Best Steve Fulton Podcasts (2025)

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#71: Optimizing the handoff between marketing and sales with Gabe Lullo, Alleyoop 21:58

Play Pause

2d ago21:58

21:58

We've spent a decade trying to align marketing and sales. What if the very metric we created to bridge the gap—the MQL—is actually the thing that's perpetuating the rivalry between them? Agility requires a willingness to challenge the foundational metrics we've built our go-to-market strategies on. It demands that we replace gut feelings and legacy…

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#70: Marketing measurement and the dark funnel with Chris Golec, CEO of Channel99 19:42

9d ago19:42

19:42

This show is brought to you by Channel99, a B2B marketing technology company helping clients get more out of their spend with AI-powered decision-making. What if 99% of your target accounts see your marketing, but never click a single ad? How would you prove your value then? Agility requires a willingness to abandon outdated metrics, even when they…

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#69: How AI is Transforming Project Management with Alan Mosca, nPlan 27:14

16d ago27:14

27:14

If you could eliminate one of the biggest roadblocks to successful project delivery in your organization today, what would it be and why? Agility requires not only the ability to adapt to change but also the foresight to anticipate it. This means embracing data-driven insights and leveraging technology to navigate the complexities of modern project…

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#149: Atari Now! November 2025 38:27

18d ago38:27

38:27

Atari now! Notes here Atari Now! November 2025 https://www.reddit.com/r/atarinow/ Atari Now, News and Homebrews. See full notes here: Thanks for support from: Atari Legend, AtariBasement Atari Crypt BCB Coffee Boy, Daniel Beasley++, Barry Burkey Chris++ Dave the Velociraptor ED Possible, David L. Farquhar Jolt7800 Tony Longworth David Schmidt Danie…

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#68: Improving lead quality with Derek Gerber, Power Digital 26:03

23d ago26:03

26:03

Are you getting lots of leads, but never enough good ones? Agility requires not only the ability to adapt to change quickly, but also the foresight to anticipate what's coming next, whether that's top, middle, or bottom of the funnel in B2B lead generation. Today, we're going to talk about why so many B2B marketers are still struggling with poor le…

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#67: CMOs are shaping the messaging and the markets with Monica Kumar, Extreme Networks 23:51

1M ago23:51

23:51

Is the Chief Marketing Officer becoming the Chief Market Officer? Are CMOs now responsible not just for messaging to the market, but for actively shaping and creating it? Agility requires not just reacting to market changes, but anticipating them and creating the future you want to see. It demands a deep understanding of customer needs, competitive…

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#66: Building a culture of AI innovation with Michael Domanic, UserTesting 21:21

1M ago21:21

21:21

Is your organization truly AI-powered, or are you just slapping a little GenAI onto existing processes? Agility requires embracing experimentation and empowering teams to rapidly iterate, especially when integrating transformative technologies like AI. It also demands a culture that views failure as a learning opportunity, not a setback. Today, we'…

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#65: Transforming CX with AI plus People, Processes, and Platforms, with John Durocher, Calix 23:03

1M ago23:03

23:03

Are your people, processes, and platforms delivering value or to drive better customer experiences, or are they—and your CX—disconnected and siloed? Agility requires a willingness to adapt and evolve, as well as a deep understanding of how customer trust is built (or broken) through simplicity, personalization, and empowered employees. Today, we're…

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#64: Successful AI adoption requires human ingenuity, with Nickole Brown, Cella by Randstad Digital 25:40

2M ago25:40

25:40

Is the hype around AI in marketing finally starting to match reality, or are we still just scratching the surface of its true potential? Agility requires a willingness to experiment with new technologies like AI, but it also demands a deep understanding of your customer and the ability to adapt your strategies based on data and insights. It also re…

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#148 Atari Now! October 2025 News and Home brew for all Atari systems 38:55

2M ago38:55

38:55

#atari #atari8bit #atari2600 #atarist #atari5200 #atari7800 #atarijaguar #atarilynx #atarivcs #atarirecharged Atari Now! October 2025 News and Home brew for all Atari systems https://www.reddit.com/r/atarinow/ Notes: https://intotheverticalblank.com/2025/10/05/148-atari-now-october-2025-news-and-home-brew-for-all-atari-systems/ 0:00 Opening 0:50 At…

