Music Producer, YouTuber, and all-around critical thinker. Join me as I examine the current states of music, marketing, and technology to uncover the secrets of building a lasting career as a musician.
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Tom DuPree III Podcasts
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The Best Spotify Growth Strategy I Found in 2022
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6:24For almost an entire year, my Spotify listeners and streams declined, but something happened in July of 2022 and things started to trend back up. And not only did my Spotify listeners and streams start to grow, but I started to see more consistent pushes on Discover Weekly as well. I have tested a lot of different strategies to grow on Spotify, but…
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How Many Streams Does It Take to Earn a Living on Spotify?
5:18
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5:18We all know it’s tough to make money on Spotify. Streaming royalties are notoriously low across the board, and Spotify doesn’t even claim the top spot on that list. But despite the low payouts, earning money from streaming is still a goal worth pursuing (not the only goal, mind you, but a goal nonetheless), so let’s examine three scenarios to find …
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3 Skills Every Independent Artist Should Master
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5:48If you want to be a great artist, you have to be a great communicator. To achieve this, here are three fundamental skills I believe every artist should work to perfect that will transcend genre, age, and audience. 1. Learn to write. Everything starts with writing. Putting ideas down on the page helps me to clarify my thinking and crystalize ideas w…
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A great idea is worth sharing, and a great piece of content that communicates that idea well can pull someone into your world and create a fan for life. But sometimes even good ideas fall flat if not seen by the right person, at the right time, in the right place. That’s why I always use my content more than once—I repurpose it. There are four prim…
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3 Red Flags I Look For When Marketing My Music on Spotify
10:21
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10:21Establishing strong vanity metrics on Spotify is really not that difficult, especially if you don’t care how you do it. Fake followers, massive bot-driven playlist ads, and even legitimate streams from countries that don’t serve your long-term growth as an artist can make your artist profile look quite impressive to the untrained eye. But if you’re…
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12 Uncomfortable Truths About A Career in the Music Business
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11:48Building a career in music is tough, but if it’s where your heart truly lies, if it’s the place where you feel called to share your gifts with the world, there are few things more rewarding than seeing your passion come to life. As a full-time musician for nearly 15 years, here are 12 things I have learned along the way that will help you no matter…
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Your Spotify Catalog - Don’t Sleep on Your Old Songs
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8:03You’re only one song away from changing your life. But sometimes that song isn’t your newest release. Releasing music on a regular basis is an important aspect of building a body of work as an artist, but turning out single after single doesn’t mean you need to abandon the work you already have. According to Spotify’s recent Fan Study, roughly thre…
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When it comes to music marketing, more money generally equals more opportunity, but that doesn’t mean you can’t win if you don’t have a load of spare cash lying around. Even though spending more money to market your music can drastically improve the outcome of your campaigns, there are alternative ways to extend your reach as an artist. If I only h…
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Every Social Media Platform Plays by These 3 Rules
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7:37Every social media platform plays by the same set of rules. Sure, the algorithms are all a bit different and they each have their own “thing”, but by and large, they are all relatively the same. The main idea is this: what you put in is what you get out. And while success on any given platform may vary depending on the style of content that’s prior…
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Get More Followers on Instagram with Direct Marketing
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8:51Most artists struggle to grow on Instagram. Organic content on the platform is free to post, but it is difficult to do it effectively and consistently, which is why many artists struggle to see the gains they want. While not a replacement for a strong organic content strategy, paid advertising can help you to increase your rate of follower growth w…
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4 Music Marketing Tools Every Artist Should Be Using
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7:54Building your artist ecosystem is a way of systematizing your output so you can record music, create content, and build and monetize it in a relatively automated fashion. But it can be overwhelming. With all of the tools available–websites, email, social media, link-generators–how can you know which one to choose? Well, I’ve done a lot of testing (…
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3 Reasons Why Your Instagram Ads for Spotify Aren't Working
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11:10Have you ever built an ad campaign for a new release only to have it launch with skyrocketing costs and underwhelming results? I certainly have. It’s heartbreaking. You’ve spent all this time on your song, you’ve saved your money, you’ve done your research, and you’ve set up your ads precisely as they should be, only to be met with disaster on rele…
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5 Tips to Create Social Media Content on Autopilot
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8:28I used to struggle with creating content on the internet. No matter how hard I tried, I could never quite get on top of it. On a daily basis it seems, I would inevitably hit that moment of panic where I would think, “oh no, I haven’t posted anything today,” and I would have to scramble to come up with something. For years, I watched other creators …
