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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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For years, B2B sites were the forgotten sibling of ecommerce: functional, clunky, and built for systems, not humans. But AS Colour’s Joe Sharplin is flipping that script. A designer turned digital lead, he’s bringing craft and customer-first thinking to wholesale. And those subtle differences are making a world of impact.
In today's Playbook:
- Why the customer (not the tech stack) should drive every B2B decision
- How AS Colour blends D2C simplicity with wholesale power
- The importance of knowing your professional buyer and their real purchasing behaviour
- Lessons from Total Tools on using data and loyalty to personalise B2B at scale
- How Dan Ferguson grew B2B revenue by leveraging platform-native features
- Why self-service is becoming the default expectation for modern B2B buyers
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Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.
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