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Zoltan Csaki has never been one to follow the rack. As Co-Founder of Citizen Wolf, he spent nine years building an ethical fashion brand that produced only what customers ordered. But when sustainability met economic reality, he took a bold pivot: turning his brand’s proprietary fitting technology into a new venture, Magic Fit, now helping retailers across the globe reduce returns and boost conversion.

Today, we’re discussing

  • How Magic Fit is transforming Citizen Wolf’s custom-fit DNA into a scalable SaaS tool for retailers
  • Why “fit confidence” is the most underrated growth driver in ecommerce
  • The economics of sustainability: what happens when good intentions meet hard margins
  • The data opportunities hiding inside your customers’ fit preferences
  • How Magic Fit gives retailers real-time data on size gaps and lost sales
  • The future of pre-purchase personalisation: from fit and fabric to colour and climate confidence

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Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.

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Chapters

1. Fit That Converts: How Magic Fit Turns Size Anxiety Into Sales | #576 (00:00:00)

2. The Mission to Unfu** The Fashion Industry (00:05:45)

3. The Launch of Magic Fit Technology (00:10:35)

4. Understanding The Customer Experience with Magic Fit (00:15:42)

5. The Fit Problem and Customer Preferences (00:17:52)

6. Size Anxiety in Online Shopping (00:29:20)

7. Exploring AR Fitment Technology (00:33:32)

8. The Future of Made-To-Order Fashion (00:35:58)

9. Leveraging Data for Better Inventory Management (00:41:19)

10. Expanding Magic Fit's Capabilities (00:46:14)

577 episodes