Best Tegrita Podcasts (2025)

1
When Your Buyers Are Ready to Engage You’re Dropping the Ball 43:24

1d ago43:24

43:24

This week on Revenue Rehab, Brandi Starr is joined by Maddie Bell, CEO and Co-founder of Scheduler AI, who believes “the real risk isn’t in the dark funnel—it’s failing to deliver when the buyer finally raises their hand.” In this episode, Maddie challenges the industry’s obsession with “speed to lead,” urging revenue leaders to prioritize “speed t…

1
106: The 3Fs of Managing Up: How to Work with Leaders, Consultants, and Teams - with Leanna Adeola, VP Marketing & Chief Brand Strategist at Black Onyx Management, Inc. 44:20

2d ago44:20

44:20

In this episode of "Women in B2B Marketing," host Jane Serra chats with Leanna Adeola, VP of Marketing and Chief Brand Strategist at Black Onyx Management. Leanna, recognized as one of the "Top 40 Under 40" by the Indianapolis Business Journal, shares her journey through various marketing roles, from agency work to in-house positions. They discuss …

1
The Real AI Readiness Test: Is Your Data Clean Enough to Matter? 45:10

9d ago45:10

45:10

This week on Revenue Rehab, Brandi Starr is joined by John Williams, a fractional CRO, and Jonathan Moss, founder of AI Business Network, who believe that “AI is useless if your customer data is a chaotic mess”—and they’re here to prove it. In this episode, they challenge the widespread assumption that companies are AI-ready just because their data…

1
105: The Playbook for Your First 90 Days as a Marketing Leader - with Leela Gill, Full-Stack B2B CMO | REPLAY EP 04 33:55

9d ago33:55

33:55

** Originally published on January 4, 2023 ** This episode is an early gem from when the podcast first launched and features the incredibly sharp Leela Gill, a three-time CMO and builder of high-growth B2B teams. Her advice on navigating the first 30-60-90 days in a new marketing leadership role is timeless. And her take on KPIs, internal branding,…

1
Treating Marketing Ops Like a Cleanup Crew is Killing Your GTM 32:02

16d ago32:02

32:02

This week on Revenue Rehab, Brandi Starr is joined by Leah Russo, a veteran marketing and rev ops executive and founder of Novara, who believes “treating ops like a cleanup crew is killing your go-to-market”—and she’s ready to prove it. In this episode, Leah challenges the widespread practice of sidelining marketing and revenue operations, arguing …

1
104: The Secret to B2B Messaging that Lands: Tap into Their Ego, Not Yours - with Rissy La Touche, Founder at Dimple Studio 44:12

16d ago44:12

44:12

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Rissy La Touche, a seasoned marketer, advisor, speaker, and founder of Dimple Studio. Rissy shares her journey from B2C/B2B marketing to business owner, discussing the challenges and rewards of entrepreneurship. The episode delves into the importance of clear communication, se…

1
Turning Booth Buzz into Closed Deals: A Case Study in Pop-Up Podcasting 35:44

23d ago35:44

35:44

This week on Revenue Rehab, Brandi Starr is joined by Rita Richa, a B2B podcast strategist and executive producer with a track record of turning conversations into revenue. Together, they break down how Lenovo overcame lackluster event ROI by transforming traditional conference sponsorships into a pipeline-driving “pop up podcast” experience—turnin…

1
Stop Sending SDRs to Do a Marketer’s Job: The Case for MDRs 23:20

30d ago23:20

23:20

In this Starr-Led solo episode of Revenue Rehab, Brandi Starr brings a But How perspective to the widespread practice of handing qualified leads from marketing to SDRs and BDRs. Challenging the assumption that sales pressure is the next logical step, Brandi argues that most buyers are actually looking for guidance—not a hard sell—during the critica…

1
Misalignment Isn’t the Problem. Broken Communication Is. 32:38

1M ago32:38

32:38

This week on Revenue Rehab, Brandi Starr is joined by Brittany Hansen, a seasoned SaaS executive and marketing leader who believes that most revenue issues aren’t caused by structure or strategy, but by broken internal communication—and she’s ready to prove it. In this episode, Brittany challenges the common industry belief that misalignments can b…

1
The World Doesn’t Need Your Company. It Needs Movements That Matter. 42:13

1M ago42:13

42:13

This week on Revenue Rehab, Brandi Starr is joined by Karthi Ratnam, a category design expert who believes that creating movements, not just products, is the key to market success—and she’s ready to prove it. In this episode, they challenge the notion that category creation is prohibitively expensive and slow, arguing instead that a bold vision and…

