The Hired Swords is a Dungeons and Dragons actual play podcast with four knuckleheads and a sage DM. Roll with us as we TRY to survive and tell our epic tale of monsters and mystery.
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The Hired Swords Podcasts
Bringing You Industry Know-How from Industry Pros Who Know How.
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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to fi ...
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Your favorite video store, but it's a podcast.
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The swords are deep within the caverns beneath the Temple of Almenora. Something very strange is happening down here, seeming something intended just for each of the members of our party. What could possibly be happening, and is it truly bad luck to ever split the party? Visit our website to subscribe...…
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1
S14 E4: Success is a Double-Edge Sword with Candice McField
27:41
27:41
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27:41Success is a Double-Edged Sword | Smells Like Money Podcast S14 E4 💼💪In this powerful and inspiring episode of the Smells Like Money Podcast, host Suzan Chin-Taylor sits down with Candice McField—certified health coach, entrepreneur, and former competitive bodybuilder—to explore how success often comes at the cost of personal wellness.Though Candic…
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How We Keep A Positive Mindset When Things Are Rocky Economically, AI Has Killed Informational Content For SEO
28:28
28:28
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28:28In this episode #2982, Eric Siu and Neil Patel discuss maintaining a positive mindset during economic challenges, emphasizing resilience, perspective, and adding value to others. They explore the shift in content marketing strategies driven by AI, stressing the need for original, value-driven content that resonates with the ideal customer. The conv…
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1
When Marketing Can Go Wrong: Taco Bell Adds Quality Meats To Its Creative Roster, How We Are Going To Test Using AI On Our Marketing Qualified Leads
18:57
18:57
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18:57In this episode #2981, Eric Siu and Neil Patel discuss when marketing goes wrong, using Taco Bell’s quality meat announcement as an example, and contrast it with effective strategies that drive positive results. They highlight the role of AI in generating marketing qualified leads, the power of consistent follow-ups, and the value of authenticity a…
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What I Learned By Talking To A Marketing Team About AI At A Company That Generates Over 20 Billion A Year, SEOs Are Getting Fired Left And Right
29:03
29:03
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29:03In this episode #2981, Eric Siu and Neil Patel discuss the challenges and opportunities of AI in marketing, highlighting the gap between AI adoption and actual business results. They explore the future of SEO, the importance of accountability in AI usage, and the need for consistent brand engagement. The conversation also emphasizes collaboration o…
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In this episode we talk about the Mission Impossible movies and the 13 Assassins remake from 2013. Feel free to email at [email protected] with any comments or thoughts. Also be sure to follow us on Instagram @silverscreenvideopodcast, Twitter @SilverVideo, and TikTok silver.screen.vid.…
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Cool S**t We're Doing In AI This Quarter, How This Weird Economy Is Affecting Marketing, How We're Generating Pipeline In A Weird Economy
24:27
24:27
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24:27In this episode #2980, Eric Siu and Neil Patel discuss how AI is revolutionizing advertising, the evolution of digital marketing strategies, and shifting workplace dynamics. They also reflect on the trade-offs between fame and anonymity in today’s digital world. TIME-STAMPED SHOW NOTES (00:00) Revolutionizing Advertising with AI (02:55) The Evoluti…
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S14 E3: Twist & Shout: Aeration Tech To Tell All Your Friends About with Lewis Titus
28:12
28:12
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28:12In This Episode: Twist & Shout – Aeration Tech to Tell All Your Friends About💧 Smells Like Money Podcast | S14 E3Join host Suzan Chin-Taylor as she welcomes back Lewis Titus of Titus Wastewater Solutions to dive into the latest innovations in aeration technology. Originally created to improve oxygen transfer, the Titus Floating Aerator has evolved …
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1
How Netflix Is Revolutionizing Ad Buying, Bosses Are Done Being 'Nice’, 14M YouTuber Quits - Is Going Viral Worth It?
