Best Vantage Performance Podcasts (2025)

1
75. Marketing leadership lessons with Seth Matlins, Managing Director, Forbes CMO Network 11:04

Play Pause

1y ago11:04

11:04

Seth Matlin from Forbes CMO network joins us to share his marketing leadership lessons. Tune in to discover: Pivotal moments that shaped Seth's career, starting from his transformative first job at Evian to his entrepreneurial endeavours. Leadership mistakes, lessons learned, and the importance of prioritisation, focusing on what truly matters. The…

1
74. Embracing an Entrepreneurial CMO Mindset with Seth Matlins from Forbes CMO Network 27:38

1+ y ago27:38

27:38

In this episode, Ty is joined by Seth Matlins, Managing Director of Forbes CMO Network, to delve into the Forbes Entrepreneurial CMO50 list. Learn how an entrepreneurial CMO mindset is not exclusively tied to start-ups or venture capital environments but is relevant to any CMO facing dynamic market conditions. Discover how CMOs from brands like The…

1
73. Marketing Leadership Lessons with Grayson Campbell, Head of Digital Marketing & Growth at PaperCut 9:47

1+ y ago9:47

9:47

Grayson Campbell, Head of Digital Marketing & Growth at PaperCut returns to share his leadership experience and insights. In this episode Grayson shares: How he accidentally became a developer and how his engineering-focused background blends perfectly with marketing His mindset for tackling unconventional and challenging projects, and fostering re…

1
72. How a marketing funnel team structure and Agile Marketing created dynamic results at PaperCut 36:42

1+ y ago36:42

36:42

In this episode, you will discover how the marketing team at PaperCut, a global B2B print management software company restructured its marketing team around the marketing funnel and implemented Agile Marketing. Grayson Campbell, Head of Digital Marketing and Growth at PaperCut reveals impressive results 9 months post-implementation. This includes t…

1
71. Marketing leadership lessons with Bev Bury, CMO at Flinders University 12:09

1+ y ago12:09

12:09

Bev Bury, Chief Marketing Officer (CMO) at Flinders University returns to share her invaluable leadership lessons and insights from her career. In this episode Bev shares: The pivotal moments that shaped her as a leader, including her time as an account manager at a London advertising agency, and the importance of simplifying complex problems. The …

1
70. How to triple the experiment velocity of your marketing team and drive thousands of new leads 11:54

1+ y ago11:54

11:54

In this episode, host Ty Hayes builds on a recent CMO Leadership Podcast interview with Sean Ellis, the author of Hacking Growth. Ty delves into the four-stage growth hacking process and shares how he applied them to boost metrics during his tenure as the CMO of Curtin University. Tune in as Ty reveals: The drivers for Growth Hacking at Curtin Univ…

1
69. From Silos to Synergy: Bev Bury, CMO at Flinders University on Creative Approaches to Elevating Customer Experience by Unifying Marketing and Recruitment 36:02

1+ y ago36:02

36:02

In this episode, you will discover: A game plan to approach your first 12 months in a CMO role. How Bev realigned the 60-person marketing team around the customer journey and which modern marketing and sales capabilities she's added to the team from CX to marketing automation, to outbound sales. The strategies and techniques Bev implemented to buil…

1
68. Psychological Safety: The Key to High-Performing Marketing Teams with Ty Hayes | Discover why this is the #1 ingredient for creativity, collaboration and innovation 18:30

1+ y ago18:30

18:30

In this episode, host Ty Hayes uncovers the surprising #1 component required for high-performance marketing teams. Psychological Safety. This element is so powerful that it can supercharge creativity and innovation, enhance collaboration and create a team culture that enables you to attract, engage and retain top talent. From battling hierarchical …

1
67. Marketing Leadership Lessons with Sarah Cutbush, Chief Marketing and Communications Officer at the University of South Australia 17:25

1+ y ago17:25

17:25

In this episode, Sarah Cutbush reveals the leadership lessons that have helped her succeed as Chief Marketing and Communications Officer at the University of South Australia (UniSA) Sarah leads a marketing and communications team of 80 people and we are delighted to have her back on the podcast to share her leadership experience and insights. Sarah…

1
66. Agile Marketing in Action: UniSA's Marketing Transformation 40:30

1+ y ago40:30

40:30

This episode dives into the University of South Australia's (UniSA) journey of implementing Agile Marketing with Sarah Cutbush (Chief Marketing and Communications Officer) and Tim Smedley (Manager, Market Insights). Tune in to discover: How a large university marketing and communications team of 80 staff implemented Agile marketing to gain strategi…

