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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Manage episode 521116022 series 3676265
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Facebook Ad Account Spending Limits Explained in 2025
Managing ad spend inside Meta Ads can get complicated fast, especially when you're scaling multiple campaigns or handling different clients in one account. One unexpected pause in delivery can cost you thousands in missed impressions, stalled learning phases, and lost conversions. That’s why understanding how the Facebook Ad Account Spending Limit works is more important than ever.
The Account Spending Limit (ASL) is a global cap you set within an ad account to control the total amount spent across all campaigns. Once this threshold is reached, every active campaign will automatically stop spending, even if they still have unused daily or lifetime budgets. Many advertisers forget this limit exists—until their ads suddenly stop delivering for no apparent reason.
The ASL is different from daily limits or campaign limits. Daily limits are often imposed automatically by Meta, especially on newer accounts, while campaign limits control the budget for a single campaign only. ASL sits at the top of the hierarchy, giving you broad financial protection across the entire account.
Knowing how to manage ASL effectively can prevent delivery interruptions:
– You can set it before scaling
– You can increase it strategically
– You can reset it for monthly cycles
– Or remove it entirely if appropriate
One critical detail many advertisers are unaware of: changes to your Account Spending Limit aren’t instant. Meta’s systems can take around 15 minutes before your ads resume delivering normally.
Understanding why your spending limit matters is crucial. It protects you from overspending, budgeting errors, staff mistakes, client miscommunication, or even unauthorized access. For agencies and fast-scaling brands, it is a safety control that helps maintain stability and protects cashflow while still allowing campaigns to scale intelligently.
To dive deeper into how the feature works and how to fix related issues, read the full guide here:
https://agrowth.io/blogs/facebook-ads/facebook-ad-account-spending-limit
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