The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors about how to get published and sell more books.
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Thomas Umstattd Jr Podcasts
Here’s what you can expect from Author Update: Publishing News: Stay in the loop on what’s happening in the industry. Advice That Matters: Learn how to make your book irresistible to readers. Live Q&A: Bring your questions and get answers from Thomas Umstattd and Jonathan Shuerger.
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The Christian Publishing Show is a podcast to help Christian authors change the world. We talk about how to improve in the craft of writing, how to get published, and how to market effectively. Get expert advice from industry insiders. Hosted by Thomas Umstattd Jr.
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This show is for book lovers and creators who want to go behind the scenes with their favorite authors to hear about how they were able to not just write a book but create a movement.
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Writing Off Social: The Podcast | Build Your Platform and Grow Your Email List Without Social Media
Sandy Cooper
This is the podcast for female Christian writers who want to grow and nurture their audience without social media. Are you tired of chasing the algorithm? Has social media left you feeling drained, overwhelmed, unfruitful and…trapped?Co-hosts and writers Sandy Cooper and Mary K. Tiller want you to be free to build a sustainable, profitable, and God-honoring writing career. Their vision is to empower you to confidently reject life-sucking and ineffective methods of platform growth and instead ...
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BTB158: From SEO to AIO for Authors: What Every Author Should Know About AI, Book Discovery, and the Future of Marketing with Thomas Umstattd Jr., Book Marketing Expert and Host of the Novel Marketing ...
37:58
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37:58We’re back with Thomas Umstattd Jr., author, award-winning speaker, and host of the world’s longest running book marketing show, Novel Marketing Podcast. Thomas has helped thousands of writers think like marketers, creating tools and strategies that help authors turn their books into lasting assets. As the founder of the Patron Toolbox, he continue…
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73 | AI Tools for Authors w/ Thomas Umstattd, Jr.
50:36
50:36
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50:36If you’re a writer, chances are you’ve felt the tension between timeless craft and ever-changing technology. On one hand, your voice and perspective are irreplaceable. On the other hand, new technology is reshaping the way books are written, marketed, and read. Is AI a threat to creativity or a partner that can free you to do your best work? What r…
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75 | The Profitable Writer: The First Step to Earning More from Your Words w/Kent Sanders
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38:30
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38:30Is your writing a ministry, a business—or both? Today we sit down with Kent Sanders, ghostwriter, coach, and host of The Profitable Writer Podcast, to explore what it really looks like to merge calling with career. Kent shares how he built a profitable ghostwriting business without relying on social media, why generosity flows best from abundance, …
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Publisher's Cancellation Backfires, What's Selling Now and Are Libraries Going Under?
56:31
56:31
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56:31Welcome to a special episode of Author Update! Thomas is sick, so Jonathan takes the reins and does a solo episode on library news, X drama and ZEITGEIST! https://novelmarketingconference.com/ https://novelmarketingconference.com/
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How to Build an Email List before publishing your novel
51:20
51:20
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74 | Why Time is Your Biggest Writing Challenge and How to Overcome It
27:10
27:10
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27:10God calls us to peace, but most of the writers we know struggle to find time to write, balance writing with other responsibilities, and manage writing and marketing time. If that sounds familiar, take a breath. What if productivity isn’t about doing more but finally knowing what to say yes to? What if the clarity you’ve been craving has been within…
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AI Tools for Authors (Writing Off Social Crosscast)
52:01
52:01
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52:01By Thomas Umstattd Jr.
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BTB157: Inside Book Marketing’s Big Shifts: Formats, Data, and AI for Authors with Thomas Umstattd Jr. — Book Marketing Expert and Host of the Novel Marketing Podcast
33:35
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33:35This week, I’m thrilled to be joined by Thomas Umstattd Jr., someone who has shaped so much of my own thinking about book marketing. An author, award-winning speaker, and podcaster best known for hosting the world’s longest running book marketing show, Novel Marketing, Thomas has become a go-to guide for writers who want to reach readers and build …
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US Copyright Office Closes, Piracy Surges Again and the Anthropic Settlement Website Goes Live
1:08:39
1:08:39
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1:08:39Join Thomas and Jonathan on Author Update as we tackle the government shutdown, the surge in online book piracy sentiments and how the military's pivot toward more lethality and less DEI impacts your writing. https://novelmarketingconference.com/ https://novelmarketingconference.com/By Thomas Umstattd Jr.