1
Chasing New Logos Is Stunting Your Business 43:14

2M ago43:14

43:14

This week on Revenue Rehab, Brandi Starr is joined by Steve Nolan, a high-energy executive with a knack for scaling businesses and driving strategic revenue growth, who believes focusing solely on new client acquisition is a costly mistake—and he’s ready to prove it. In this episode, they challenge the obsession with acquiring new logos, arguing th…

1
Aligning Teams for Revenue Growth: A Strategic Sales-Marketing Case 28:00

2M ago28:00

28:00

This week on Revenue Rehab, Brandy Starr is joined by Jamie Walsh, a seasoned expert in go-to-market strategies with over 10 years in B2B SaaS. Together, they break down how a company overcame the entrenched challenge of sales and marketing misalignment, turning a reactive and fractured go-to-market approach into a proactive, revenue-aligned engine…

1
MQLs Aren’t Dead—But Your Definition Might Be 26:50

2M ago26:50

26:50

In this Starr-Led solo episode of Revenue Rehab, Brandi Starr takes a But Also approach to the frequently heard declaration that MQLs (Marketing Qualified Leads) are dead. While acknowledging common frustrations around the inefficacy of current MQL definitions, she contends that the real problem lies in the lack of clarity and alignment between sal…

1
103: Forget Best Practices. Test Your Way to What Actually Works. - with Brandi Starr, COO at Tegrita 47:04

2M ago47:04

47:04

Like WIB2BM? Show us some love with a rating or review today! <3 -- In this episode of "Women in B2B Marketing," host Jane Serra speaks with Brandi Starr, COO of Tegrita, to discuss her multifaceted career and insights into effective B2B marketing. Brandi emphasizes the importance of understanding audience needs, advocating for tailored communicati…

1
From Messy Data to Measurable Impact: A Case Study in Lead Management 38:18

2M ago38:18

38:18

This week, our host Brandi Starr is joined by Mehak Chowdhary, a dynamic leader in marketing, growth, and brand strategy. With 15 years of experience under her belt, Mehak has successfully scaled businesses across diverse sectors like sports, climate tech, SaaS, and E-commerce, working internationally from Europe to Asia. In this episode of Revenue…

1
102: Video Killed the White Paper Star: Creating Relatable Content in B2B - with Kristina Keene, Director of Brand and Content at Flip 43:52

2M ago43:52

43:52

Like WIB2BM? Show us some love with a rating or review today! <3 -- In this episode of "Women in B2B Marketing," host Jane Serra talks to Kristina Keene, Director of Brand and Content at Flip. Kristina emphasizes authenticity and relatability, advocating for engaging, human-centered content over traditional gated materials like white papers. She hi…

1
AI Is Making Marketing Specialists Obsolete 38:23

3M ago38:23

38:23

This week our host Brandi Starr is joined by Jorge Alvarez, seasoned B2B SaaS marketing leader and co-founder of Evolve IQ. Meet Jorge Alvarez, a powerhouse in the marketing realm with over two decades of experience in driving growth at fintech and data organizations. With four successful stints as a CMO and a history of managing a $500 million inv…

1
101: Trust the Vibe: Navigating Marketing Careers with Intuition & Impact - with Amrita Mathur, Marketing & Growth Consultant at Marketing Moonshots 45:19

3M ago45:19

45:19

Like WIB2BM? Show us some love with a rating or review today! <3 -- In this episode of "Women in B2B Marketing," host Jane Serra speaks with Amrita Mather, founder of Marketing Moon Side and former marketing leader at Superside, Zapier, ClickUp, and Top Hat. Amrita shares her unique journey in B2B marketing, emphasizing the importance of company cu…

1
DEI Cuts are Revenue Cuts 49:09

3M ago49:09

49:09

This week on Revenue Rehab, our host Brandi Starr is joined by two powerhouse guests, Sharon Nyangweso and Anna Radulovski. Meet Sharon Nyangweso, the innovative founder and CEO of Quake Lab. Sharon champions a radical problem-solving approach with an equity lens that is measurable, strategic, and grounded in design thinking. Her work revolves arou…

1
100: Cheers to 100! A Celebration, Lessons Learned, and What’s Next - with ME! Jane Serra, VP Growth Marketing at Daxtra and Creator of WIB2BM 33:40

3M ago33:40

33:40

In this milestone 100th episode of "Women in B2B Marketing," host Jane Serra reflects on the podcast's journey, sharing her motivations and key lessons learned. Jane discusses the importance of amplifying women's voices in a male-dominated marketing landscape and expresses gratitude to her listeners. She highlights personal growth, overcoming impos…