18:03
18:03
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18:03In this episode #2979, Eric Siu and Neil Patel discuss how AI is transforming advertising, including Netflix's dynamic ad placements. They explore shifts in digital marketing, evolving workplace expectations, and the balance between fame and anonymity in the digital age. TIME-STAMPED SHOW NOTES (00:00) Revolutionizing Advertising with AI (02:55) Th…
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1
SEO Attribution Is COMPLETELY F**CKED, Dressing Nice Doesn't Make You More Money, How To Get A 50% Discount On Luxury Clothes
24:50
24:50
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24:50In this episode #2978, Eric Siu and Neil Patel discuss the challenges of SEO attribution, the evolution of marketing, and the need to prioritize customer value over metrics. They also explore the role of personal branding, appearance, and the psychology of giving in business success. TIME-STAMPED SHOW NOTES (00:00) The Challenge of SEO Attribution …
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1
Why I Fired My $25k/mo YouTube Agency, The Business Case for AI Mode, Website Traffic Is Toast (The Rapid Decline)
36:02
36:02
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36:02In this episode #2977, Eric Siu and Neil Patel discuss Neil’s experience with a YouTube agency, emphasizing the importance of strong scripts and the challenges with communication. They share insights on managing video content, the shifting impact of SEO and AI, and adapting to changes in website traffic and attribution. TIME-STAMPED SHOW NOTES (00:…
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1
Are Standing 1 On 1's Stupid?, Erewhon's Sneaky Way To Bring Customers Back, He Sends Custom Swords To Get Millions In Profits (100% Response Rate), How We're Going To Ramp The F**K Out Of YouTube
24:17
24:17
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24:17In this episode #2976, Eric Siu and Neil Patel explore one-on-ones, marketing tactics, economic trends, and how politics and consumer behavior impact business. They also share YouTube growth tips and creative strategies. TIME-STAMPED SHOW NOTES (00:00) The Value of Standing One-on-Ones (02:53) Marketing Strategies and Consumer Behavior (05:53) Econ…
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Ep. 112 Beneath the Tree Temple of Almenora
1:06:56
1:06:56
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1:06:56The past is returning, the answers are coming in waves of memory and emotion. Gwen, Krigs, Davon, and Joxxer can feel the end of their quest is just through these corridors. What else is down here with them? Subscribe HereBy Blaise Lacktis
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1
Episode 272: The Glass Key (1942)/This Gun for Hire (1942)
1:02:46
1:02:46
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1:02:46In This episode we talk about a couple of noirs, This Gun for Hire (1942) and The Glass Key (1942). Feel free to email at [email protected] with any comments or thoughts. Also be sure to follow us on Instagram @silverscreenvideopodcast, Twitter @SilverVideo, and TikTok silver.screen.vid.…
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1
S14 E2: Creating a Culture of Change with Scott Tackett | Smells Like Money Podcast
29:47
29:47
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29:47In this powerful episode of The DooDoo Diva’s Smells Like Money Podcast, host Suzan Chin-Taylor continues the conversation with Scott Tackett, Senior Advisor and Director of Organizational Development at Violand Management Associates. Together, they dive deep into how to create a culture of change in the workplace without triggering fear or resista…
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1
The Management Styles Of Mark Zuckerberg And Jensen Huang, Private CEO Conversations Around AI And Their People, The Real Use Case For AI (It's Not Replacing Jobs)
26:56
26:56
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26:56In this episode #2975, Eric Siu and Neil Patel explore how tech giants are driving innovation and how AI is reshaping jobs, marketing, and workplace culture. They highlight the importance of adapting to constant change. TIME-STAMPED SHOW NOTES (00:00) Tech Giants and Innovation Trends (02:51) AI's Impact on Employment and Corporate Strategy (05:53)…
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The One Trait That Determines If You'll Be Rich, The One Thing Worth Micromanaging On Forever, How Bad Is The Economy Affecting Marketing?
30:39
30:39
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30:39In this episode #2974, Eric Siu and Neil Patel discuss staying resilient in tough times, balancing ethics in business, and the role of tech in preserving memories and legacies. They also reflect on how AI might shape personal brands. TIME-STAMPED SHOW NOTES (00:00) Resilience in Business Challenges (02:51) Navigating Financial Strains and Investmen…
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AI Is Going To Revolutionize Marketing, How To Instantly Get The Best AI Prompts
21:01
21:01
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21:01In this episode #2973, Eric Siu and Neil Patel explore how AI is reshaping marketing, focusing on organizational changes, email strategies, and content creation. They talk about finding the right mix between using AI tools and keeping the human touch. TIME-STAMPED SHOW NOTES (00:00) The Impact of AI on Marketing Organizations (03:05) AI in Email Ma…
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In this episode we talk about a Samurai classic, The Sword of Doom. Feel free to email at [email protected] with any comments or thoughts. Also be sure to follow us on Instagram @silverscreenvideopodcast, Twitter @SilverVideo, and TikTok silver.screen.vid.
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Does Being Transparent Really Help In Your Marketing?, First Principles Of Generational Businesses, What We Learned From A Private Conference Ratings, Why Our YouTube Channels Are Starting To Finally ...
