChatGPT search really a threat to Google or just hype? We dive into real-world data, comparing Google vs. ChatGPT traffic, and reveal how small businesses can adapt. Learn why Bing matters and get a bonus tip to stay ahead of AI-driven search trends. Don't miss this actionable breakdown—watch now and future-proof your SEO strategy!…
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The Shocking Truth About Google Business Profile Rankings
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3:36
Having multiple Google listings might seem like a traffic booster, but it could actually be hurting your rankings. In this case study, an orthodontist’s search visibility was suffering due to competing practitioner listings. After removing one, his ranking jumped, proving Google’s filtering system can penalize duplicate listings. Want to know if th…
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Why Is Google Highlighting 7-Year-Old Negative Reviews?
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Are outdated Google reviews hurting your business? For more 👉🏻https://www.sterlingsky.ca/why-google-highlights-old-negative-reviews/ This video dives into Google's "featured reviews" and reveals why old, negative reviews might still haunt your brand. Learn how these outdated highlights can mislead potential customers, why Google might prioritize ne…
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How I Ranked #1 with Photos: My Local SEO Case Study
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Using stock photos can hurt your SEO if Google already has copies of the same image elsewhere. For more 👉🏻 https://www.sterlingsky.ca/stock-photos-vs-real-photos/ This video explores real-world cases where businesses lost rankings due to stock images and how using unique, relevant images helped them recover. Learn how Google's image filters work, w…
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Is Google Penalizing AI Content? Why 200 AI Pages Failed for Local SEO
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an publishing hundreds of AI-generated service area pages skyrocket your site's SEO? Not always! In this video, we explore a real-world case where a business published 200+ AI-driven pages, hoping for massive traffic, only to see zero impact. Learn why Google's indexing standards require unique, valuable content and how to avoid SEO pitfalls when u…
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"How to Get Instant Traffic with This Local SEO Shortcut "
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5:55
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Does Listing Business Hours Affect Google Rankings? For more 👉🏻 https://www.sterlingsky.ca/is-listing-business-hours-crucial-for-rankings/ Is your Google Business profile ranking unpredictable? In this video, we reveal how listing or omitting business hours impacts rankings. Through testing, we found that removing hours can hurt rankings, while lis…
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Google’s New "Diversity Update" is DESTROYING Multi-Location Businesses! Here is Your Survival Plan
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Google’s latest Diversity Update is shaking up search rankings, causing businesses to lose traffic. If your company appears in the local pack, your organic ranking may be taking a hit. But don’t panic—we’ve tested solutions, and in this video, we’ll show you how to reverse the damage and even gain an advantage. Watch now to fix your rankings and ad…
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Learn how Reddit can boost your SEO, even with nofollow links! Discover a tested strategy that helped a site jump from position 25 to 10 on Google with just one Reddit link. Plus, explore two game-changing tips to get followed links from Reddit using subreddits and images. While not without risk, leveraging Reddit's massive authority can yield big …
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The Secret to Ranking for 'Near Me' Searches Instantly
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Learn how to boost your rankings for "near me" searches on Google! Despite Google's proximity-based algorithm, adding "near me" or "near you" to URLs, titles, and headers can significantly improve organic rankings. This strategy, tested on businesses like dentists, has proven to drive traffic without harming user experience. Perfect for local SEO, …
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Exposing the Local SEO Scam of Negative Review Removal Services
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Businesses often pay thousands to remove negative Google reviews, but shady tactics are at play. This video uncovers how companies exploit loopholes like fake DMCA claims to suppress criticism. Learn why these methods are unethical, how they work, and why Google must take action. Don't fall for scams—protect your reputation the right way. Share you…
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Parasite SEO: This Insanely Spammy SEO Tactic that WORKS (and Probably Shouldn’t)
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Can risky SEO tactics like CTR manipulation, parasite SEO, and fake engagement really boost your Google rankings? We tested these controversial methods and uncovered surprising insights into their short-term gains and long-term pitfalls. Discover what works, what doesn’t, and why sustainable strategies are your safest bet for SEO success. Plus, lea…
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Local SEO Hack: Does CTR Manipulation Work Long-Term?
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Can manipulating Google rankings with fake clicks work? We tested this with a restaurant’s Google Business Profile. The result? A temporary boost followed by a return to baseline rankings. Learn why CTR manipulation is unsustainable, its risks (like penalization by Google), and why long-term SEO strategies are better for your business. Watch the fu…
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The Secret Local SEO Trends That Experts Aren’t Sharing
37:46
37:46
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In this video, we explore significant 2024 updates to local SEO, including Google’s “Review Jail,” new filtering mechanisms for fake reviews, and impactful changes to search result layouts. We also discuss handling profile issues like malicious pin relocations and SEO ranking shifts on mobile. Learn how these trends can affect your business and dis…
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I Cracked the Code: How to Measure the REAL Value of a Backlink
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Local SEO: The Experts Guide Ep 2 This video reveals groundbreaking insights on measuring the true value of backlinks, debunking the over-reliance on domain authority. Joy shares a four-step framework for effective link-building, explores the value of nofollow links, and outlines what to do when your site is penalized. The key takeaway: don’t under…
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🚀 The Truth About Link Building, Indexing & Citations That Will Change Your SEO Strategy
47:46
47:46
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Discover groundbreaking insights on how link building truly impacts local SEO and Google rankings, based on three years of extensive testing. In this episode, we reveal surprising results showing that while link building significantly boosts organic rankings, its effect on local pack rankings is minimal. We also discuss how to evaluate the effectiv…
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