Best Tess Barclay Podcasts (2025)

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This is exactly how you're going build your SIGNATURE BRAND as a content creator in 2025 30:35

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9h ago30:35

30:35

It's time to BUILD YOUR BRAND!! Today we're building out your brand book as a content creator step-by step! To build your brand, check out UpWork ➡️ https://upwork.pxf.io/qzBg2O1! Today, I’m walking you through how to build your Summer 2025 Brand Book - your content identity, signature styles, brand vibe, weekly schedule, creator voice, profile, an…

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Magic and High Fantasy with Author JM Shaw on Book Lights 21:39

2d ago21:39

21:39

Send us a text J.M. Shaw lives in Alberta, Canada with her husband and two young children. She and her family embarked upon a journey of understanding, acceptance, and life-long learning when they discovered their shared diagnosis of autism and ADHD. Writing is her passion and, with experience and interests in healthcare, psychology, martial arts, …

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You're re-branding & blowing-up on Instagram & TikTok in Summer 2025 & here's your 2-month plan.. 22:22

3d ago22:22

22:22

It's time for SHORT-FORM SUMMER RE-BRAND!!! This summer, we're going to re-brand your Instagram & TikTok for July & August 2025 and we're doing it TOGETHER!! ➡️ Check out Storyblocks at https://www.storyblocks.com/tessbarclay to level-up your content!! I’ve built out a full 9-week plan to rebrand your social media by September 1st with a content ch…

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ChatGPT will get you 1M followers + every goal you have as a content creator & here's how.. 27:25

17d ago27:25

27:25

We’re diving into one of the most important relationships in my entire life today: me and ChatGPT 😭💻 Try HubSpot’s free AI-powered Marketing Prompt Generator (you’ll love it): https://clickhubspot.com/d74169 I’ve been using AI every single day for over two years now — in my content, my business, my mindset, even my time blocking… and today I’m fina…

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I coached 600 influencers, here's why influencers aren't growing in 2025 38:47

24d ago38:47

38:47

We're going into a content creator AUDIT & COACHING session together today!! After 600+ calls with creators and influencers over the last 2 years.. 📥 Get started with Tailor Brands today here: https://tailorbrands.go2cloud.org/aff_c?offer_id=62&aff_id=3305 and you’ll get 35% off LLC plans! .. and we’re unpacking all of them today. From brand identi…

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Sharing it ALL! My income streams, hiring my husband, re-branding from “content tips” & 2025 plans 1:06:29

29d ago1:06:29

1:06:29

Today we are going behind the SCENES!! In this episode, I'm unfiltered going through everything behind the scenes of my business & content.. 📥 Check out Storyblocks at https://www.storyblocks.com/tessbarclay to elevate your content! .. how I'm re-branding my social media & business in 2025, how I make income & my income streams, who works at Busy B…

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Haunted Paintings & Ghostly Mysteries with Author Paulette Kennedy on Book Lights 30:00

1M ago30:00

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Send us a text Paulette Kennedy is the bestselling author of The Witch of Tin Mountain and Parting the Veil, which received the prestigious HNS Review Editor’s Choice Award. She has had a lifelong obsession with the gothic. As a young girl, she spent her summers among the gravestones in her neighborhood cemetery, imagining all sorts of romantic sto…

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How to actually grow to 100k on YouTube in 2025: The ultimate guide to growth 50:23

1M ago50:23

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Check out Storyblocks at https://www.storyblocks.com/tessbarclay to level-up your YouTube content!! 👀 ABOUT THIS EPISODE It's time go *FINALLY* grow on YouTube in 2025!!! This week, we're unpacking a full deep-dive guide to YouTube, how to ACTUALLY grow on YouTube in 2025, how to stop treating it like it's 2012 (lol) & you're new strategy for each …

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Diving into Dystopian Fiction with Author CC Robinson on Book Lights 29:47

1M ago29:47

29:47

Send us a text CC Robinson has been writing stories - mostly in her mind - since she was little. Since then, she’s undertaken various non-fiction and fiction works, blogs, and pens far too many emails. By day, she is a wife, mom, pastor and director of finance for her church in Cincinnati. By night, she throws on her superhero cape to rescue her ow…

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what’s actually working on Instagram, YouTube & TikTok right now (everything’s changing lol) 29:50