28:21
28:21
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28:21In episode #2972, Eric Siu and Neil Patel discuss the power of transparency in marketing and the core principles of building a generational business. They highlight the importance of customer feedback, strong teams, and retention, while also exploring the evolution of content creation and lessons from business challenges. TIME-STAMPED SHOW NOTES (0…
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S14 E1: Managing for Accountability with Scott Tackett
28:38
28:38
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28:38In this episode of the DooDoo Diva’s Smells Like Money Podcast, host Suzan Chin-Taylor sits down with Scott Tackett, Senior Advisor and Director of Organizational Development at Violand, to explore the art of managing for accountability. This conversation goes beyond just setting expectations, diving into Scott's powerful four-pillar framework:🗝️ F…
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1
S13 E13: Stop Exposing Yourself with Van Carlson
30:05
30:05
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30:05Stop Exposing Yourself – The Power of the 831(b) Plan | Smells Like Money PodcastIn this eye-opening episode, host Suzan Chin-Taylor sits down with Van Carlson, founder and CEO of SRA 831(b) Admin, to uncover a powerful but often-overlooked strategy for business owners – the 831(b) plan. This episode, titled “Stop Exposing Yourself”, dives into the…
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How To Create Data Discipline In Your Organization, Why Freemium Doesn't Work As Well Anymore, Marketing Today Vs Marketing Tomorrow, How AI Helps Create 'New Work' That Was Previously Impossible, Anti ...
27:02
27:02
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27:02In episode #2971, Eric Siu and Neil Patel discuss building a data-driven culture, stressing the importance of relevant data and adaptability in marketing. They explore how AI is reshaping marketing by increasing speed and efficiency, and examine the challenges of freemium models and surprising campaign outcomes. TIME-STAMPED SHOW NOTES (00:00) Cult…
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1
The Power Of Brand, Why I'm Shifting My Marketing Strategy To FREE Over Content Creation
22:05
22:05
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22:05In episode #2970, Eric Siu and Neil Patel discuss how AI is changing search engines, the role of natural conversations in content, and smart lead generation tactics. They also explore freemium models for engagement, share thoughts on balancing work and family, and highlight innovative marketing strategies for growth. TIME-STAMPED SHOW NOTES (00:00)…
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Cloudflare CEO: AI Is Killing The Business Model Of The Web, SEO On Safari Has Dropped For The First Time In 22 Years Because..., Are SEOs F**cked?
23:19
23:19
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23:19In episode #2969, Eric Siu and Neil Patel discuss how AI is reshaping business models and digital marketing. They examine shifts in search behavior, the decline in website traffic, and the rise of platform dominance. The episode also highlights Google’s challenges and the need for marketers to innovate and adapt. TIME-STAMPED SHOW NOTES (00:00) The…
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Episode 270: The Maltese Falcon(1941) / I Wake Up Screaming (1941)
1:11:53
1:11:53
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1:11:53In this episode we discuss some TV, Jonathan's Dogma screening, and our two features - The Maltese Falcon and I Wake up ScreamingThanks for stopping by. Feel free to email at [email protected] with any comments or thoughts. Also be sure to follow us on Instagram @silverscreenvideopodcast, Twitter @SilverVideo, and TikTok silver.scr…
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1
The New Startup Playbook, CEOs Are Choosing More AI. Less Jobs.
18:57
18:57
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18:57In episode #2968, Eric Siu and Neil Patel discuss the new startup playbook, questioning the need for traditional venture capital and emphasizing AI’s growing role. They highlight the shift toward selling outcomes over software, the impact of AI on jobs, and the importance of lifelong learning over passive career paths. Note: This episode is recorde…
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1
How To Get The Best Speakers For Your Events (For Free), Are TikTokers Really Broke?, What I Learned From Hosting A Private Summit With 185 Business Operators, They Raised $25M And Spent $12M On A Domain ...
28:36
28:36
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28:36In episode #2967, Eric Siu and Neil Patel discuss building relationships to attract top event speakers, share marketing insights from a private summit, and examine TikTok advertising. They highlight the value of authenticity in events, the impact of domain name investments, and the importance of AI, high agency, and distribution in driving success.…
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The party has peaked the interest of the people of the elven village. Even the leadership can see that something is going on, especially with Gwen. As the party is escorted to the Temple, they'll begin to learn even more about what has been going on. Subscribe HereBy Blaise Lacktis
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1
60% Of Traditional Searches Don't End With A Click Now, The One Common Thing With The Best Marketers In The World, How To Generate The Most Revenue From Conferences, How To Manifest 7-Figure Deals From ...