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When I started sharing my ideas online, no one paid attention to what I was doing. If you’ve ever posted a single thing on the internet, you know exactly what I’m talking about. For me, it took about 18 months of consistently posting to YouTube before people finally started listening to what I had to say. For what felt like forever, I would post vi…
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Making money from a career in music is tough, no matter how you slice it, but it gets much easier when you create a system of diversified, music-based revenue streams. From selling streaming to sample packs, live streaming to live shows, there are a lot of different ways to earn a living while doing what you love–creating music. Here are 15 ways to…
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3 Music Marketing Methods Every Artist Should Be Using
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6:30No matter how good your music is, if no one knows about it, no one will ever listen. You have to tell people about your songs. You have to market your music. While there are many music marketing methods available, three stand atop the rest: posting organic content, paid advertising, and email. These are the 3 music marketing methods every artist sh…
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I recently ran a test to boost my song's video views using YouTube's advertising platform. Not only was it easy to set up, but the results were great as well. By using YouTube's simple advertising interface, I was able to drive 4,000 views to my video in just one week. So let's walk through the results of this music marketing experiment, and I'll s…
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There are three primary metrics that we want to track on Spotify–streams, listeners, and followers–and growth in each category is not identical to the others. If we want our streams to increase, we have to prioritize that. Same for followers. Same for listeners. But how do we go about getting more streams on Spotify? How do we get more followers on…
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Create a Floating Floating Header & Footer with Carrd
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5:40Your website is the cornerstone of your online presence as an artist. It is the place where your fans know they can come to connect with you, register for updates, or even make a purchase from your online store. Every artist should have a website. If you don't have one, now is the time to make that happen. One of my favorite platforms for easily bu…
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Have you ever wondered how to gain Spotify listeners in specific cities around the world? Say, the top cities where your favorite artists are getting listened to? Me too, so I set out to find out if I could grow my fanbase in the cities around the globe where I really wanted Spotify followers and Spotify streams. What began as an experiment to find…
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Inside My New Facebook Conversion Ads for Spotify
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9:14In early 2022, I switched from Facebook conversion ads to traffic ads as a tool to grow my fanbase on Spotify. After months of success with traffic ads for Spotify, I decided to begin testing conversion ads once again. Over the past 30 days or so, I have tested several different ad sets, all inside a new Spotify conversion campaign using Facebook a…
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Which Countries Pay the Most Per Stream on Spotify?
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11:01Not all streams on Spotify are created equal. The amount an artist makes per stream is largely determined by which country that stream comes from. A combination of Spotify premium subscribers, ad revenue, and overall stream volume all combine to determine an artist's royalty payout. But which countries pay the best on Spotify? Which countries pay t…
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Who's Listening to the Top Artists on Spotify?
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9:42Out of all of the artists on Spotify, there are 20 that hold the top spots in terms of Spotify listeners and Spotify followers. And these global artists have fans from all over the world. But out of all of those listeners and followers, do they have anything in common? Is there a pattern to be found with respect to who is listening to Ed Sheeran, J…
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Spotify has recently announced that it will be joining the likes of Reddit, Meta, and Twitter by integrating NFTs into its platform. It is currently testing an NFT gallery integration with a couple of artists in the United States to see how it is received. Despite the fact that the overall crypto market has cooled in recent months, NFTs remain a fo…
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Your Website & Link in Bio in One Place - Carrd Tutorial
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4:52Carrd is one of the most powerful no-code website builders out there, and it is perfect for artists. Whether you need a landing page or a link in bio, Carrd has you covered. But what if there was a way to create your website and you link in bio, all at your own domain? Well, with Carrd, you can do that. Here's how I built my artist website with Car…
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How I Capture Emails from My Spotify Listeners
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9:12Email marketing is the overlooked, unsung hero of music marketing. We spend a lot of time on social media and advertising platforms, but the ultimate goal is the email address. If you can email your fans and listeners, they are officially in your network, and that's precisely what we want. I've been testing a Facebook and Instagram ad retargeting s…
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Creating a Lookalike Audience from Your Instagram Account
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7:56Instagram is a great place to advertise your music on Spotify. But did you know that you can take all of those Instagram comments, likes, shares, and follows and turn them into an audience with Facebook ads? Creating a custom audience and a lookalike audience from your Instagram engagement is a highly effective method to supercharge your follower g…
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Can I Use a Link Redirect in My Facebook Ads for Spotify?