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BTB156: Over 1 Million+ Books Sold and Proven Grassroots Buzz in Book Marketing with Dr. Catherine Gildiner: Author of Good Morning, Monster and Too Close to the Falls
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23:32
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23:32We’re back with Dr. Catherine Gildiner, bestselling author of Good Morning, Monster and Too Close to the Falls. Dr. Cathy’s books have sold over a million copies, landed on the New York Times bestseller list, and translated into 32 languages. After 25 years as a clinical psychologist, she turned her focus fully to writing and has since built a care…
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Updates in Anthropic Case, NanoWriMo Replaced and How To Write First Aid
59:21
59:21
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59:21Payouts approved in the Anthropic case, Novel November comes to authors and Jonathan and Thomas talk about how to write first aid properly in your content. https://novelmarketingconference.com/ https://novelmarketingconference.com/By Thomas Umstattd Jr.
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72 | The Social Media Exit Plan for Writers: 7 Steps to Leave Without Losing Your Audience
31:11
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31:11Are you a writer thinking about leaving social media, but not sure how to do it? Today, we’ll show you the exact steps we took to quit for good while keeping our readers with us. For show notes, go to https://writingoffsocial.com/72 Join the waitlist to be the first to know when enrollment opens for WOS: The Course. Only 4 spots available, and this…
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BTB155: Author Catherine Gildiner Shares the Stories Behind Her Book Good Morning, Monster
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39:03Joining us today is Dr. Catherine Gildiner, who has worked for over 25 years as a clinical psychologist, guiding patients through trauma and recovery. She went on to share those experiences with the world in her New York Times bestselling book Good Morning, Monster, which has reached more than a million readers in over 30 languages, along with her …
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Amazon KU Allowed in Public Libraries, the TikTok Deal and Cancel Culture
1:02:15
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1:02:15Join us on Author Update to learn more about using libraries with KU books, the TikTok deal between US and China, and how cancel culture has changed. https://novelmarketingconference.com/ https://novelmarketingconference.com/By Thomas Umstattd Jr.
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71 | Listener Survey Results: What You Asked For, What We’re Changing + What’s Coming
34:40
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34:40We're back from our break with a brand-new podcast season. Today, we’re sharing the key decisions we’ve made based on the wonderful feedback you provided through our 2025 Listener Survey last spring. We’ll tell you what we’re letting go of, what you asked for that we can’t provide, and what’s coming next for Writing Off Social. Listen in! For show …
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BTB154: Mark Divine on Unbeatable Mind: How an Author Sold 300,000+ Books, Navigated Self vs Traditional Publishing, and Built a Lasting Platform
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26:30Today we welcome back Commander Mark Divine, a man who has led Navy SEALs, built multimillion-dollar training companies, and sold hundreds of thousands of books, to unpack the real story of what it takes to write and market a bestseller. Mark is not only a retired SEAL Commander but also the founder of SEALFit and Unbeatable Mind, programs that com…
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Christian Author Assassinated, Mailer Lite Adjusts Its Free Plan and Kit Raises Prices
57:43
57:43
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57:43A somber reflection upon Charlie Kirk's life and ministry and how authors can emulate his success in their own careers, as well as industry news regarding email services. https://novelmarketingconference.com/ https://novelmarketingconference.com/By Thomas Umstattd Jr.
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Anthropic to Pay Authors $3000 Per Book, Zeitgeist, and Author Arrested for Tweets
1:15:49
1:15:49
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1:15:49We uncover shocking news about publishers failing to register copyrights, potentially leaving authors vulnerable in the Anthropic class-action lawsuit. We also explore the arrest of Irish author Graham Linehan for tweets posted from America. Plus, discover exciting developments in AI audiobook publishing with ElevenLabs' new 60% royalty marketplace…
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BTB153: Author Mark Divine and His Book Unbeatable Mind: Author Story and Book Tools
30:21
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30:21Today, Commander Mark Divine joins us with a rare blend of grit and clarity. He is the author of Unbeatable Mind, a field-tested guide to building calm, focus, and purpose under pressure, a self-published success with seven-figure earnings and an estimated 300,000 to 400,000 copies sold. A former Navy SEAL Commander and New York Times bestselling a…
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The Author’s Guide to AI with Joanna Penn
54:08
54:08
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54:08By Thomas Umstattd Jr.