2M ago29:50

29:50

📥 SPONSOR Get started with Tailor Brands today → https://tailorbrands.go2cloud.org/aff_c?offer_id=62&aff_id=3305 — and get 35% off LLC plans! 👀 ABOUT THIS EPISODE Feeling overwhelmed by the algorithm? Burnt out by content that used to work? Questioning if TikTok is even worth it anymore? You’re not alone. In today’s episode, we’re breaking down the…

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If growing on social media is making you spiral & crash-out in 2025, you're doing everything right 49:39

2M ago49:39

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Growing on social media can make you burnout, compare, spiral, crash-out & you need a reset!! Download the FREE 2025 State of Marketing Report for creators: https://clickhubspot.com/44af5bIt's time to CLOCK-IN!! Feeling burnt out, stuck, or like social media is slowly stealing your soul? 👀 Let’s fix it. In today’s episode, we’re getting cozy (and r…

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The 1M follower strategy that lifestyle influencers use to blow-up in 2025 (ft. InspiredMediaCo) 43:03

2M ago43:03

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LIFESTYLE CREATORS - It’s time to go to WORK!! We are joined today with Alyssa, also known as InspiredMediaCo on TikTok & Instagram to dive into the lifestyle creator universe and breaking down exactly how to grow as a lifestyle creator & influencer in 2025 – even if you’re starting from scratch. If you have “lifestyle” written anywhere in your con…

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Diving into the World of Cyberpunk with Author Mark Everglade on Book Lights 28:22

2M ago28:22

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Send us a text Mark Everglade is a cyberpunk author whose first novel hit #5 in its genre. His most recent book, Inertia, won the 2024 Fire and Ember Award for best sci-fi novel from a small publisher. His short stories have been featured beside authors such as Cory Doctorow, Cat Rambo, Walter Jon Williams, and Jim Keen. After spending his life stu…

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True Crime Travel with Author Dawn Barclay on Book Lights 29:53

3M ago29:53

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Send us a text Dawn M. Barclay writes fiction as D.M. Barr and nonfiction under her own name. A veteran travel reporter who has held senior editor or contributing editor positions at Travel Agent Magazine, Travel Life, Travel Market Report, and most recently, Insider Travel Report, she was the winner of the Lowell Thomas Gold award (2023) from the …

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Thrillers and Spies with NYT Best Seller Tess Gerritsen on Book Lights 31:29

3M ago31:29

31:29

Send us a text International bestselling author Tess Gerritsen took an unusual route to a writing career. A graduate of Stanford University, she later earned her MD at the University of California, San Francisco. While on maternity leave as a physician, she began to write fiction, publishing her first novel in 1987. She has since sold over forty mi…

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How to go from 0 followers to full-time content creator by the end of 2025 40:05

3M ago40:05

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👀 ABOUT THIS EPISODE Want to go full-time as a creator but don’t know where to start? Today we’re unpacking the exact system I would use if I had 0 followers & wanted to become a full-time influencer/content creator by the end of 2025! We’re getting ✨ rigid ✨ about building a super simple business & content strategy you can use every single week — …

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Southern Gothic Secrets with Author Emily Carpenter 30:35

3M ago30:35

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Send us a text EMILY CARPENTER, a former actor, producer, screenwriter, and behind-the-scenes soap opera assistant, graduated with a Bachelor of Arts from Auburn University. Born and raised in Birmingham, Alabama, she now lives in Georgia with her family. You can visit Emily online at http://emilycarpenterauthor.com and to learn more about Gothicto…

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It's 2025 not 2012.. You need to raise your standards before you post on social media 23:45

4M ago23:45

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TIME STAMPS 00:00 Intro 4:00 The "big 4 basics" content checklist 5:04 Raising the bar with your content 7:11 How to make your content less generic 8:00 How to "ladder" your content to make it unique 10:43 The 3 P's checklist to make your content unique 12:03 Don't post random content, add to your collection 13:48 Creating a content ecosystem from …

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Christmas and Cryptids with Author Liana Brooks on Book Lights 29:30

4M ago29:30

29:30

Send us a text Liana Brooks is an American author who writes science fiction and sci-fi romance for people who like fast ships, big guns, witty one-liners, and happy endings. She enjoys writing science fiction in every form, from sprawling space operas (Fleet of Malik) to the antics of a superhero family (Heroes and Villains), as well as paranormal…

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You're still going about content creation wrong in 2025 if you actually want to make it a business 29:20