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#63: Marketing in a world of agent to agent transactions with Mathieu Dhondt, EPAM 23:41

2M ago23:41

23:41

What is the role of marketing when humans are taken out of both ends of the customer experience, replaced by AI agents talking directly to each other on our behalf? Agility requires more than just implementing the newest AI tools — it means being able to make smart, strategic choices about which technologies are actually creating value for your cus…

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#147: People Not Things: The Enigma Of Chris Crawford 47:32

2M ago47:32

47:32

Game Developer Chris Crawford recently declared his lifelong work a "failure". In this Video, we deep dive into Crawford, his legacy, and why we think h is wrong. End Of An Era https://www.erasmatazz.com/personal/self/end-of-an-era.html Chris Crawford's web site: https://www.erasmatazz.com/ Dragon Speech: https://youtu.be/VwZi58u1FjI Gossip Documen…

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#62: B2B CX and the Evolving B2B Customer with Rajesh Sankaran 21:21

2M ago21:21

21:21

Agility requires a deep understanding of evolving customer expectations and the ability to adapt quickly to meet those needs, especially in the complex B2B landscape. It also demands breaking down silos between marketing, sales, and customer service to create a unified customer journey. Today, we're going to talk about the nuances of B2B customer e…

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#61: How agentic AI can transform B2B event marketing with Travis Cushing, CPO of RainFocus 23:19

2M ago23:19

23:19

If you had to bet on one technology that will fundamentally reshape B2B marketing in the next five years what would it be, and would it have "agentic" and "AI" in the name? Agility requires not just reacting to technological advancements like agentic AI, but proactively experimenting with them and adapting your strategies based on real-world result…

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#60: Anticipating and adapting to change with Kathleen Pomento, ProcureAbility 22:40

3M ago22:40

22:40

Agility requires not only adapting to change but also anticipating it. This means understanding the evolving needs of your customers and the broader market landscape, and adjusting your strategies accordingly. Today, we're going to talk about navigating the complexities of marketing in the procurement services industry, especially in times of econo…

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#146: Atari Now! September 2025 45:42

3M ago45:42

45:42

Monthly update about the world of Atari. Atari Now! News and Homebrews, September 2025 https://www.reddit.com/r/atarinow/ Games Featured: Super 3D Maze 16 https://store.steampowered.com/app/2751700/Super_3D_Maze_16/ Dash (2600) https://forums.atariage.com/topic/382967-dasher-a-new-64k-platformer/ Axercise (2600) https://forums.atariage.com/topic/38…

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#59: Maintaining customer centricity by knowing when to automate with Jeanne Duca, BCN 17:36

3M ago17:36

17:36

With customer centricity being top of mind, is the rush to automate and hyper-personalize making things better or is it making customers feel less connected to their favorite brands? Agility requires keeping the human elements of empathy and understanding visible and audible beneath growing layers of automation tools. Today we're going to talk abou…

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#58: Interfaces that generate joy, with Dominik Angerer, Storyblok 20:44

3M ago20:44

20:44

Is it possible for enterprise marketing technology to actually spark joy? Or are we all just resigned to a future of clunky interfaces and frustrating workflows? Agility requires adaptable technology and empowered teams. It also requires a willingness to embrace new approaches and a focus on continuous improvement. Today, we're going to talk about …

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#57: Supply chain as competitive advantage with Salvatore Lombardo, Coupa 20:43

3M ago20:43

20:43

Is your supply chain a competitive advantage, or your biggest liability waiting to be exposed? Agility requires preparing for the unpredictable, especially when your brand's ability to deliver hinges on global events that are entirely out of your control. In a world of political unrest, regulatory change, and natural disasters, the brands that win …

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#56: Building a global B2B marketing strategy with Sangeeta Prasad, Slalom 16:31

4M ago16:31

16:31

What's harder—building a global marketing strategy from scratch, or educating your organization on why it matters in the first place? Today's guest has done both—twice. Sangeeta Prasad is the Chief Marketing Officer of Slalom, a global business and technology consulting firm with $3 billion in revenue and a presence in over 40 markets. With three d…

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#55: AI and small businesses with Aparna Khurjekar, Verizon Business 23:51