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BTB152: Blake Erickson, Scaling Expert, Co-Founder, and Co-Author of the Business Book The Science of Scaling
28:03
28:03
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28:03Our guest for today’s episode is Blake Erickson, someone whose story of grit and growth is as inspiring as it is practical. From starting in door-to-door sales at 21 and leading teams that generated over $30M in revenue, to becoming a multimillionaire by 25, Blake has proven what’s possible when focus meets ambition. In 2024, he co-founded Scaling.…
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New International Shipping Rules Hit Authors and Libraries Acquire KU Books?
1:03:38
1:03:38
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1:03:38Join us on Author Update as we talk the latest news in publishing! https://novelmarketingconference.com/ https://novelmarketingconference.com/By Thomas Umstattd Jr.
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BTB151: 750,000 Copies Sold and 37 Weeks on the Bestseller List with Author Tom O’Neill and His Book Chaos
20:46
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20:46We’re back with our very special guest, Tom O’Neill, investigative journalist and author of the bestselling book Chaos: Charles Manson, the CIA, and the Secret History of the Sixties. After more than twenty years of relentless reporting, Tom’s work reshaped one of America’s most infamous stories and became a publishing phenomenon, selling over 750,…
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Spotify Upgrades Audiobook Accessibility and George R.R. Martin Told To Step Down
1:07:25
1:07:25
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1:07:25Check out our commentary on the past week's events with news on Spotify, Harper Collins and WorldCon. https://novelmarketingconference.com/ https://novelmarketingconference.com/By Thomas Umstattd Jr.
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BTB150: Author Tom O’Neill and His Book Chaos
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33:05Today we have a very special guest, and not the kind of guest we usually feature. Tom O’Neill is an investigative journalist who never set out to write a book at all. But what began as a short magazine assignment about the Manson murders turned into a 20-year obsession that became his bestselling book Chaos: Charles Manson, the CIA, and the Secret …
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The End of Rapid Release and the Advent of Breadgeist
1:11:53
1:11:53
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1:11:53This one was a doozy. We covered AI's shortcomings, how authors can maximize their output potential and how cowboy romances relate to bread making. Yes, sir, you can only get that kind of content here, on Author Update. https://novelmarketingconference.com/ https://novelmarketingconference.com/By Thomas Umstattd Jr.
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Announcing the 2026 Novel Marketing Conference
23:31
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BTB149: 75,000 Books Sold by Process! Author Mike Paton Through Giving, Leveraging, and Building Readers
15:44
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15:44We are back with Mike Paton, co-author of Process! and Get a Grip in the Traction Library. Mike has spent over 15 years helping leadership teams run stronger, more efficient businesses through the Entrepreneurial Operating System (EOS). Alongside Gino Wickman and Lisa González, his books have reached tens of thousands of readers worldwide. Process!…
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Come listen to Jonathan and Thomas discuss the latest advancements from OpenAI and what they mean for writers, as well as the cultural war between Texas and Australia. https://novelmarketingconference.com/ https://novelmarketingconference.com/By Thomas Umstattd Jr.
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How to Get Started with Author School Visits and Make Your Book Playground Famous
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What does it really take to build a business that runs without you? In today’s episode, we sit down with Mike Paton, EOS expert, speaker, and co-author of Process!, to unpack the systems behind sustainable growth. Mike Paton is the co-author of Get a Grip and Process!, two cornerstone titles in the Traction Library that help entrepreneurial teams s…
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Audible Reduces Author Royalties, Trad Sales Plummet, Indie Sales Rise
1:14:43
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1:14:43Listen to this week's episode of Author Update as Jonathan and Thomas dive into Audible's royalty shenanigans, the woes of the trad pub world vs. the success of the indie scene. https://novelmarketingconference.com/ https://novelmarketingconference.com/By Thomas Umstattd Jr.
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Zeitgeist, Dystopian Fatigue, and the Rise of Ruthless & Noble Heroes
1:03:20
1:03:20
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BTB147: Mastering Executive Transitions: Leadership, LinkedIn, and the $1M Book with Navid Nazemian
39:10
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39:10Today we're excited to welcome Navid Nazemian, best-selling author of Mastering Executive Transitions: The Definitive Guide. He is a speaker on leadership and career topics, and an executive coach affiliated with groups like 100 Coaches Agency and Hult Ashridge. Navid draws on 25+ years of global leadership to help executives navigate high-stakes t…
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