4M ago29:20

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Get started with Tailor Brands today here: https://tailorbrands.go2cloud.org/aff_c?offer_id=62&aff_id=3305 and you’ll get 35% off LLC plans! WELCOME TO A NEW SERIES!! How to *ACTUALLY* take social media seriously!! I'm so excited to be kicking-off this 4-part series over the next 4 weeks about how to take social media seriously so it can become you…

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Steaming up the pages with Author Luce Sutherland on Book Lights 31:12

4M ago31:12

31:12

Send us a text Luce Sutherland has been reading juicy, erotic romance since before it was mainstream... when you couldn’t hide behind a Kindle, and you had to bring the illicit book to the register - and be judged by the cashier. When those books became harder to find, she resorted to writing her own stories with delicious, dominant alpha heroes an…

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Instagram 30-day content plan: Your new content calendar to blow-up on Instagram in 2025 29:43

5M ago29:43

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It's time to enter your 1M era on Instagram & GROW on Instagram as a content creator in 2025!! Today Tess is breaking down a 30-day Instagram content calendar, strategy & more (based off the 3-month Winter 2025 content strategy) that we're all doing together to grow on Instagram in 30-days - and we're unpacking the Instagram algorithm & how it *act…

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Love and Magic with Author Tricia Copeland on Book Lights 34:14

5M ago34:14

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Send us a text Tricia Copeland believes in finding magic. She thinks magic infuses every aspect of our lives, whether it is the magic of falling in love, discovering a new passion, viewing a beautiful sunset, or reading a book that transports us to another world. An avid runner and Georgia native, Tricia now lives with her family and four-legged fr…

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How to grow on social media in 2025 with a 9-5 job: Your new weekly plan 32:33

5M ago32:33

32:33

VIDEOS MENTIONED Weekly theme structure: https://www.youtube.com/watch?v=vPtlHQurTXs&t=298sHow to build income streams from content: https://www.youtube.com/watch?v=Px86V1Qop2s&t=20s⋒ PODCAST LINKS ⋒Listen on Apple: https://apple.co/3OsCVEKListen on Spotify: http://bit.ly/3CHpmPoListen anywhere else: pod.link/1565886767⋒ FOLLOW BUSY BLOOMING ⋒TikTo…

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2025 BRAND DEALS: How much to actually charge as an influencer & content creator + examples 13:55

5M ago13:55

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Today we're exposing BRAND DEALS in 2025!! How much to charge as an influencer & content creator on social media for brand deals on your media kit & rate card! We're unpacking content rates, usage rights, whitelisting, paid usage & actual rates that I've used as a creator, my friend's rates and how to determine what your rate should be - PLUS negot…

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Your 3-month plan to grow on social media in Winter 2025 as a content creator 30:10

5M ago30:10

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It's time to grow on social media in Winter 2025 (Jan-April) & Tess is breaking down your 3-month content strategy for your first season of content in 2025!!

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Haunting Gothic Thrillers with Author Christa Carmen on Book Lights 24:58

5M ago24:58

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Send us a text Christa Carmen lives in Rhode Island. She is the author of The Daughters of Block Island, winner of the Bram Stoker Award and a Shirley Jackson Award finalist, the Indie Horror Book Award-winning Something Borrowed, Something Blood-Soaked, and the Bram Stoker Award-nominated "Through the Looking Glass and Straight into Hell" (Orphans…

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Making Tarot Cards a Practical Tool for Personal Development with Author Lisa Kessler on Book Lights 35:58

6M ago35:58

35:58

Send us a text Lisa Kessler is the author of the Practical Tarot deck and The Practical Tarot Method: Learning to Read Tarot Cards Intuitively and has been a professional tarot card reader for nearly twenty years, reading for clients all over the world. She’s a passionate teacher of tarot and has taught her Practical Tarot courses in the United Sta…

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Thrillers, Stalkers, and More with Author Victor Methos on Book Lights 34:14

6M ago34:14

34:14

Send us a text At the age of thirteen, when his best friend was interrogated by the police for over eight hours and confessed to a crime he didn’t commit, Victor Methos knew he would one day become a lawyer. After graduating from law school at the University of Utah, Methos sharpened his teeth as a prosecutor for Salt Lake City before founding what…

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Heating up your holidays with USA Today Bestseller Christi Barth on Book Lights 35:53

