David Faulkner is back partnering with Harrison Vaughan from Tommy’s Property Management and Will Alexander from Bayleys in the new Property Management show where they discuss all things relevant to Property Management in New Zealand. We do not discuss rent roll growth or compliance, we discuss the relevant topics that affect our industry
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The Pmc 2025 Podcasts
Hosted by working composer and long-time professor Dave Kropf, the 52 Cues Podcast takes you inside the real world of production music, library music, and sync licensing – breaking down cues, unpacking industry insights, and sharing candid conversations with fellow composers and publishers. Weekly episodes deliver practical strategies, creative inspiration, and insider information to help you land more placements and build a sustainable career in sync.
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Inside the A&R Mind (with Farnell Newton)
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1:01:00In this episode, I’m joined by trumpeter, educator, and Marmoset A&R lead Farnell Newton for a conversation that tackles some of the biggest pain points composers face in the sync world. We talk about what actually catches an A&R rep’s ear, why organization and deliverables matter just as much as great writing, and how real human performances still…
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In this episode, we’re taking a closer look at the true crime corner of the light-tension spectrum where I’ll walk you through the sounds, the pulses, and the gritty textures that push this style right up to the edge of ominous tension. Watch this episode on YouTube - https://youtu.be/Dc4c5bXRJK0 Support for the 52 Cues Podcast comes from ReelCraft…
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In this episode, I revisit the bold 2021 statement that what we do in production music isn’t art and ask if that still holds up in the age of AI. I talk about how technology has shifted the production music world and if the artisan mindset still matters. Plus, we’ll take a listen to my latest hip-hop dramedy cue, "Resting Witch Face." Watch this ep…
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Meet the Exec Who Decides Which Cues Get Used
51:11
51:11
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51:11In this episode I am joined by Emmy and Mark Award–winning composer and Head of Production at Warner Chappell Production Music, Scott Reinwand, and we chat about how composers can stand out in a crowded catalog. Plus we listen to a recent trip hop tension cue, "Remains to Be Seen." Watch this episode on YouTube - https://youtu.be/ZShsnfsbLzw https:…
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The PROs Say Yes to AI Music. Should You?
49:25
49:25
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49:25In this episode, I unpack what ASCAP, BMI, and SOCAN’s new policy on partially AI-generated works means for production music composers. We’ll talk about where the line is between using AI as a creative assistant and letting it compose for you, what this shift means for publishers and libraries, and whether the “stink of AI” will ever really go away…
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Reflections, Revelations & a Little Rivalry: The PMC 2025 Wrap-Up
31:23
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31:23After two incredible days in Auckland, The Alternative Property Management Show team — Will Alexander, Harrison Vaughan, and David Faulkner — sit down to unpack all the action from The PMC 2025. From inspiring keynote speakers to groundbreaking tech reveals, the event once again proved why it’s the biggest date on the property management calendar. …
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Ever wonder what really goes on inside 52 Cues? In this episode, I’m unpacking how the community works, what each space is for, and how it all ties together to help you grow as a production music composer. Plus, we listen to another tension cue for Shark Week on Discovery! Watch this episode on YouTube - https://youtu.be/GhXZ-toijh0 Support for the…
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This week, Shannon joins me to unpack her very first Production Music Conference – what it’s really like to meet the 52 Cues community in person, how one simple meetup turned into a full-blown Hollywood party, and why personal connection is still the real currency in this business. Plus we listen to a new investigative tension cue for Shark Week on…
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12 Months In: Keyhook’s Journey with CEO and Founder Luke Nicholls
39:10
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39:10With The PMC just around the corner, join us for our last episode before the conference as we welcome Luke Nicholls, CEO and Founder of Keyhook (our Platinum Sponsor). It’s been a whirlwind 12 months since their launch at PMC 2024, and Luke shares the highs, the lows, and the key lessons learnt in scaling rapidly in the property management space. W…
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One Week to PMC 2025 — Will the Green Party Ban Landlords?
