The Video Marketing Toolkit is the ultimate podcast for marketers, business owners, and entrepreneurs who want to leverage the power of video and digital marketing to grow their brands.
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Video Toolkit Podcast discusses video production for small businesses. Concentrating particularly on how you can create videos yourself.
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A podcast segment dedicated to World of Warcraft addons.
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Welcome to the home of our podcast and conference audio excerpts. Social Fresh is the original social media conference. Where social marketers go to confirm what they know and learn best practices from experience social pros.
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#IDIODC Instructional Designers In Offices Drinking Coffee
Brent Schlenker and Chris Van Wingerden
#IDIODC is an eLearning podcast brought to you by Paul Schneider and Chris Van Wingerden from the dominKnow team. After a brief hiatus, Instructional Designers in Offices Drinking Coffee (IDIODC) is back and better than ever – now bi-weekly, live, and interactive! We discuss instructional design, learning content creation/management, and everything in between. Tune in for insightful discussions with industry thought leaders over a cup of coffee.
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Welcome to the "Speaking of Wealth" podcast showcasing profit strategies for speakers, publishers, authors, consultants, and info-marketers. Learn valuable skills to make your business more successful, more passive, more automated, and more scalable. Your host, Jason Hartman interviews top-tier guests, bestselling authors and experts including; Dan Poynter (The Self-Publishing Manual), Harvey Mackay (Swim With The Sharks & Get Your Foot in the Door), Dan Millman (Way of the Peaceful Warrior) ...
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Kate Andrews of Fashionably Kate & Co. and Jessie Wyman of Jessie Wyman Photography discuss easy ways take your own photos, build your brand, and garner a social media following all while living your best life. We'll have expert guests on to discuss the best ways to use hashtags, how to build a booming Facebook group and how to find your message for your audience. Follow us on Instagram, @cocktailsandcontentcreation, and join our Facebook group for more tips and tricks on making content crea ...
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How to Build a Team in a World of AI - Video Marketing Toolkit | EP 6
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59:06In this episode of Video Marketing Toolkit, I’m joined by business owners Andrea and Fred to explore what it means to build and lead a team in the age of AI. As automation and machine learning reshape the workplace, we discuss how to balance tech with human talent, what roles still matter most, and how to hire or collaborate with people who thrive …
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Beyond Vanity Metrics: Driving Growth with Learner Engagement
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42:07L&D teams face mounting pressure to prove engagement isn’t just a vanity metric. Join Becky Willis, learning strategist and co-founder of Tractus Learning, as she reveals how to transform engagement from abstract concept to measurable business driver. Discover practical frameworks for connecting learning maturity to engagement strategies, including…
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The Accessibility Edge: How Benchmarking Fuels Inclusive Learning Success with Susi Miller
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50:27Tune in as 2025 LPI Learning Professional of the Year Susi Miller reveals how inaccessible learning content creates significant organizational risks, including compliance violations, talent exclusion, and reputational damage. Through her groundbreaking eLa1000 Accessibility Assessment initiative, Susi demonstrates how organizations that prioritize …
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xAPI in 2025: Growing Pains and Future Gains with Megan Torrance
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50:24It's been almost 12 years since Experience API (xAPI) version 1.0 was released, and it’s still experiencing some growing pains. With so much potential yet still waiting to take the world by storm (or by SCORM?), xAPI seems much like many other Tweens. The fabulous Megan Torrance joins us for this episode of IDIODC to discuss where xAPI stands in 20…
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How do I Turn Experiences into Business Success? - Video Marketing Toolkit | EP 3
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46:33In this episode of The Video Marketing Toolkit, I sit down with Adam Stretton, a former special forces operative, world kickboxing champion, and now a successful CEO. Having also appeared on TV, Adam shares his incredible journey and how he’s applied his unique life experiences to build a thriving business. We discuss the mindset needed to succeed,…
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What is Search Engine Optimisation and how can an Agency Help? - Video Marketing Toolkit | EP 1
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26:44Welcome to the first episode of the Video Marketing Toolkit! 🚀 In this episode, I sit down with Aimee Mullis, founder of ACE Digital Limited, to talk about the power of video marketing, SEO, and social media for growing your business. We dive into what it's like to be a young entrepreneur, the challenges of starting a business, and how you can impl…
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I Interview 6 Business Owners Back-to-Back! Part 2 - Video Marketing Toolkit | EP 5
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37:24In Part 2 of this special episode of The Video Marketing Toolkit, I continue my conversations with six business owners and industry experts, uncovering more valuable insights into their business strategies, expertise, and the role of video marketing in their success. We discuss social media, branding, SEO, and the power of video in today's digital …
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How to Best Market Yourself Locally - Video Marketing Toolkit | EP 2
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57:27In this episode of The Video Marketing Toolkit, I sit down with Keelie Brigs, a digital marketer from Swadlincote, to talk about her journey of setting up her business and the role of social media in helping local businesses grow. We discuss the challenges of starting a digital marketing business, how small businesses can leverage video content to …