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9:47Facebook traffic ads are a simple, yet highly effective way to grow your fanbase on Spotify. And if you want to put forth the most professional look in your ads, using your own branded domain with a link redirect is a great place to start. But are link redirects allowed in Facebook advertising? Are Facebook's advertising policies clear on the subje…
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Emanate - Music Streaming, Distribution & NFTs, All In One
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10:51I have been waiting for a next-gen music platform that combines music streaming, distribution, and music NFTs all in one place. And now, I've finally found it. Emanate is a true "all-in-one" music platform of the future. It allows you to sell music NFTs, collect royalties from traditional streaming platforms, and earn cryptocurrency royalties from …
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Why do we even need to worry about marketing our music? What are we trying to gain? Is it streams on Spotify? Followers? Listeners? Video views? My thought is that most of us haven't considered the end goal of marketing our music. Instead, we're constantly stuck at square one, trying to build a following on Spotify. But why? Well, this is why I thi…
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How to Set Up Facebook Traffic Ads for Spotify
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9:13Facebook traffic ads are a simple, yet highly effective tool to grow your fanbase on Spotify–easy to implement and useful for gaining Spotify followers as well as Spotify streams. I've managed to increase my Spotify follower count by over 400 over the past two months by using nothing more than traffic ads on Facebook. This is a complete walkthrough…
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My Favorite Music NFT Platform on Polygon - Mint Songs
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8:43Music NFTs continue to be a revolutionary way for artists to monetize their work and for fans to support the musicians they love the most. And one of my favorite new platforms on the scene is Mint Songs. Mint Songs is a music NFT platform built on Polygon. This means it's fast and cheap, a perfect combination for the independent artist community. S…
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Music Marketing Q&A - April 15, 2022
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1:00:45This is a weekly live stream Q&A session where we discuss music, marketing, branding, business, entrepreneurship, NFTs, crypto, and anything else you guys wanna jam on. Every week we cover topics like Facebook ads for Spotify, growing your Instagram following, mastering Spotify for Artists, Spotify algorithmic playlists, cryptocurrency, the creator…
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10 Things I Wish I Knew Before I Became an Artist
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12:18Being an independent artist is a ton of work. And when any one of us starts, there's no roadmap to follow. We have to figure it out as we go. For me, there are a few things I wish I had known (and embraced) about being an independent artist earlier. These are the 10 things I wish I knew before I became an artist. Watch the original video on my YouT…
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Getting Started with Snapchat Ads for Spotify
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10:36I recently began testing Snapchat ads to grow my Spotify followers, listeners, and streams. Having come from using Facebook ads for Spotify over the past couple of years, I was excited to get started with Snapchat's advertising platform. Setting up ads with Snapchat is a breeze and felt very familiar when it came to using it to market my music on S…
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This is a weekly live stream Q&A session where we discuss music, marketing, branding, business, entrepreneurship, NFTs, crypto, and anything else you guys wanna jam on. Every week we cover topics like Facebook ads for Spotify, growing your Instagram following, mastering Spotify for Artists, Spotify algorithmic playlists, cryptocurrency, the creator…
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3 Content Creation Strategies for Artists and Musicians
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10:35Being a "content creator" is often an insulting term for musicians and recording artists, but it's a necessary part of the game. But how do we go about creating engaging content around our music without making everything about our current release? Whether you're an artist making content for YouTube, Instagram, TikTok, or something else, there are a…
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Why I Stopped Using Facebook Conversion Ads for Spotify
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10:22I have used Facebook conversion ads to send traffic to Spotify for the past year and a half. I've grown my Spotify followers, Spotify streams, and Spotify listeners like clockwork. But recently, Facebook's pixel and conversion tracking have had some serious issues. There have been lots of conversion reporting problems from Facebook, making data unt…
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Inside my Spotify Release for "Dark: When We Were Young"
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13:40I recently released my second waterfall release of the year: "Dark: When We Were Young". For this release, I ran a Facebook conversion campaign as I always have. But the results were not as expected. Let's break down the release data on Spotify for Artists and inside of Facebook Business Manager to figure out what went down. This is a look inside m…
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Music Marketing Q&A - March 11, 2022
1:14:28
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1:14:28This is a weekly live stream Q&A session where we discuss music, marketing, branding, business, entrepreneurship, NFTs, crypto, and anything else you guys wanna jam on. Every week we cover topics like Facebook ads for Spotify, growing your Instagram following, mastering Spotify for Artists, Spotify algorithmic playlists, cryptocurrency, the creator…
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Facebook Ads for Spotify: Does Targeting the U.S. Work?
