Hosted by Content Strategist & Coach, Tahryn Bolt, this podcast is designed to help you to feel confident, empowered and inspired when it comes to creating content in your business.
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Tahryn Bolt Podcasts
A raw and real podcast where Sonja Pototzki-Raymond (aka Sonja The Search Queen) shares her journey through business, motherhood, and resilience—alongside powerful insights into SEO, Google Ads, and building unshakeable strength through life’s toughest moments.
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Episode 7: The Quiet Side of Resilience: Mental Health, Messaging + Showing Up Anyway with Tahryn Bolt
38:27
38:27
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38:27You might know Tahryn Bolt as the voice behind The Social Bolt and the How I Do Content Podcast – but in this episode of the Diary Of The Search Queen, you’ll get to know the woman behind the messaging magic. From small-town beginnings to becoming one of the most trusted messaging mentors in the game, Tahryn shares the full story of how she built a…
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208. The Real Reason You’re Stuck in Business: Why the Answer Might Be in Your Akashic Records with Belinda Simons
58:27
58:27
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58:27There often comes a point in your business where your strategy’s solid, you’re sharing content and showing up consistently… But then it feels like you’ve reached a limit that you can’t quite break through. You’re stuck at the same income level, your audience isn’t growing and you feel like everyone is quantum leaping to the next level…but you’re no…
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Episode 10: What It Really Takes to Get Your Book in Bookstores as a First-Time Author
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13:33
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13:33When I started writing The Search for Resilience, I had no idea how far it would go. I didn’t have a book deal. I wasn’t signed by a major publisher. And I certainly didn’t expect to walk into a bookstore and see my book beside Mel Robbins. But here we are. In this deeply personal episode of Diary of the Search Queen, I’m sharing the full behind-th…
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207. The Truth About Content Planning and Building Community in the Age of AI with Carly Smith
1:05:51
1:05:51
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1:05:51You’re doing all the “right” things – keeping up with the trends, showing up online, even asking AI to help you out… But your content feels meh, your community’s gone quiet, and deep down, you’re wondering if any of it is actually working. If you’re feeling that – today’s episode of the How I Do Content Podcast is going to hit in the best kind of w…
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Episode 9: How Resilience Shaped Ellie Swift’s Journey to Motherhood & Scalable Freedom
35:38
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35:38Running a business while trying to conceive is one of the hardest things I’ve ever done – and I know I’m not alone. In this episode of Diary Of The Search Queen, Ellie Swift joins me to talk about the messy, beautiful, brutal truth of building a business during fertility treatments. Because when you’re running a 7-figure business with a full roster…
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206. Messaging on the Mic 2025 - Volume 4 - Moving Past Referrals to Sell Your New Offer Online as an Admin and Strategy Support Specialist
16:19
16:19
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16:19Welcome back to Messaging on the Mic! This is the 4th and final instalment of this mini-series inside the How I Do Content Podcast. To recap these are the previous Messaging on the Mic Wizards: In Volume 1, I reviewed the messaging of a funnel and automation wizard. In Volume 2, I reviewed the messaging of a career coach. And in Volume 3, I reviewe…
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Episode 8: Legacy Over Likes Why Authenticity & Your Story Outshines Going Viral
19:02
19:02
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19:02I used to measure my worth in how many likes my Instagram posts got. I’d overthink every single post – was I saying too much? Not enough? And then I’d hit post and keep refreshing, waiting to feel seen. But I’ve recently had the realisation that my story isn’t content – it’s a calling. And the moment I stopped sharing for validation, and started sh…
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205. Messaging on the Mic 2025 – Volume 3: What Makes a Transformational Offer Sell as a Motherhood Mentor
15:20
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15:20It’s another episode of Messaging on the Mic. This is the 3rd week of this 4 week mini-series inside the How I Do Content Podcast. In Volume 1 I reviewed the messaging of a Funnel and Automation wizard. And in Volume 2 I reviewed the messaging of a Career Coach. So if you haven’t listened to Volume 1 and Volume 2 you can check them out first. And t…
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204. Messaging on the Mic 2025 – Volume 2: The #1 Messaging Shift Every Career Coach Needs to Make to Sell More
14:26
14:26
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14:26It’s time for me to review another biz wizard’s messaging + marketing… Welcome to this week’s episode of Messaging on the Mic – the 4-week mini-series inside the How I Do Content Podcast where I review the messaging of 4 different businesses, and share how they can take their messaging to the next level so they’re in demand with Beyonce-level clien…