1
65. Optimising marketing teams: Lean marketing vs Agile marketing approaches 17:04

1+ y ago17:04

17:04

In this episode you'll discover two key techniques to enhance marketing team productivity and value delivery; Lean Process Redesign and Agile Marketing. The episode guides leaders on choosing the right approach based on team size, maturity, and challenges, with examples from industries like tourism, technology, and higher education. Ty explains how…

1
64. How to increase the capacity, agility and strategic focus of your marketing team by reducing BAU (Business as Usual) work 15:01

1+ y ago15:01

15:01

Is Business as Usual (BAU) work preventing your marketing team from being more strategic, agile and customer-focused? In this episode, host Ty Hayes explores why business as usual (BAU) work is a significant challenge for marketing teams, limiting agility and innovation. Ty shares his definition of BAU work being the routine, repetitive work that t…

1
63. Introducing the CMO Leadership Podcast | How top CMO's build high-performing teams 3:37

1+ y ago3:37

3:37

Welcome to the CMO Leadership Podcast | How top CMOs build high-performing marketing teams. In this episode, Ty explains the new podcast title and format, who it's for, and why we've rebranded the show from Lean Mean Marketing Teams. Listen to the short episode to find out how the CMO Leadership Podcast endeavours to provide even more value to curr…

1
Reframing Our Relationship With Fire Through Mentorship And Stewardship With Dr. Sasha Berleman 1:44:34

1+ y ago1:44:34

1:44:34

People have lived collaboratively with fire, and fire has brought and supported life since time immemorial. This was something Dr. Sasha Berleman heard when she was a young adult enrolled in an educational program at a nature reserve that her grandmother used to take her to. This sent her on a lifelong journey to explore and educate others on livin…

1
On The Line And In The Ring: Fighting For Strong Relationships With Chase And Sammy Worthington 1:50:08

1+ y ago1:50:08

1:50:08

Explore the thrilling intersection of firefighting and professional boxing in this captivating episode. On today's show, Chase and Sammy Worthington stop by to talk about what it takes to make a strong, lasting relationship through their personal experiences with a wildfire career and a professional boxing career. Chase Worthington, a Squad Leader …

1
62. Sean Ellis Decodes Growth Hacking | Discover what growth hacking is, how to build a growth team and accelerate sustainable growth for your organisation 41:54

1+ y ago41:54

41:54

Sean Ellis, author of the book Hacking Growth, and founder of the growth hacking movement joins us on the podcast today. In this episode, we discuss: What growth hacking is and how its central themes of measuring, analysing and testing stem from the heart of marketing innovation How growth hacking extends beyond the traditional boundaries of market…

1
61. Design your marketing team structure to fit your company's growth stage 47:40

2y ago47:40

47:40

Jonathan Metrick, Operating Partner at Sagard joins us on the episode today. In this episode, we discuss: Jonathan's role at Sagard and how investment companies have shifted their focus from growth at any cost, to sustainable growth and profitability and how crucial this is post 2022. The research report that Jonathan and co-author Kimberly Whitler…

1
60. Leading a Hypergrowth Marketing Team with Shay Howe, CMO at Active Campaign 55:51

2y ago55:51

55:51

Shay shares the strategies and tactics he uses to drive marketing results as CMO at hypergrowth company, ActiveCampaign. Note: Ty and/or Lean Mean Marketing Teams Podcast are not an affiliate of Active Campaign. In this episode, we discuss: Shay's leadership strategies and approaches to leading a marketing team at a hypergrowth company. How the mar…

1
59. Why you need a Marketing Operations team and how to build one 53:50

2y ago53:50

53:50

Mike Rizzo, Community-Led Founder of MarketingOps.com and MO Pros joins us on this episode. In this episode, we discuss: What Marketing Operations is and how it can turbocharge a marketing team's go-to marketing strategy and help drive revenue Mike clarifies a common misconception about what Marketing Ops is and what they should be responsible for …

1
The Humanity Behind Wildland Firefighting Through “Hotshot” With Gabriel Kirkpatrick Mann 2:59:03

2y ago2:59:03

2:59:03

When discussing or covering wildfire situations, most people and media outlets focus more on their destruction rather than the humanity behind it. In this episode, Brandon Dunham sits down with Gabriel Kirkpatrick Mann to discuss the making of his cinematic masterpiece documentary "Hotshot," which tells the story of some of the most elite, the most…