1
From Doubt to Confidence: Mastering the C-Suite Journey 23:30

3M ago23:30

23:30

This week on Revenue Rehab, host Brandi Starr takes the mic for an insightful solo episode in celebration of episode 149. Join Brandi as she reflects on the journey of Revenue Rehab and the evolution it sets to embark upon with its upcoming format relaunch. Brandi opens up about the podcast's inception, conceived during the pandemic as a dynamic al…

1
The Future of Operations: Harnessing AI for Predictive Insights 27:52

3M ago27:52

27:52

This week our host Brandi Starr is joined by Tracey Fudge, the visionary behind AI by Thrive. Meet Tracey Fudge, a dynamic leader revolutionizing the intersection of marketing and artificial intelligence. With a career dedicated to untangling the complexities of marketing operations, data analytics, and AI, Tracey bridges gaps that stagnate revenue…

1
Transformative Leadership: Building Resilience in Revenue Teams 31:38

3M ago31:38

31:38

This week our host Brandi Starr is joined by Michael Allison, CEO of the Adversity Academy Leadership Development Company. Meet Michael Allison, a U.S. Marine Corps Veteran, Purple Heart recipient, and leadership expert with over 20 years of experience transforming lives and organizations. As a globally recognized keynote speaker, Michael has deliv…

1
AI with a Human Touch: Empowering Leaders to Lead with Authenticity 38:46

3M ago38:46

38:46

This week on Revenue Rehab, host Brandi Starr is joined by the innovative Mona Bavar, founder of Blu Apples.AI and DLISH.. Mona is a trailblazer in the intersection of technology, creativity, and human connection, leveraging her expertise to help entrepreneurs integrate AI to amplify creativity and streamline operations. She is known for her work w…

1
Navigating AI: Unlocking Growth with Intelligent Agents 32:17

3M ago32:17

32:17

This week our host Brandi Starr is joined by Lillian Pierson, a trailblazer in AI-driven growth and strategic marketing. Meet Lillian Pierson, a global authority on leveraging AI for business success. With over a decade of experience, she has not only empowered 10% of the Fortune 100 companies but also served as a fractional CMO for high-growth tec…

1
99: People Are the Media: How Influence is Reshaping B2B Marketing - with Shama Hyder, Founder & CEO of Zen Media | REPLAY EP 27 47:34

3M ago47:34

47:34

**Originally published on August 23, 2023** This episode is a listener favorite – and it’s one of mine, too. I had the opportunity to chat with the brilliant Shama Hyder, CEO of Zen Media, bestselling author, and four-time LinkedIn Top Voice in Marketing. We covered so much in this conversation, from the evolution of B2B marketing to the rise of in…

1
Unlocking Data Potential: Streamlining Your Infrastructure for Revenue Growth 41:17

3M ago41:17

41:17

This week on Revenue Rehab, our host Brandi Starr is joined by Emmanuel Billy Gillis-Harry, Founder and Chief Data Officer of Terra Bullion. Meet Emmanuel, a dynamic leader with over six years of expertise in analytics, data science, and AI. With a proven track record in transforming businesses into data-driven powerhouses, Emmanuel leads Terra Bul…

1
Mastering Marketing Attribution: Uncovering the Secrets to Revenue Impact 34:02

4M ago34:02

34:02

Brief Description of Episode This week, our host Brandi Starr welcomes Zeke Camusio, the innovative mind behind Data Speaks. Meet Zeke Camusio, a seasoned entrepreneur and founder of an AI-powered analytics platform that's revolutionizing how companies interpret data to drive growth. With a robust background in economics and data science, Zeke has …

1
98: From Self-Doubt to Success: Lessons from a Solopreneur's Journey - with Lashay Lewis, Founder of Authority Plug (and BOFU Content Marketing Expert) 45:38

4M ago45:38

45:38

Like WIB2BM? Show us some love with a rating or review today! <3 -- Get ready for goosebumps! In this episode of "Women in B2B Marketing," host Jane Serra chats with Lashay Lewis, founder of Authority Plug and a seasoned B2B expert. Lashay reflects on her solopreneur journey, discussing the evolution of her business and the valuable lessons learned…

1
The Consumer Connection: Unlocking Insights for Authentic Marketing 33:07

4M ago33:07

33:07

This week on Revenue Rehab, our host Brandi Starr is joined by Sunny Dublick, the award-winning marketing specialist and founder of Sunny Dublick Marketing. Sunny Dublick, a marketing revolutionary from New Jersey, has an impressive career spanning over 15 years with high-profile clients like the Philadelphia 76ers and Hanes brands. Known as the pi…