38:58
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38:58With just one week until The PMC 2025, the boys are back together and fired up. This week we dig into breaking news from the UK: the Green Party recently voted to “abolish landlords”, promising sweeping reforms to the private rental sector. (landlordtoday.co.uk) Could such an idea take root here in New Zealand? What would it mean for property owner…
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Level Up Your Pitches with Reelcrafter 2.5
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50:55In this episode, Sam Hulick and Sara Pocius from ReelCrafter return to talk about the brand-new ReelCrafter 2.5 update, what’s new under the hood, and how it helps composers pitch smarter and present their music professionally. Plus, we’re unveiling a new feature for the Friends and Family of 52 Cues! Watch this episode on YouTube - https://youtu.b…
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Market Insights with Vanessa Williams and Realestate.co.nz : How to Rent Properties Faster
34:15
34:15
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34:15In this episode of The Alternative Property Management Show, brought to you by The PMC and powered by Renti, David Faulkner and Will Alexander are joined by Vanessa Williams, General Manager of Marketing at realestate.co.nz. Vanessa shares her insights into the current real estate and rental market trends across New Zealand and offers practical tip…
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In this episode, we’re unpacking tasking cues – the music that underscores moments of focus, pacing, and process in reality TV and beyond. We’ll talk about what makes them work, where they’re used, and break down one of my own inside the DAW. Watch this episode on YouTube - https://youtu.be/wzAwYf4O9x8 Support for the 52 Cues Podcast comes from Ree…
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In this episode, I unpack what it really means to write an editor-friendly cue. We’ll look at the six essentials that reduce friction in the edit bay and I'll walk through a Shark Week investigation cue I recently wrote and put it to the test. Watch this episode on YouTube: https://youtu.be/2FoaMZuqekk Support for the 52 Cues Podcast comes from Ree…
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Future-Ready Housing: Andrew Eagles on the NZGBC Roadmap for Existing Homes
29:16
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29:16In this episode of The Alternative Property Management Show, brought to you by The PMC and powered by Renti, solo host David Faulkner digs deep with Andrew Eagles, CEO of the New Zealand Green Building Council (NZGBC). They explore what must be done to improve the quality and efficiency of New Zealand housing, particularly through the NZGBC’s newly…
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In this episode, I unpack my approach to writing melodies that really work inside production music cues. I walk through how I build motivic ideas, how modes shape the emotional color of a phrase, and how static melodies can create forward motion without getting in the way. Watch this episode on YouTube: https://youtu.be/mTf90xoGIdc Support for the …
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Why Property Management? | Passion, People and Trust at Work
38:35
38:35
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38:35In this special episode of The Alternative Property Management Show, Cat Dearlove the Event Maestro that brings The PMC to life, and David Faulkner sit down to dig deeper into why David has been SO passionate about Property Management for more than two decades. As a larger-than-life personality with big dreams and a vision for the industry's future…
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In this episode, I share a simple framework I created to help composers break down and study reference cues. You’ll learn how to listen for the musical elements that shape mood and emotion and how to extract those details so you can use them as a blueprint for your own cues! Plus we check out a new Trip Hop crime tension cue, "Hard of Red Herring."…
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In this episode, I share practical tips for navigating music conferences without feeling overwhelmed. From what to bring and how to prepare, to approaching networking in a way that builds real connections at events like PMC, the Taxi Road Rally, or any industry gathering! Plus, we listen to a new ominous intrigue cue, "Shanks for the Memories." Wat…
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Inside the MBIE Tribunal Report: Trends, Pets & Pricing with Sarina Gibbon
35:33
35:33
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35:33In this episode of The Alternative Property Management Show, brought to you by The PMC and powered by Renti, we’re joined by Sarina Gibbon from Tenancy Advisory Ltd to unpack the latest MBIE Tenancy Tribunal report. We explore the key trends, what they mean for property managers and landlords, and how they could shape the sector moving forward. The…
