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What the Web3?

Suresh Balaji and Dave Wallace

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What the Web3? is a podcast for marketers, helping make sense of Web 3 and Gen AI and the opportunities that it offers for building brands, and connecting with audiences. With an incredible line-up of guests our aim is to Educate, Inform and Inspire!
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In this inaugural episode of the Web3 Marketing Association Podcast, hosts Dave Wallace and Suresh Balaji are joined by Chris Clark, former Group Head of Marketing at HSBC, to reflect on the lessons of Web1 and Web2 and explore what Web3 means for marketers. Suresh introduces the mission of the Web3 Marketing Association: to help marketers navigate…
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In this episode of the Web3 Marketing Association Podcast, hosts Dave Wallace and Suresh Balaji are joined by Angela Dalton, founder and CEO of Signum Growth Capital, to explore the intersection of gaming, NFTs, and Web3—and what it means for marketers. Angela shares her career journey from equities and investment banking to becoming one of the fir…
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In this episode of the Web3 Marketing Association Podcast, hosts Dave Wallace and Tim Semelin are joined by Edward Bell, General Manager of Brand Insights and Marketing Communications at Cathay Pacific, to discuss how one of Asia’s most iconic airlines is exploring Web3 and the metaverse. Edward shares how Cathay has built an internal cross-functio…
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In this episode of the Web3 Marketing Association Podcast, hosts Suresh Balaji and Dave Wallace are joined by Diego Borgo, brand consultant, advisor, NFT collector, and educator, to explore what it takes for brands to enter the metaverse responsibly and meaningfully. Diego shares his journey from 18 years in digital marketing to advising Fortune 50…
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In this episode of the Web3 Marketing Association Podcast, hosts Dave Wallace and Suresh Balaji are joined by Hrish Lotlikar, co-founder and CEO of Superworld, to explore the bold vision of building a virtual layer over the entire planet. Hrish shares his extraordinary journey—from investment banking and venture capital in emerging markets to launc…
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In this episode of the Web3 Marketing Association Podcast, hosts Dave Wallace and Suresh Balaji are joined by Tim Holdorsson, founder of Lunar Strategy, to discuss how marketing in Web3 differs radically from traditional models—and why education and community are now the most powerful tools in the space. Tim shares his journey from investing in cry…
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In this episode of the Web3 Marketing Association Podcast, hosts Suresh Balaji and Dave Wallace are joined by Matt Smolin, co-founder and CEO of Hang.xyz, to explore the future of loyalty and membership programmes in a Web3 world. Matt shares his entrepreneurial journey from trading desks in finance to building consumer tech, and ultimately pivotin…
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In this episode of the Web3 Marketing Association Podcast, hosts Suresh and Dave Wallace are joined by Adam Buehler, Senior Vice President of Creative Technology at Digitas North America. Together, they dive into the fast-moving worlds of generative AI and Web3, exploring how these two transformative technologies are beginning to converge. Adam out…
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In this episode of the Web3 Marketing Association Podcast, hosts Suresh and Dave Wallace are joined by Adam White – now known as Phoenix – entrepreneur, visionary, and founder of Edge.gg and the new project Spirit Tribe. Phoenix shares his journey from sports law and esports innovation to building Edge, a platform often described as the “Uber for i…
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In this episode of the Web3 Marketing Association Podcast, hosts Lars and Suresh sit down with Ray Chan, CEO and co-founder of 9GAG and MemeLand. Known for his sharp wit and bold vision, Ray shares the story of building one of the internet’s most iconic meme platforms and why he’s now leading its transition into Web3. Ray reflects on his personal j…
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In this episode of What The Web 3, hosts Dave Wallace and Suresh Balaji tackle the seismic shifts in journalism and digital media brought on by generative AI, deepfakes, and Web3. Their guest is Harry Burt, Director of Business Innovation and Transformation at News UK, who shares frontline insights into how one of the world’s leading media groups i…