1
97: Lean Into the Scary: Data, Growth, and Saying Yes in Marketing - with Saima Rashid, SVP Marketing & Revenue Analytics at 6sense 45:09

4M ago45:09

45:09

Like WIB2BM? Show us some love with a rating or review today! <3 -- In this episode of "Women in B2B Marketing," host Jane Serra sits down with Saima Rashid, Senior Vice President of Marketing and Revenue Analytics at 6sense. Saima shares her unique journey into B2B marketing, emphasizing the critical role of data and analytics. The discussion cove…

1
Rethinking B2B Sales: Adapting to the Digital Native Buyer 41:14

4M ago41:14

41:14

This week, our host Brandi Starr is joined by Ray Hartjen, writer, musician, and seasoned marketer. Meet Ray Hartjen, a marketing virtuoso with a rich history spanning five decades, who has seamlessly pivoted between industries from investment banking to SaaS software. Despite the varied roles, one constant shines through: his deep passion for stor…

1
96: Is Your Account Based Marketing Strategy Driving Revenue or Just Filling the Pipeline? - with Kristina Jaramillo, President at Personal ABM 44:09

4M ago44:09

44:09

Like WIB2BM? Show us some love with a rating or review today! <3 -- In this episode of "Women in B2B Marketing," host Jane Serra delves into Account-Based Marketing (ABM) with Kristina Jaramillo, President of Personal ABM. They discuss the evolution of ABM, emphasizing its role in driving revenue and aligning sales and marketing efforts. Kristina h…

1
Mastering AI in Marketing: From Junior Colleague to Revenue Generator 38:47

4M ago38:47

38:47

This week our host Brandi Starr is joined by Steven J. Lewis, Founder of the Sydney-based marketing agency, Taleist. Meet Steven J. Lewis, a pioneering force in direct response copywriting and AI integration. From developing innovative techniques to using AI for audience research and content creation to delivering copy that’s 80% ready for publicat…

1
95: Beyond the 80/20 Rule: The 4 Level Hierarchy to Linkedin Content - with Erica Schneider, Founder of Cut the Fluff 45:13

4M ago45:13

45:13

Like WIB2BM? Show us some love with a rating or review today! <3 -- In this episode of "Women in B2B Marketing," host Jane Serra interviews Erica Schneider, founder of Cut the Fluff and a B2B content expert. Erica shares her unconventional journey from teaching English in Thailand to becoming a content marketing leader. They discuss the importance …

1
Deliverability Dynamics: Navigating Email's Ever-Changing Landscape 32:24

4M ago32:24

32:24

This week our host Brandi Starr is joined by MV Braverman, Founder of Inbox Welcome. Meet MV Braverman, a trailblazer in email marketing with a focus on helping small businesses master email deliverability and sender reputation. MV's expertise extends far beyond just crafting compelling email campaigns; they're an industry thought leader frequently…

1
94: Signals, Strategies, and Success: How to Leverage AI for Better Outbound Performance - with Trinity Nguyen, CMO at UserGems 45:10

5M ago45:10

45:10

Like WIB2BM? Show us some love with a rating or review today! <3 -- In this episode of "Women in B2B Marketing," host Jane Serra welcomes back Trinity Nguyen, the CMO at UserGems. They delve into the transformative role of AI in B2B marketing. Trinity shares her experiences with AI, emphasizing the potential to enhance productivity and streamline p…

1
The Digital Dilemma: Adapting to Multi-Generational Audiences 32:04

5M ago32:04

32:04

This week, our host Brandi Starr is joined by Emanuel Rose, CEO of Strategic E Marketing. Meet Emanuel Rose, an industry thought leader with over 15 years of experience running a full-service digital marketing agency. Emanuel’s expertise spans lead generation, branding, advertising, and the integration of AI into marketing strategies. He’s also the…

1
93: Break Through the Noise with a Good Story (Here's How) - with Gina Rau, Global Head of PR and Communications at 6sense 39:34

5M ago39:34

39:34

Happy New Year, Friends! We're back! DM me on LinkedIn with any recs, requests, who you want to hear from, what you want to learn this year, or just to say hi. :) My ask this year? Please rate, review, and share the show. Helps us get in front of more people - and get more women on feeds, mics, and stages. Xo Jane ---- In this episode of "Women in …

1
Haircut vs. Tattoo: Mastering Decision-Making Strategies 32:41

5M ago32:41

32:41

This week on Revenue Rehab, our host Brandi Starr is joined by Jurriaan Kamer, Co-Founder of Unblock. Meet Jurriaan Kamer, an innovation catalyst in organizational change and dynamic decision-making. With a wealth of experience transforming teams and shaping agile strategies, Jurriaan is a sought-after consultant and thought leader. He co-founded U…