1
58. Marketing Team Re-design and Agile Marketing Implementation | How Keypath Education transformed its marketing team to drive higher engagement, efficiency and effectiveness 49:02

2y ago49:02

49:02

With Sheena Sudra, Executive Director - Marketing and Customer Experience, APAC and Gemma Gray, Director of Product, Asia-Pacific, from Keypath Education. In this episode, we discuss: The extensive process that Sheena undertook to reimagine and re-design her Marketing and CX team including current state analysis, problem/opportunity identification …

1
All Hands, All Lands: Stanislaus National Forest’s Decade-Long Journey To Confront The Wildfire Crisis With Benjamin Cossel 1:48:35

2y ago1:48:35

1:48:35

It’s high time we confront the wildfire crisis head-on while looking at forest health from a holistic point of view. In this episode, we talk with Stanislaus National Forest Public Information Officer, Benjamin Cossel, about the MASSIVE undertaking of a historic fuels reduction and prescribed fire project called the "Initial Landscape Investments t…

1
How Technology Can Save Lives In Fighting Wildfires With Andy Bozzo 1:48:34

2+ y ago1:48:34

1:48:34

Wildfires are getting bigger and bigger every single year. Those 100-year fires are now happening at intervals of five or ten years, and they are much deadlier to handle. Andy Bozzo wants to arm wildfire fighters with the right technology to give them a much safer time eliminating this kind of fire, saving many lives in the process. This is where T…

1
Green Buffalow: ChangingThe One-Size-Fits-All Game Of Wildland Firefighting PPE With Korena Hallam And Summer Hurd 1:50:33

2+ y ago1:50:33

1:50:33

Despite the changes we have made, would you believe that PPE hasn’t been changed in 30 years? It continues to be governed by antiquated rules that no longer best serve what we need today. In this episode, Korena Hallam and Summer Hurd from Green Buffalow dive deep into the changes we need to see, especially when it comes to the different needs betw…

1
Saving Lives: Gear, Skills And Training For Worst Case Scenario Readiness With J.T. Sohr 1:50:22

2+ y ago1:50:22

1:50:22

If you happen to be a bystander as an emergency situation takes place, would you rather be the person who just stands by helpless and clueless, or the person who happens to be trained and equipped enough to save the day? Today we’re talking about saving lives, and we have the perfect person to talk to us about the importance of having the right gea…

1
57. The First 90 Days with Calendly CMO, Jessica Gilmartin 46:51

2+ y ago46:51

46:51

Jessica Gilmartin, Chief Marketing Officer of Calendly, joins us on this episode. We discuss: How Jessica built trust within her team through exploratory meetings with team members, showing vulnerability and using team feedback to create (and ultimately share) her work plans and objectives. How Jessica managed different impressions between the mark…

1
Understanding Wildfire Culture From A Human Perspective With Ben Iverson 1:28:59

2+ y ago1:28:59

1:28:59

Beyond the massive destruction caused by wildfires are the people who risk their lives just to put them out. In this episode, Ben Iverson of the Forest Service shares with Brandon Dunham a glimpse of the wildfire culture beyond the protocols and into its relatable human aspects. He talks about their project Meta Review, which looks back on the comm…

1
Fueling The Fire: Nutrition And Policy Changes For Wildland Firefighters With James Shelley 1:30:41

2+ y ago1:30:41

1:30:41

Nutrition plays a vital role in the well-being and performance of wildland firefighters, shaping their physical and mental resilience in the face of demanding and dangerous conditions. In this episode, we continue the previous discussions around human performance and nutrition. This time, we look into the policy changes for how our wildland firefig…

1
Whole Body Wellness: The Simple Secrets To Health, Nutrition, And Human Optimization With Paul Tijerina 2:02:39

2+ y ago2:02:39

2:02:39

In this episode, we’re going to talk about whole body wellness, and we have just the right guest to speak to that. Paul Tijerina is a master health coach with expertise in functional nutritional therapy and primal health. And boy does he have compelling stuff to share! As hotshots, it is part of our job to make sure we’re consistently operating in …

1
56. How to get started with Agile Marketing 53:55

2+ y ago53:55

53:55

with Frank Days, Chief Marketing Officer of Aerospike and Co-host of the Marketing Agility Podcast In this episode, we discuss the following: Frank's learnings and observations from how numerous companies have applied Agile Marketing over the years The four rituals and ceremonies that get you 80-90% of the way with Agile Marketing The importance of…