6M ago35:53

35:53

Send us a text USA TODAY bestseller Christi Barth earned a Masters degree in vocal performance and embarked upon a career on the stage. A love of romance then drew her to wedding planning. Ultimately she succumbed to her lifelong love of books and now writes contemporary romance. Christi lives in Maryland with her husband. You can learn more at: ht…

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The 2025 TikTok ban is the best thing to happen to creators who want to blow-up on social media.. 23:12

6M ago23:12

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Today we're unpacking the FUTURE OF SOCIAL MEDIA IN 2025!! We're diving into how ChatGPT and the TikTok ban are actually good things for influencers and content creators, the future of YouTube, SnapChat, Instagram, podcasting & TikTok and why 2025 is THE best time to grow as a creator and influencer on social media!⋒ TIME STAMPS ⋒00:00 Intro 3:22 T…

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Walking in a Winter Wonderland with Author Sheila English on Book Lights 33:39

6M ago33:39

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Send us a text An award-winning author, Sheila English lives in California, USA where she is a producer, director and screenwriter for COS Productions, the top producer of book trailers in America, and a company she owns. She has worked with authors such as George R. R. Martin, Christine Feehan, Karen Rose, Cory Doctorow, James Rollins and many mor…

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What you're going to post every week (when you're busy) to be a full-time content creator in 2025 23:57

7M ago23:57

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Today we are unpacking your NEW content calendar for 2025 of what you're going to post between Monday-Saturday on Instagram, TikTok, YouTube depending on if you're a short-form or long-form content creator including video ideas, your weekly posting structure & a framework that flows with you (& won't make you burnout!). ⋒ TIME STAMPS ⋒00:00 Intro 4…

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Crossing Boundaries with thriller author Brad Parks on Book Lights 34:40

7M ago34:40

34:40

Send us a text International bestselling author Brad Parks is the only writer to have won the Shamus, Nero, and Lefty Awards, three of American crime fiction’s most prestigious prizes. His novels have been translated into fifteen languages and have won critical acclaim across the globe, including stars from every major pre-publication review outlet…

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Your 9-5 job in 2025 is going to be content creation & here's how to actually make it a $100k business 39:01

7M ago39:01

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It’s time to make social media & content creation your 9-5 and build your own business from it in 2025!! Today, Tess is breaking down her 5-step system to making a 100k+ income and salary from social media and content creation breaking down 8 income streams, how to sell coaching & courses (her approach to selling 500+ sessions!), how to land brand …

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Historical Fiction and Families with Author Tong Ge on Book Lights 31:00

7M ago31:00

31:00

Send us a text Tong Ge was born and raised in China and moved to Canada in 1988. She began writing the China China trilogy in 2004. Although she was challenged by learning to write in English and by her long-term disability, she persevered and since 2012 has published poetry and prose in English and Chinese in publications such as Prism, Ricepaper,…

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You're hitting 100k on social media in 2025...but your mindset is keeping you broke with 0 followers 39:58

7M ago39:58

39:58

It's time to enter your 100K SEASON!! Today we're kicking off a new series where we will be deep diving into how to build a 100k following, income & brand on social media in 2025! Today, we're kicking the series off unpacking your new 100k MINDSET & 10 mindsets you need to break-up with if you want to grow on social media & grow you business and br…

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Camping, Comedy & Killers with Author Amelia Diane Coombs on Book Lights 29:55

8M ago29:55

29:55

Send us a text Amelia Diane Coombs is the author of the new dark comedic mystery Drop Dead Sisters, as well as four young adult novels, most recently All Alone With You, a JLG Gold Standard Selection. She’s a Northern California transplant living in Seattle, Washington, with her spouse and their Siberian cat. When she isn’t writing or reading, Amel…

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Myths & Monsters with Author Crystal King on Book Lights 24:59

8M ago24:59

24:59

Send us a text Crystal King is the author of In The Garden of Monsters, The Chef’s Secret and Feast of Sorrow, which was long-listed for the Center for Fiction’s First Novel Prize and was a Must Read for the MassBook Awards. She is an author, culinary enthusiast, and marketing expert, and has taught at multiple universities including Harvard Extens…

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Twenty Years of Screaming with Horror Author Mark Leslie on Book Lights 25:37

8M ago25:37

25:37

Send us a text Mark Leslie would be the first person to admit he's still afraid of the monster under his bed. That might be why most of his books explore the darker side. In addition to penning a series of true ghostly tales (that include SPOOKY SUDBURY, HAUNTED HOSPITALS and CREEPY CAPITAL), he has written a few horror titles (I, DEATH, ONE HAND S…

