”Soulcial Scoop” is the podcast that teaches entrepreneurial Creators and influencers to turn their online influence and creativity into a profitable, self-sustaining business.
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Your Soulcialmate Podcasts

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Should Influencers Be Talking About Politics?
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25:51Whether you like it or not, creators have a tremendous amount of influence when it comes to politics and social issues. For a long time, creators have shied away from talking about anything political for fears of losing brand deals and followers or just not knowing enough to speak on current issues. We’re giving you the scoop on whether or not infl…
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How to Turn One-Offs Into Long-Term Brand Partnerships
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27:49
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27:49Long-term brand partnerships are much more beneficial for both you and the brand. But how do you make this transition from a one off deal to a long-term partnership? Today, we’re diving into why it’s so important to develop long-term partnerships, how to set them up early on, what to do to follow up, and how to eventually raise your rates. Learn mo…
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How to Make Your Content More Personal and Still Stay On Brand
28:37
28:37
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28:37As a creator, you may feel stuck in your niche in fear of messing up the algorithm or confusing your audience, but you are missing out on so much if you only show one side of yourself. Today we’re diving into why it’s important to show more of your personality online and how you can do it with intention. We’re giving you the scoop on how to make yo…
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Creative Ways to Rekindle Past Brand Partners
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24:54
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24:54Land more brand deals with pitchbrand.co and get your three 30% off with code SCOOP I know you’ve got a list of new brands you want to work with as a creator, but what if I told you that one of your best opportunities at a brand deal is the ones you’ve already worked with. Today, we’re diving into seven creative ways that you can rekindle past bran…
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Why Every Creator Should Launch a Signature Series
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25:55
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25:55If you’ve been struggling with consistency, engagement, or direction for your content, a signature series might be the solution for you. In today’s episode, I’ll give you the scoop on how to create a signature series that aligns with your existing brand. Learn more about this episode's news ↓ Episode 168 Shownotes Download the FREE Anti-Pitch Metho…
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How to Attract the Brands You Want to Partner With
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32:14
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32:14It seems like the brands you really want to work with don’t seem to know you exist, and yet the brands that don’t align with you and your content are flooding your inbox. Today, we’re diving into strategies you can implement to start attracting the right brands for you as a creator. Learn more about this episode's news ↓ Episode 167 Shownotes Downl…
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The Issue With Being a “Lifestyle” Creator
22:22
22:22
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22:22Lifestyle content can mean a million different things, so if you want to start incorporating it into your page, it can feel like you're completely rebranding. But sometimes the problem isn't that you need a total rebrand, you just need a smarter transitional strategy. Today we’re diving into how to introduce more personal content in a way that actu…
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3 Words You Never Want in Your Creator Contracts
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28:24
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28:24There are three key words I’m on the lookout for when I first get a contract from a brand: irrevocable, perpetual, and indemnification. Today we’re diving into what each of these words actually mean and how you can negotiate to protect your future opportunities and get paid fairly. Learn more about this episode's news ↓ Episode 165 Shownotes Downlo…
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The Exact Formula to Figure Out Your Instagram and TikTok Rates
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27:03Get your FREE workbook and masterclass to figure out exactly what to charge✨ Trying to figure out your rates for Instagram and TikTok can feel like throwing darts in the dark. But today, we’re diving into the formula for figuring out exactly how much YOU should be charging for Instagram and TikTok brand deals. Learn more about this episode's news ↓…
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Everything You Need to Know About Instagram Trial Reels
27:44
27:44
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27:44Instagram released their feature, Trial Reels, at the end of last year as a way to allow creators to experiment with new ideas and get feedback on their content. Today, we’re diving into all things Instagram Trial Reels so you can start your own experimentation. Learn more about this episode's news ↓ Episode 163 Shownotes Download the FREE Anti-Pit…
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Why You Should Be Posting Instagram Carousels
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25:08
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25:08Carousels are seriously underrated when it comes to growing on Instagram. They keep people swiping, give you multiple chances to be seen in the algorithm, and drive more shares than any other type of post. In this episode, I’m breaking down why carousels work so well, how to structure them for maximum reach, and what types of carousels actually per…
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What Every Beginner UGC Creator Needs to Know to Get Started
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30:18
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30:18User generated content is growing in popularity and lucky for you, it’s not going anywhere. There is a growing demand for quality UGC creators to help brands with their marketing strategies. Today, we’re diving into what tools you need to get started, how to create your first portfolio, and how to land paying clients. Learn more about this episode'…