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92: Be So Damn Good, You're Undeniable - with Tenisha Griggs, Founder & CEO, 37X Digital Marketing Agency 41:24

5M ago41:24

41:24

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Tenisha Griggs, founder and CEO of 37 Digital Marketing Agency. Tenisha shares her journey from AT&T to entrepreneurship, emphasizing the importance of personal branding and maintaining a balance between personal well-being and business success. She discusses the challenges of…

1
Leadership at the Helm: CEOs' Role in Unifying Revenue Teams 39:36

6M ago39:36

39:36

This week our host Brandi Starr is joined by Alice Heiman, the Chief Sales Energizer and Host of "Sales Talk for CEOs." Meet Alice Heiman, a dynamic leader transforming the B2B sales landscape. With a stellar career in boosting sales, founding multiple start-ups, and hosting her own insightful podcast, Alice is a powerhouse in the world of sales an…

1
91: Mindshare Marketing: How to Keep Your Brand Top-of-Mind in a Crowded Market - with Kelly Cheng, VP of Marketing at Goldcast 41:44

6M ago41:44

41:44

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Kelly Cheng, VP of Marketing at Goldcast. Kelly shares her transition from agency roles to in-house positions, emphasizing operational excellence and prioritization in B2B marketing. They discuss the evolving landscape of virtual and in-person events, the importance of buildin…

1
Mastering Market Diagnosis: The Key to Effective Communication Strategy 42:02

6M ago42:02

42:02

This week on Revenue Rehab, our host Brandi Starr is joined by Richard Levy, an experienced MBA-level marketer with a wealth of expertise in growing brands and enhancing marketing effectiveness. Meet Richard Levy, a dynamic strategist known for his prowess in both brand and performance marketing. With a career that spans both large organizations an…

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90: The Massacre of Marketing: Challenges Facing Modern CMOs - with Emma Clayton, The Mary Poppins for Marketing Functions 43:41

6M ago43:41

43:41

In this episode of "Women in B2B Marketing," host Jane Serra chats with Emma Clayton, a seasoned CMO, consultant, and bestselling author. They discuss the evolving role of the CMO, emphasizing the challenges faced by modern marketers in a rapidly changing landscape. Emma highlights the need for strategic marketing over short-term tactics and stress…

1
Banish Cold Outreach: Innovative Approaches to Boost Client Trust 31:21

6M ago31:21

31:21

This week our host Brandi Starr is joined by Dan Englander, CEO and founder of Sales Schema. Meet Dan Englander, a seasoned expert in the realm of B2B sales and account management. With a wealth of experience from leading new business efforts at Idea Rocket to authoring acclaimed books on sales strategies, Dan has seen it all. In this episode of Re…

1
89: B2B Marketers: Experts at Scaling the Fundamental Truths of Human Nature - with Naomi Nuta, Vice President Marketing at AptEdge 37:01

6M ago37:01

37:01

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Naomi Nuta, Vice President of Marketing at AptEdge. Naomi shares her unconventional journey into B2B marketing, starting from a liberal arts background to roles in political communications and market research. She delves into her work in consumer neuroscience, emphasizing the …

1
Inclusive Innovation: The Economic Imperative for Diverse Sales Teams 42:50

6M ago42:50

42:50

This week on Revenue Rehab, our host Brandi Starr is joined by Janice B. Gordon, Founder of Scale Your Sales. Meet Janice B. Gordon, a trailblazer in customer growth and sales innovation with over 20 years of experience. Named one of LinkedIn Sales’ 15 Innovating Sales Influencers, Janice bridges the gap between people and processes to fuel revenue…

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88: Cultivating Community: The Heart of Effective ABM Strategies - with Corrina Owens, Fractional ABM and GTM Advisor | REPLAY EP 08 49:29

6M ago49:29

49:29

** Originally published on March 1, 2023 ** I hope you're enjoying these throwbacks! Truth be told, life has been LIFING lately, and I am a bit behind on getting new episodes out. BUT, I do not want to leave anyone hanging, so figured it was a good time to bump up some of my favorite episodes. Don't worry - new episodes coming soon! What should we …

1
My Journey with Rachel Minion: From Side Hustle to Six Figures 29:58

7M ago29:58

29:58

This week our host Brandi Starr is joined by Rachel Minion, Founder of Rockstar and Moon. Meet Rachel Minion, an unapologetic marketing strategist with a flair for creativity and a resilient spirit. From navigating the collapse of her family's printing business during the 2008 recession to building her own marketing empire, her journey is nothing s…

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