4M ago23:51

23:51

We're seeing a fascinating paradox: while everyone's talking about AI's impact on Big Tech, it's quietly revolutionizing small businesses. Is this a sign that SMBs are more agile and adaptable than their enterprise counterparts, or is something else at play? Agility requires not just adopting new technologies, but understanding how they fundamental…

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#54: Building a world-class brand from scratch with Maria Winans, Kyndryl 25:29

4M ago25:29

25:29

What if rebranding wasn't just about a new logo and tagline, but about transforming an 80,000-person company's entire culture and strategy? What if brand became one of your most valuable tools for business reinvention? Today, I'm joined by Maria Winans, Chief Marketing Officer at Kyndryl. After nearly three decades at IBM, Maria took on the monumen…

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#145: What The Heck Is The Vertical Blank Anyway? 7:31

4M ago7:31

7:31

In this piece we play the long versions of our two songs, mixed with a segment from our movie "The Best *#@! Christmas Ever: An Atari 8-bit Journey Into The Vertical Blank" To lay out just what The Vertical blank means to us and why we use it as the metaphor for the retro gaming hobby. Video version here: https://youtu.be/qudbVpMUCWI Late night fue…

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#53: Creating brands and categories in regulated industries, with Kristin Russel, Symplr 23:50

4M ago23:50

23:50

Can a brand in a highly regulated industry stand out without stepping outside the lines? Today we're going to talk about how to create memorable brands and even new categories—within established and often highly regulated sectors like healthcare technology. To help me discuss this topic, I'd like to welcome Kristin Russel, Chief Marketing Officer a…

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#144: Atari 800, Blue Max, and the Zen of Vintage Computing 10:30

4M ago10:30

10:30

Atari 800, Blue Max, and the Zen of Vintage Computing A crack the seal, an essay, a something, whatever this is. Late night fuel support appreciated but not demanded: https://www.buymeacoffee.com/intotheverticalblank Thanks for support from: BCB, Atari Legend, Atari Crypt -https://ataricrypt.blogspot.com/ ED Possible, Tony Longworth Daniel Beasley+…

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#52: Navigating the effect of AI on marketing jobs and the job market with Sue Keith, Landrum Talent Solutions 19:09

5M ago19:09

19:09

This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions. Our guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, which has taken us on quite a roller coaster ride. Today we're going to look at how marketing and commu…

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#51: Readying an AI-augmented workforce with John Munsell, Bizzuka 24:06

5M ago24:06

24:06

Everyone listening that is already in the workforce, from entry level positions to leaders has had to learn at least a little bit about AI over the last few years. But what are we teaching college students about how AI will impact their work, and more importantly, what should we be teaching them? Today we're going to talk about helping companies sc…

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#143: Finding Electronic Games Magazine In 1981 (Remaster) 18:47

5M ago18:47

18:47

The story from Season 2, Episode 5, remastered. Video version here: Thanks for support from: BCB, Atari Legend, Atari Crypt -https://ataricrypt.blogspot.com/ ED Possible, Tony Longworth Daniel Beasley, Barry Burkey David Schmidt, Dave theVelociraptor Jolt7800 wesbrown18 Daniel Stephens All music, audio / video production. writing and game play by @…

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#50: REPLAY: Data-driven decision-making in B2B marketing and sales with Kunal Mangal, Verizon Business Group 28:46

5M ago28:46

28:46

Making intelligent decisions is critical for all businesses, but relying on good information is becoming more critical than relying on what worked yesterday. Today we're going to talk about data-driven decision making in B2B marketing and sales. I'd like to welcome Kunal Mangal, Associate Director of MarTech Strategy at Verizon Business Group, who …

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#49: Adapting your B2B marketing playbook at the speed of AI, with Victoria Blackwell, G2 27:04

5M ago27:04

27:04

Agility today means adapting your marketing playbook at the speed of AI—experimenting fast, learning faster, and never assuming yesterday's tech advantage still applies. Today we're going to talk about how B2B marketers should be thinking about AI in the months ahead—and how to know if you're already behind. To help me discuss this, I'd like to wel…

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#142: The Worst Game Visits The So. Cal Retro Gaming Expo 9:50