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What to Do When a Brand Offers a Gifted Collab
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26:25
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26:25If you’ve opened up that dreaded email from a brand you’ve dreamed of working with saying that they don’t have the budget for a paid collaboration, but would love to offer you free products instead, you definitely aren’t alone. Today, I’m giving you the scoop on exactly how to handle those offers for nothing but gifted products so you don’t get tak…
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5 Reasons Why Brands Are Ghosting You (and How to Fix It)
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33:17It can be so frustrating to send out pitches and hear nothing in return. Rest assured, even the most experienced creators get ghosted. It’s bound to happen in an industry that depends on so many different factors. Today, we’re diving into five of the most common reasons you’re getting ghosted and what you can do to prevent it. We’re giving you the …
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How to Use Data and Analytics to Improve Your Content Strategy
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34:06
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34:06Nothing is quite as discouraging as spending SO much time on content only for it to completely flop. Your time and energy are precious, so you need to have a clear strategy when it comes to the content you’re creating. Luckily for you, you have all of the metrics you need to identify the patterns behind what content is hitting with your audience. T…
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Strategies to Repurpose Your Content Like a Pro
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33:13As a content creator and coach, I see the effort that goes into making good content. It takes time. You have to come up with ideas, prep, film, then edit. You can spend hours creating content that someone watches in less than a minute. But it doesn’t have to be that way, you just have to learn how to repurpose your content to get the most use out o…
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How to Take Guilt-Free Time Off as a Creator This Holiday Season
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27:09
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27:09Hustle culture as a creator is real. Constantly feeling like you have to be working to keep up with other creators and land brand deals. But the truth is, you can and should be taking breaks. Today, we’re diving into why you should schedule time off and how to do it so you can truly rest and come back as your best self. Learn more about this episod…
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Proven Negotiation Tactics Every Influencer Needs to Land Bigger Brand Deals
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34:14
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34:14The idea of negotiating with a brand on rates may sound intimidating, but it doesn’t need to be. Today, we’re diving into five strategies you can implement into your negotiation strategies to start getting paid what you deserve. Learn more about this episode's news ↓ Episode 155 Shownotes Download the FREE Anti-Pitch Method Guide here →https://kris…
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5 Excuses Creators Use Everyday in Their Businesses
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27:21We all have things in our business that we put off that we know could take our platforms to the next level. It could be a lack of time or just doubting your abilities. But today I'm taking some of the most common excuses I hear from creators and reframing them so you can take action. Being a creator is overwhelming, but I have no doubts that you ca…
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5 Ways I’m Using AI in My Creator Business to Make More Money
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26:38AI has been an absolute game-changer for me and my business as a creator and coach. It has saved me time, made me more money, and allowed me to connect with my audience on a deeper level - all because I learned how to harness its incredible power. Today, we’re diving into actionable steps you can take today to start utilizing AI so you can spend mo…
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How and Why to Outsource in Your Creator Business
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44:08I talk to countless creators every week who are completely overwhelmed with work. They know they need to outsource, but there is some hesitation. Today I’m joined by Alex Porterfield, a business strategist and mentor for influencers and virtual assistants. She has successfully built a VA business where she has worked with top influencers and now sh…
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Your Plan for Holiday Season Brand Outreach
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28:15
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28:15Brands are relying on creators to help drive their sales more and more each year, with over 60% of consumers saying that they discover brands and products from social media. Your influence is valuable, so you can and should be reaching out to brands to work with this holiday season. We’re giving you the scoop on all things brand outreach. Check out…
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The Biggest Business Lessons I’ve Learned So Far in 2024
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35:38
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35:38I have transformed the ways I approach my business and I can tie it all back to three major lessons I’ve learned. These things have been the key to building a successful, sustainable business that I truly love. Today, we’re diving into each of these lessons and I’ll give you some actionable steps you can take right now to level up your business as …
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5 Storytelling & Vlog Techniques to Try in Your Content This Month
31:06
31:06
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31:06Short-form vlogs are some of the most common types of content. But there are right and wrong ways to create them. You want to tell a story that hooks your audience and keeps them engaged in not just that video, but all of your content. Today, we’re diving into how to create vlogs that are engaging to watch and easier for you to film. Learn more abo…