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Talking Freaky Folklore with Darkness Prevails & Carman Carrion on Book Lights 31:54

8M ago31:54

31:54

Send us a text Darkness Prevails is a spooky storyteller extraordinaire hailing from the Ozarks of Arkansas. When he's not busy spinning yarns about things that go bump in the night on Eeriecast: The Horror Podcast Network or on his wildly successful YouTube channel, "Darkness Prevails," he can often be found wandering through the misty woods, sear…

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American Scary with Author Jeremy Dauber on Book Lights 36:04

8M ago36:04

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Send us a text Jeremy Dauber is a professor of Jewish literature and American Studies at Columbia University, where he has also served as director of its Institute for Israel and Jewish Studies. He received his undergraduate degree summa cum laude from Harvard and his doctorate from the University of Oxford, which he attended as a Rhodes Scholar. H…

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Fall 2024 is your comeback season as a content creator: Fall 2024 Content Strategy 30:42

9M ago30:42

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FALL 2024 IS YOUR COMEBACK SEASON AS A CONTENT CREATOR!! 👏 Today, Tess Barclay is giving you your Fall 2024 content strategy on how to grow as a content creator and influencer on social media in 3 months! She's unpacking your new mindset for the fall, how to pick a new theme/era, branding elements for your content, content pillars, content ideas & …

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Saving Christmas with Author Dr. Roger Leslie on Book Lights 30:54

9M ago30:54

30:54

Send us a text Dr. Roger Leslie is a scholar in the fields of success and education. Through major literary houses, medium and small presses, and his own publishing house, Leslie has published fiction and nonfiction books in multiple genres: historical fiction, inspirational self-help, spirituality, writing and publishing, movie reference, teaching…

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Mysteries with a paranormal twist with Author Lauren Thoman on Book Lights 31:14

10M ago31:14

31:14

Send us a text Lauren Thoman writes speculative fiction for teens and adults. Her debut novel, I'll Stop the World, was selected for publication in 2023 by six-time Emmy nominee Mindy Kaling through her eponymous imprint, Mindy's Book Studio. Lauren's pop culture writing has also appeared in numerous online outlets including Parade and Vulture. Lau…

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Betrayal Road with #1 NYT Best Seller Christine Feehan on Book Lights 42:40

10M ago42:40

42:40

Send us a text Christine Feehan is a #1 New York Times bestselling author, with 83 published works in seven different series: Dark Series, GhostWalker Series, Leopard Series, Drake Sisters Series, Sea Haven Series, Shadow Series, and Torpedo Ink Series. All seven of her series have hit the #1 spot on the New York Times bestseller list. Judgment Roa…

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Getting Gothic with Author and Musician Aurelio Voltaire on Book Lights 34:17

10M ago34:17

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Send us a text Born in Havana and raised in New Jersey, Aurelio Voltaire’s boyhood fascination with horror movies blossomed into a teenage taste for the moody music of British rock bands including Siouxsie and the Banshees, Bauhaus, and the Cure. Aurelio worked for years in stop-motion animation, a career that led to gigs with MTV, Nickelodeon, and…

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Myths & Outlaws with #1 NYT Best Seller Sherrilyn Kenyon on Book Lights 31:26

11M ago31:26

31:26

Send us a text Defying all odds is what #1 New York Times and international bestselling author Sherrilyn McQueen writing as Sherrilyn Kenyon does best. Rising from extreme poverty as a child that culminated in being a homeless mother with an infant, she has become one of the most popular and influential authors in the world (in both adult and YA fi…

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You’re not too busy to be a content creator in 2024 ft. Noam Raiter 51:14

11M ago51:14

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Tess Barclay sits down with Noam Raiter to talk all things balancing content creation with a busy lifestyle! Including work-life balance, growth tips for TikTok and Instagram, creating content in an easier way & more!By Tess Barclay

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Marilyn Monroe, Murder, and the Mob with Thriller Author Lori Roy on Book Lights 30:47

12M ago30:47

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Send us a text Lori Roy is the author of six novels, including her upcoming novel, LAKE COUNTY (6/1/24). Her debut, BENT ROAD, was awarded the Edgar Allen Poe Award for Best First Novel by an American Author. She went on to receive the 2016 Edgar Allen Poe Award for Best Novel, making Lori the first woman to receive an Edgar Award for both Best Fir…