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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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You finally invested in a professionally written, strategic sales page.
You open the doc, read through the copy… and then send it to your mastermind friends, your coach, your web designer.
Suddenly, the feedback rolls in:
“It’s too long.”
“Too emotional.”
“Not sure who this is for.”
And just like that—you’re second-guessing everything.
In the Season 2 finale of 7-Figure Copy, I’m here to tell you: Your sales page isn’t too long. It’s doing exactly what it needs to do.
In this episode, we’re breaking down why long-form copy is strategic, not excessive—and why your sales page should speak to your potential clients, not your peers.
In this episode, you’ll learn:
- Why long sales pages are designed that way on purpose
- The real reason your web designer says it’s “too much” (and why they’re probably wrong)
- How asking for too many opinions can quietly weaken your message
- Why your sales page should be written for buyers—not business friends
- What your audience actually needs to see, feel, and understand before they say YES
If you’ve ever worried your sales page is too long, this episode will help you reframe that belief and walk into your next launch with copy that feels aligned, strategic, and designed to convert.
Listen now—and close out Season 2 with clarity and confidence.
>>> Want to actually SEE examples of high-converting copy and how you can fix yours?
Unlock The YES Vault for just $14 at whitehousesm.com/theyesvault
Inside, you’ll get instant access to:
- 3 short, strategy-packed videos:
- What Outdated Copy Sounds Like—And What to Say Instead
- The 4 Sales Page Elements You Can’t Afford to Get Wrong
- From Good to Irresistible: What Makes Premium Clients Say YES
- Downloadable episode notes and takeaways
- Free Resources from our Expert Guests!
It’s a one-time investment to unlock the vault—and the clarity that gets more people saying YES.
To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here.
Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you!
Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email [email protected].
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