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Episode 6: Behind the 40 Under 40 Award: Balancing Business Success and Motherhood
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11:50Winning a 40 Under 40 award was a big moment. One of those shiny, career-defining milestones that looks impressive on the outside. And yes, the recognition is incredible. But let’s be real – there’s also a lot that happens behind the scenes that no one sees. The sacrifices. The sleepless nights. The mental load of trying to be all-in on your busine…
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203. Messaging on the Mic 2025 - Volume 1 - Struggling to Convert? What Your Messaging Might Be Missing as a Funnel + Automation Strategist
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12:30It’s my favourite time of the year – Messaging on the Mic is BACK! If you’re new to Messaging on the Mic Series let me get you up to speed. Messaging on the Mic is a 4 week mini-series on the How I Do Content Podcast. Anyone in my community can apply (if you’re brave enough) and then I select 4 businesses to feature on these episodes. I review thei…
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Episode 5: Behind the Mic + Beyond the Mask: How Heidi Anderson Turned PR, Personal Branding + Public Vulnerability into Her Power
34:29
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34:29Heidi Anderson built her career in the spotlight – radio, reality TV, bestselling book, bold PR brand. But the version of her you saw? It wasn’t the full story. In this episode of Diary Of The Search Queen, we talk about what it really took to pull off the mask. From navigating anxiety on air to finding a new rhythm as a mum and a business owner – …
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202. You Think Your Offer’s a “No-Brainer” – Here’s Why No One’s Buying It
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10:39One of the phrases I hate hearing in the online space is “this offer is a no-brainer.” Now I’m not just being a hater because I do believe in the concept of a “no-brainer” offer – it should be an easy decision for your ideal clients to buy. BUT the reason I hate the term is because what I see 99% of the time is people slap that label on their offer…
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201. The Messy Middle: When It’s Time to Rethink Your Business (But You Don’t Know What’s Next) with Jen Heuett
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1:00:00You know that moment in business when you look around and think… “How did I end up here?” The money’s coming in… You’re good at what you do… But everything feels heavier than it should. Your offers feel off, your content feels forced and deep down, you’re wondering if the business you’ve built is still right for you. If you’re nodding along, this e…
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Episode 2: Becoming the Search Queen: How Personal Branding + Google Search Built My 7-Figure Business
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20:03What does it really take to build a business that stands out, sells consistently, and stays true to your values? In this episode of Diary of the Search Queen, I'm taking you behind the scenes of how I became Sonja the Search Queen – and no, it didn’t happen overnight (or by accident). From managing 300 clients solo to launching a multi-7-figure Goo…
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Episode 3: The Search Within: How My Fertility Journey Became My Greatest Catalyst for Growth
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17:49
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17:49What if the hardest thing you’ve ever been through… was also the thing that shaped your strength the most? In this episode of Diary of the Search Queen, I’m sharing the raw, unfiltered truth behind my fertility journey and how it cracked me open in ways I never expected. This isn’t just a story about becoming a mum – it’s a story about becoming me.…
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Episode 4: The Move That Changed Everything: How I Rebuilt My Life in Australia
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15:16I didn’t just move to Australia. I rebuilt my entire life from the ground up. In this episode of Diary of the Search Queen, I’m taking you back to the moment I packed up my life in Ireland and flew to Australia – no job, no backup plan, just a gut feeling and a suitcase full of hope. What started as a one-way ticket became the turning point for the…
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Episode 1: Diary of the Search Queen: The Search That Started It All
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6:14Welcome to the very first episode of Diary of the Search Queen! In this first episode, I’m taking you behind the curtain of why I created this podcast, what it really means to be the Search Queen, and the life + business lessons that brought me here. Yes, I’m the queen of Google search – but this diary isn’t just about keywords or algorithms. It’s …
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200. The Best of the How I Do Content Podcast. Messaging + Marketing Magic from 200 Episodes
15:11
15:11
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15:11Welcome to Episode 200 of the How I Do Content Podcast! Two hundred episodes. Most podcasts don’t even make it past episode 10. It’s been 200 episodes of me showing up to this mic, dropping Dumbledore-level strategy and sharing what’s hot on my heart in the hope it helps you to embrace your unique blend of magic and do business in a way that works …