1
Overcoming Adversity: The Journey To Mental Health And Healing With Jay Walker 1:19:29

2+ y ago1:19:29

1:19:29

Welcome to the The Anchor Point Podcast, episode 117 with Jay Walker, a wildland firefighter from Wells, NV. Jay has served on multiple wildland firefighting crews, including Ruby Mountain Hotshots, Jackson Hotshots, and Elko District Engine Modules. He is currently the acting superintendent of Ely Helitack, based out of Panaca, Nevada. In 2020, Ja…

1
55. Scaling Agile Marketing using SAFe 49:30

2+ y ago49:30

49:30

With Melissa Reeve, Co-Founder of the Agile Marketing Alliance In this episode, we discuss: An Overview of the Scaled Agile Framework (SAFe) which is used to scale agile within an organisation Some key principles of SAFe including the principle of organising agile teams around delivered value How multiple agile teams can perform work in strategic a…

1
Nevada Fire Aviation with Jeremy Seng, Alec Goicoechea, Lucas Rhea, and Melissa Fry 2:02:01

2+ y ago2:02:01

2:02:01

Welcome to Episode 119 of The Anchor Point Podcast, where we take a deep dive into the world of wildland firefighting and the culture that surrounds it. In this episode, we'll be discussing the crucial role of aviation and aerial firefighting operations in Nevada, featuring guests from different aspects of the industry. Join us as we delve into the…

1
"Nevada Hotshot and Handcrew Superintendents Tell It How It Is" with JP, Chase, Justin, and Kris 1:49:13

2+ y ago1:49:13

1:49:13

Welcome to The Anchor Point Podcast, episode 118! In this episode, we delve into the world of wildland firefighting with a focus on the Nevada Bureau of Land Management Handcrews and Interagency Hotshot Crews. Our guests for this episode include JP Blair, Justin Zabala, Kris Bruington, and Chase Maness, all experienced Hotshots who have worked on t…

1
"Heli-Ops? With A Fire Engine?" And More With Truett, Austin, Elliot, And Chris From The NV BLM Fire Engine Program 1:47:20

2+ y ago1:47:20

1:47:20

Welcome to the The Anchor Point Podcast, episode 117! In this episode, we dive into the world of wildland firefighting with a focus on the Nevada Bureau of Land Management Fire Engines program. Joining us are Truett, Elliot, Chris, and Austin, who share their experiences and insights into the unique capabilities that the program offers. We explore …

1
Q & A with Assistant Director of BLM Fire and Aviation - Grant Beebe on Pay, Classification, and Other Issues 2:43:45

2+ y ago2:43:45

2:43:45

The Anchor Point Podcast Episode 116 with, Grant Beebe, Assistant Director of BLM Fire and Aviation. On today's episode we will be discussing Wildland Firefighter Pay Parity, Classification, Mental Health Issues, and much more... The wildland firefighting workforce is currently facing a number of challenges, and these issues are the focus of The An…

1
"Want To Be A Stud At Running?" with: Lucas Garrett, Founder of Landsharks Running Company 1:52:01

2+ y ago1:52:01

1:52:01

Welcome to The Anchor Point Podcast episode 115 with: Lucas Garrett, founder of Landsharks Running Company. In this episode, Lucas shares some important running tips and tricks, such as proper recovery, the importance of sleep, why supplements and PEDs are dumb, and how to become an overall better runner... Lucas was a football player who wanted to…

1
54. How Agile Marketing Drives Customer Centricity 26:48

2+ y ago26:48

26:48

Ty Hayes from Growth Generators interviewed by Jim Ewel and Melissa Reeve from the The Marketing Agility Podcast Ty Hayes from Growth Generators was on the other side of the mic in being interviewed by Jim Ewel and Melissa Reeve on the Marketing Agility Podcast. Many thanks to Melissa and Jim for allowing us to share this podcast with our Lean Mean…

1
The Hotshot Up Foundation with Anthony Powers 1:59:17

2+ y ago1:59:17

1:59:17

Welcome to another episode of The Anchor Point Podcast! In today's episode, we have special guest, Anthony Powers, a former hotshot hailing from Southern California. He has risen through the ranks to become a Captain with the Forest Service, and is now serving as a firefighter for the city of Burbank, CA. Anthony is also the President of the non-pr…