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Cycle Syncing Your Business and Content with @ConsciouslyCait
38:14
38:14
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38:14If you’ve ever felt like you’re just not quite in sync with your business, you aren’t alone. You’re not lacking motivation; your body is just calling the shots. Cait of Consciously Cait is here today to talk about syncing your business with your menstrual cycle to work with your body instead of against it. Learn more about this episode's news ↓ Epi…
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Managing Multiple Streams of Income with Phoebe Sherman of Girl Gang Craft
20:32
20:32
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20:32To have any sense of financial security, having multiple streams of income is vital. But that’s also a lot more for you to manage. Luckily for you, I chatted with an expert in this field, Phoebe Sherman. She’s the founder of Girl Gang Craft and has navigated the tumultuous world of entrepreneurship as she used social media to grow and scale her bus…
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Why Your Reels Aren’t Converting to Followers
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38:29
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38:29So many creators are just throwing up content and hoping something sticks and results in higher engagement and more followers. This leads to frustration and burnout. Today, we’re diving into everything from the Reels algorithm to analyzing the performance of past content so you can create more intentionally. Learn more about this episode's news ↓ E…
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How to Combat Burnout: A Content Creator Fireside Chat
1:02:38
1:02:38
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1:02:38As a creator, we all dread burnout. You feel completely stuck creatively and have no motivation to keep posting. Don’t worry though, this happens to everyone who is consistently cranking out content, day after day. On today’s episode, I’m joined by a group of creators as we chat about what burnout means and how to manage it when creating content is…
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How Creators Can Be More Open to Change and Pivoting
31:47
31:47
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31:47When your job is dependent on something as unpredictable as the internet, you have to be comfortable with changing and evolving. It’s scary to embrace change when what you’re doing seems to be working okay, but if you don’t grow and evolve, you’ll be left behind. Today I’m sharing why change is necessary to create a long, sustainable career and for…
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Why Do You Need a Personal Brand as a Content Creator (And How to Get One?)
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26:26
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26:26This one thing has made all the difference in my business as a content creator: building and maintaining a strong personal brand. In today’s episode of Soulcial Scoop, I’m diving into why I believe you should work on building your own personal brand to become successful in this career long-term. Learn more about this episode's news ↓ Episode 143 Sh…
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How (and Why!) to Start a Podcast as a Creator
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32:48
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32:48If you think the podcast market is too saturated or you don’t have enough to say, let me be the one to tell you that neither of those things is true. You have so much value and expertise to offer your audience and can absolutely create a successful podcast as a creator. Today I’m giving you the scoop on exactly how you can build your podcast from t…
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BONUS EPISODE: The Anti-Pitch Method Guide to Brand Partnerships on The Instagram Stories Podcast
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29:29BONUS EPISODE: Today, I'm sharing a BONUS episode of a recording from The Instagram Stories Podcast hosted by Daniel Hill where I am dissecting the Anti-Pitch Method. Enjoy, and make sure to check out Daniel's podcast! Download the FREE Anti-Pitch Method Guide here →https://kristen-bousquet.ck.page/a5d217e389 Join 160+ other creators in our private…
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Handling 5 Hard Conversations You May Have with Your Brand Partners
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33:45When you’re working with brands as a creator, you want to do everything in your power to make sure things run smoothly. But like any relationship, there will be times that you have to have difficult conversations with them. I’m giving you the scoop on how you can prepare for and handle any hard conversations you might need to have with your brand p…
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The One Mistake You’re Making with Your UGC Brand Outreach
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25:32User-generated content is one of the best ways creators can diversify their income and create more reliable sources of revenue. But you have to pitch it to brands differently than you pitch regular partnerships. Today I share the biggest mistake I see creators make when doing UGC brand outreach and how you can avoid it. Learn more about this episod…
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Land More Brand Deals With an Optimized Instagram Bio
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25:51
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25:51According to studies, you have seven seconds to make a lasting first impression. When the first thing people see from your Instagram is your bio, you need to make sure that it leaves a positive impression about you and your brand. So today, I’m giving you the scoop on all things Instagram bios and how you can optimize yours for the maximum impact. …
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How to Feel Like Your Content is “Valuable Enough”
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32:19As a content creator, you’ve definitely been told that to be successful you need to create content that has value. But how do you actually achieve that? Today I’m giving you the scoop on what you can do to feel like your content is “valuable enough.” Learn more about this episode's news ↓ Episode 138 Shownotes Download the FREE Anti-Pitch Method Gu…
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How to Turn Your PR Packages into a Paid Deal
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24:50
