Best World Federation Of Advertisers Wfa Podcasts (2025)

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Ep 41: On marketing as the bridge between consumer and business with Marcel Marcondes, AB InBev 30:28

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1M ago30:28

30:28

The marketing landscape is undergoing profound shifts, requiring marketers to rethink traditional approaches. At the forefront of this evolution stands Marcel Macondes, AB InBev's Global CMO and winner of the 2024 WFA Global Marketer of the Year award. His philosophy brings a refreshing clarity to how marketing should function today: as a bridge be…

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Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta 28:29

2M ago28:29

28:29

In this episode of the Better Marketing Podcast, Nicola Mendelsohn, Meta's Head of Global Business Group, shares insights on how Meta is transforming from a teenage platform to a mature business partner for advertisers with innovative tools, AI implementation and a renewed focus on effectiveness. From her early agency days to her pivotal role at Me…

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Ep 39: Cathay Pacific’s Ed Bell on their marketing secret plus lessons from Asia for marketers 32:16

3M ago32:16

32:16

What does it take to rebuild an airline brand after the devastating impact of a global pandemic? Ed Bell, General Manager Brand, Insights and Marketing Communications at Cathay Pacific, takes us behind the scenes of one of aviation's most remarkable recovery stories. Bell's journey from agency dynamo during China's economic boom to airline marketin…

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Ep 38: Dr Marcus Collins on navigating culture, meaning and purpose 29:37

4M ago29:37

29:37

What makes a brand truly meaningful in people's lives? In this captivating conversation with Dr. Marcus Collins - professor, agency strategist, and cultural marketing expert - we explore how the most powerful brands transcend their product categories to become vessels of meaning in culture. Marcus reveals why brands aren't something we construct bu…

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Ep 37: On being a real global marketer, Gen Alpha and hushing with Dr Frederique Covington Corbett, UNICEF 25:47

4M ago25:47

25:47

In this episode of WFA's Better Marketing Podcast in partnership with Meta, David Wheldon speaks with Dr Frederique Covington Corbett who is in the private sector division of UNICEF as Chief of Global Brand & Marketing. David and Frederique discuss the biggest mistake marketers make, whether Gen Alpha is getting the leadership they need, why CEOs n…

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Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot 58:04

7M ago58:04

58:04

In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter ego, the Ritbot. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3ZvNpro -YouTube Music: https://bit.ly/47eQTTj -YouTube Video: https://bit.ly/4idYNB6…

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Ep. 35: On redefining customer proposition with Michelle McEttrick, Primark 38:11

7M ago38:11

38:11

In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to Primark's Chief Customer Officer, Michelle McEttrick, about pivoting from a 'no marketing' approach to brand building to redefine customer proposition and grow in new markets. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https:…

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Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA 29:47

10M ago29:47

29:47

In episode 34 of the Better Marketing Pod, David Wheldon speaks to AXA Group Head of Communication, Brand and Sustainability, and a member of the AXA Management Committee, Ulrike Decoene. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3ZvNpro -YouTube Music: https://bit.ly/47eQTTj -YouT…

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Ep 33: On how a YouTube music channel can help sell cars with Allyson Witherspoon, Nissan 25:39

1y ago25:39

25:39

In this episode of the Better Marketing Pod, David Wheldon speaks to Allyson Witherspoon, Global CMO of Nissan Motor Corporation about the electric vehicle race, why marketers should always put brand before product and how a YouTube music channel can help sell cars. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z …

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Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal 31:13

1y ago31:13

31:13

In episode 31 of the Better Marketing Pod, David Wheldon speaks to L'Oréal's CMO, Marketer of 2023 and Global Marketer Week speaker, Asmita Dubey. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3ZvNpro -YouTube Music: https://bit.ly/47eQTTj -YouTube Video: https://bit.ly/4idYNB6…

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Ep 31: On championing creativity with Claire Beale and Sonoo Singh, Creative Salon 34:09