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Web3 & Whiskey is a podcast about how the decentralized internet will change our lives. This episode was recorded on Jan 5 and features Gary Liu, Suresh Balaji, and Malcolm Ong. In this episode, we discussed what a decentralized Twitter would look like, whether gatekeeping of information is necessary, and the value of decentralizing the influential…
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Web3 & Whiskey is a podcast about how the decentralized internet will change our lives. This episode was recorded on Feb 2 and features Gary Liu, Suresh Balaji, and Malcolm Ong. In this episode, we discuss a hack that happened in January to a pseudonymous crypto collector and influencer known as NFT God. How did such an important influencer the cry…
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Web3 & Whiskey is a podcast about how the decentralized internet will change our lives. This episode was recorded on Jan 12—before Microsoft launched its ChatGPT-powered Bing—and features Gary Liu, Suresh Balaji, and Malcolm Ong. If AI is helping machines become more human-like so that we can fulfill our potential, can web3 help make the internet m…
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This is Web3 & Whiskey Reactions. Every week, we talk about some of the most interesting news stories in web3. This episode was recorded on Jan 19 and features Gary Liu and Suresh Balaji. Chapters: 00:00 Intro 00:19 MoonPay partners with TIME 06:01 Seoul launches a metaverse replica 09:20 Avalanche partners with AWS 13:06 Crypto lender Genesis file…
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Web3 & Whiskey is a podcast about how the decentralized internet will change our lives. This episode was recorded on Dec 22 and features Gary Liu, Suresh Balaji, and Malcolm Ong. In this episode, we look back on an eventful 2022, from the Ethereum Merge to the collapse of LUNA, Three Arrows Capital, and FTX—and the subsequent crypto deep freeze. Mo…
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This is Web3 & Whiskey Reactions. Every week, we talk about some of the most interesting news stories in web3. This episode was recorded on Jan 5 and features Gary Liu, Suresh Balaji, and Malcolm Ong. Chapters: 00:00 Intro 00:29 NEWS: BMW partners with Coinweb to develop a blockchain-based financing and loyalty program in Thailand 05:30 NEWS: A tax…
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Web3 & Whiskey is a podcast about how the decentralized internet will change our lives. This episode was recorded on Dec 8 and features Gary Liu, Malcolm Ong, and a special guest — Michael Yung, former Head of Digital, Customer and Retail, at Cathay Pacific and former Head of Digital Product and Technology for Asia Miles, one of the world’s largest…
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Web3 & Whiskey is a podcast about how the decentralized internet will change our lives. This episode was recorded on Nov 3 and features Gary Liu, Suresh Balaji, and Malcolm Ong. In this episode, we dive into the world of decentralized technologies and the so-called “innovator’s dilemma” faced by established tech giants. How are companies like Faceb…
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Web3 & Whiskey is a podcast about how the decentralized internet will change our lives. This episode was recorded on Oct 21 and features Gary Liu, Suresh Balaji, and Malcolm Ong. Chapters: 00:00 Intro 04:56 Whiskeys 09:21 NEWS: F1 files 8 trademarks for crypto and NFTs 12:40 NEWS: Bored-Ape creator Yuga Labs faces SEC probe over unregistered offeri…
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Web3 & Whiskey is a podcast about how the decentralized internet will change our lives. This special episode was recorded on Nov 24 and features Gary Liu, Suresh Balaji, and Malcolm Ong. Leave comments below to join the discussion! Jump to: 00:00 Intro 03:41 Whiskeys 08:20 News: Nike launches .SWOOSH web3 platform 11:40 News: Island nation Tuvalu t…
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Web3 & Whiskey is a podcast about how the decentralized internet will change our lives. This episode was recorded on Sep 17 and features Gary Liu, Suresh Balaji, and Malcolm Ong. Chapters: 00:00 Intro 01:01 Whiskeys 05:13 News: Starbucks introduces Web3-based program Starbucks Odyssey, giving members the ability to earn and buy NFTs 13:02 News: Par…
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Web3 & Whiskey is a podcast about how the decentralized internet will change our lives. This episode was recorded on Sep 9 and features Gary Liu, Suresh Balaji, and Malcolm Ong. Chapters: 0:00 Intro 2:00 Whiskeys 6:05 News reaction - TAG Heuer introduces an NFT viewer for its connected watch to allow customers to wear their digital assets on their …
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