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199. AI-Generated Content Won’t Sell If You Don’t Understand Your Audience
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8:04
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8:04Everyone and their dog is using ChatGPT to write their content right now. Outsourcing captions, emails, even entire launch plans all in the name of saving time and “working smarter.” But let’s be honest – is it actually saving you time? Or do you need to constantly tweak, reprompt and rewrite what it spits out because it sounds like everyone else o…
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198. The Search for Resilience: Behind the Business, the Babies + the Book with Sonja Pototzki-Raymond
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1:06:14
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1:06:14You know what you don’t see on the highlight reel? The breakdowns behind the breakthroughs. The resilience it takes to keep showing up when it would be easier to walk away. The real, messy, magical journey behind building a business, a family, and a damn legacy. Today’s guest on the How I Do Content Podcast knows exactly what it takes. Sonja Pototz…
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197. Messaging, Audience or Timing: The Real Reason Your Content Isn't Converting into Clients
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11:36
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11:36You’re doing all the things. You’re posting on Instagram. You’re emailing your list. Your offer is solid You’re casting content spells left and right – but the likes are low, the DMs are dead, and the sales? Missing like Voldemort’s nose. So, naturally, your brain spirals into the usual suspects: “Is it my messaging? Is it my audience? Is it the al…
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196. Podcasting in 2025. What's working and how to use your podcast to grow your business with Laura McRae
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41:41
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41:41So many business owners tell me they want to start a podcast… But then the doubts creep in: What would I even talk about? Will anyone listen? Isn’t podcasting a lot of work? Or they do start a podcast, make it to episode 5 and then it fizzles out because they’re burnt out, overwhelmed, and not seeing results fast enough. And perhaps this sounds fam…
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If you have an offer that isn’t selling and you default reaction is to consider: Lowering your prices Creating a new offer (particularly a low ticket offer 👀) Creating a new lead magnet Or getting ChatGPT to pump out more content for you (or turn you into a Barbie 🙊) FOR THE LOVE OF DOGS PLEASE STOP!!!!!!!!!!!!!!!! You’re looking for the solution t…
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194. Behind My Best Launch Content: Strategy, Psychology + Messaging That Sells
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11:12
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11:12I’ve just wrapped up another launch (this time for Micro Messaging), and there’s one thing I hear every single launch without fail… “I LOVE your launch content Tahryn!” And I really appreciate hearing this because I do put time and thought into crafting launch content that really connects and (of course) converts. Nothing you read or see from me du…
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193. How I run my business when I'm travelling
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11:26I’ve spent the month of March travelling the East Coast of Australia on my 40th Birthday Tour. Last year I thought to myself “you only turn 40 once Tahryn” – so why not spend the entire month of March on the East Coast visiting my favourite city and spending time with some of my favourite people. Now this wasn’t a full holiday because I also decide…
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192. Where I'm investing, what I'm doubling down on and how I'm showing up to be fully booked in 2025
13:23
13:23
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13:23I want to address the dementor in the room. Because I’m in the thick of the launch for Micro Messaging which means I’m having a whole bunch of sales conversations. Not to mention I’m also chronically online so I see a lot of the same conversations being shared through content right now. There’s a lot of uncertainty in the air. Conversations around …
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191. The exact content working best for me right now and why
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16:03
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16:03Creating and sharing content in 2025? It can do your head in right?! On one hand, there’s more content than ever. You’ve got every guru and their dog is telling you how to 10x your business on Instagram, trends come and go faster than you can say “algorithm,” and AI has made content creation easier and quicker than ever before. But despite all this…
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190. The #1 Way To Use AI To Make Your Messaging & Brand Stand Out
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9:13