1+ y ago34:09

34:09

Creative Salon’s Claire Beale and Sonoo Singh on why clients should champion creativity, how to attract young talent and the future of the profession in a technology-driven world. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3ZvNpro -YouTube Music: https://bit.ly/47eQTTj -YouTube Vide…

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Better Marketing Pod 2023 key learnings 21:24

1+ y ago21:24

21:24

This year we talked again to some of the brightest minds in the industry for our WFA podcast, bringing you tips and insights for better global marketing. As the year draws to a close, host David Wheldon gives his 2023 podcast highlights. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3Z…

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Ep 30: On how to be a great senior leader with Jane Wakely, PepsiCo 24:37

1+ y ago24:37

24:37

Understanding people, great (female) leadership and why diversity brings diversity of thought: in episode 30 of the Better Marketing Pod, host David Wheldon speaks with Jane Wakely, Chief Consumer & Marketing Officer and Chief Growth Officer, International Foods, at PepsiCo - and PepsiCo's first global CMO. Subscribe to the WFA #BetterMarketing pod…

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Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo 28:40

2y ago28:40

28:40

David speaks with the most recent WFA Global Marketer of the Year, Cristina Diezhandino, Chief Marketing Officer at Diageo, about the importance of creative precision, the role of emerging markets and Diageo's brand purpose. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3ZvNpro -YouTub…

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Ep. 28: On brand purpose with Alberto Levy, Grupo Bimbo 38:06

2y ago38:06

38:06

David speaks with Alberto Levy, Global CMO at Grupo Bimbo, about brand purpose, company responsibilities and sustainability. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3ZvNpro -YouTube Music: https://bit.ly/47eQTTj -YouTube Video: https://bit.ly/4idYNB6…

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Ep. 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg 47:11

2y ago47:11

47:11

David speaks with Sir Nick Clegg, President of Global Affairs at Meta, about the importance of brand safety at Meta and the positive impact generative AI can have on society when properly harnessed. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3ZvNpro -YouTube Music: https://bit.ly/47…

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Ep. 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard 34:21

2y ago34:21

34:21

WFA podcast host David Wheldon speaks with Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard and WFA's President, about the importance of WFA and Global Marketer Week in building communities within the industry and how his roles at Mastercard and WFA interconnect. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https…

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Ep. 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé 36:01

2y ago36:01

36:01

WFA podcast host David Wheldon speaks with Rob Cameron, Global Head of Public Affairs at Nestlé, about the role of marketing in driving companies sustainability agenda and the role of business in achieving the SDGs. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3ZvNpro -YouTube Music: …

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Ep. 24: On how advertising can support quality journalism with Gordon Crovitz, NewsGuard 27:07

2+ y ago27:07

27:07

WFA podcast host David Wheldon speaks with Gordon Crovitz, co-founder and CEO at NewsGuard, about balancing brand safety concerns with funding quality journalism. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3ZvNpro -YouTube Music: https://bit.ly/47eQTTj -YouTube Video: https://bit.ly…

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Ep. 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia 30:10

2+ y ago30:10

30:10

WFA podcast host, David Wheldon, speaks with Rudy Khaw, Chief Brand Officer at AirAsia, about marketing in postpandemic times and the process of turning an airline into a travel super-app. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3ZvNpro -YouTube Music: https://bit.ly/47eQTTj -You…

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Ep. 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist 41:01

2+ y ago41:01

41:01

The Economist’s Deputy Editor Tom Standage on tech people’s Messiah complex, upcoming regulation and his three reasons for being optimistic about 2023. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3ZvNpro -YouTube Music: https://bit.ly/47eQTTj -YouTube Video: https://bit.ly/4idYNB6…

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Ep. 21: On brand building within the football industry with Roel De Vries 39:12

2+ y ago39:12

39:12

David speaks with Roel de Vries, Group Chief Operating Officer at the City Football Group, about the ins and outs of the football business, and the similarities and differences between Tokyo and Manchester. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3ZvNpro -YouTube Music: https://b…