5M ago9:50

9:50

The Worst Game Visits The So Cal Retro Expo 2025. Additional music: Music: Heart Of Neon (Spectral Grid Mix) - Tony Longworth Late night fuel support appreciated but not demanded : https://www.buymeacoffee.com/intotheverticalblank Thanks for support from: BCB, Atari Legend, Atari Crypt -https://ataricrypt.blogspot.com/ ED Possible, Tony Longworth D…

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#48: REPLAY: B2B Brand Stories with Tiffany Grinstead, Nationwide Insurance 30:18

5M ago30:18

30:18

We aired this episode a little while ago but wanted to share it again because we think there are some great insights for B2B marketers within it. Today we're going to talk about using personalization to create more engaging and inspiring stories for B2B brands. To help me discuss this topic, I'd like to welcome Tiffany Grinstead, Vice President – P…

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#47: The power of AI in UX research and design with Jason Bowman, The Office of Experience 21:35

6M ago21:35

21:35

How does a B2B brand maintain speed and agility in the area of UX design, where it has often taken a considerable amount of time, effort, and testing to get to a better result? Today we're going to talk about using AI strategically in UX research, design, and testing. To help me discuss this topic, I'd like to welcome Jason Bowman, Executive Direct…

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#141: How STOS Helped People Forge Careers in Software 37:01

6M ago37:01

37:01

STOS The Game Creator (and like software) might have been seen as silly or non-serious shortcuts for hobbyists, but for many many people it became entry point into the world of professional software development. This is just one such tale, the story of "Zamboozal Poker Dice" Video version here: How STOS Helped People Forge Careers in Software The i…

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#46: Better onboarding and operations using AI to augment with Srikrishnan Ganesan, Rocketlane 18:55

6M ago18:55

18:55

Customer onboarding is often where good intentions often end up with less-than-stellar execution. Delays, confusion, and misalignment derail even the most promising new relationships. Why is onboarding still broken in so many organizations, and how is AI finally changing that? Today I'm joined by Srikrishnan Ganesan, Co-Founder and CEO of Rocketlan…

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#140: The Game Creator: Atari ST STOS History, Games & Community 30:19

6M ago30:19

30:19

If you were a teen, pre-teen, or even a curious adult with an 8-bit computer in the 80’s, you most likely started your journey as a computer enthusiast by playing with the basic language included with your machine. Some typed in a few programs, then moved to games and never looked back, while many of us were so engrossed in the power to control the…

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#45: REPLAY: Thriving amidst transformation, with Steve Blum, Autodesk 29:45

6M ago29:45

29:45

We aired this episode a little while ago, but thought it had some amazing insights we thought were worth sharing again. Today we're going to talk about building a change maker culture and how you can help your teams to thrive among change, instead of being disrupted by it. To help me discuss this topic, I'd like to welcome Steve Blum, Chief Operati…

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#44: Why "slow" experiences are the new "site is down" with Gerardo Dada, Catchpoint 31:22

6M ago31:22

31:22

When your site is technically "up" but takes too long to load, customers don't care—it might as well be down. Why is "slow" the new "down", and how is that reshaping the way organizations think about digital experience? Today I'm joined by Gerardo Dada, Chief Marketing Officer at Catchpoint, a leader in digital experience monitoring. Gerardo recent…

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#139: "Brandon" - When Your Best Gaming Friend Passes Away. (from the lost tapes) 1:04:26

7M ago1:04:26

1:04:26

A lost tape from 2023. Jeff and I sit down to talk about our friend Brandon, the day we found out he passed away. Brandon was with us on our gaming adventures from 1982 to 2023.By Jeff Fulton & Steve Fulton

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#43: Localizing video using AI with Guy Piekarz from Panjaya 22:08

7M ago22:08

22:08

Most brands invest heavily in content creation, but how much of that content actually reaches global audiences in a way that feels authentic? With 94% of B2B buyers saying they are more likely to engage with leadership and conference videos in their local language, companies are missing a massive opportunity. How can AI-powered video localization r…

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#138: Project Save Atari (from The Lost Tapes) 1:23:54

