Said Differently features B2B go-to-market leaders as they share experiences and advice on balancing the art and science of storytelling, messaging, and market positioning. Sponsored by Troupe, the platform for story and messaging success.
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Troupe Ai Podcasts
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Using AI for Messaging Help: Risks and Opportunities
17:14
17:14
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This AI-focused episode of the B2B go-to-market storytelling program was taped in person at the Raleigh offices for Troupe, with guests Alison Murdock, who is CEO of the agency 1021 Creative and founder of Trusted CMO, alongside Julie Bryce, who is working as a consultant for Trusted CMO and is a former CMO and Chief Commercial Officer in the B2B t…
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Product Marketing Must Bring the Subject Expertise
28:10
28:10
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In this episode of SAID DIFFERENTLY, the show focused on B2B story and messaging success, our guest Constantine Limberakis -- founder of Liberis Consulting and a former industry analyst -- talks about the importance of Marketing, and specifically Product Marketing, having credible knowledge of the market, buyer personas, and category they are targe…
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Finding Product-Market Fit AND Message-Market Fit
23:54
23:54
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To survive, every company must find product-market fit. To sustain growth, they must ensure message-market fit is making that possible. In this episode of SAID DIFFERENTLY (the show focused on B2B messaging success), our guest Chad Butz -- a VP of Product Marketing -- emphasizes the importance of evolving your go-to-market messaging at different st…
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Do We Trust the Message? Aligning Sales and Marketing
25:59
25:59
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What causes Sales and Marketing to get out-of-step on the message that is delivered to the market? And what problems does that cause for the business? In this episode of Said Differently, Scott Heimgartner -- who is a long-time, in-house B2B tech product marketing leader and later a principal consultant for Liberis Consulting -- joins us to talk ab…
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Building Product Launch Messaging That Sticks
28:25
28:25
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28:25
In this episode of SAID DIFFERENTLY, the show focused on B2B story and messaging success, our guest Maureen West discusses the art and science of managing product launches -- big and small -- to ensure successful communication in the market. Maureen and host Jennifer Sikora dive into a number of topics related to product launches including: * The t…
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In this episode of Said Differently, a video series focused on B2B Storytelling and Messaging, we welcome former Chief Marketing Officer of Visier and Pendo, Jake Sorofman, who has also spent time as a Gartner VP and analyst. Jake talks about the critical importance of successful messaging and why the C-suite, especially the CEO, should care deeply…
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Is Product Marketing Ready to be Measured?
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18:01
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It has long been a challenge to determine exactly what metrics and KPIs Product Marketing should "own." Win rates are one, but also somewhat debated and controversial. Deliverables-based metrics, such as number of analyst mentions and 'managing product launches,' aren't really measuring outcomes as much as work. In this episode of Said Differently,…
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