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9:40For the past two months, I have been targeting my Facebook ads to grow my Spotify followers in the United States, United Kingdom, Canada, Australia, Ireland, and New Zealand. After spending the past year gaining almost 10,000 followers on Spotify on over half a million streams, I decided to get more thoughtful with who I'm targeting and why. But th…
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Everybody knows I love music NFTs. And most of you know how much I love Fanfare. It's one of the easiest ways out there to mint your music NFTs. And it just got easier. Fanfare recently reimagined their entire platform from the ground up, and it's now easier to mint NFTs of your music than ever before. Not only that, but you can now add exclusive b…
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My Spotify Release Strategy for "Dark: To The Wolves"
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13:56I'm testing a waterfall release strategy for all of 2022, and it all begins with my first release of the year: "Dark: To The Wolves". I dropped this first release of 2022 on Friday, January 21st, and, as always, I used Facebook ads to promote it. So let's break down the results of this release and pick through every detail of how I set it up, how m…
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Improve Targeting with Facebook Ads for Spotify
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11:10One of the most common Facebook ad concerns I hear is that artists are getting a lot of traffic in countries outside of the United States. Most musicians seem to want to grow in the US but just don't know how. For the past year, I have been experiencing amazing growth in countries like Russia, Ukraine, Mexico, and Brazil, and for most artists first…
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Music Marketing Q&A - January 21, 2022
1:00:29
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1:00:29This is a weekly live stream Q&A session where we discuss music, marketing, branding, business, entrepreneurship, NFTs, crypto, and anything else you guys wanna jam on. Every week we cover topics like Facebook ads for Spotify, growing your Instagram following, mastering Spotify for Artists, Spotify algorithmic playlists, cryptocurrency, the creator…
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Create Exclusive Music NFTs for Your Fans with VAULT
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13:41The music NFT ecosystem is growing like crazy. So is the entire ecosystem of Solana NFTs. And there is now a brand new platform for trading NFTs on Solana, but there's a twist. VAULT is a completely new model for NFTs. It allows artists, musicians, and more to create exclusive NFTs for their audience, all hidden inside a vault. And the key itself i…
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Music Marketing Q&A - January 7, 2022
1:03:23
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1:03:23This is a weekly live stream Q&A session where we discuss music, marketing, branding, business, entrepreneurship, NFTs, crypto, and anything else you guys wanna jam on. Every week we cover topics like Facebook ads for Spotify, growing your Instagram following, mastering Spotify for Artists, Spotify algorithmic playlists, cryptocurrency, the creator…
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Sync Licensing & Stock Music with Eric Copeland
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41:27Ever wondered how to get started with licensing your music for film and television? Me too. That's why I was so excited to sit down and chat with Eric Copeland from Make Music Income. Eric is a wealth of knowledge on sync licensing for film, television, and videos games, as well as adding your songs to stock music libraries. He was gracious enough …
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Targeting the US with Facebook Conversion Ads for Spotify
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10:22Using Facebook ads, I've grown to almost 10,000 followers on Spotify and have earned a consistent cohort of monthly listeners in the process. But now that I've seen this kind of growth in my Spotify followers and in my Spotify streams, it's time to start prioritizing my audience in more specific locations instead of just globally. It's time to star…
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Music Marketing Q&A - December 17, 2021
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1:04:07This is a weekly live stream Q&A session where we discuss music, marketing, branding, business, entrepreneurship, NFTs, crypto, and anything else you guys wanna jam on. Every week we cover topics like Facebook ads for Spotify, growing your Instagram following, mastering Spotify for Artists, Spotify algorithmic playlists, cryptocurrency, the creator…
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