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24:50Everyone loves free stuff and getting a package from a brand you love is beyond exciting. But unfortunately, free products aren’t going to pay the bills. So how do you make the jump from just getting PR packages to getting paid brand deals? Today I’m diving into exactly what you can do to make more as a creator by getting paid for promoting product…
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Building Your Email List as a Creator 101: How and Why to Do It
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29:05
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29:05Having an email list as a creator is a great way to share your expertise, dive deeper into topics, and provide freebies. But, it can sound intimidating. So today, we’re diving into how and why you should build an email list as a creator. Learn more about this episode's news ↓ Episode 136 Shownotes Download the FREE Anti-Pitch Method Guide here →htt…
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The biggest struggle I hear from creators, by far, is that they can’t consistently land brand deals. So why the heck is it so hard to find long-term brand partners? There are a few things that you may need to work on to find brands to work with and create a more reliable source of income. Learn more about this episode's news ↓ Episode 135 Shownotes…
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Sending cold pitches has to be one of the most discouraging things you can do as a creator. So I decided to try a different method and go straight to the source by connecting with the people behind the brand on LinkedIn. Today I’m giving you the scoop on how you can build the best profile as a creator to successfully connect with brands. Learn more…
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Setting Boundaries as a Social Media Influencer
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32:00
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32:00Being an influencer is not an easy job and if you aren’t careful, you can end up getting taken advantage of and feeling incredibly burnt out. So today I’m giving you the scoop on how you can set boundaries as an influencer so you can continue to enjoy this incredible job. Learn more about this episode's news ↓ Episode 133 Shownotes Download the FRE…
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Why You Should Use LinkedIn as a Creator in 2024
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28:55LinkedIn may be an afterthought for many content creators, but I’m here to tell you that if you aren’t using it, you’re missing out. Since that’s where the people behind the brands are, you should be there too! Today, we’re diving into everything you need to know about LinkedIn so you can use it to build real relationships with brands and eventuall…
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How The Anti-Pitch Method Changed This Creator’s Success Story
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42:29GET YOUR TICKET NOW ↓ Anti-Pitch Masterclass | Wednesday, March 20th at 6-7:30pm EST Grab your ticket: https://yoursoulcialmate.com/apm-masterclass I understand how discouraging it is to send out pitches to brands and hear nothing in return. This is why I found a way to build authentic relationships with brands that lead to consistent partnerships.…
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How I’ve Generated $400k in Brand Partnerships
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32:59Brand partnerships are one of the biggest ways that creators make money. But, to implement them successfully, you need to ensure that they’re authentic and relevant to your brand. Today, I’m sharing how in my years of being a content creator, I’ve managed to work with brands and earn over $400k. Anti-Pitch Masterclass | Wednesday, March 20th at 6-7…
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If you’re a content creator looking to diversify your income while using your skills in content creation, you should consider user-generated content or UGC. Today, we’re diving into everything you need to know about UGC, so you can decide if this is something you want to implement in your business and answer any questions you might have about HOW t…
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What to Charge as an Influencer or Content Creator
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36:19If brands asking for your rates cause stress and anxiety because no one really talks about how much they charge as a creator or influencer, so you have no idea how to know what to charge, you aren’t alone. Today, we’re diving into what you should be charging as an influencer or content creator so you get paid appropriately for the valuable content …
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5 Brand Outreach Mistakes Creators are Making
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28:26If you’re a creator - whether you’re just starting, or you’ve been doing this for a while - you might be making some big mistakes when you reach out to brands. After all my years of being a creator and helping others do the same, I’ve found what works and what doesn’t when it comes to connecting with brands and building strong relationships. Today,…
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The Truth About Starting Your Own Business
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26:00Starting your own business sounds like the dream, getting to be your own boss and choosing when you work and what you do. But it can also be overwhelming. There’s so much that goes into running a business that you don’t always think of when you fantasize about starting your business. It can be the best thing in the world, but there are definitely t…
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So you’ve started to gain a following online and you want to take advantage of the platform you have, but what do you actually need to do to start making money? Once people start seeing your content, you could just ride the high of a couple of viral posts for a few months, OR you could turn your influence into a full creator business that makes you…
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How to Make Social Media Fun Again as a Creator in 2024
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32:49When you turn your hobby into your job, it is so easy for the fun to get sucked out of it. All of a sudden you feel pressure to create, you’re comparing yourself to other creators and the successes they’re having, and you’re expected to to show up on social media every single day. Today, we’re diving into all of the things that I’ve done in the pas…
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