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I Interview 6 Business Owners Back-to-Back! Part 1 - Video Marketing Toolkit | EP 4
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35:09In this special two-part episode of The Video Marketing Toolkit, I sit down with six business owners and industry experts for back-to-back conversations about their business journeys, expertise, and lessons learned along the way. In Part 1, we dive into their success stories, challenges, and strategies that have helped them build and grow their bus…
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Must-Steal Marketing Strategies for Your L&D Toolkit with Bianca Baumann
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44:45The goal of any L&D department is to influence and change behavior. And guess what? That’s the same goal of the marketing department. Marketers are great at grabbing attention and convincing people to carry out an action, and many of the strategies and tools they use can also help L&D teams improve the success of training programs. Tune in for a gr…
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Conquering the Winter Content Creation Rut
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12:39Winter can be a challenging time for content creators, with shorter days, colder weather, and limited outdoor opportunities. In this episode, Kate shares practical tips and strategies for overcoming the winter content creation rut and staying inspired, even when the weather isn't cooperating. Key Takeaways: Embrace indoor spaces: Transform your hom…
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Tech Toolkit for Content Creators: Essential Apps and Software
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12:31Want to unlock the secrets to streamlined content creation? In this episode, Kate shares her favorite tech tools and apps for creating, editing, and scheduling content across various platforms. From photography and video editing to social media management and blog publishing, discover the essential tools that can elevate your content creation game …
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Getting Real-World L&D Benefits from Artificial Intelligence with Tim Handley
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53:58Artificial Intelligence (AI) is in the spotlight these days, and many L&D teams are exploring the role it can play in their development processes—and even in the learning content itself. The team at Welbee began incorporating AI into its dominKnow | ONE courses a year ago. Welbee provides courses and learning content focused on school staff well-be…
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The Reel Formula: Why I'm Embracing Structure (and Not Afraid of Losing Followers)
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12:20Feeling stuck in a rut with your Instagram Reels? In this episode, Kate shares her "Reel-y Big Revelation" about finding a formula for creating consistent, high-quality content. Discover the benefits of using a formula, how to overcome the fear of change, and practical tips for developing your own Reel formula that aligns with your strengths and re…
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Top eLearning Challenges in 2025 - Obstacles or Opportunities?
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44:00It’s time to dust off our trusty coffee mugs and get back on the mic! Instructional Designers In Office Drinking Coffee (IDIODC) is back, and we have a lot to discuss. In our first session this year, we’ll cover the top eLearning industry challenges in 2025 – some are new and trendy, while others are legacy and persistent. How can we tackle these c…
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Collaboration Power-Up: How I Gained Followers with Collabs and Giveaways
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15:57Want to boost your Instagram growth and engagement? In this episode, Kate shares her experience with running a successful 12-day giveaway campaign in collaboration with various brands. Discover how to find and secure collaborations, structure impactful giveaways, and reap the benefits beyond just follower growth. Key Takeaways: Collaborations and g…
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Visual Storytelling: Captivating Your Audience with Images and Videos
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15:20Episode Title: Visual Storytelling: Captivating Your Audience with Images and Videos Episode Summary: Want to create content that truly captivates your audience? In this episode, Kate explores the power of visual storytelling, sharing practical tips and techniques for crafting compelling visuals that grab attention, evoke emotions, and leave a last…
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Repurposing Rockstar: Turning One Piece of Content into Many
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16:13Episode Summary: Want to maximize your content's reach without spending hours creating something new every day? In this episode, Kate explores the art of repurposing content, sharing creative ideas for transforming your existing work into various formats for different platforms. Discover how to become a repurposing rockstar and get the most mileage…
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Content Batching Bonanza: Maximizing Efficiency for Solo Creators
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8:36Episode Summary: Ready to unlock the secret to content creation productivity? In this episode, Kate dives deep into the power of content batching, sharing practical tips and strategies for planning, creating, and scheduling content in batches. Discover how batching can help you stay organized, focused, and efficient, even with a busy schedule. Key …
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Organization is Key: How I Use Notion to Keep My Content Organized
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11:49Episode Summary: Feeling overwhelmed by the chaos of content creation? In this episode, Kate dives into her favorite organizational tool, Notion, and shares how it helps her stay on top of her busy schedule and manage her workflow with ease. Discover why Notion is a game-changer for content creators, especially those with ADHD, and learn practical …