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In this episode, we’re unpacking investigative tension cues – those cerebral, clue-assembling moments that show up everywhere from crime and dating shows and house hunting reveals. Watch this episode on YouTube - https://youtu.be/yMJaUS776yQ Support for the 52 Cues Podcast comes from ReelCrafter, the professional way to pitch your production music …
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Behind the Lens of Rental Compliance: Adam Gordon on Mould, Meth & Healthy Homes
42:43
42:43
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42:43In this episode of The Alternative Property Management Show, brought to you by The PMC and powered by Renti, we talk with Adam Gordon, Founder and Director of the All Clear Group—a trusted leader in property compliance testing and risk management. Adam guides us through critical challenges in the rental sector, including the complexities of mould c…
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In this episode, Mrs. 52 Cues joins me to talk about our recent vacation that started with noisy cabins, wrong turns, and even a dropped pizza. But somewhere between the chaos, the hang gliders, and the quiet mountain mornings, we discovered some unexpected lessons about life and what it means to be a composer. Plus, we take a listen to an Italian-…
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Innovation in Action: Will Alexander on AI, Awards & the Future of Property Management
34:20
34:20
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34:20In this episode of The Alternative Property Management Show, brought to you by The PMC and powered by Renti, co-host Will Alexander takes center stage as he celebrates winning the REINZ 2025 Award for Innovation. Will unpacks how his groundbreaking AI tool is transforming property management at Bayleys—from providing instant rental appraisals that …
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Prep Like a Chef: The Composer’s Mise en Place
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37:07
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37:07In this episode, I show how the French cooking concept of mise en place can streamline your cue-writing process. You’ll learn five practical steps to get organized, work faster, and hit deadlines – plus, I feature my dark, ominous tension cue, "From Inside the House." Watch this episode on YouTube https://youtu.be/VB8Jy_jHLo0 Support for the 52 Cue…
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AI and the Future of Property Management: Michael Sanz on Adapting to Change
39:51
39:51
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39:51In this episode of The Alternative Property Management Show, brought to you by The PMC and powered by Renti, we sit down with AI specialist Michael Sanz, founder and CEO of Teams by Design, a company that helps property management businesses scale through the power of virtual assistants. Michael shares his expert insights on how artificial intellig…
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In this week’s episode, I compare learning a new DAW to learning a new language – and share where I’m at in my own journey toward “speaking” Ableton Live fluently. Plus, I feature a new reggaeton-meets-comedy hip hop cue. Watch this episode on YouTube: https://youtu.be/pEN_lE0HZyo Support for the 52 Cues Podcast comes from ReelCrafter, the professi…
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Audits, Insights & Self-Discovery: Erin Kielo Joins the Show from MRI Software
45:40
45:40
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45:40n this episode of The Alternative Property Management Show, brought to you by The PMC and powered by Renti, we welcome a special guest co-host — Erin Kielo from MRI Software, the Foundation Sponsor of The PMC. Filling in for Will Alexander (who’s off enjoying Australia), Erin brings her unique perspective as a former property manager from Canada tu…
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In this episode, I’m joined by band director and composer Brandon Psenicka, whose eerie reimagining of the classic graduation march – complete with creepy vocals from his own daughter – took first place in our recent Composer Quest! Watch this episode on YouTube! https://youtu.be/OFSRYuqc6TI https://brandonpsenickamusic.com https://www.jwpepper.com…
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Maximise Before You Monetise: Aaron Emery on Unlocking Hidden Value in Your Rent Roll
41:21
41:21
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41:21In this episode of The Alternative Property Management Show, brought to you by The PMC and powered by Renti, we hear from Queensland-based rent roll strategy expert Aaron Emery — founder of Rent Roll Mastery. Aaron dives into the often-overlooked opportunities agencies have to boost their income: improving profit per management rather than just gro…