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9:13I don’t think I need to tell you that the online space is noisier than ever. And if you feel like it’s harder than ever to stand out – it’s because it IS. There are more people marketing their businesses online – more entrepreneurs, more service providers, meaning more content flooding every platform. There’s also shifting consumer purchase behavio…
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189. 40 business + life lessons for 40 years
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10:25
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10:25Tomorrow is my 40th Birthday! I’m celebrating the big 4-0 by jumping on a plane and spending the entire month of March on the East Coast visiting my favourite city and spending time with some of my favourite people. Every year when my birthday rolls around I find myself in a very reflective mood. And there’s nothing like a big milestone birthday to…
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188. How I’m Streamlining My Content Process in 2025
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14:21Unlike most other business owners, I love creating content. The process of coming up with an idea, turning that into a piece of content and then sharing it with other people is 100% my idea of a good time. I love that shit. So the thought of outsourcing it entirely to someone else or completely replacing my content creation process with AI – doesn’…
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187. Micro messaging, thought leadership and AI. How to make your marketing simple in 2025
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10:11The hottest topic in the online space right now is AI. Businesses are on the lookout for AI tools that will save them time and streamline their processes. And yes, AI IS great for helping you save time especially when it comes to your marketing. BUT what I’m also witnessing is people making one big mistake when it comes to using AI in their busines…
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186. 6 Figure Business Owner? Here’s why your marketing isn’t working.
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13:50Last year I witnessed a lot of burnt out biz owners limping to the end of the year. They were done. Exhausted from... The constant churn of creating content because you don’t want your community to forget about you if you stop showing up. But also feeling like what’s the point because nothing you share is actually working and converting into leads …
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185. Are online courses dead? The truth about evergreen course sales in 2025 with Jessica Tutton
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53:21Online courses are DEAD. Well, that’s what the online gurus will have you believe. The ins + outs lists for 2025 are predicting online course creators are in for a tough time. Butttt should you really believe them? Instead of taking their word for it I’m going to ask someone I trust. Someone who KNOWS what it takes to build a successful online cour…
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184. Get them Hooked on You. How to grab the attention of your dream clients at the top of funnel
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10:24In today’s online space, standing out is harder than ever. With the flood of AI-generated content and constant distractions, audience fatigue is real. Think about it – the moment you unlock your phone, you’re bombarded with content: A new podcast episode from your favourite biz guru... A pre-sale for an offer you’ve been eyeing for ages... A free m…
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183. How Samantha Wills used the magic of creativity to guide her entrepreneurial journey
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41:25When I started this podcast back in 2021, the number 1 person on my dream guest wishlist was Samantha Wills. She’s my creative inspiration, the reason I got into marketing and someone I’ve admired for well over 12 years. And today’s guest on the How I Do Content Podcast is the Samantha Wills. If you’re new to the world of Samantha here’s what you n…
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182. New Year New Client: Signs it's time to refine your client attraction strategy
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10:32Welcome back to SEASON 5 of the How I Do Content Podcast and of course Happy New Year! I’ve NEVER been more excited for a new year to begin. I’m a big believer that you don't need to wait until a specific date to make changes or go after what you really want… But after the year that was 2024 I was SO looking forward to the symbolic start of a new y…
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2024: The Worst Year of My Life (& How My Business Got Me Through)
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16:232024. The worst year of my life. Now, the final episode of the How I Do Content Podcast every year is usually always a year-in-review episode. But this year I thought about not even recording this episode, or simply doing a surface-level review of just the good stuff. And it would be so easy to do that – but, if you’re a long-time listener of the p…
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Brand Messaging Shifts for Conjuring Sales on Repeat
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13:35I know there’s a whole lot of basic witch advice online about how to improve your messaging. But half the time it only leaves you feeling more confused about what you actually need to do to stand out online and cash in. So, in today’s episode of the How I Do Content Podcast, I’m sharing the secret to crafting scroll-stopping messaging that generate…