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Welcome back to Cocktails & Content Creation! Your host, Kate, is back after a year-long hiatus and ready to share her journey as a solopreneur. In this episode, she discusses the podcast's new direction, her experiences with navigating the challenges and triumphs of solopreneurship, and what you can expect in future episodes. Key Takeaways: The po…
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507: Unlocking Business Succession: The Power of ESOPs with Keith Butcher
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24:48In an interview with Jason Hartman, Keith Butcher, founder of Butcher Joseph, discusses business succession and Employee Stock Ownership Plans (ESOPs). With many business owners approaching retirement, ESOPs offer a tax-efficient way to transition ownership to employees. This model enhances employee retention and loyalty, providing long-term retire…
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Special Announcement To Our Loyal Listeners: After 3 years and 152 episodes we are taking an extended break as a result of changing priorities and businesses. We appreciate all of your support over these past few years. It has been our honor to bring you this podcast in the hopes that it has helped you gain confidence in your content creation journ…
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Episode 153: The Big Announcement Welcome to episode 153 of the Cocktails & Content Creation Podcast! For this episode, we’re going to share a big announcement regarding the future of this podcast. Resources @JessieWymanPhotos on Instagram @FashionablyKateAndCo on Instagram To Our Loyal Listeners: After 3 years and 152 episodes we are taking an ext…
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Episode 152: 2024 Content Trend Predictions Welcome to episode 152 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discuss our predictions for content trends in 2024. In our one hundred and fifty-second episode you’ll learn: Our predictions for content trends next year What platforms we feel will be “where it’s at” in …
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Creative Content Examples that we Love Part III
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26:21Episode 151: Creative Content Examples that we Love Part III Welcome to episode 151 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discuss creative content examples that we love. In our one hundred and fifty-first episode you’ll learn: From Kate on two niches that she’s been inspired by lately From Jessie on two conte…
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506: Navigating the Storm: A CEO's Tale of Business Triumph in Turbulent Times
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20:45Jason interviews Johnny Serpilla, former President of Camping World, about his book, "Life is Hard, but I'll be Okay", and his experiences in leadership and business. Johnny emphasizes the importance of approaching life with one heart and mind, the role of gratitude in leadership, and the impact of personal problems on work. Johnny also discusses t…
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Episode 150: How to Identify Your Core Values Welcome to episode 150 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to identify your core values with Laura Johns, Founder and CEO at The Business Growers. In our one-hundred-and-fiftieth episode you’ll learn: Why it is important to identify your brand’s c…
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Knowing When It’s Time To Ditch The Day Job And Take Your Passion Full-Time
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48:18Episode 149: Knowing When It’s Time To Ditch The Day Job And Take Your Passion Full-Time Welcome to episode 149 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about knowing when it’s time to ditch the day job and take your passion full-time with Jane Goodrich of Picsello. In our one-hundred-and-forty-ninth episod…
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From Corporate to Creative: Navigating the Entrepreneurial Journey
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46:59Episode 146: From Corporate to Creative: Navigating the Entrepreneurial Journey Welcome to episode 148 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about going from corporate to creative, navigating the entrepreneurial journey, with Holistic Branding Strategist and Content Creator, Deevo Tindall. In our one-hun…
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Creating Content for a Hosted Stay as an Influencer
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47:11Episode 147: Creating Content for a Hosted Stay as an Influencer Welcome to episode 147 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to create content for a hosted stay as an influencer and how you can get started in the niche today! In our one-hundred-and-forty-seventh episode you’ll learn: The diffe…
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Writer's Don'ts: What to Avoid in Business and Personal Blogging
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50:29Episode 146: Writer's Don'ts: What to Avoid in Business and Personal Blogging Welcome to episode 146 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about writer's don'ts: what to avoid in business and personal blogging with Content Strategist, Amanda Hand. In our one-hundred-and-forty-sixth episode you’ll learn: …
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Where To Shoot/Create Content When You Don't Have Your Own Space
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27:28Episode 145: Where To Shoot/Create Content When You Don't Have Your Own Space Welcome to episode 145 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about where to shoot or create content when you don't have your own picture-perfect space with our resident photographer, Jessie Wyman. In our one-hundred-and-forty-f…
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Owning your Content and Being prepared when Social Platforms go Offline
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12:10Episode 144: Owning your Content and Being prepared when Social Platforms go Offline Welcome to episode 144 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about owning your content and being prepared when social platforms go offline. In our one-hundred-and-forty-fourth episode you’ll learn: How to create a plan f…
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How to use data-informed marketing to build a profitable B2B audience
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44:51Episode 143: How to use data-informed marketing to build a profitable B2B audience Welcome to episode 143 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to use data-informed marketing to build a profitable B2B audience with Janet Mesh of Aimtal. In our one-hundred-and-forty-third episode you’ll learn: W…