24:54
24:54
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24:54In episode #2966, Eric Siu and Neil Patel discuss the shift to zero click results and the growing importance of strong branding in digital marketing. They cover strategies for mastering marketing channels, increasing conference revenue, and building lasting business relationships. The episode offers insights on adapting to today’s complex marketing…
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How Long It Really Takes To Win A Deal in 2025, Why You Have To Diversify Your Marketing, The 'One-Click' Future of Marketing, Is Black Hat Seo Back for AI?, Is GEO actually different from SEO?
26:48
26:48
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26:48In episode #2965, Eric Siu and Neil Patel discuss the intricacies of sales cycles, particularly in the context of conferences, emphasizing the importance of consistent follow-up. They explore how AI is shaping marketing trends, the promise of one-click marketing, and the risks of black hat SEO, stressing the value of long-term strategy. The episode…
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Episode 269: A Few Good Men/Rules of Engagement
1:08:16
1:08:16
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1:08:16In this episode we discuss A Few Good Men and Rules of Engagement. Please us know what you think. Thanks for stopping by. Feel free to email at [email protected] with any comments or thoughts. Also be sure to follow us on Instagram @silverscreenvideopodcast, Twitter @SilverVideo, and TikTok silver.screen.vid.…
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1
It Really Does Take 10 Years To Build A Brand, Are Most CEOs On A Rampage Right Now?, Shopify Is Making E-Commerce Sites A Relic?
22:19
22:19
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22:19In episode #2964, Eric Siu and Neil Patel discuss the value of events for networking, balancing work and family, and how CEOs adapt during tough times. They share travel experiences, reflect on leadership cycles, and explore the future of e-commerce and websites. Note: This episode was recorded while traveling. Audio quality may be lower than our u…
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S13 E12: Lighten UP! Small Diameter Pipe Rehab Just Got Easier
30:52
30:52
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30:52In this episode, we discuss how Bravo Systems is transforming small-diameter pipeline rehab with their innovative Bravo Magnavity SX UV LED curing system. Suzan Chin-Taylor speaks with Andrew Marshall, Sales Director for North America, to explore how this one-access-point system, complete with magnetic pull-in, dual cameras, and a “Turtle Mode” for…
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Apple Rebrands Search Ads As Apple Ads, Why We are Integrating QR Codes In Our Marketing Content, Why Being CEO Is The Worst Job
20:50
20:50
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20:50In episode #2963, Eric Siu and Neil Patel discuss Apple's shift to ads, the effectiveness of QR codes, and the challenges CEOs face. They also cover navigating business challenges and the cyclical nature of business resilience. Note: This episode was recorded while traveling. Audio quality may be lower than our usual standards. TIME-STAMPED SHOW NO…
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How We Buy Attention, Why I Never Try To Go For Multi-Million Dollar Deals, CEOs Are Choosing More AI, Less Jobs
27:23
27:23
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27:23In episode #2962, Eric Siu and Neil Patel discuss buying attention in digital marketing, the evolution of personal branding, and the growing role of AI. They highlight the risks of algorithm changes and the need to combine human insight with AI to drive business efficiencies. Note: This episode was recorded while traveling. Audio quality may be low…
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Everything Is Down - Here's How Our Businesses Are Being Impacted And What We Are Doing.. Why We Network With Our Competitors
29:27
29:27
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29:27In episode #2961, Eric Siu and Neil Patel highlight the power of networking, long-term relationships, and adapting to market changes. They also discuss tariffs, building support networks, and collaborating with competitors. Note: This episode was recorded while traveling. Audio quality may be lower than our usual standards. TIME-STAMPED SHOW NOTES …
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In episode #2960, Eric Siu and Neil Patel break down their personal health routines inspired by athletes like LeBron James, covering longevity, sleep, nutrition, and fitness—emphasizing tailored strategies and accountability. TIME-STAMPED SHOW NOTES (00:00) LeBron James and Health Investments (01:18) Personal Health Routines (04:34) Longevity Proto…
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Episode 268: Stranger on the Third Floor/High Sierra
1:05:11
1:05:11
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1:05:11In this episode we discuss Stranger on the Third Floor and a Bogart classic, High Sierra. Thanks for stopping by. Feel free to email at [email protected] with any comments or thoughts. Also be sure to follow us on Instagram @silverscreenvideopodcast, Twitter @SilverVideo, and TikTok silver.screen.vid.…
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S13 E11: Smells Like Money Podcast: Training is the Secret for Retaining
22:20
22:20
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22:20In this episode of The DooDoo Diva’s Smells Like Money Podcast, we dive into why training is the key to retaining top talent. Host Suzan Chin-Taylor continues her insightful conversation with Danielle Wernert of UpSkilled Consulting, this time focusing on how well-designed training programs can boost employee retention, enhance business value, and …