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In this episode, I’m playing submissions from our latest Composer Quest – “A Whole New Light,” and then we open things up for a live Q&A. We talk stems and deliverables, SoundCloud ads, mastering workflow tips, library contracts, and even whether or not you should leave your computer on overnight. Watch this episode on YouTube! https://youtu.be/H9u…
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From Adversity to Impact: Sarah Cincotta on Purpose-Driven Growth in Property Management
43:47
43:47
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43:47In this episode of The Alternative Property Management Show, brought to you by The PMC and powered by Renti, we’re joined by Melbourne-based Business Development Coach and founder of Rise, Sarah Cincotta. Sarah opens up about her incredible journey—from overcoming serious health challenges to becoming a leading voice in purpose-driven business deve…
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5 Failures That Kill Your Creative Output
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1:02:11In today’s episode, we’re talking about the unexpected breakdowns that threaten to bring your entire creative process to a halt. Plus, Dave features “Thoughts and Prayers,” a recent ominous tension cue written for a documentary. Watch this episode on YouTube https://youtu.be/SHb9GCqSlyg Support for the 52 Cues Podcast comes from ReelCrafter, the pr…
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Award-Winning Leadership: Leeann Tautari on the Value of Recognition in Property Management
33:46
33:46
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33:46This episode of The Alternative Property Management Show, brought to you by The PMC and powered by Renti, features REINZ Property Management Ambassador Leeann Tautari of RentSouth. A multiple award winner—including recognition at The PMC Awards—Leeann shares how entering awards has helped shape her business, build credibility, and inspire her team.…
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In this episode, I’m again leaning into my professor side to break down one of the most widely used styles in production music: light tension. From tasking and corporate cues to investigative and true crime textures, we’re unpacking the entire light tension spectrum. Plus, I feature one of my latest hip hop comedy cues, "Cat Gotye Tongue." Watch th…
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From Reactive to Proactive: Anna Pengally on AI, Data & the Future of Maintenance with Tapi
36:08
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36:08In this episode of The Alternative Property Management Show, powered by Renti and brought to you by The PMC, we sit down with Anna Pengally from proptech maintenance powerhouse Tapi. Anna shares Tapi’s journey and what brings her to New Zealand, diving deep into how artificial intelligence and big data are revolutionising maintenance in property ma…
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From the Ground Up: Kay Glendining on Building, Balance & Bayleys
38:11
38:11
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38:11In this episode of The Alternative Property Management Show, powered by Renti and brought to you by The PMC 2025, we sit down with Kay Glendining from Bayleys St Heliers. Having learned from some of the best in the business — including Megan Jaffe at Ray White Remuera — Kay shares her journey of growing a rent roll from scratch to over 100 properti…
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Sync Terms You Should Know (But Were Afraid to Ask)
43:20
43:20
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43:20In this week's episode, you're invited into Professor Dave’s classroom as I break down the sync music terms every composer should know – but might’ve been too embarrassed to ask. From PROs to button endings, we’re clearing up the jargon. Plus, I share a no-pizzicato dramedy waltz from my latest Discovery album. Watch this episode on YouTube! https:…
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In this episode, I explore one simple, yet powerful way to make your cues stand out in a world where AI is getting better by the minute. Using my latest dramedy cue, “Of Mice and Mensa,” as a real-world example, I unpack a creative habit that adds realism, nuance, and authenticity – giving your music an edge the machines just can’t match. Watch thi…
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Politics, Property & Policy: A Deep Dive with Matt Ball from NZPIF
43:04
43:04
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43:04In the latest episode of The Alternative Property Management Show, powered by Renti and in conjunction with The PMC 2025, we’re joined by Matt Ball — Advocacy Manager for the New Zealand Property Investors Federation and self-confessed political tragic. Matt shares insights from his extensive work in Wellington, where he lobbies across the politica…
