In this episode of the AI Chronicles podcast, host Kyle James interviews Gilad Bechar, CEO and founder of Moburst, a digital marketing agency that has successfully integrated AI into its operations. They discuss the evolution of Moburst from a mobile marketing consultancy to a comprehensive digital marketing agency, emphasizing the importance of niche expertise in acquiring high-profile clients like Google and YouTube. Gilad shares insights on the strategic acquisitions that have expanded Moburst's service offerings and the critical role of AI in enhancing business operations and client outcomes. The conversation highlights the necessity for agencies to adapt to the rapidly changing landscape of digital marketing and the innovative approaches Moburst is taking to stay ahead.

Links:

Moburst: moburst.com

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Key Moments:

• Moburst started as a mobile marketing consultancy in 2013.
• Niche expertise helped Moburst acquire high-profile clients.
• The agency evolved to offer a full range of digital marketing services.
• Acquisitions have expanded Moburst's capabilities beyond mobile marketing.
• AI is integrated into every aspect of Moburst's operations.
• The agency employs AI champions in each team to innovate services.
• Investing in AI is crucial for survival in the agency space.
• Moburst aims to provide a one-stop shop for digital marketing needs.
• AI tools help streamline processes and improve client outcomes.
• Continuous adaptation and innovation are essential for success.