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Clickbait Doesn't Work Anymore, Stop Using It.. What We Are Doing Different In Marketing Than Our Competition, China Is Exposing US Brands
22:44
22:44
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22:44In episode #2959, Eric Siu and Neil Patel discuss the shift to quality content, using sub hooks for retention, and the value of authentic storytelling. They cover strategic networking, customer-focused strategy, and how consumer behavior shapes brand perception. TIME-STAMPED SHOW NOTES (00:00) The Shift from Clickbait to Quality Content (02:57) The…
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Why We Sell Multiple Products And Not One.. And Why That Makes Marketing Easier, How to Crush Modern Day Outbound Sales, Why There's No Discussion Of AI SEO, How To Build A $1B Network
27:49
27:49
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27:49In episode #2958, Eric Siu and Neil Patel discuss how selling multiple products boosts marketing, the future of SEO and AI, and the power of creativity. They highlight building genuine relationships, using content to network, and playing the long game in business. TIME-STAMPED SHOW NOTES (00:00) The Power of Multiple Products in Marketing (02:48) N…
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1
Big Entrepreneur Lessons From Partnerships, It's Time To Double Down, Fascinating Data From Meta's Lawsuit, When You Feel Like You Are Getting Beat
27:23
27:23
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27:23In episode #2957, Eric Siu and Neil Patel discuss the critical lessons learned from partnerships in entrepreneurship, the importance of choosing the right partners, establishing checks and balances, and aligning core values. They also shared how to navigate challenges in business and the necessity of resilience during tough times. TIME-STAMPED SHOW…
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Ep. 110 The Trial of the Hired Swords
1:02:35
1:02:35
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1:02:35The Swords have made a daring attempt at escape. How, then, did they end up on trial? What are they accused of and how will they get out of this one? Visit Our WebsiteBy Blaise Lacktis
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1
The Real Numbers Behind Our Top 10 Marketing Podcast, How Much We Spend On Our Content Per Month, Is It Your Company's Job To 'Teach' You AI?
23:22
23:22
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23:22In episode #2956, Eric Siu and Neil Patel share insights on the Marketing School podcast performance, marketing budgets, and the role of AI in strategy. They discuss challenges with modern channels and highlight why long-form content still drives strong results. TIME-STAMPED SHOW NOTES (00:00) Podcast Performance Insights (02:58) Marketing Budget B…
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S13 E10: If Only I Had Known: Interviewing Tips to Hire Right Fit Talent with Danielle Wernert
30:57
30:57
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30:57In this episode of The DooDoo Diva’s Smells Like Money, host Suzan Chin-Taylor chats with Danielle Werner of Upskilled Training about how to attract, evaluate, and retain top talent in the wastewater industry. From interview strategies to leveraging veterans’ education benefits, Danielle offers practical tips to build a team that lasts. Key Highlig…
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In episode #2955, Eric Siu and Neil Patel share creative approaches to cold outreach, explore the benefits and drawbacks of building in public, and dive into how positioning and pricing can impact your business. They also unpack valuable insights from private equity on market dynamics and scaling effectively. TIME-STAMPED SHOW NOTES (00:00) Creativ…
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1
Why I Never Jump On "New" Marketing Channels, Innovation Is Overrated In Marketing, The Fortune Is In…
20:43
20:43
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20:43In episode #2954, Eric Siu and Neil Patel explore the changing world of marketing and sales. They discuss how to navigate new channels, the value of sticking to core strategies, why follow-up is key in sales, and how to overcome resistance by understanding marketing psychology. TIME-STAMPED SHOW NOTES (00:00) Navigating New Marketing Channels (02:5…
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1
'Nice' Leaders Are Fed Up, Why Wide TAM Content Dilutes Your Focus, Your SEO Site Impressions Are Going Up BUT...
26:10
26:10
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26:10In episode #2953, Eric Siu and Neil Patel talk about founder frustrations in today’s economy, from employee motivation to cultural differences. They cover branding, positioning, SEO changes, and the risks of broad content strategies, ending with tariff clarifications. TIME-STAMPED SHOW NOTES 00:00 Founders' Frustrations in Today's Economy 02:57 Cul…
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1
Here Are All The Companies Competing To Buy TikTok, The Slow Decline Of Apple
22:23
22:23
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22:23In episode #2952, Eric Siu and Neil Patel discuss the competitive landscape around TikTok's potential acquisition and the importance of distribution and data in marketing. They explore the challenges of staying authentic in marketing, the growth of social commerce, and Apple's current position as a tech leader amid innovation concerns. TIME-STAMPED…
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