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In this episode, I talk about why SoundCloud just might be too risky for production music composers. From AI policy concerns to publishers turning away cues hosted there, is it time to pull the plug? Plus, I share Optimist Prime – a dramedy cue written without a single pizzicato string. Watch this episode on YouTube https://youtu.be/y7BWQ5ZiuIc Oth…
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Law, Logic & a Little Humanity: Sarina Gibbon on Changing the PM Conversation
42:05
42:05
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42:05In this episode of The Alternative Property Management Show, the boys are joined by legal eagle and all-round top lady Sarina Gibbon — General Manager of the Auckland Property Investors Association and founder of Tenancy Advisory Ltd. Sarina shares her journey from law school to becoming one of the most influential voices in New Zealand's rental se…
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In this episode, I’m answering your questions live – from piano mixing and cue layering strategies to how many libraries you should pitch to at once. We also cover reversion clauses, B sections in dramedy and sports cues, and pitching etiquette. Watch this episode on YouTube https://youtu.be/OOW6O_b9ims Support for the 52 Cues Podcast comes from Re…
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Leading with Love: Sharon Bradley on Emotional Intelligence in Property Management
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35:55This week, with Harrison Vaughan mysteriously missing in action after a week-long bender at AREC 2025, David Faulkner and Will Alexander are holding down the fort. But don't worry—joining them is someone who brings decades of experience, insight, and heart to the conversation. We're thrilled to welcome Sharon Bradley, founder of Transform and Thriv…
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Why Your Metadata (Probably) Sucks (with Mrs. 52 Cues)
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1:05:05
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1:05:05In this episode, I’m joined by Mrs. 52 Cues (Shannon Kropf) to talk about the one thing composers love to avoid: metadata. We’ll unpack why it matters, where we go wrong, and how to stop sabotaging our own discoverability. Plus I feature a brand new playful dramedy cue with no pizzicato strings! Watch this episode on YouTube https://youtu.be/Rqhy-n…
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Boutique Beats Bulk | The Property Management Revolution with Rob Harper of Wendell Property
42:17
42:17
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42:17🎙️ This week on The Alternative Property Management Show, we are joined by Growth Panelist at The PMC | Property Management Conference 2025, Rob Harper from Wendell Property. Once again, a big shout out to our sponsor Renti who help put this together 👏 👏By The PMC 2025
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Pomp and Circumstance – Composer Quest LIVE!
53:14
53:14
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53:14In this episode, we host a live listening party for our latest Composer Quest: Pomp and Circumstance, where 52 Cues community members were challenged to reimagine the classic graduation march in any genre they wanted – from orchestral to ska, cinematic trailer to chipmunk glitchcore. Vote for your favorites at https://52cues.com/vote! Watch this ep…
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What's really going on in the rental market? With Drake Farmer, COO of Renti
40:12
40:12
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40:12🎙️ Welcome to another unmissable episode of The Alternative Property Management Show — powered by the legends at Renti! This week, we’re turning up the heat with none other than Drake Farmer, COO of Renti and one of the sharpest minds in proptech. Drake joins the boys to unpack what’s really going on in a rental market that’s starting to shift — ye…
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Drake Farmer, COO of Renti. What's really going on in the rental market?
40:12
40:12
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40:12🎙️ Welcome to another unmissable episode of The Alternative Property Management Show — powered by the legends at Renti! This week, we’re turning up the heat with none other than Drake Farmer, COO of Renti and one of the sharpest minds in proptech. Drake joins the boys to unpack what’s really going on in a rental market that’s starting to shift — ye…
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Even More Inconvenient Truths About Production Music
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44:32
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44:32From rejection to relationships, I unpack five more hard truths every production music composer needs to hear, but probably hasn’t. Plus I feature a recent Indian-infused world hip-hop cue! Watch this episode on YouTube https://youtu.be/ef1lMcXViHo Support for the 52 Cues Podcast comes from ReelCrafter, the professional way to pitch your production…
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