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3 Brands Who Nail Their Messaging (and How to Nail Yours Too)
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17:47
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17:47As an introvert, I’m a natural observer. Talk to people? No thanks, I’m good. Observe people? YES PLEASE! So it’s not surprising that one of my superpowers is observing brands that are absolutely killing it with their messaging and marketing. And, in today’s episode of the How I Do Content Podcast, I’ve got my observation cloak on to share 3 brands…
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Not making money in your business right now? THIS is why
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9:06If you feel like your business should be making more money than it is right now – you’re not alone. In an online space filled with the shiniest of shiny income claim messaging and marketing (think “quantum leap to 7-figures in 7 days” kinda vibe)... I see so many people hustling hard and trying to do everything “right” – only to feel frustrated AF …
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The Secret to Standing Out in a Competitive Market with Lucy-Anne Lewis
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51:00Standing out in the online space right now can feel difficult BUT it’s not impossible. Your soulmate clients are out there searching for you, so what are you doing to get noticed? No, you don’t need to change your name to Hagrid to stand out… BUT you do need to make it crystal clear to your ideal clients why YOU are the wizard to buy from. Boring, …
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Sell Online? Here's the Number 1 Trend you DO need to follow
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11:25At this time of the year, you’ll start to see a lot of business and marketing experts sharing their trends and predictions for 2025. In fact, I’ll be running a bonus live training on my 2025 messaging trends and predictions for the Wizards who join Micro Messaging, so make sure you sign up before doors close to hear those. In today’s episode of the…
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Spells for an Easeful Business and Sales on Repeat with Bec Cuzzillo
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54:11Over the past 5 years, I’ve been part of the marketing and coaching teams of many 6- and 7-figure businesses… I’ve seen how these businesses work and the strategies they use as I’ve worked alongside and collaborated with some of the smartest, most brilliant CEOs. And there’s one thing these magical humans have in common – they ALWAYS prioritise the…
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Creating content in your business can often feel like a full-time job, right?! And, if you didn’t in fact start your business to become a full-time content creator, you probably want to know how to make it a little dog damn easier. This is why, in today’s episode of the How I Do Content Podcast, I’m sharing how you can make content creation easy AF…
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High Ticket vs Low Ticket: The Truth About What Really Sells
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10:17Pop quiz, Wizard – which is easier to sell: high ticket offers OR low ticket offers? The answer might shock you… Because neither offer is easier to sell. And you might be thinking to yourself, “GTFO, Tahryn, a low ticket offer is obviously easier to sell because who’s going to object to spending $19?!” But you would be wrong. And, as someone who ha…
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Money-making season is upon us! There are some really great opportunities to make money in this season, and, if you’re heading into the last 3 months of the year with a goal to make more sales – this episode is for you! Because there are some things you can do to maximise your opportunities to make sirius money in your business. So, in today’s epis…
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I regularly preach the importance of consistency in your marketing. In fact, if you did a search through every episode of the How I Do Content Podcast, you’d definitely find the word ‘consistency’ mentioned a whole damn lot. And yes, consistency IS important if you want to be visible to your ideal clients, build a memorable brand, and remain top of…
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Smart Business Support Decisions and Choosing the Right Team
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14:45How did you know it was time to engage a mentor or coach to help your business? This was a question that was dropped into the question box by one of my magical Instagram followers when I put the call out for future podcast episode topics. Thanks for the question, Jasmin! It’s a great question – so in today’s episode of the How I Do Content Podcast …
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How I use Instagram (without losing my mind)
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16:13An always-hot topic of conversation in my community is, “What in the flying dementors is up with Instagram this week?!” And, if you’re a long-time listener of this very podcast, you’ll know my stance on the often dumpster fire that is Instagram. Spoiler Alert – Instagram shouldn’t be your entire marketing strategy and it’s a HUGE risk to spend all …
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