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Welcome to the home of our podcast and conference audio excerpts. Social Fresh is the original social media conference. Where social marketers go to confirm what they know and learn best practices from experience social pros.
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Welcome to the hear all voices podcast by Speeki, our host Scott Lane will bring you a fresh perspective on all things ESG. Discover a step-by-step path for companies to integrate ESG at every level and conversations that would challenge you to use the principles of ESG to drive business performance, add value for customers and protect the community and the planet.
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Navigating the challenges of ESG reporting, with Andrew Henderson
33:28
33:28
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33:28
Organisations are currently facing several pressing issues when it comes to ESG. As the ESG landscape evolves, companies are grappling with the challenge of the structural changes brought about by the European Sustainability Reporting Standard (ESRS) and the shift from voluntary to mandatory reporting. In this thought-provoking episode of our Hear …
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Integrity as part of corporate DNA, with Ilija Gospodinov
27:57
27:57
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27:57
In today's rapidly changing business environment, the importance of building a culture of compliance cannot be overstated. Achieving this objective requires overcoming a range of challenges, particularly in the area of values alignment. One of the most significant hurdles is building an organisation that not only recognises the company's values, bu…
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Meeting an ISO standard: does your anti-corruption certification really matter?, with Alessandro Macedo
30:31
30:31
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30:31
ESG covers a broad spectrum of sustainability and ethical practices in business. However, there is currently no single standard that companies can follow consistently. As a result, companies are relying on individual standards that already exist within specific topics that fall under the ESG umbrella. In this episode, we delve into the anti-corrupt…
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Maximising the involvement of human resources in your ESG initiatives, with Alice Bromwich
34:23
34:23
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34:23
Implementing ESG is undoubtedly an executive-level process, working across the entire organisation and bringing in specific expertise – especially human resources expertise. The human resources department is integral to establishing ESG, particularly concerning the social factors. And that will be the focus of today's Hear All Voices podcast: the ‘…
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Leveraging social listening in your ESG toolkit with Jochem Verberg
31:28
31:28
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31:28
We know that the effort put into our organisations’ environmental social governance programmes does not stop after the build stage – monitoring and measuring is absolutely key. And part of monitoring and measuring involves data: reviewing data, understanding data, and hopefully one day getting to a stage where you can use that data to predict when …
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Embracing ESG strategy: what makes a great company
56:28
56:28
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56:28
ESG is behavioural. The traditional definition of ESG is very heavily focused on just the ‘E’ in ESG, but leaders are now having to deal with a lot more issues – complex issues around globalisation, politics and economics, which are far more pronounced now than they were previously. In this episode, we discuss a clear step-by-step path for companie…
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Social Data Surprises: White Croc's and Super Bowl Spots, with Bob Gearing - Socialbakers
45:44
45:44
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45:44
Jason interviews Bob Gearing, Global Head of Enterprise Solutions at Socialbakers. Discussions include:- Instagram review of content for Croc's- Instagram carousel posts and product shots- Social listening insights, finding surprises in the data- How to use data for influencer marketing- Understanding sentiment analysis- Super Bowl integrated campa…
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The Ultimate Social Media Tools List, with Sarah Evans - Sevans Strategy
24:50
24:50
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24:50
Jason interviews Sarah Evans, Founder and CEO of Sevans Strategy. Sarah always has a massive library of digital tools and how to use them. Listen in for her current recommendations and tips.By The Social Toolkit - by Social Fresh
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Content that makes them slow smile, with Jason Maldonado - Mailchimp
42:04
42:04
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42:04
Jason interviews Jason Maldonado, Senior Manager of Social Media at Mailchimp. Discussions include:- Mailchimp brand voice- Animated GIF library - Meltwater listening- Custom Google Sheets for content planning- Advanced Twitter search, for listening- Brand ArtBy The Social Toolkit - by Social Fresh
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I give you permission to make shorter videos, with Tina Starkey - CMO of Stop Soldier Suicide
47:30
47:30
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47:30
Jason interviews Tina Starkey, CMO of Stop Soldier Suicide. Discussions include:- Making less, higher quality content- Tack, a UGC software solution- Facebook content that works in the mobile feed- Giving people permission to make shorter videos (our brains process this stuff really fast)- Having a captions strategy- The state of nonprofit fundrais…
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