7M ago1:23:54

1:23:54

In 2008, when quite literally, NO ONE CARED we published a multi-part series called "Project Save Atari" with ideas and predictions for Atari's future. In 2024 we sat down to revisit it, and see how we did. These are the lost tapes from 2024 and 2008. These were predictions and suggestions to help save the then struggling Atari/Infogrames. In this …

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#137 : The Worst Game Ever For The Atari 2600 19:05

7M ago19:05

19:05

In the final episode of "Worse Than E.T. ?" we attempt to, once and for all, find the "worst Atari 2600 game", even if we have to make it ourselves...so we do. Here is the itch.io page for the game when you can download it, get the code, see the box-art, etc. All free, of course. https://intotheverticalblank.itch.io/worst-game #worst #atari #atari2…

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#136: What Does It Mean To Finish A Game? 1:01:58

7M ago1:01:58

1:01:58

What Does It Mean To Finish A Game? Atari 2600, 400/800, 520/1040 ST A lost tape from 2022, finally released. Inspired by an episode of The Retro Hour, We discuss all the games we "finished" for Atari platforms. With gobs of new video for each game. #atari #atari2600 #atari800 #atari400 #atarist Late night fuel support appreciated but not demanded …

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#135: Live from The Tarriff Bunker, April 2025 29:45

7M ago29:45

29:45

We get together live and in person to talk about the state of Atari and play victim to the C64, NES, and the Amiga. Whoa is us, as Atari fans. Late night fuel support appreciated but not demanded : https://www.buymeacoffee.com/intotheverticalblank Thanks for support from: BCB, Atari Legend, Atari Crypt, ED Possible, Tony Longworth Daniel Beasley, B…

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#134 Atari ST Special: SSI on the ST and a STOS STE game engine 40:30

8M ago40:30

40:30

#134 Atari ST Special: SSI on the ST and a STOS STE game engine Welcome to episode 134 of the Into The Vertical Blank Podcast. Today we have a special treat. It’s the 40th anniversary of the Atari ST this year, so we will be confusing most of the audio and video channels on the Atari computers and especially the ST. First up we have a segment focus…

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#42: Maintaining authenticity as you scale with Fred Meyers, Queensboro 22:41

8M ago22:41

22:41

How do you take a business from a basement office in Queens to a $25 million company—without losing the personal touch that made it special in the first place? Joining us today is Fred Meyers, President and Founder of Queensboro, a company that has revolutionized the custom logo apparel industry. Fred spotted a market gap while doing laundry in his…

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#41: Connecting deeply with B2B audiences with Jason Ing, Gusto 29:57

8M ago29:57

29:57

Payroll isn't exactly what you'd call exciting—so how do you take a - let's face it - rather boring topic like that and make it relatable, engaging, and even funny enough to capture an audience's attention? Joining us today is Jason Ing, Chief Marketing Officer at Gusto, a leading platform that provides small and medium-sized businesses with payrol…

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133: Beautiful Disaster: An Ode to Fry's Electronics 19:17

8M ago19:17

19:17

Beautiful Disaster: An Ode to Fry's Electronics A story about technology change from generation to generation and the importance of feeling useful with DIY See video version here: https://youtu.be/r78tcGiIzP4 #diy #atari #motorcycles #pcgames #fryselectronics #southbay #memoir Music licenses: Soundstripe Full Throttle: Code: UKYZGYCBOZ5E6MSB 1 Up: …

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#40: Harnessing the Power of PR to Scale B2B with Karla Jo Helms, JOTO PR Disruptors™ 27:29

8M ago27:29

27:29

Is your brand's story building trust—or are you leaving credibility to chance? Our guest today is Karla Jo Helms, Founder and CEO of JOTO PR Disruptors™. Karla is an expert in transforming B2B brands through innovative public relations strategies. With a career dedicated to building trust, managing crises, and leveraging data-driven storytelling, s…

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#39: Payment innovation for SMBs with Brian Goudie, Aurora Payments 28:20

9M ago28:20

28:20

As small and medium-sized businesses navigate economic uncertainty, here's a question to consider: Are your payment systems an asset that drives growth, or are they just another expense? Today, we're joined by Brian Goudie, CEO of Aurora Payments. With nearly 30 years in the payments industry, Brian has guided Aurora to serve over 27,000 merchants,…