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Ep. 20: On diversity and cultural relevance with Susan Akkad, The Estee Lauder Companies 40:28

3y ago40:28

40:28

WFA podcast host, David Wheldon, speaks with Susan Akkad, Senior Vice President, Local and Cultural Platforms, Corporate Innovation at The Estée Lauder Companies, about the importance for brands to listen and cater to diverse audiences to stay relevant. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: htt…

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Ep. 19: On using creativity to transform the industry with David Droga 53:44

3y ago53:44

53:44

WFA podcast host, David Wheldon, speaks with David Droga about his journey from the mailroom in Australia to the highest seat in Accenture Song – and where the agency’s name came from. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3ZvNpro -YouTube Music: https://bit.ly/47eQTTj -YouTube…

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Ep. 18: Cannes special with Rupen Desai 21:38

3y ago21:38

21:38

In this Cannes Lions special of WFA's Better Marketing Pod, David Wheldon speaks with Rupen Desai, Global Chief Marketing Officer at Dole about what marketers need to change to face the climate crisis and his leadership role in APAC. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3ZvNpr…

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Ep. 17: Cannes Special with Matt Brittin 20:05

3y ago20:05

20:05

In this Cannes Lions special of WFA's Better Marketing Pod, David Wheldon speaks with Matt Brittin, EMEA President at Google Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3ZvNpro -YouTube Music: https://bit.ly/47eQTTj -YouTube Video: https://bit.ly/4idYNB6…

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Ep. 16: On the science of marketing with Professor Byron Sharp 43:10

3y ago43:10

43:10

WFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute, about brand loyalty, double jeopardy, and consumer experience and satisfaction. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3ZvNpro -YouTube Music: https://bit.ly/47eQTTj -Yo…

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Ep. 15: On marketing effectiveness with Peter Field and Karen Nelson-Field 46:17

3+ y ago46:17

46:17

WFA podcast host, David Wheldon, speaks with Peter Field, CEO of Peter Field Consulting, and Karen Nelson-Field, CEO of Amplified Intelligence, about what marketers need to know about effectiveness and the attention economy. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3ZvNpro -YouTub…

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Ep 14: On lessons learnt in Asia with David Porter 44:08

3+ y ago44:08

44:08

WFA podcast host, David Wheldon, speaks with David Porter, former Unilever VP of Global Media, about the lessons he learnt after a decade of business in Asia. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3ZvNpro -YouTube Music: https://bit.ly/47eQTTj -YouTube Video: https://bit.ly/4id…

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Ep.13: On creativity with Sir John Hegarty 41:28

3+ y ago41:28

41:28

In this episode of WFA's Better Marketing Pod, David speaks with ad legend Sir John Hegarty about the value of creativity, building iconic brands and the secret to making the perfect marmalade Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3ZvNpro -YouTube Music: https://bit.ly/47eQTTj …

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Ep.12: On marketing in Africa with First Bank of Nigeria's Folake Ani-Mumuney 40:02

3+ y ago40:02

40:02

In this episode of WFA's Better Marketing Pod, David speaks with SFolake Ani-Mumuney, Global Head of Marketing & Corporate Communications at First Bank of Nigeria, on why brands need to start focusing more on the African continent. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3ZvNpro …

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Ep.11: On sustainability with Reckitt's Sonia Thimmiah 31:01

3+ y ago31:01

31:01

In this episode of WFA's Better Marketing Pod, David speaks with Sonia Thimmiah, Head of Sustainable Brands & Customer Partnerships at Reckitt, on how brands can play a decisive role in shaping the sustainable future the world needs. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3ZvNpr…

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Ep.10: On digital platforms and the cookieless world with "The Ad Contrarian" Bob Hoffman 36:37