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Episode 142: All About Influencer Collaborations Welcome to episode 142 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk all about influencer collaborations with our in-house influencer, Kate Andrews. In our one-hundred-and-forty-second episode you’ll learn: The pros and cons of gifted collaborations The difference…
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Episode 141: How to use AI Strategically Welcome to episode 141 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to use AI strategically with Doreen Vanderhart of Knap Creative. In our one-hundred-and-forty-first episode you’ll learn: The controversy surrounding AI Ways to use AI, specifically ChatGPT, to…
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Episode 140: What is UGC? Welcome to episode 140 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discover what UGC or User Generated Content is with Jasmine Sawaged of JazMedia. In our one-hundred-and-fortieth episode you’ll learn: What UGC or User Generated Content is and how it is different from Influencer Content Ho…
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Episode 139: How to Create a Magazine Welcome to episode one-thirty-nine of the Cocktails & Content Creation Podcast! For this episode, we’re chatting with Alessandra Pollina, founder of Quotable Media Co., about content creation for magazines. In our one-hundred-and-thirty-ninth episode you’ll learn: What may inspire you to create a magazine The s…
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How to Craft a Successful Sales Email Sequence
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50:21Episode 138: How to Craft a Successful Sales Email Sequence Welcome to episode 138 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to craft a successful email sales sequence with Sarah Noel Block of Tiny Marketing. In our one-hundred-and-thirty-eighth episode you’ll learn: About how she works with client…
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Creative Content Examples That We Love Part II
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26:29Episode 137: Creative Content Examples That We Love Part II Welcome to episode 137 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about creative content that inspires us. In our one-hundred-and-thirty-seventh episode you’ll learn: Content Creators that are inspiring us these days The reason we believe these are e…
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Social Media Boundaries and the Anxiety Around Social Media
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26:26Episode 136: Social Media Boundaries and the Anxiety Around Social Media Welcome to episode 136 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about social media boundaries and the anxiety around social media with Lauren Litt of Lil Shameless Plug. In our one-hundred-and-thirty-sixth episode you’ll learn: How to …
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Episode 135: Social Media Mistakes Entrepreneurs Make Welcome to episode 135 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about social media mistakes entrepreneurs make with Lauren Litt of Lil Shameless Plug. In our one-hundred-and-thirty-fifth episode you’ll learn: The mistakes entrepreneurs are making in soci…
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Episode 134: All About Threads Welcome to episode 134 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk all about the newest social media app on the block, Threads! In our one-hundred-and-thirty-fourth episode you’ll learn: What Threads is and how it operates How Kate and Jessie are currently using the platform How …
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How to Prepare your Business for the Holiday Season
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27:06Episode 133: How to Prepare your Business for the Holiday Season Welcome to episode 133 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how you can prepare your business for the holiday season from a marketing perspective while setting yourself up to take some time off. In our one-hundred-and-thirty-third ep…
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Episode 132: Tips for the Perfect Flatlay Welcome to episode 132 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk with our resident photographer, Jessie Wyman, about her favorite tips to nail the perfect flatlay that you can use on your website, social media and promotional materials! In our one-hundred-and-thirty-…
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Episode 131: Must-Have Content for Your Website Welcome to episode 131 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about must-have content for your website. These are the things you need to have on your website from day one. In our one-hundred-and-thirty-first episode you’ll learn: What visual content is neede…
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How to be Okay with Taking a Break in your Business
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7:38Episode 130: How to be Okay with Taking a Break in your Business Welcome to episode 130 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to be okay with taking a break in your business. Our very own Kate Andrews is talking about how she reframed her mindset when it came to taking a step back during her re…
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Solve Knowledge and Learning Issues with Organization Enablement with Mike Simmons
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47:48We've all heard of Sales Enablement roles. But why is it that only sales teams get special attention enabling them to do their jobs better? Shouldn't we be enabling the entire organization? One might argue that traditional onboarding and training has that responsibility. But it's not quite the same. Enabling all departments to be successful and pro…
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Beyond the Laptop Shot: How to craft a personal brand photography session that is unique to you
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26:12Episode 129: Beyond the Laptop Shot: How to craft a personal brand photography session that is unique to you Welcome to episode 129 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to step out of the box when it comes to shot types and avoiding the common ‘work at your laptop’ shot with our very own Jessi…
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