1
Pay and Classification Budget Proposal Updates with Grassroots Wildland Firefighters & NFFE 1:48:05

2+ y ago1:48:05

1:48:05

Wildland firefighting is a difficult but necessary job, and the Grassroots Wildland Firefighters Union (GWFF) and National Federation of Federal Employees Union (NFFE) have made it their mission to bring about changes for better pay and classification for wildland firefighters. Wildland firefighting can be incredibly dangerous and there's no room f…

1
53. How to build a strong team culture and land your dream job 55:39

2+ y ago55:39

55:39

Erik de Roos, Executive Director, Marketing at South Australian Tourism Commission (SATC) joins us on this episode. In this episode, we discuss: Strategies Erik used to stand out from the crowd in a high calibre candidate pool for the position of Executive Director at SATC The metrics that SATC uses to measure its success - especially in relation t…

1
Market or Pitch Presents: ShortTakes Ep. 1 - Performative Action 22:14

2+ y ago22:14

22:14

A new show debuts under the Market or Pitch umbrella! Presenting the new limited series - ShortTakes. ShortTakes offers audiences two quick tips (one marketing and 1 communication) viewers must know in the "QuickTake" segment. Then, in our main segment, the team tackles one specific topic that typically dominates the industry news mediums year-roun…

1
Market or Pitch Season 3, Vol 28: Goal Into The Sunset 45:13

3y ago45:13

45:13

Wrap up 2022 with an all-new episode of "Market or Pitch!" In Volume 28, Yesenia and Corey give their holiday takes on the recent success of the 2022 FIFA World Cup and how it sets up for the next tournament to be held in North America in the appetizer segment (congrats Argentina!). For the entree segment, the duo discusses key advertising and comm…

1
Market or Pitch Season 3, Vol 27: The Twitter Massacre 31:20

3y ago31:20

31:20

The second episode of our doubleheader continues! In Volume 27, Corey and Yesenia dive into one of the biggest stories taken the industry by storm - Twitter. The team discusses the ramifications of Elon Musk's takeover and whether or not Twitter can survive this situation. In our first segment, the duo talked about the representation of Black and I…

1
Market or Pitch Season 3, Vol 26: The Midterm Bamboozle 27:26

3y ago27:26

27:26

This Thanksgiving, we're giving our community twice the episodes in this doubleheader! In Volume 26, our hosts Yesenia and Corey talked about Disney's unexcepted CEO reversal decision in the appetizer segment. For our entree round, the duo discussed the 2022 Midterms and the so-called "Red Wave" that wasn't. Plus, how political messaging (or lack t…

1
Market or Pitch Season 3, Vol 25: Three Strikes and Your Image is Out! 22:21

3y ago22:21

22:21

Everything is good in 3s! "Market or Pitch" returns for a brand new season after its latest series run "Freestyle." In the Season 3 premiere, Corey Davis and Yesenia Reinoso return with a sleek modern look and a unique component to the show. In Vol 25, the duo enters the world of crisis management and reputational monitoring after the Kanye West de…

1
Sex, Relationships, and First Responders with Destiny Morris, AMFT 2:00:04

3y ago2:00:04

2:00:04

Full disclaimer, this episode is pretty NSFW (Not Safe For Work)! Lets be honest with ourselves for a hot second - The topic of sex is pretty taboo... Many folks out there tend to shy around the subject, and even worse: They don't communicate to their partners about the subject. This can cause problems in the bedroom, which can cause other issues w…

1
"F*** Cancer" - with Kaleena and Matt Lynde 2:26:11

3y ago2:26:11

2:26:11

The Eldorado National Forest is in the house, again! Today on the Anchor Point Podcast: We have the fire "power couple", Kaleena and Matt Lynde, to talk about some of the lesser known career paths in wildland fire, working as a public information officer, fire aviation, and to tell the story of overcoming this shitty thing known as cancer... Kaleen…

1
Market or Pitch Season 3 Trailer 0:31

3y ago0:31

0:31

Everything comes in THREES! Tune in to the Season 3 premiere of "Market or Pitch" across major podcasting mediums, YouTube and the Helium Radio Network weekly on Thursday mornings at 6:30am EST. Thursday, October 27, 2022.By MarketPitch

1
52. How to write better briefs and why it matters 59:44

3y ago59:44

59:44

With Pieter-Paul von Weiler and Matt Davies BetterBriefs founders Matt Davies and Pieter-Paul von Weiler are two ex-agency strategists that have conducted the largest and first-ever global survey into client briefs. Their findings - described by Mark Ritson as "the most scary and remarkable bit of data I've ever seen" - are igniting conversations a…