3+ y ago36:37

36:37

In this episode of WFA's Better Marketing Pod, David speaks with the "The Ad Contrarian" author, Bob Hoffman, about his past as an adman and how the internet changed the industry forever. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3ZvNpro -YouTube Music: https://bit.ly/47eQTTj -YouT…

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Ep. 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson 37:04

4y ago37:04

37:04

In this episode of WFA's Better Marketing Pod, David speaks with the inimitable marketing professor and industry commentator, Mark Ritson, on the perils of purpose, the fundamentals of marketing and how brands should be more like Tom Hollander and less like Orlando Bloom. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3I…

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Ep. 8: On making an iconic doll relevant again with Mattel's Lisa McKnight 34:36

4y ago34:36

34:36

In this episode of WFA's Better Marketing Pod, David speaks with Lisa McKnight, SVP and Global Head of Barbie & Dolls at Mattel, Inc., on the strategy fueling Barbie's reinvention and growth and the company's new toy line challenging stereotypes. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://sp…

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Ep.7: On sustainability and courageous marketing with Unilever's Conny Braams 35:29

4y ago35:29

35:29

In this episode of WFA's Better Marketing Pod, David speaks with Conny Braams, Chief Digital and Marketing Officer at Unilever, about sustainability, courageous marketing and ‘purposeful creativity’. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3ZvNpro -YouTube Music: https://bit.ly/4…

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Ep.6: On humor and catching the 'F-train' with General Mills' Ivan Pollard 41:45

4+ y ago41:45

41:45

In this episode of WFA's Better Marketing Pod, David speaks with Ivan Pollard, Senior VP and Global Chief Marketing Officer at General Mills, about coming to America, the importance of humour, why marketing can’t be replaced by machines and catching the ‘F-train.’ Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -S…

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Ep.5: On digital transformation with L'Oréal’s Lubomira Rochet 45:15

4+ y ago45:15

45:15

In this episode of WFA's Better Marketing Pod, David speaks with Lubomira Rochet, L'Oréal's Chief Digital Officer, about digital transformation, how her diverse background feeds into her leadership role, the rise of e-commerce and TikTok, and service-based marketing in a ‘cookie-less world’. Subscribe to the WFA #BetterMarketing podcast on: -Apple:…

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Ep.4: On next-generation marketing with Mastercard's Raja Rajamannar 30:24

4+ y ago30:24

30:24

In this episode of WFA's Better Marketing Pod, David speaks with Raja Rajamannar, WFA President and Mastercard's Chief Marketing & Communications Officer, about Raja's early days in marketing in India, what Covid has changed, the global marketing agenda and his new book on next-generation marketing. Subscribe to the WFA #BetterMarketing podcast on:…

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Ep.3: In conversation with Sir Martin Sorrell 39:39

4+ y ago39:39

39:39

In this episode of WFA's Better Marketing Pod, David speaks with Sir Martin Sorrell about what Covid has changed, his advice for marketers, DEI, Brexit and some regrets on not managing the work-life balance. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3ZvNpro -YouTube Music: https://…

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Ep.2: On marketing in times of Covid with Jon Wilkins and Paul Kemp-Robertson 22:50

4+ y ago22:50

22:50

In the second episode of WFA's Better Marketing Pod, David speaks with Jon Wilkins, Chairman of Karmarama, and Paul Kemp-Robertson, Co-founder of Contagious, on how brands have responded to the pandemic, highlighting the best (and worst) advertising campaigns and brand actions this year. The trio also discuss how Covid has given pause for reflectio…

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Ep.1: On Diversity & Inclusion with Belinda Smith and Jerry Daykin 29:46

4+ y ago29:46

29:46

In the first episode of WFA's Better Marketing Pod, David speaks with WFA’s Global Diversity Ambassadors, Belinda Smith and Jerry Daykin, on how brands and the industry have responded to amplified issues of racism in the US and globally. The trio also discuss the WFA’s D&I Taskforce, the internal and external facets of diversity and inclusion, as w…